I-TRIZ: Past and Futureblog.pucp.edu.pe/blog/wp-content/uploads/sites/479/2011/02/862.pdf · 3 ©2004 Ideation International Inc. History of evolution in different areas of technology

1© 2004 Ideation International Inc.

I-TRIZ

Past and Future


What is TRIZ?• Russian acronym for the Theory of

Inventive Problem Solving

• Systematic, structured way of thinking supported by numerous tools

• Science based on patterns of evolution


History of evolution in different areas of technology and science, social systems, business, management, art, languages, etc.

Practical experience of thousands of scientists, inventors, engineers, managers, businessmen, etc.

Feedback from using TRIZ to solve thousands of problems

Over 58 years of development initiated and led by G. Altshuller and involving

hundreds of scientists and inventors

More than 3,000,000 worldwide patents


History of Creativity Creative activity of humans starts with the history of humans:• ~1500 BC – myths about Dedalus, the first human-inventor

• Beginning of AD era – descriptions of group search for solutions applied by Scythian and German tribes – brainstorming predecessors.

• 4th century AD – attempts to create a science of invention (heuristics) by Pappin Alexandria.

• 13th century – Great Art by R. Lullius (St. Lullius) published in 1480 – a technique for systematic exploration of possibilities – predecessor of morphological charts.

• 19th century – evolutionary theories by Lamarck and Darwin (biology), Comte and Marks (sociology). Attempts of techno- and socio-Darwinism by Spencer.

• End of 19th to beginning of 20th century – beginning of psychological research in creativity. Creative Imagination by T. Ribot, works of Freud, etc.

• Mid-20th century - System approach by Bertalanffy, Brainstorming by A. Osborn; control questions for inventors by Osborn, Thring, Laithwait, etc.


Innovation Techniques Besides TRIZ• 1950s

• Brainstorming by A. Osborn• Morphological analysis by F. Zwicky• Value Engineering Analysis by L.

Miles• Taghuchi methods• Fishbone diagram by Ishikawa, etc.

• 1960s• Synectics by Gordon – professional

Brainstorming with the utilization of analogies

• Revealing and resolving contradictions by J. Page

• Control of though in creative work by E. Matchett

• Systemic design – PERT and PATTERN

• Technological forecasting

• 1970s• Innovative design by J. Jones• Evolution of technology by

D. Sahal• Quality Function Deployment

(QFD)• Psychological activation by

DeBono

• 1980s• Third Wave by A. Toffler• Six Sigma• HAZOP and FMEA• DFMA

• 1990s• Innovative design by J. Jones• Concurrent engineering• TOC by Goldratt• Reengineering by M. Hammer


TRIZ: The History1926 Birth of Genrich Altshuller1946 Inception of TRIZ1956 First TRIZ paper by Altshuller: “Psychology of Innovation”1959 First Algorithm for Inventive Problem Solving (ARIZ)1960 Altshuller’s paper: “How Discoveries Are Made” - the beginning of TRIZ

application to science1961 Altshuller’s first book on TRIZ: Learning to Invent1964 Altshuller’s book: Bases of the Inventive Process 1969 Altshuller’s book: Algorithm of Invention

First educational center in BakuFirst lab for creativity researchFirst TRIZ seminarBeginning of establishing TRIZ schools in different places in the USSR

1971 ARIZ-71, including 40 Innovation Principles and Contradiction Table, and materials on evolution of technological systems


TRIZ: The History (continued)1974 Substance-Fields Analysis introduced

Development of Standard Solutions startedFirst TRIZ publication for childrenFirst publications on Development of Creative ImaginationFilm made about Altshuller and his methodSt. Petersburg TRIZ school (the largest) established by V. Mitrofanov

1975 Altshuller’s first paper about Patterns of Technological Evolution;P. Amnuel book: Science Fiction as a Tool for Inventors and Engineers,with Altshuller’s supplement, “A Practical Course on Developing the Creative Imagination”

1977 Beginning of professional use of TRIZ with Value Engineering (by B. Zlotin)Book Inspiration on Demand (by A. Selutskii and A. Slugin)First TRIZ St. Petersburg conference (became annual)

1978 Subversive approach introduced by B. Zlotin1979 Altshuller’s book Creativity as an Exact Science

The name “TRIZ” is introduced (instead of “Method of Invention” and “Algorithm of Invention”)First publications in the magazine Technology and Science


TRIZ: The History (continued)

1980 First TRIZ developer congress in Petrozavodsk1981 First lines of evolution introduced (by B. Zlotin)1982 Kishinev TRIZ school established

Second TRIZ congress in Petrozavodsk; after 1985, every 2 years1983 First in-depth TRIZ forecasting made (for welding equipment by V.

