IAGR 2016 Conference

Cate Carr, Executive Director,

Liquor, Gaming and Racing

../90 Sec Video.mp4

The YourPlay scheme has delivered more

than 3 million messages to players since the

scheme was launched on 1 December 2015

YourPlay Data

• YourPlay is live in 500 venues and available on

30,000 gaming machines across the state of

Victoria.

• Intralot Australia was awarded the licence for 11

years to monitor and maintain the YourPlay

system including service desk for venues and

players.

• Mandatory for venues, voluntary for players.

Key facts

www.yourplay.com.au

EGM – track play

Track play with limit

Track play with no

limit

EGM – alert message

EGM – limit reached display

EGM is disabled

EGM – playing beyond limit

Tracking play beyond limit

YourPlay Training

Communications campaign

Communications campaign

Communications campaign

YourPlay Data

As at October 2016, there has been:

• 1.8 million gaming machine sessions in

which players used YourPlay

• 32,000 cards activated

- 10,000 registered

- 22,000 casual cards

• 45,000 player account logins

YourPlay Day

YourPlay Data

The spike indicates the increase generated by creating awareness at the venue level and gaining support from staff to support and promote the scheme.

Launch ambassador

program

YourPlay Day

increase 500%

2nd media campaign

YourPlay Day increase of 160% in

useage

Evaluation of YourPlay

• The Office of Liquor, Gaming and Racing commissioned an independent evaluation of

the YourPlay scheme in August 2014.

• This evaluation is currently being undertaken, with a final report due to the department

in November 2017.

• The South Australian Centre for Economic Studies (SACES) has been commissioned

to undertake the evaluation, based upon their submission to a competitive tender

process

• The evaluation will answer the following six key questions:

– Has the YourPlay scheme been implemented as expected?

– What (if any) areas of the system require improvement to reach the scheme’s

expected outcomes?

– To what extent has the introduction of YourPlay minimised harm from gambling on

electronic gaming machines?

– To what extent has the introduction of YourPlay assisted players of electronic

gaming machines to improve control over their own gambling?

– What have been the costs and effects (outcomes) of the introduction of YourPlay?

– Have there been any unintended consequences (either positive or negative) as a

result of implementing YourPlay?