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I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

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Page 1: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

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Page 2: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?
Page 3: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?
Page 4: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

I Pencil by Leonard Read

“I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple? Yet, not a single person on the face of this earth knows how to make me.”

Page 5: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

I Pencil• “The lesson I have to teach is this: Leave all creative

energies uninhibited. Merely organize society to act in harmony with this lesson. Let society's legal apparatus remove all obstacles the best it can. Permit these creative know-hows freely to flow. Have faith that free men and women will respond to the Invisible Hand. This faith will be confirmed.”

Page 6: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Some basics of econ

Page 7: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

WHAT IS CAPITALISM?

first, what is capital?

Page 8: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?
Page 9: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

capital

• Cash or goods used to generate income either by investing in a business or income property

Page 10: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

capital

•Cash or goods used to generate income either by investing in a business or income property

•The net worth of a business; that is, the amount by which its assets exceed its liabilities

Page 11: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

capital

•Cash or goods used to generate income either by investing in a business or income property

•The net worth of a business; that is, the amount by which its assets exceed its liabilities

•The money, property, and other valuables which collectively represent the wealth of an individual or business

Page 12: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

capital

• Cash or goods used to generate income either by investing in a business or income property

• The net worth of a business; that is, the amount by which its assets exceed its liabilities

• The money, property, and other valuables which collectively represent the wealth of an individual or business

• Human resources considered in terms of their contributions to an economy

Page 13: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

capitalism

Page 14: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

capitalism

• A broad economic system where competition in a free market determines the price, production and consumption of goods and services through the “invisible hand” of supply and demand

Page 15: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?
Page 16: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Invisible hand• The idea that people acting in their own self interest in a

free-market, price-controlled economy, can benefit society even without intending to. Describes the self-regulating nature of the free market.

• “By pursuing his own interest he frequently promotes that of the society more effectually than when he really intends to promote it.”

Page 17: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

capitalism

• A broad economic system where competition in a free market determines the price, production and consumption of goods and services through the “invisible hand” of supply and demand

• Capital, property and enterprises are privately owned and managed for a profit

Page 18: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

capitalism

• A broad economic system where competition in a free market determines the price, production and consumption of goods and services through the “invisible hand” of supply and demand

• Capital, property and enterprises are privately owned and managed for a profit

• New enterprises may freely gain market entry without state restriction

Page 19: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

capitalism

• Employment and wages are determined by the market and there will be some unemployment

Page 20: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

capitalism

• Employment and wages are determined by the market and there will be some unemployment

• Some government intervention is necessary to guard against price fixing and collusion by producers

Page 21: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

capitalism

• Employment and wages are determined by the market and there will be some unemployment

• Some government intervention is necessary to guard against price fixing and collusion by producers

• The capitalist economy will likely follow a cycle of growth and recession

Page 22: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

capitalism

• Several basic forms:

Page 23: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

capitalism

• Several basic forms:

-- Mixed (state intervenes in market activity and provides some services)

Page 24: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

capitalism

• Several basic forms:

-- Mixed (state intervenes in market activity and provides some services)

-- Laissez-faire (state plays minimal role)

Page 25: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

capitalism

• Several basic forms:

-- Mixed (state intervenes in market activity and provides some services)

-- Laissez-faire (state plays minimal role)

-- Anarcho (markets completely free from state)

Page 26: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

What are the world’s freest economies?

Page 27: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

What are the world’s freest economies?

• Hong Kong, 20th consecutive year

Page 28: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

What are the world’s freest economies?

• Hong Kong, 20th consecutive year• Singapore, Australia, Switzerland, New Zealand

Page 29: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

What are the world’s freest economies?

• Hong Kong, 20th consecutive year• Singapore, Australia, Switzerland, New Zealand• Canada, Chile, Mauritius, Ireland, Denmark

Page 30: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?
Page 31: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

What about the U.S.?

Page 32: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

What about the U.S.?• U.S. is 12th, down from 10th in 2013• “The U.S. is the only country to have recorded a loss of

economic freedom each of the past seven years… Substantial expansion in the size and scope of government, including through new and costly regulations in areas like finance and health care, has contributed significantly to the erosion of U.S. economic freedom. The growth of government has been accompanied by increasing cronyism that has undermined the rule of law and perceptions of fairness.”

Page 33: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

what are world’s most restricted economies?

Page 34: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

what are world’s most restricted economies?

North Korea, Cuba, Zimbabwe

Page 35: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

what are world’s most restricted economies?

North Korea, Cuba, Zimbabwe

Guess which are three of the poorest nations in the world?

Page 36: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

WHAT IS SOCIALISM?