Petrov; for water pumps by B. Zlotin and S. Visnepolschi)1985 Altshuller presents Life Strategy for Creative Individual

First presentation of method for solving scientific problems (by B. Zlotin and A. Zusman)First presentation of method for solving real-life problems (by B. Zlotin and A. Zusman)

1986 First private TRIZ engineering company, Progress, established inKishinev, followed by ImLab (Minsk)Altshuller gets seriously ill

1989 TRIZ Association established


TRIZ: The History (continued)

1990 Development of Problem Formulator started (theory by A. Zusman; computer-based problem formulation by S. Malkin)

1991 Development of the first Innovation Toolbox (later named Innovation Workbench®) started

1992 US-based Ideation International established. Many TRIZ specialists immigrate to the US, Israel, Europe, etc. TRIZ activities in the former USSR decline; shift to non-technical TRIZ applications (children’s education, advertising, elections, etc.)

1998 Death of Altshuller


From TRIZ to I-TRIZ

Ideation TRIZ (I-TRIZ)I-TRIZ was developed in the USA

by Ideation International Inc.


• The next step in TRIZ evolution • Advanced, westernized and software based version

of TRIZ• Version of TRIZ directed not only on Problem

Solving, but:• Revealing the problem• Formulating the problem• Developing the solution• Evaluating the solution• Implementing the solution

What is I-TRIZ?


Why Ideation TRIZ was Created Why Ideation TRIZ was Created


Classical TRIZ and Ideation TRIZ ComparisonTools for Supporting the Innovation Process

Principles, ARIZ, SF-Analysis, Standard

Solutions

Classical TRIZ

Good tools for an amateur

Stages necessary for successful professional

problem solving

Ideation TRIZ (I-TRIZ)

IPS for secondary problems, include non-technological

Criteria and Lines of Evolution

Ideation’s knowledge-base tools – System of Operators, Lines of Evolution, etc.

Problem Formulation (software- based and manual)

ISQ, AFD, Lines of Evolution

Tools for a professional

Developing the solution

Innovation Stages

Implementing the solution (solving secondary problems)

Evaluating the solution

Formulating the problem

Revealing the problem


Advanced Software Tools

Met

hodo

logy

Adv

ance

men

t

1946 1982 1985 1992 1997 2000 2005

Kishinev Era

Classical TRIZ Era40 Principles

Patterns of Evolution

ARIZ-85AFD

DirectedEvolution (as a tool)

Advanced TRIZ Tools

Re-Structuring of Theoretical Base

12

34

3

2

3

Non-TechnologicalApplications

Ideation/TRIZ Era

Evolution of the I-TRIZ Methodology

Directed Evolution and Control IP Era


Clarke

Individual TRIZ Specialists

Litvin

Lubomirskiy

Ivanov

FeyBogach

Salomatov

Gasanov

VikentievKojevnicova

BuhmanTerninko

PinaevZacharov

Poyzen

Chernobelskiy

Ladoshkin

SibiriakovSelutskiy

Kogan

Kurashova

Bdulenko

Kondrakov

Rubin

Kaner

Iakovenko

From Classical TRIZ to I-TRIZResearch Team 1978 - 2004

I-TRIZ Research

Team

GerasimovVisnepolschi

Malkin

PrushinskiySclobovskiy

Bar-El

Subbotin

ZlotinZusman

ZainievaMalkina

Mitrofanov GranovskayaIdeation Associates

Petrov Pevzner Kholkin

Proseanic Zainiev

S.KaplanL.Smith

L.Kaplan

C. Huliburton

KrychkoUlan

Pogidaev

Pike


I-TRIZ as the Integration of Different Approaches to Creativity

“Osborn’s Direction”Decreasing of psychological inertia, activation of human motivation, organization of effective teamwork

