Ian Crossley BSc(Hons) DipM ACIM Managing Director

graphic communications for a sustainable and digital world | www.greenhousegraphics.co.ukgraphic communications for a sustainable and digital world | www.greenhousegraphics.co.uk

Ian Crossley BSc(Hons) DipM ACIM

Managing Director

Case study on the use of EMS.Greenhouse Graphics Limited

graphic communications for a sustainable and digital world | www.greenhousegraphics.co.uk

What we are aiming to achieve

‘To be the region’s leading supplier of sustainable graphic communication products and services’

Greenhouse Graphics mission statement


Key product and service offerings

I. Graphic design and artworking services for a full range of printing, signage, display and vehicle graphics

II. Digital and lithographic printing services up to B2 and related finishing and mailing services.

III. Large format inkjet printing – any sizeIV. Signage production and installation – indoor and outdoorV. Vehicle graphicsVI. Exhibition & display graphics


Key organisational features

I. Established 20 yearsII. 10 staff, including 2 DirectorsIII. £900,000 turnoverIV. Production facilitiesV. 4000 sq ft premise just outside BasingstokeVI. Numerous awards


History & background.

• 1993: Established by two Directors with digital technology and sustainable processes as key drivers.• 2002: Basingstoke SME Business of the Year.• 2003: Basingstoke Sustainable Business of the Year.• 2004: PrintWeek Sustainable Business of the Year Finalist. SE England Sustainable Business of the Year

Finalists.• 2005: Basingstoke Sustainable Business of the Year, new premises with segmented lighting and PV

panels. PrintWeek Sustainable Business of the Year Finalist. Hampshire Sustainable SME Business of the Year. SE England Sustainable Business of the Year Finalists. ecoprint-system4 introduced. Achieved Investors in People status.

• 2007: Basingstoke Sustainable Business of the Year. PrintWeek Sustainable Business of the Year Finalist. HAZRED national business case study. Implemented choice editing by using ONLY recycled or FSC accredited papers.

• 2008: British Association of Print & Communication UK Business of the Year.• 2009: ISO14001 accredited• 2010: EMAS accredited. Carbon Calculator launched.• 2013: ISO12647 Colour standard achieved.• 2014: GreenTex™ and GreenWall™ products successfully launched. • 2014: SignMapp™ to be launched. The Carbon Calculator to be updated.



Large format inkjet printing services





















Our focus on sustainability:

I. Started with the formation of the company in 1993 – the name is the giveaway!

II. Is driven at Director level but encourages individual participation and ownership within the company

III. Uses a triple bottom line philosophy: People (social), Planet (environmental) & Profit (financial) hold equal status within the company.

IV. Uses ‘choice editing’ in many casesV. Is grounded in sound and proven environmental management systems.


The EMS systems we use


IIP – how we see it.

I. Provides the core infrastructure for people managementII. Tried and tested III. Gives reassurance for employees and potential employeesIV. Provides a good resource for employees continual professional

improvement and the company’s future growth.


IIP – practical benefits

I. Attraction and retention of good and committed staffII. Staff who are keen to develop their own skills and career III. Supports an open and transparent culture within the companyIV. Provides practical support for a variety of management functions

including staff recruitment, internal communication and process management.

V. Gives essential feedback through job chats to Directors that supports business growth.


ISO14001 – how we see it.

I. Well established and known EMSII. Ensures we monitor and record our environmental impact in a standardised

wayIII. Reassurance for employees and potential employees in relation to the

company’s environmental impact and attitude to health and safetyIV. Keeps us up to date with current legislation and other external impacts through

annual auditingV. A standard for continuous improvement.


ISO14001 – practical benefits.

I. Attraction and retention of good and committed staffII. A system that enables a wide range of staff to be involvedIII. Provides practical support for a variety of management functions

including procurement, storage and waste management.IV. An essential tool for tenders and contract proposals – especially

public sector and larger corporatesV. Ensures the company is compliant, reducing risk and potential cost.


EMAS – how we see it.

I. Less known EMS – approx. 60 companies in the UK and 4500 companies in Europe

II. Builds upon and adds to ISO14001III. More detailed and measurable environmental analysisIV. Stringent and detailed auditing


EMAS – practical benefits.

I. A system that enables a wide range of staff to be involved and contribute

II. Challenges us to think, analyse and measureIII. Less well known, but is perceived to be by many the highest

environmental accreditationIV. We have still to maximize the benefits of this standard

internallyV. Externally it has been a very strong USP


Implementing EMS

Director with responsibility

Accounts Production Manager


Implementing EMS – measuring performance.

Year Electricity Turnover Turnover generated per unit of electricity used

2008 34592 545002 15.76

2009 32000 600549 18.77

2010 31365 676174 21.56

2011 29073 637568 21.93

2012 39398 782864 19.87

2013 45451 829576 18.25

In 2012 we moved premises!


Implementing EMS – measuring performance.

I. Previous building had high levels of energy efficiency/saving – new building had none

II. New machines introduced with heavier useIII. Pricing negatively affected by economic downturnIV. Anticipating the next two years a return to improving

ratio due to business diversification and the introduction of environmental initiatives (low energy lighting, timers, etc)


Implementing EMS – key points.

I. Encourage participationII. Disseminate information and communicate wellIII. Provide relevant and clear training to ensure buy inIV. Relate environmental performance to financial

performance and personal remuneration wherever possible.


Final points …

I. Cost – for most companies you will get out what you put in – both in terms of both environmental benefits and ROI.

II. Proven structures such as EMS will contribute positively to the organisational structure of any business and make business management & development easier.

III. The real benefits are not always obvious and are sometimes difficult to measure – staff commitment – sick days – staff retention – loyalty – brand development and brand loyalty

IV. Cost - once you have it – it is difficult to give it up


Thank you for listening.

Ian CrossleyGreenhouse Graphics Limited

Documents

Ian Crossley BSc(Hons) DipM ACIM Managing Director