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CGSI Business Consulting -Targeting Success-
CGSI Business Consulting www.cgsi.us 602.323.1915
CGSI Business Consulting www.cgsi.us 602.323.1915
Emotional Connection
Justify with Logic
Lasting Impact
Today
CGSI Business Consulting www.cgsi.us 602.323.1915
How do we communicate this to
our audience?
“The barrier to change is not too little caring; it is too much complexity. To turn caring into action, we need to
SEE a problem, SEE a solution, and
SEE the impact.
But complexity blocks all 3 steps.” - Bill Gates (Harvard Commencement Address June 7,
2007)
2. Organizing Your Unique Message
CGSI Business Consulting www.cgsi.us 602.323.1915
CGSI Business Consulting www.cgsi.us 602.323.1915
Opportunity to make a difference.
Change starts from within through communication Requires a change in approach.
Consensus for the purpose and need for the message
CGSI Business Consulting www.cgsi.us 602.323.1915
Channels Resources
- One on One - Media Interviews - Partnerships
- Digital Media - Print - Display Media
CGSI Business Consulting www.cgsi.us 602.323.1915
Why is this important
CGSI Business Consulting www.cgsi.us 602.323.1915
Provide – an opportunity to give back Create – Relationships not donors
Deposit – Into those around you Remove – Your “wants”
"It's not how much we give but how much love we put into giving.“
- Mother Teresa
CGSI Business Consulting www.cgsi.us 602.323.1915