“Altshuller’s Direction”Utilization of evolution patterns and methods of idea generation based on evolution patterns

“Miles’/Ishikava Direction”

Re-structuring of existing knowledge for effective

application of the creative process

Ideation TRIZCombination of all effective approaches to creative problem solving and control of technological evolution


“Osborn’s Direction”

ObjectivesDecreasing psychological inertia, activation of human motivation, organization of effective teamwork

Methods • Brainstorming (Osborn, A.F.)• Synectics (Gordon, W.J.J.)• Fundamental Design Method (Matchett, E.)• Six Thinking Hats (DeBono, E.)


“Altshuller’s Direction”

ObjectivesUtilization of evolution patterns and methods of idea generationbased on evolution patterns

Methodologies • Classical TRIZ (Altshuller, G.)• “Modern TRIZ” (Kishinev School)


“Miles/Ishikava’s Direction”

ObjectivesRe-structuring of existing knowledge for effective application of the creative process

Methods • Value Engineering (Miles, L.D.)• Morphological Analysis (Zwicky, F.)• Quality Functional Deployment (Akoa, Y.)• Fishbone diagram (Ishikava, K.)


Ideation/TRIZ Methodology (I-TRIZ)

ObjectivesCombination of all effective creative problem solving approachesand control of technological evolution

• From “Altshuller’s Direction”• All theoretical bases• All methods for creative problem solving

• From “Miles/Ishikava’s Direction”• Methods of knowledge collection used in ISQ• Functional approach used in PF• Morphological approach used for exhaustiveness

• From “Osborn’s Direction”• Methods for decreasing psychological inertia used for problem

solving and IWB software• Methods for increasing effectiveness of the creative individual

and teams


Classical TRIZ

Value Engineering

Brainstorming

MorphologyMethod

Kishinev School Development

Psychology-Base Methods

Fishbone Diagramming

Ideation/TRIZ Methodology

Accumulated knowledge documented in patents and other sources of technological information

I-TRIZ as the Integration of Different Methods of Creativity


Different Visions of I-TRIZ

• Science on creativity • Evolutionary science like biology, cosmology, geology, paleontology, etc. but

oriented on evolution of artificial systems (technical, social, in area of art, culture, etc.)• Language for creativity• Culture of creativity• Evolution of way of thinking• Structured way of thinking (modeling)• Methods for providing competitive advantage • Collection of useful tools (including software)• Set of applications, in particular:

• Inventive Problem Solving (including non-technical)• Research Problem Solving• Innovative Cost/Quality Engineering• Failure Analysis and Failure Prediction• Directed Evolution• Controlling Intellectual Property


Evolution of the I-TRIZ Methodology

Patterns of technical systems evolution

Subversive analysis

Computerized tools

Numerous lines of

evolution

Algorithm of

Inventive Problem Solving

Classical TRIZ

Step-by-step analysis of the

problem situation

Typical solutions for typical problems

Overcoming psychological inertia

Ideation Tools

Directed Evolution

“Third wave”theory

Theory of technical systems

hybridization

TRIZ based theory of

organization evolution

Theory of system self-organization

Innovation Control of destiny

Kishinev School/Ideation development

Problem solving

Altshuller’s development

S-F modeling and Standards

Physical and other effects application

For exceptionally committed people For an average individual

I T R I Z


Petrov, Zlotin, Zlotina

Subversive approach applied to solving scientific problems

Zlotin, Zusman, VisnepolschiFirst step-by-step algorithm for TRIZ forecasting1984

Begin comparative studies of technological, biological, social and cultural evolution1981

Kishinev TRIZ school established1981 Zlotin

New structure of evolutionary patterns with sub-patterns (later called lines of evolution)1981 Zlotin

First ideas for TRIZ-based prediction of undesired events and effects – Subversive Analysis, later named Failure Prediction1978 Zlotin

ZlotinBegin development of additional elements necessary for practicalapplications of TRIZ: ISQ, methods of revealing problems, solution evaluation, revealing and resolving secondary problems, etc.