Page 37: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?
Page 38: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

socialism• Broad economic system in which the major enterprises

are either owned or controlled by the state

Page 39: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

socialism• Broad economic system in which the major enterprises

are either owned or controlled by the state• Some socialist societies direct the economy through a

national plan, but most favor a mixed economy of public and private ownership

Page 40: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

socialism• Broad economic system in which the major enterprises

are either owned or controlled by the state• Some socialist societies direct the economy through a

national plan, but most favor a mixed economy of public and private ownership

• Others (Social Democrats) advocate social welfare programs in a mainly market-based economy

Page 41: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

socialism• Private property and private ownership of capital typically

is restricted

Page 42: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

socialism• Private property and private ownership of capital typically

is restricted• The state usually decides what is produced, prices,

incomes and levels of production

Page 43: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

socialism• Private property and private ownership of capital typically

is restricted• The state usually decides what is produced, prices,

incomes and levels of production• Often, unemployment is abolished and employment is

guaranteed for life

Page 44: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

socialist countries?• Would include Venezuela, Bolivia, Laos, Syria, Belarus,

Turkmenistan, Zambia

Page 45: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

socialist countries?• Would include Venezuela, Bolivia, Laos, Syria, Belarus,

Turkmenistan, Zambia• Lots of social democratic nations including Sweden,

Netherlands, Norway, Finland, U.K.

Page 46: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

socialist countries?• Would include Venezuela, Bolivia, Laos, Syria, Belarus,

Turkmenistan, Zambia• Lots of social democratic nations including Sweden,

Netherlands, Norway, Finland, U.K. • Do we now include U.S. among social democracies?

Page 47: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

U.S. owned/controlled companies• Fannie Mae, Freddie Mac, Amtrak, General Motors,

Corporation for Public Broadcasting• Current administration financing hundreds of “green

energy” companies… many of which are operated by cronies. Solyndra, A123, Amonix, Bright Source, Solar Trust of America, LSP Energy… all at room temperature

Page 48: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

WHAT IS COMMUNISM?

Page 49: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?
Page 50: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

communism• The evolution of socialism

Page 51: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

communism• The evolution of socialism• The role of the state has withered away and is no longer

necessary for the functioning of the planned economy

Page 52: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

communism• The evolution of socialism• The role of the state has withered away and is no longer

necessary for the functioning of the planned economy• All property and capital are collectively owned and

managed in a communal, classless and egalitarian society

Page 53: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

communism• The evolution of socialism• The role of the state has withered away and is no longer

necessary for the functioning of the planned economy• All property and capital are collectively owned and

managed in a communal, classless and egalitarian society• “…from each according to his ability, to each according to

his need…”

Page 54: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

communism• What are some communist countries?

Page 55: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

communism• What are some communist countries?• Cuba, North Korea, China, Vietnam

Page 56: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

communism• What are some communist countries?• Cuba, North Korea, China, Vietnam• China and Vietnam are run by the communist party but

have mixed economies; even Cuba has reduced its state employment by 500,000 people and its permitting green shoots of capitalism

Page 57: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

The rise and fall of businesses

Page 58: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?
Page 59: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?
Page 60: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

“...it is not what money the business owner hopes to make or whether he succeeds, but how all this affects the use of scarce resources which have alternate uses – and therefore how it affects the economic well-being of millions of other people in society at large.”

Page 61: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

“More important than the fate of (any business) was the fact that millions of people were able to afford a higher standard of living than if they had to be supplied with goods through costlier channels…”

Page 62: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Profits and Losses

Page 63: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Profits and Losses• Why are losses as important as profits?

Page 64: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Profits and Losses• Why are losses as important as profits?• Each is equally important to force companies and

industries to use SRTHAU efficiently

Page 65: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Profits and Losses• Why are losses as important as profits?• Each is equally important to force companies and

industries to use SRTHAU efficiently• P&Ls tell companies when they have to make changes

Page 66: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Profits and Losses• Companies set up to make money in a particular set of

circumstances can get left behind: A&P, Blockbuster, FAO Schwarz, U.S. Steel, Old Navy, Barnes & Noble, Sarasota Herald-Tribune

Page 67: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

The three major changes companies

need to make

Page 68: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Social changes

Page 69: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Social changes• Refers to changes in society that demand a response

from businesses

Page 70: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Social changes• Refers to changes in society that demand a response

from businesses• A&P missed social changes: urban to suburban trend,

proliferation of autos, needs for parking, larger ‘rings,’ didn’t follow customers when they left inner cities

Page 71: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Social changes• Refers to changes in society that demand a response

from businesses• A&P missed social changes: urban to suburban trend,

proliferation of autos, needs for parking, larger ‘rings,’ didn’t follow customers when they left inner cities

• What social changes did Blockbuster miss?

