Upload
paul-downes
View
144
Download
0
Tags:
Embed Size (px)
DESCRIPTION
The Official Mag of the Iadt Student Enterprise Society
Citation preview
IADT
2014
Student Entrepreneur Official Mag of the IADT Enterprise Society
Creative Dragons Competition
Competitor Profiles
Behind the Scenes
Pizzas and Beanbags
What’s all That About?
LinkedIn Visit
Everyone Should Work in a Place Like This…
Member of the Year
Wendy Murphy Speaks!
Welcome to the second Student
Entrepreneur Magazine, the official
Mag of the IADT Enterprise Society.
We are three years old this year,
and what a year it’s been. We’ve
grown our membership to 240 from
32, run Enterprise week 2013, 6
competitions, a Christmas market,
a Pop-Up shop, become the first So-
ciety to have a stand at the open
days AND we were voted
IADT SOCIETY OF THE YEAR!!!.
We are EXTREMELY proud of this
achievement and, of the things we
have managed to do in our second
year, so in these pages we take a
look back at these events and
profile some of the people involved.
Remember, you don't have to be
interested in starting a business to
benefit from this society.
Being enterprising is just about
being proactive, adventurous and
driven. We are here to help you get
the most out of your time at Iadt.
Through our workshops and events,
you will have a chance to develop
skills, meet similarly enterprising
students, and be the best you can
be!
So, I hope you enjoy the mag, and,
if you feel inspired by what you see
here, have any suggestions to
make, or would like to join the
Society don’t
hesitate to get in touch…
Paul Downes.
.
Iadt Enterprise Society 2012/13
Founder/Director/Treasurer: Paul
Downes
Chairperson: Adrian Frese
Events Co-ordinator: Wendy Murphy
Commercial Co-ordinator: Kevin Walsh
First Things First…
… Before we take a look back let take a quick look forward and meet the new 2013-2014 En-
terprise Society committee.
Emmet Kehoe, Chair. Kevin Walsh, Finance Clem Keane, Events
Alice Margetson, External engagement Cillian Flynn , Communications Sam Prole, Business engagement
And me…..Paul Downes.
“Member of the Year” Wendy Murphy let us know
what the Enterprise Society has meant to her…
“In my
final year of the BA in Business Studies & Arts Management, I joined the Enterprise Society to seek innovative inspiration for my future career after I began realising the "big bad working world" was fast approaching! Every couple of weeks the society would hold events such as networking sessions, workshops, competitions, and innovation talks. For me, the networking sessions were great for meeting other students and encouraging skill sharing amongst members. The workshops were helpful for strengthening personal expertise (I particularly gained better confidence in public speaking after attending one of the sales workshops). The annu-al "Dragon's Den" competition is a well rounded learning curve for young businesses where you can even chat with successful entrepreneurs and find personal mentors who will help you to
turn your enterprising dream Into reality. After spending a year taking in all the society had to offer, winning the IADT Student's Union "Society of the Year" Award earlier this year was just the icing on the cake. I firmly believe it was the society members' strong passion and purpose to build innovative career paths that helped us scoop the award. Whether you have a "million dollar business idea" or feel you may want to be part of a start-up one day, I would highly recommend being part of the Enterprise Society to any student if they are looking to strengthen their innovative aspirations, build a strong business network, and, of course, make some great friends” Wendy Murphy.
“Having skills in web design,
marketing and research and
also being part of the enter-
prise society, I noticed that
there was a place to volun-
teer to help another student
with some market research.
I volunteered and
met up with the
student and told
him about my expe-
rience in market
research. This has
led to me develop-
ing the whole mar-
keting end of the
business from the
website to the so-
cial media to the logo. The
same student needed help
to design the project. I was
able to get in contact with a
friend who has since gone
onto design the product and
help us in the graphics of
the business. These possi-
bilities would have not been
possible without the con-
nections I made through the
enterprise society” Tristram
Dyer
Pizzas and Beanbags Skill Swop At the very heart of what the Enterprise Society is for, is the knowledge that , in
every discipline and every course in IADT, there is a wealth of Entrepreneurial tal-
ent . It is also true that a lot of this talent remains untapped for various reasons
(maybe a creative person has a really good idea, but doesn’t know how to pitch this ).
Well, the chances are that there is an equally entrepreneurial student who is really
good at selling but not so good on the ideas front. To us, it’s fairly obvious that these
two students would make a pretty good team if they were to get together, but that is
not something that generally happens.
This is where Pizzas and Beanbags comes in. the idea is that we create a
comfortable space for these encounters to happen. Not only that, but we help the
process along by getting those attending to fill in a skill swop form on entry, that’s
posted up for everyone else to see. It may seem unlikely that somebody will just hap-
pen to post the exact skill the another person is looking for, but, it turns out that IT
ACTUALLY WORKS!!!.
