UNIVERSITI TEKNOLOGI

I n s t i t u t Pengajian Siswazah

\

i

J

]

i

STRACTS Volume: 14, October 2018

IGS B i a n n u a l P u b l i c a t i o n

FACULTY OF COMMUNICATION & MEDIA STUDIES

Name : FAISAL ALI KHALED FARHAN

Title : FACEBOOK USAGE IN THE YEMEN UPRISING: A STUDY ON SELFCONSCIOUSNESS, BEHAVIOURS AND ATTITUDES OF SANA'A UNIVERSITY STUDENT

Supervisor : DATUK ASSOC. PROF. DR. ISMAIL SUALMAN (MS)

DR. SITI ZABEDAH MOHD SHARIFF (CS)

The emergence of the social network has transformed the way people communicate and share information. The use of Facebook during the uprising to oppose government malpractices is not yet. In this study, self-consciousness, behaviour and attitude of Sana's University students towards Facebook usage during the uprising is investigated using the quantitative and qualitative method. Prior to data collection, permission to obtain data was the school authorities at Sana'a University and upon approval data reported in this study was collected. A pilot study was conducted using 50 respondents to improve the research items and structure of the research instruments. Quantitative data was collected from students between 18 and 24 years old using a questionnaire and were statistically analysed using the Statistical Package for the Social Sciences (SPSS) to address the research objectives. Multiple regression and Chi-square (x2) statistical analysis were used to address the research hypotheses. Qualitative data were collected through group discussions from 24 informants comprising researchers, political activists, lawyers, teachers, businessmen and Librarians and was transcribed and

thematically analysed to specifically address one or multiple research questions of the study. The findings show that Facebook was the main communication platform used by the protesters to organise social events and share uprising information. Students spend between 1 to 4 hours daily interacting with their online friends, family members and university peers discussing the events of the uprising. The cause of the uprising was attributed to lack of transparency and accountability by the corrupt leaders. Although the Yemeni successfully used the Facebook to organise protests and post-uprising images, the uprising resulted in loss of lives and millions of dollar worth of properties and severely affected the political, economic and social situation of Yemeni.

Name : NOOR NIRWANDY MAT NOORDIN

Title : CONCEPTUALIZING ISRAELI PUBLIC DIPLOMACY TOWARDS THE UNITED STATES OF AMERICA ON THE PALESTINE-ISRAEL CONFLICT BASED ON GROUNDED THEORY

Supervisor : ASSOC. PROF. DR. ANITAWATI MOHD LOKMAN (MS)

Palestine-Israel conflict is an ongoing conflict that has yet to find any agreeable solution. The conflict has continuously been referred to as the conflict between two sides with unequal strength, as Israel is perceived to have advantages over the situation because of its military strengths and international supports particularly from a super power nation, the United States (US). Israel is perceived as using Public Diplomacy approaches towards the US on Palestine-Israel conflict. Israel uses Public Diplomacy to win US support on the conflict. However, little knowledge is available to understand on how Israel Public Diplomacy application towards the US is conducted on the Palestine-Israel conflict. Therefore, this research focuses on studying the underlying application of Israel Public Diplomacy towards the US on the Palestine-Israel conflict. Using the Grounded Theory approach, the objective of this research is to identify Israel Public Diplomacy approaches, to develop a theoretical understanding and to construct a substantive theory in conceptualizing Israel's Public Diplomacy strategy towards US on the Palestine-Israel conflict. Through Grounded Theory, the research inductively explores how Israel's Public Diplomacy conducts towards the US on the Palestine-Israel conflict. Nine respondents were interviewed in this research. The findings have identified religious approaches applied through core conceptualized context and strategic cooperation engagement applied through formal strategic cooperation to explain Israel's Public Diplomacy

applications towards the US on the Palestine-Israel conflict. The research has constructed substantive theory formulated from Grounded Theory protocols on Israel Public Diplomacy. Public Diplomacy Core Vision Theory explains Public Diplomacy application for international front and specifically details Israel Public Diplomacy towards the US on the Palestine-Israel conflict. The relationship in variable form and the conception of Core Power are also derived from the study. The finding on Israel Public Diplomacy towards the US on the Palestine-Israel conflict has formed a theoretical understanding of Public Diplomacy application conduct in international conflict. The substantive theory derived from this study is significant as it will provide insight on Israel's Public Diplomacy application towards US on the Palestine-Israel conflict. The theoretical understanding generated in this study will also benefit Public Diplomacy scholars or practitioners as an academic or operational reference.

56 S I S W A Z A H