Best Practices for Creating and Distributing

Games Cross Platform

I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats…

If someone from the 1950s suddenly appeared today, what would be the most difficult thing to explain to them about life today?

20 M

10 M

20 M

10 M

2011 Now

Daily active users (FB)

3 platforms are shaping the future

1. Facebook

http://jmak.tumblr.com/

2. Smart phones

3. Tablets

A portable future

http://www.businessinsider.com/the-future-of-mobile-deck-2012-3?op=1

Play everywhere

Game State- Progress

?

• Game creation

• Hit driven

• Risk elimination

150+ casual games

On Facebook: the ‘Saga'

“Saga Framework”Proven Game

FB connected users are MUCH more valuable

* Retention * Engagement * Likelihood to pay

My five cents

1. Small multi talented teams working agile

2. Rapid prototyping/testing3. No tutorials4. Respect data5. Intuitive game controls

Intuitive Controls

YouTube: Bullfrog playing Ant Smasher

Mouse

Touch Screen

Joypad

MARKETING & BRANDING

PR Word of mouth

Feature by AppleFacebook traffic

Ads Cross promotion

PC: Facebook App discovery mainly viral

(AppData 2012)

43%

19%

18%

10%

6%

4%

Friend Invite

Advertisement

Don’t Remember

Word of Mouth

Newsfeed

Other

0 0.1 0.2 0.3 0.4 0.5

Column1

Mobile: App discovery driven by App Stores

App Store

3rd party site

Friends or family

Sync Software

Advertisement

Other

Email

34%

8%

24%

1%

18%

4%

2%

35%

8%

24%

7%

25%

3%

2%

iOS Andriod

Nielsen Q3 2011

Over 50% of smart phone users are connected to Facebook

More than 500m of Facebook’s monthly users use mobile

Facebook enables cross-platform viral user acquisition

Desktop to mobile

Mobile to app / app store

App to desktop

Facebook enables discoverability both on canvas and mobile

Notifications

News feed and

Timeline

Bookmark

Ads

Social

Light social layer

Facebook is great tool for game developers

30

33

Recap

Casual Games

Cross platform

Truly Social

These games will be the dominating brand creator of this decade!

tommy.palm@king.comAbout.me/tommy.palm

Thank you for listening!