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Telecommunications and Integrated Applications
IAP Awareness strategy and the role of ESPI as
Ambassador Platform
Erich KLOCKManager of the IAP Ambassador Platform for the CEE region
IAP Information Day – Meeting with Austrian Actors, 31 March 2011
2
Agenda
• The IAP programme and awareness strategy
• The role of ESPI as Ambassador Platform for the CEE region
• Open Call for User Ideas on the Alpine Region
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The IAP programme and awareness strategy
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IAP objective
• The objective of Integrated Applications Promotion program (IAP) is:
“the development of operational services for a wide range of users through the combination of different systems”
• How will IAP’s goals be achieved?– The promotion of space applications to a wider range of users– The development of new operational and sustainable services– The utilisation of at least two existing different space assets from different space domains– The better exploitation of existing space capacity and know-how and a better understanding
of how they should evolve to meet user requirements– The cross-fertilisation across disciplines
Transport Health Safety Energy Development ...
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IAP objective
• Why has ESA introduced the IAP programme?– While efforts are deployed by ESA aiming at developing space technologies or infrastructures– The wide potential of satellite-based systems is currently under-used
• What are IAP goals?– Creating innovative and sustainable services
• by integrating space and ground elements
– Meeting the needs of the citizens and industry• while improving Europe’s technological competitive advantage
– IAP aims at making the best use of existing space technologies in order to provide solutions rather than to develop technologies
– While solutions may require one or more space infrastructures and potential users / partners are not always certain where to turn to
– IAP offers one entry point for all applications, until now not possible
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Multiple Space Assets
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IAP offers two types of activities
UserDemand
FeasibilityStudy Demo Operational
Service
User with demand but no contact to industry
Contact with ESA:
• iap.esa.int
• conferences
• ambassadors
• …
Funding by ESA:
• 50-100% - ESA initiated activities in close collaboration with users/ stakeholders
• 50% - industry initiated activities including users
Funding by ESA:
• 50% - initiated by either ESA or industry
ESA IAP Involvement
Support etc.
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Health
Safety
Development
Energy
Other
Awareness FeasibilityStudies
DemonstrationProjects
IAP
Operations
Edu
cate
on
spac
e as
sets
pl
us u
nder
stan
d ne
eds
Iden
tify
user
requ
irem
ents
&
ass
ess
serv
ices
via
bilit
y
Opt
imis
ing
solu
tions
de
mon
stra
te in
ope
ratio
nal
cond
ition
s
Ens
ure
Sus
tain
abili
ty
Potential Users Partners progressive involvement
Feedback
IAP Awareness
• Goals:– Identifying User Communities and their Needs – Identifying Space Capabilities – Informing and Educating Potential Users – Influencing Decision Makers and Facilitating Cooperation– Fostering and Organizing User Demand – Paving the way for partnership agreements
• IAP awareness through:– A web portal gateway to IAP http://iap.esa.int with
‘notice board’, documents and information, events,etc– An Integrated Application Advisory Committee (IAPAC)– A network of IAP Ambassador Platforms across
Europe
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The role of ESPI as Ambassador Platformfor the CEE region
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IAP Ambassador Platform for the CEE region
• Supports IAP in raising awareness and stimulating projects
• Hosted by the European Space Policy Institute (ESPI)
• Main objectives:– to inform users and stakeholders on the potential and opportunities of the ESA Integrated
Applications Promotion programme– to uptake user‘s needs and to foster stakeholders engagement– to stimulate sustainable services
• Acts as an ”honest broker“
• The APCEE carries out constructive dialogues with users
IAP Ambassador Platform for the CEE region
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Objectives of the APCEE
• Providing efficient support to the ESA IAP team• Promoting IAP by
– Raising awareness of IAP amongst the various types of stakeholders (e.g. users, decision-makers, politicians, service providers, etc.)
– Providing information and advice on the programme– Press and PR activities– Informing and educating users about space potentials– Fostering and organizing user demand– Building up a network of users and stakeholders
• Paving the way for partnerships
Duties and Responsibilities of the APCEE
http://iap.esa.int/c/CEER
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Open Call for User Ideason the Alpine Region
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IAP Initiative on the Alpine Region
– The Alps are one of the great mountain range systems of Europe, stretching across eight countries.
– About 2% of the total area of the Alps is covered by ice.
– Awareness Activities being undertaken to generate ideas leading to integrated services that will improve business performance and operations, help enforce new regulatory standards or enable improvements to the environment and safety.
– Most of these aspects might apply also to other mountainous areas and highlands in Europe (e.g. Pyrenees and Carpathians).
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Alpine Area [km²] Inhabitants
Austria 54.600 4.000.000
Italy 52.000 4.100.000
France 40.800 2.450.000
Switzerland 24.850 1.740.000
Germany 11.100 1.80.000
Slovenia 6.800 640.000
Liechtenstein 160 35.000
Monaco 2 17.000
Alpine Convention 10. April 2008
Some Statistics
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Mountain Forest
Mountain Agriculture
TourismTraffic
Housing &Industry
Energy
Nature Protection
The Alps: One Mountain Range – many competing needs?
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Transport (e.g. freight and tourism transport).
Tourism (e.g. search and rescue).
Energy (e.g. hydropower, wind energy, solar energy).
Environmental Monitoring (e.g. pollution, natural hazards, biodiversity protection).
The Issues!
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Callfor
proposals
Consolidation of user
requirements
Call foruser
ideasSOW
TEBFeasibility
Study
Open competition processbetween industry
Bilateral consolidationof requirements (Users & ESA) ESA internal
evaluation
ESA internal user federation
Approach to achieve User-driven competitive service development
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– The Call for User Ideas will be distributed to over 300 potential end-users, via the IAP portal and IAP Ambassador Platforms.
– Types of end-users targeted will include: transport operators, rescue authorities , environmental protection, research organizations, energy industry, tourism, etc.
Theme
7%Tourism
Safety7%
Transport34%
Energy12%
Env Monitoring27%
Others13%
Organization
Industry33%
Public67%
Call for User Ideas
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– The Call for User Ideas will help to refine the priority areas for direct negotiations or an open competition.
– Ideas to be used to define and consolidate user requirements services.
– Main themes covered will include (but are not restricted to):
– Transport (e.g. freight and tourism transport).– Tourism (e.g. search and rescue).– Energy (e.g. hydropower, wind energy, solar energy).– Environmental Monitoring (e.g. pollution, natural hazards, biodiversity protection).
Call for User Ideas
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– How to submit your ideas?– User Response Form: http://iap.esa.int/sites/default/files/User_Response_Form_0.doc– by email to [email protected] (putting „Alpine Call“ in the subject heading)
– Your ideas are highly valued
– Inputs will be treated confidentially
– Opening date 28 March 2011
– Closing date 22 May 2011
Call for User Ideas
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IAP references
• IAP Website– http://iap.esa.int
• AP Community Portal– http://iap.esa.int/c/ceer
• “Integrated Applications Handbook” (available as hardcopy and via the IAP website)– http://iap.esa.int/handbook
• IAP Open Call for proposals– EMITS: http://emits.esa.int (ITT AO6124)
• IAP general email address: [email protected]