1977

Mitrofanov, Zlotin, Petrov, Litvin, Opendak, Smikov, Mints,Khorosh, etc.

Begin accumulating knowledge base, including examples of evolution of various systems and realized predictions1975

ZlotinEvolutionary Patterns start to be used in education in St. Petersburg Public TRIZ University1975

History of IHistory of I--TRIZTRIZAuthorsEventsYear

1984Zlotin, Zusman


Zlotin, Zusman, Zainiev, FeyFirst Ideation Directed Evolution publications1995

Ideation teamIdeation Directed Evolution services begin1994

Zlotin, Zusman, ZainievDevelopment of the Directed Evolution (DE) application 1994

Zlotin, Zusman, Malkin, Kaplan, Innovation WorkBench (IWB) software released1994

Zion Bar-El and “Progress”Ideation International established1992

Zlotin, Zusman, Malkin, Kaplan, Shapiro

Begin development of TRIZSoft (Cassandra System for prediction; Innovation Toolbox for solving inventive problems)1991

Zlotin & ZusmanFirst collection of typical evolutionary mistakes1989Zlotin & ZusmanFirst set of lines of evolution of organizations1989

Zlotin & ZusmanDevelopment of the method for TRIZ-based prediction of undesired events and effects – Failure Prediction1986

Kishinev TRIZ school Establishment of “Progress” - the first TRIZ-based commercial company1986

Altshuller, Zlotin, ZusmanFirst sets of technological evolution lines1985

AuthorsEventsYear

History of Evolution Ideas in TRIZHistory of Evolution Ideas in TRIZ


Zlotin, Zusman, Zainiev, Proseanic, Visnepolschi, Prushinskiy

TRIZ approach applied for validation and enhancement of intellectual property – inventing around patents, strengthening patent protection, searching for new applications for IP, etc.

2003

Ideation teamTRIZ in Progress book about research in I-TRIZ published1999

1998 Knowledge Wizard software for solving non-technical problems released

Zlotin, Zusman, Malkin, VisnepolschiAFD Failure Analysis and AFD Failure Prediction software released1996

Zlotin & Zusman

Malkin, Zlotin, ZusmanProprietary Directed Evolution software developed2001

Zlotin, Zusman, Zainiev, KaplanFirst set of evolutionary lines for markets1996

Zlotin & ZusmanDirected Evolution book published2001

History of Evolution Ideas in TRIZHistory of Evolution Ideas in TRIZAuthorsEventsYear

Application of an evolutionary knowledge base for developing newneeds, products and applications2003

Zlotin, Zusman, Malkin, Kaplan


Kis

hine

v/Id

eatio

n D

evel

opm

ent

Alts

hulle

r’s c

reat

ions

Start of TRIZ development

1946 1956 1966 1976 1986 1996 2006

First Inventionmethodology

First Algorithm ofInventive Problem

Solving (ARIZ)

First table of principles

ARIZ-71 withContradiction table

First table of physical effects

First standard solutions

ARIZ-85 with 76 standard solutions

Kishinev’s ARIZZlotin, Zusman

TRIZ application for Value EngineeringZlotin, Gerasimov

TRIZ applicationfor general improvementof technological system

Zlotin, Zusman

System of OperatorsZlotin, Zusman

Problem Formulator

Zusman, Malkin

Innovation GuideKaplan, Oleinikov

Development of Ideation Problem Solving

Ideation IWB

software

Ideation Improver &Eliminator

software

Ideation IPS Education

Ideation IWB new generation

IPS for Six Sigma


Development of Anticipatory Failure Determination

Idea of subversion

analysisZlotin

Subversionanalysis

applicationZlotin Methodology of

elimination of production

failuresZlotin, Zusman

Scientific problems solvingZlotin, Zusman

Failure prediction and elimination Zlotin, Zusman

AFD methodologyZlotin, Zusman

AFD software Visnepolschi, Malkin

Ideation AFD education started

Book “New tools for Failure and Risk Analysis”