The first time we ran this, at the end of the evening, we had two sets of students
come together with the exact skillsets required to help drive two business ideas for-
ward. PD.
The Creative Dragons Competition provided the exciting climax to
Enterprise Week 2013. With a prize fund totalling €3,000, provided by the IADT
Teaching and Learning Committee and external partner MKO partners, and
three high profile Judges; Bobby Kerr, Frank Keane and
Wally Hill, this competition drew huge interest from en-
trepreneurial students from every department and disci-
pline in IADT. From the initial entry, through the selection
process the six finalists emerged, representing the
strongest ideas and cross campus involvement.
Sean Gallagher's “Scope Media”
provides an innovative solution
for events companies and night-
clubs who wish to have high
quality video promotional materi-
al, but may not have the budget
available. Scope Media delivers
high production values to one off
videos designed for online mar-
keting through channels such as
YouTube.
www.scopemedia.ie
Competitor Profiles
Liz Hickey Presented her Social
Enterprise “Step-Up Ireland.
Through this initiative Liz hopes
to set about “inspiring people to
discover their potential and
create their future , despite
economic forecasts and other life
challenges, with an emphasis on
entrepreneurship”
Contact: [email protected]
Competitor Profiles
Adrian Frese, Nicolo Cassidy
and Alexandra Howard present-
ed their online gaming business
idea This team, in the process
of designing their game,
presented a business model
based upon the relatively new
phenomenon of “micro transac-
tions” conducted within free to
download mobile games.
Competitor Profiles
Denise Kennedy, author of
“I Wish I Were” delivered
an idea based upon
creating a line of giftware
using the unique
visual style of the
illustrations in her book.
These included toys,
mugs, phone covers etc.
Contact:
Facebook.com/AuthorDeniseKennedy
Competitor Profiles
Leigh Heritage’s love of outdoor
activities and knowledge of the
tourism industry helped him to
spot an opportunity to profitably
service a niche within this
market. This consisted of
offering to families from abroad,
packages of accommodation
and outdoor adventure holidays.
Competitor Profiles
Kevin Walsh’s “Limerick Student Discount Card” idea, combined his ex-
perience of organising student nights, negotiating with nightclub owners
and use of a similar service while studying in Glasgow. In his own words
“Had the idea of ‘mojo Card’ and pitched it to iadt’s Dragons den got
good feedback and approached businesses in Limerick to sign up,
Changed name to signature card with support from signature group
Targeted businesses that students would use like restaurants, clothes
shops, Barbers, etc. Got them to put a unique deal on the card. In return
they would be advertising their business on our Card e.g. 10% off a
certain service/product, Free entry into a night club, Cheaper Taxis.
Signed up 20+ businesses and sold the card throughout three colleges in
Limerick; University of Limerick, Limerick Institute of Technology,
Limerick College of further education. Sold the cards on campus with a
sales team as well as using Facebook as a marketing tool”
Contact:
facebook.com/pages/Limerick-
Student-Discount-Card
Competitor Profiles
Creative Dragons
Competition
And the Winner Is...
Sean Gallagher with “Scope Media”
After much deliberation , our
judges chose “Scope Media”
as the overall winner. While
the competition was stiff, it
was a combination of; the
assuredness of Sean’s
presentation, the fact that the
business had paying
customers and the potential
for growth in the area of online
video produc-
tion that
helped the
judges to make
their decision.
Although this
was designed
as a winner
take all compe-
tition, the judg-
es decided, in
light of the
quality of the pitches they had
heard, to award three of the
other competitors with a run-
ners up prize.
In Addition to this, the judges
let all of the competitors know
that the would be happy to
give them any help and advice
they were able to in the fu-
ture… PD
Reading this mag, you may be for-
given for thinking that the
Creative Dragons was the only com-
petition we run. We actually run
many though! One of the most inno-
vative is the “DynaStart”
video pitching competition. What’s
“DynaStart” ? I hear you ask. (I know
you’re asking this because it’s
always the first thing people ask
when I mention this…).
Well, “DynaStart” is an online plat-
form, developed by Lahti
University of Applied Sciences,
(that’s the university in Finland we
have an Erasmus agreement with). It
allows students with a business idea
to upload a video pitch and get feed-
back from other students.
For us , the feedback feature
allowed us to create a competition
for our students where the
winner was the one who got the best
feedback.
Our first run of this was really
successful and the people who took
part felt that they gained confidence
in their ideas due to the positive
feedback they got. PD.
