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We help companies assess
and improve innovation via people, process and culture to deliver more profitable
products and services to the
market.
Elaine IngebritsonManaging Director, Innovation Leader,
Consultant and [email protected]
262-364-4744
Elaine IngebritsonManaging Director, Innovation Leader,
Consultant and [email protected]
262-364-4744
Our Core BeliefInnovation capability can be developed and
strengthened by concentrating on key skills, utilizing a flexible process and creating an encouraging culture.
Innovation Assessments
Ideation Workshops
Prioritizing to Optimize Impact
Integrating Strategic Planning & Innovation
Strategic Thinking
Developing Market Insights
Engaging the “Crowd”
Finding Weak Signals
Investigating Alternative Scenarios
Designing Illuminating Experiments
Innovation Process Design
Lean Start-Up Principles
New Market/Product Identification & Development
Implementing the Launch Plan
Product Life-cycle Road Map
Innovation Inventory Management
Becoming a Serial Innovation Engine
Identifying Cultural Challenges
Building Culture that Inspires
Accelerating Change
Our OfferingsWorkshops and
projects are
tailored to clients’
needs, including:
Why engage an innovation coach?We believe that innovation can be coached to improve the success rate of new innovations, that is, bring the right idea to the right market at a profit. The first step is to complete our brief 12-question assessment that identifies strengths to leverage and weak spots to enhance. Are you searching for new ideas instead of recycling the same initiatives? Do you have lots of ideas but struggle bringing products to market? Is your R&D function isolated or disconnected from emerging markets? Does middle management block new products due to concerns about risk or cannibalization?
We can help! We’ll work together to uncover resources, explore relevant
best practices and plan a realistic path toward innovation
excellence.
Who we are Elaine Ingebritson, Managing Director, Innovation Leader, Consultant and Coach A proven innovation leader and consultant with a solid record of partnering with commercial leaders and functional experts to deliver profitable growth. Elaine’s unique combination of skills
enables her to uncover market insights to accelerate development while identifying risk to avoid costly mistakes.
Elaine’s experience covers a wide variety of firms, from start-ups to Fortune 50 companies and is effective conducting web-based engagements as well as in-person meetings. Marketing, sales and risk management roles at GE Capital and banking provide deep expertise in financial services, process discipline and multi-national operations.
I4 Innovation brings extensive consulting expertise and a flexible problem-solving approach to our client engagements. Our associates have a rich skill set and direct experience with industry-leading clients. Skills include Lean and Six Sigma process excellence, strategic marketing, creative brand alignment, digital marketing strategies, sales training, talent development, project management, and change management. Teams are assembled based on customer need and project scope.
The 4 I’s of Innovation
People: The Heart of InnovationImagine + Instigate + Illuminate + Ignite
Process: The Hands
of InnovationIdea + Insight +
Iterate + Implement
Culture:
The Spirit of Innovation
Inspire + Influence + Imperfect + Impact