Page 72: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Social changes• Not important whether A&P made changes, what’s

important is that consumers got cheaper groceries

Page 73: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Social changes• Not important whether A&P made changes, what’s

important is that consumers got cheaper groceries• Consumers are principal beneficiaries of lower prices

made possible by the more efficient allocation of SRTHAU

Page 74: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

General principle• Knowledge is one of the scarcest of all resources in any

economy… insights based on that knowledge are scarcer still

Page 75: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

General principle• Knowledge is one of the scarcest of all resources in any

economy… insights based on that knowledge are scarcer still

• Market research departments

Page 76: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?
Page 77: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

General principle• Knowledge is one of the scarcest of all resources in any

economy… insights based on that knowledge are scarcer still

• Market research departments• Politicians and central planners cannot have the

knowledge and insights of millions of people acting in their own self-interest

Page 78: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Sowellian insight

“One of the big advantages of a free market is you don’t have to convince anybody of anything. You simply compete with them in the marketplace and let that be the test of what works best…”

Page 79: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

The three major changes companies need to make

Economic changes

Page 80: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Economic Changes• Not only changes in the economy, but also changes within

the firm’s management, especially in their response to economic changes

Page 81: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Economic Changes• Not only changes in the economy, but also changes within

the firm’s management, especially in their response to economic changes

• Lotza stuff we take for granted was fought: credit cards, computerization, answering machines, ATMs, on-line shopping, etc.

Page 82: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Economic Changes• Not only changes in the economy, but also changes within

the firm’s management, especially in their response to economic changes

• Lotza stuff we take for granted was fought: credit cards, computerization, answering machines, ATMs, on-line shopping, etc.

• Some people are successful in certain economic conditions, not in others

Page 83: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?
Page 84: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Econ Changes, round 2• No economic system can depend on the continuing

wisdom of current leaders

Page 85: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Econ Changes, round 2• No economic system can depend on the continuing

wisdom of current leaders• Price-coordinated economy with competition does not

have to because leaders will be forced to change or be replaced

Page 86: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Econ Changes, round 2• No economic system can depend on the continuing

wisdom of current leaders• Price-coordinated economy with competition does not

have to because leaders will be forced to change or be replaced

• Society that can tap all kinds of talents throughout population has obvious advantages over controlled economies

Page 87: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

The three major changes companies need to make

Technological Changes

Page 88: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Techno changes• Manual typewriters, film cameras, faxes, newspapers,

land lines, VHS, cassettes, cash, checks, etc.

Page 89: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Techno changes• Manual typewriters, film cameras, faxes, newspapers,

land lines, VHS, cassettes, cash, checks, etc.• Up to business leaders to make the changes… or hire

people who will• Business leadership not only impacts individual

companies, also economy as a whole

Page 90: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Coordination of Knowledge

Page 91: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Coordination of Knowledge• No matter whether socialist or laissez-faire, knowledge is

scarce, the totality of which is not known to any one person

Page 92: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Coordination of Knowledge• No matter whether socialist or laissez-faire, knowledge is

scarce, the totality of which is not known to any one person

• Free-market biz exec: receives instructions from marketplace about prices, what’s popular, trends

Page 93: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Coordination of Knowledge• No matter whether socialist or laissez-faire, knowledge is

scarce, the totality of which is not known to any one person

• Free-market biz exec: receives instructions from marketplace about prices, what’s popular, trends

• Gov official: gives instructions about same

Page 94: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?
Page 95: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?
Page 96: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Assignment 2/11• Chapter 6 “The Role of Profits – and Losses”

Page 97: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Assignment 2/11• Pick out a successful publicly listed company you admire

such as Facebook, Wal*Mart, Apple. Research the company via its website, investor commentaries, annual reports, etc. Write a 400-word essay entitled “Why _____ is well positioned for future growth.” Cite how it is adapting to changes, use of economies of scale, profit margins, marketing, its leadership, etc. The idea is to demonstrate your Sowellian knowledge. Dazzle me…

Page 98: I Pencil by Leonard Read “I am a lead pencil – the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.... Simple?

Brand vs company• Sprite is a brand of the Coca-Cola Co.• Apple Inc. is a company, which markets the iPhone, iPad,

Mac and other brands• Tropicana is a brand of PepsiCo• Amazon is a company• Companies that are public have their stock listed and you

can track them by symbols: AAPL, KO, AMZN, PEP• Ergo, your company will have a stock symbol!