PS Our colleagues in Lahti allowed
us to use their creation FREE OF
CHARGE! And for this we would like
to say Thank You so much! PD
One of the things we always say to
potential members of the Enterprise
Society, is “You don’t have to be
running a business (or even want to)
to be Entrepreneurial” . If being
Entrepreneurial is about being
proactive , problem solving and
delivering solutions rather than
complaining about problems, then
there are many, many companies
looking for staff who are
entrepreneurs ( you might have heard
of this referred to as
“Intrapreneurship” but we don’t use
that word here. Ed)
LinkedIn is definitely one of those
companies, so when the chance
came for a group of us to visit their
EMEA headquarters in Dublin , we
jumped at it! One of our recent
graduates Aurelija Gedrime works
there and made our visit possible.
From the moment we arrived, we
could tell this was a special place to
work. On every floor there is a chill-
out area where staff can sit on bean-
bags and read , or take time away
form their desks to think through a
solution they are working on.
(although, the staff we met at their
desks were pretty chilled-out anyway)
The fully equipped gym was really im-
pressive, but the highlight of the tour
was the top floor canteen! Staff can
come here at any time and get a free
hot meal, gourmet salad or sandwich
and every kind of soft drink you can
think off. The dining area has spec-
tacular views over Dublin and when
you’re finished eating, you can have a
game of pool or play Xbox games on
massive screens.
It’s safe to say that everyone who
went on this trip is wondering just
how they can get a job here! PD.
Being a part of a creative campus means that there is a lot of
creative work being created all of the time, from the creation of
works of art to the development of creative business ideas.
(that’s a lot of creative for one sentence!).
These normally happen in the classroom and are generally left
there. We felt that there must be a way for students to showcase
their work, and, at the same time, make some money. This was
how the idea for the campus Pop-Up shop came about. With the
agreement of the student union, we took over the shop space in
the chapel and came up with a way to make this available to any
student who was interested.
The shop would be available to for 1 week at a time and the rent
would be 10% of the students net profit at the end of the week.
This meant that, for the student, there was no risk (if they took
the shop for a week and didn’t sell anything, they paid no rent).
So far this has been a huge success for the students who’ve taken
it up, and, has generated a lot of buzz around the Campus. PD
Some of the other things we’ve done...
Christmas markets
Guest Speakers
Institute Open
days
The Enterprise Society owes a debt of
gratitude to Frank Keane of MKO
Partners for his fantastic contribution to
the success we achieved last year.
Frank took time out of his busy schedule
(see below) to give a guest lecture to
the society on the topic of enterprise
finance. This can only be described as a
master class in how to pitch.
When we needed to come up with
prizes for the
Creative Dragons competition, Frank
immediately gave us a
business advice package worth over €1,500 and, when we pushed our luck
and asked him to be a judge on the day, he told us that was no
problem!
Frank is partner and co-founder of MKO Partners
(www.mko.ie) where he is Head Of International Business
focused on assisting
businesses setting up in
Ireland as a gateway to
Europe. Frank also has 10
years’ experience as
lecturer and external
examiner at various time in UCD
(MAcc Program) in the Institute of Bankers
in Ireland and The Institute of Chartered
Accountants in Ireland, as well of course as
3 years lecturing
experience in the Dun Laoghaire
Institute of Art, Design and
Technology. He is an author of books and
study guides on
Financial Statement Analysis,
published by the Institute of Bankers in Ireland and is
Co-Founder of “Ireland, Gateway to
Europe” (www.gatewaytoeurope.org) .
I would just like to take this opportunity to say THANK YOU Frank.
Your help was totally invaluable! PD
Frank Keane
...And Finally
In the short space of time our Society has existed we
think that we have achieved a lot. Of course, This would
not have been possible without the help of quite a lot of
people. So, We would like to take this opportunity to say
THANK YOU to everyone who, gave their time, effort,
money and advice to us over the past year, ...you made
our success possible.
THANK YOU
SO MUCH!
22
Ever imagined college as a
friendly, dynamic and vibrant
environment?
Thinking about running your own
business?
What if you could run a real business
during your degree?
Well guess what.....
IADT has it all and much more!
Small class sizes.
Regular feedback.
Innovative assessments.
Up to 70% continuous assessment.
Preparation for employment and further study.
See ‘IADT Entrepreneurship Alumni’ on
LinkedIn.
So why not consider the following degrees?
Bachelor of Business (Hons.) in Entrepre-neurship & Management
(DL 823 – CAO Level 8)
Bachelor of Business in Entrepreneurship
(DL 701 – CAO Level 7)
For more information check out: http://iadtentrepreneurship.wordpress.com/
Contacts: Therese Moylan @ 01-239 4623 / email: [email protected]
or Conor Heagney @ 01-239 4753 / email: [email protected]
Dun Laoghaire Institute of Art, Design & Technology, Kill Avenue, Dun Laoghaire, Co. Dublin.