S.Kaplan, Visnepolschi, Zlotin, Zusman

Ideation AFDservices started

New generation

of AFD software

1976 1984 1989 1994 1997 2001 2004

Book about subversion analysis

Zlotin, Zusman

Application AFD for Six Sigma


Development of Directed Evolution

Evolution patterns based technological

forecastingAltshuller, Petrov, Zlotin,

Zusman, Visnepolschi

Set of technological evolution lines

Altshuller, Zlotin, Zusman

The first methodology for TRIZ forecasting

Zlotin, Zusman,

Ideation DirectedEvolution methodology

Zlotin, Zusman, Malkin, Zainiev, Kaplan, Visnepolschi, Prushinskiy,

Gerasimov, Proseanic

Start of Ideation DE services

Set of market

evolution lines

DE softwareZlotin, Zusman, Malkin

Start of Ideation DE education

Start of DE publications

1946 1975 1984 1989 1994 1997 2001 2004

The first evolution patterns, Altshuller

The first education course on evolution patterns, Zlotin,

The first set of evolution patterns

Altshuller

DE for IP control

DE bookZlotin, Zusman

TRIZ based patterns

for society evolution

Zlotin, Zusman, Methodology for failure prediction and elimination

Zlotin, Zusman


Why Ideation TRIZ was Created Why Ideation TRIZ was Created

© 2004 Ideation International Inc.

Summary Offering of the ITRIZFive Key Findings

– Definition of the Inventive Problem– Levels of Inventions– Patterns of Inventions– Patterns and lines of Evolution– Exhaustive set of solutions

Three Main Premises– Ideality and Resources– Contradictions– System Approach

Four Analytical Tools– Innovation Situation Questionnaire (ISQ)– Problem Formulator– Algorithm for Inventive Problem-Solving

(ARIZ)– Substance-Field Analysis (Su-Field)

Nine Knowledge-Based Tools– Pattern/Lines of Evolution– 40 Innovation Principles &

Contradiction Table– Separation Principles– 76 Standard Solutions– Effects– Selected Innovation Examples– System of Operators– System of lines

Four Main Applications– Inventive Problem Solving (IPS)– Anticipatory Failure Determination

(AFD)– Directed Evolution (DE)– IP Enhancement


ITRIZ ITRIZ -- Software BasedSoftware Based

Version of TRIZ Version of TRIZ


Various Ways of Creativity

Problem Solution


Manual Versus Computerized Work?

“To hell with computers!” means

Back to the 20th century!

Some TRIZ teachers exclaim: “To hell with computers!”

In general, there are two sources of this idea: • Russia, where most people have neither computers or Internet access• Elderly people, who are not very adept at using computers

As professionals, we use the “manual” mode to conduct a preliminary estimation of a targeted project

But for the REAL work we use a computer, because:• It is faster and more productive• It prevents mental exhaustion and reduces stress• It ensures high process reliability. This is especially important for AFD

prediction, to exclude any probability of accidents or failures.

Back to infantile cradle!


Ideation Problem Formulator™ and Solver System Patent US 5,581,663


Functional Analysis System Technique

(FAST)

Fishbone Diagram

Ideation Problem Formulator® System

Tools for Problem Formulation(ARIZ)

Algorithm of Inventive Problem Soiling

Conflict

Useful action

Harmful action

A B

Harmful actions and effects

+

Useful functions

Function 1

Function 1.1

Function 1.2

Function 1.3


Ideation Software on the Market


Proprietary Ideation Software

The essence of research is knowledge creation and thus typically involves obtaining

creative solutions to numerous scientific tasks


ITRIZ

and

Other Methods for Creativity


Robust Design

Classical TRIZ

DFMA

QFD

Theory of Constraints

FMA, HAZOP

Value E

ngineerin

g

TQM

Technological Forecasting

Concurrent Engineering Lateral Thinking

Morphological Method

Classical TRIZ Rejection of Other Methods

Brainstorming


Robust DesignIdeation

TRIZ

DFMA

QFDTheory of Constraints

FMA, HAZOP

Value E

ngineer

ing

TQM

Technological Forecasting

Concurrent Engineering Brainstorming

Lateral Thinking Morphological Method

And more…

Ideation TRIZ Collaboration with Other Methods

http://members.arttoday.com/Left/category/tree/Main/close-up/Tmpl/index-noright.tmpl?a=c&b=k&c=&mclass=A&f_b=b&qclass=A&f_c=c&f_g=g&f_j=j&cols=4&q=sun&eQ=sun&f_w=w&o=657392


