8/8/2019 IA LinkedIn Profiles Guide Sheet 7-6-09

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Integrated Alliances, Inc. 2009 All rights reserved www.IntegratedAlliances.com

LinkedIn Profiles Guide Sheet7/6/09

This abbreviated LinkedIn Profiles Guide (Guide Sheet) is designed to give you the quick essentials to helpyou create the best possible LinkedIn Profile, with the greatest results in the least amount of time. The fullversion is over 25 pages and it is full of screenshots to help you learn even faster.

Lets get started First of all, develop your LinkedIn profile text in MS Word and keep this as your MasterDocument. LinkedIn has no spell check capability and its scrolling windows make entering data especiallydifficult. Using Firefox enables limited spell check capability.

Recommended Book Purchase Words that Sell by Richard Bayan. Business/Marketing Thesaurus, ~$15

Recommended Special Symbols - copy and paste to/from Word -

Picture Use a basic headshot picture from any digital camera, no professional help needed. A clean,white background is best. Do not use group photos or logos. Upload up to a 4Mb file and the system has acropping tool. The final picture is quite small 85 x 85 pixels.

Header/Headline This is the most important section on your profile, all 120 characters. Defaults toCurrent Job Title at Current Employer. Use interesting, compelling, colorful words (dynamic, seasoned,executive) to attract interest. This is critical in attracting people to click through from search listings.

Summary Think of it as a brochure and a business Bio. Begin with how helpful you are to others,make people want to help you in return. Only include current and relevant information as this is a high-leveloverview. This is not an historical area unless the history remains part of the current and future. Formatting islimited to ALL CAPS, some special keyboard characters (~ > | #) and symbols that can be pulled in fromWord (see above). You get 2,000 characters (about 2/3 of a printed page) to work with.

Specialties While the Summary section is like a brochure, with complete sentences and fancyformatting, the Specialties section is a place that resembles a list a list of keywords like in a Search Enginesense. Create a list of keywords, then look at the variations of these words and then look at synonyms andvariants of the synonyms (see below). You have 500 characters to work with (about 2 paragraphs).

Example - Teach, Teacher, Teaching, Taught >>> then >>> Instructor, Instruction, Instructed, Instructing

Experience (Work History) What to include? How far back? What to say? The Best Practice is toinclude every employer since college. This creates more opportunities for you to create relationships withothers. If you had multiple positions at a company, use the highest position held. Do NOT simply copy/pastein data from a resume. Be limiting in any resume-type statistics. Use years only, no months needed.

Example - Sales Rep. >>> Sr. Sales Executive >>> Sales Manager just list Sales Manager

What to say? For each position state:

What does the company do?Who do they do it for?Where do they operate?What was your role?What made you special there?

Education Schools and a lot more. Remember that education is not simply college degrees. Anybusiness or professional training (e.g. Dale Carnegie) should be listed. List your High School as well. Useyears only, no months needed.

8/8/2019 IA LinkedIn Profiles Guide Sheet 7-6-09

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Integrated Alliances, Inc. 2009 All rights reserved www.IntegratedAlliances.com

Web Sites Try and list 3 web sites, even if they are simply different subpages on the same web site.Rename the label to replace the term My Website with Integrated Alliances Website or another. To dothis, choose the option Other vs. My Website or My Company and fill in the new blanks.

Interests What do you like to do when you are not at the office? Formatting is important. Use singlewords or short phrases separated by commas (see below). Up to 750 characters are allowed.

Example - Word, Word, Two Words, More Words

Groups and Associations This is a list of industry, professional and social organizations and notLinkedIn Groups. It is basic text listing much in a keyword-list type of layout. Once again, commas play akey role here. Include both the full spelling and the abbreviations. Up to 750 characters are allowed.

Example Rockies Venture Club, RVC, Colorado Software and Internet Association, CSIA

Contact Settings There are 8 check boxes check them all. People are suspicious of missing data. Tomake yourself easy to network with, you might consider putting in your E-Mail address, phone number,Skype ID, Blog Site, Twitter ID, etc. Up to 1,000 characters are allowed.

Note - this practice may be technically outside of the rules of LinkedIn so do so at your own risk.

LinkedIn Groups Select at least 25LinkedIn Groups to join. Search for LinkedIn Groups from theLeft Side Menu, search on KEYWORDS as with standard LinkedIn search. Results are listed with largestgroups first. Join the larger groups (nothing smaller than 500 members) in a variety of areas. Be sure to

choose some local groups by including a state or city on the search. You may join up to 50 LinkedIn Groups.Example (Sales OR Marketing OR Coaching OR Education) AND Colorado

Recommendations Ask for recommendations from 10-15 people. Pick those with important jobtitlesor large companies (or both). Have them describe a project that you worked on together and howyour role helped the project to be successful. Note that you can also request recommendations foreducational experiences!

Next Steps:

IA LinkedIn Profiles Guide The IA LinkedIn Profiles Guide is a 25+ page play-by-play guide fordeveloping the best possible LinkedIn profile. This LinkedIn Profiles Guide Sheet is a subset of the larger

guide, which is rich with LinkedIn screen shots and other enhancements not available here.

IA LinkedIn Profiles Webinar A 1-hour Webinar that walks you through the IA LinkedIn ProfilesGuide, step-by-step, explaining every section in detail.

IA All You Can Learn LinkedIn Training One full year of unlimited LinkedIn trainingincluding Sales, Marketing, Profiles, Network Building, Recruiting, HR, Career Development, Groups, more.Includes both live Webinars and recordings (and live, in-person LinkedIn Workshops in select cities).

IAs LinkedIn Managed Services Too busy to train and do the LinkedIn heavy lifting for yourself?IA can do it all for you - build and deploy your LinkedIn Profile (fed by a questionnaire, resume, bio and/orother information you provide), build your network to 2,000 direct connections, and then answer and respondto your inbound LinkedIn invitations, IA even delivers leads directly to your E-Mail box.

About the Author Mike ONeil, 49, BSE Industrial Engineering, is thecountrys foremost trainer on LinkedIn for business applications. Mike is a 20-yearsales and marketing veteran in the technology sector. Mike leads Integrated Alliances(a 6 year old company based in Denver, CO), the nations leading Business SocialMedia Strategists. See Mikes LinkedIn Profile atwww.LinkedIn.com/in/mikeoneil.

For information on any or all of these services, please visitwww.IntegratedAlliances.com.

Disclaimer - Integrated Alliances is not associated with LinkedIn Corp. in any way. IA serves the needs of the LinkedIn user.

http://www.linkedin.com/in/mikeoneilhttp://www.linkedin.com/in/mikeoneilhttp://www.linkedin.com/in/mikeoneilhttp://www.integratedalliances.com/http://www.integratedalliances.com/http://www.integratedalliances.com/http://www.integratedalliances.com/http://www.linkedin.com/in/mikeoneil