Traditional Innovation Process

IdentifyProblemIdentifyProblem

FormulateProblem

FormulateProblem

DevelopConceptsDevelopConcepts EvaluateEvaluate ImplementImplement

Weak

Widely Used TechniquesReliability

Study Cad/Cam

Robust Design

BrainstormingMarket

ResearchTrial & ErrorReliabilityAnalysis


The Added Value of TRIZ

IdentifyProblemIdentifyProblem

FormulateProblem

FormulateProblem

DevelopConceptsDevelopConcepts EvaluateEvaluate ImplementImplement


I-TRIZ Applications

Inve

ntive

Pro

blem

Sol

ving

Antic

ipat

ory F

ailur

e Det

erm

inat

ion

Directed EvolutionSystematic procedure for strategically evolving

future generations of technological systems

Systematic procedure for surgical removal of tough technological problems, parameters and quality improvement, cost reduction, etc. for current product and/or technology generation

Failure AnalysisSystematic procedure for

identifying the root causes of a failure or other undesired phenomenon occurring in a

system, and for correcting it in a timely manner

Failure PredictionSystematic procedure for identifying beforehand –

and then preventing –all dangerous or harmful

events that might possibly be associated with the system

Control of Intellectual Property

Systematic procedure for increasing IP value and

protection from infringement and

circumvention

IPS

DE

AFD

CIP


I-TRIZ

Future Vision

Today 2004 2010 2015 2025


I-TRIZ Today

I-TRIZ is ready to “attack” the world:• I-TRIZ developed as a modern science, has a solid

theoretical base, associated educational courses, publications, etc.

• Special I-TRIZ applications such as IPS, DE, AFD, QCI, Management of Intellectual Property, and others have been developed.

• Effective software for basic I-TRIZ applications such as IPS, DE, AFD, and Management of Intellectual Property have been developed or are in development.

• Bank of Evolutionary Alternatives started• Special I-TRIZ courses has been introduced in various

universities• Directed Evolution tools have been introduced


I-TRIZ in 2010I-TRIZ is ready for worldwide implementation:• I-TRIZ books, software, and other materials have been

translated into basic world languages (English, Russian, Spanish, German, Chinese, Japanese, etc.)

• I-TRIZ has become a mandatory course in various universities.

• I-TRIZ elements are included in many disciplines such as mechanical design, chemical engineering, etc.

• I-TRIZ methods for solving scientific problems are utilized by many researches, especially in high tech.

• AFD is utilized in all vulnerable and/or highly dangerous areas, especially for anti-terrorism activities and for accident prevention.


I-TRIZ in 2010 (continued)

I-TRIZ is ready for worldwide implementation:• Banks of Evolutionary Alternatives for many areas of

human activity are in development• Directed Evolution and Ideation tools for IP management

are utilized in the majority of organizations• Ideation Operation System has been developed to

facilitate development of software and creative informational banks based on I-TRIZ.


I-TRIZ is ready to become an inherent part of the world:• I-TRIZ has a solid reputation as useful knowledge and

skills; most of people have heard of it.• I-TRIZ books, software, education materials, etc. have

been translated into most languages.• Special I-TRIZ courses have been introduced in various

universities for Bachelor, Master and Ph.D. programs. A special degree Ph.D. in I-TRIZ has been introduced

• I-TRIZ elements have been included in the most basic disciplines such as physics; chemistry; electronics; theory of machines and mechanisms; courses in medicine, business and management, law, etc.

I-TRIZ in 2015


I-TRIZ is ready to become an inherent part of the world: • Numerous software products using I-TRIZ elements,

including specialized creative software for specific areas, has been developed and is in development.

• Utilization of AFD has become mandatory for all organizations.

• Banks of Evolutionary Alternatives in main areas of human activities are functioning.

• Directed Evolution and utilization of I-TRIZ for solving problems has become a conventional process (like accounting) for all organizations.



I-TRIZ is an inherent part of the world:• I-TRIZ is a conventional science with a status similar to

math; it is taught in kindergartens, schools and universities.• I-TRIZ society includes numerous scientists, teachers,

practitioners, forecasters, consultants, etc.• I-TRIZ as an evolutionary approach is utilized to help people

learn other disciplines.• I-TRIZ is used in numerous software products; TRIZSoft is

part of standard installation packages (like electronic Solitaire today).

• Every individual can utilize various I-TRIZ elements –problem solving, failure analysis, failure prediction, etc. I-TRIZ is used to solve problems in any facet of human life.

I-TRIZ in 2025


I-TRIZ is an inherent part of the world:• Ideation tools for IP management are utilized by World

Patent Offices; patent classifications are restructured to reflect patterns of evolution.

• Special worldwide organizations continuously work on various AFD and DE projects to prevent global catastrophes, wars, revolutions and other undesirable events and to provide safety for human civilization, countries, organizations and individuals.

• I-TRIZ is used for managing the future in various areas; banks of Evolutionary Alternatives for all areas of human activities are available to everybody.



Pc = Personal Capabilities; Pkn = Personal Knowledge;Pm = Personal Motivation;Ms = Management support;

CI-TRIZ = factor depending on I-TRIZ training, utilized I-TRIZ tools and personal experience in I-TRIZ utilization. CI-TRIZ can be between 0 and hundreds.

= Pc x Pkn x Pm x Ms x (1+CI-TRIZ)InnovationSuccess

TRIZ is not a Magic Wand


Factor of Innovation Success Depending on I-TRIZ Level in I-TRIZ

Level characteristics CI-TRIZ

1Minimal knowledge obtained via reading available books, Internet search or courses on simplified versions of TRIZ (like SIT).

0 - 3

2 Training in Classical TRIZ received from trainers without Russian background 1 - 5

3• Two-week seminar on Classical TRIZ from educators with real

Russian background, or • Three-day workshop with Ideation software

5 - 10

4

• Training from a TRIZ Master with Russian background and practical experience in utilizing TRIZ over 5 years, or

• Ideation Boot camp (combination of training and intensive practice)

10 -50

MasterI-TRIZ

Complete I-TRIZ knowledge + substantial practical experience –over 100 problems solved (including at least 5 solutions of level 3 or higher.

>>100

Scess = Pc x Pkn x Pm x Ms x (1+CI-TRIZ)InnovationSuccess


Who is “Director of Evolution”?

DE Master – has evolutionaryIntuition, can lead DE and Express DE projects

DE Specialist – has deep evolutionary Knowledge, can participate in DE and Express DE projects

TRIZ Master – can lead creative projects with Combination of IPS, Failure Analysis, Failure Prediction, can adjust TRIZ tools for specific projects

TRIZ Specialist – can participate in creative projects with combination of IPS, Failure Analysis, Failure Prediction

TRIZ User – can solve certain creative problems in areas of IPS, Failure Analysis, Failure Prediction


Successes-To-DateAutomotive Industry

GM Navistar Dana CorporationFord Peugiot Rockwell AutomotiveChrysler Visteon Dura AutomotiveValeo Ecostar TRW

Consumer ProductsBissel Whirpul Helen of TroyGeneral Mills Concept Solution Henkel (US)

Chemical IndustryAmoco DuPont Henkel (German) Conoco Solutia Rohm and HaasCabot S.C.Johnson Techcominco

Oil IndustryAmoco Armco British Petroleum

Medical IndustryLaRoche Cardiovascular Johnson & Johnson


Successes-To-DateAviation Industry

Boeing Pratt & Whitney McDonnel DouglasAllied Signal Techspace Aero Rockwell InternationalBF Goodrich NASA Hughes AircraftLitton US government Loral

Electronics/Electrical/Software IndustryHoneywell Motorola Philips Electronics

GE Cybertek National SemiconductorUnited Technology Concept Solution Tyco

OthersParsons Knuf Arthur Anderson

Mercury Marine Pico Toeda

Servend Unisis MayfranAero product Cardil Helix

Xerox Solarex Northern TeleconLG Electronics Rayovac Rockwell Automation

Documents

I-TRIZ: Past and Futureblog.pucp.edu.pe/blog/wp-content/uploads/sites/479/2011/02/862.pdf · 3 ©2004 Ideation International Inc. History of evolution in different areas of technology