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Chris Beltran Messaline Clement Mireya Gama Cody Prue. I ntroducing SolarCell : The Solar Powered Cell Phones. Agenda. Introduction of Solar Cell Current Market & Trends SWOT Analysis Company Objectives Product position & Competition Marketing Mix Financials Q&A . - PowerPoint PPT Presentation
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Chris Beltran Messaline Clement
Mireya GamaCody Prue
Introducing
SolarCell:The Solar Powered Cell Phones
Agenda
• Introduction of Solar Cell
• Current Market & Trends
• SWOT Analysis
• Company Objectives
• Product position
& Competition
• Marketing Mix
• Financials
• Q&A
The Product
• Solar Powered Mobile Phones• Solar Panel placed on front & back
of the phone • Photovoltaic Panel with
Amorphous cells• 2 year Warranty
SolarCell aims to develop smartphones that recharge themselves powered by solar and artificial light.
TrendsAccording to Solar Energy for Homes:
“Cellphones account for a large portion of the huge increase in electricity consumption that has occurred in the last decade”
• Eco Awareness • Sustainability
Needs
• Reduction in E-waste • Passive charging
Trends & Market Needs
Target Market
SWO
T An
alys
is
Market Growth
According to the newest data issued by Chetan Sharma Consulting, the global mobile
industry is now the most “vibrant” and “fastest growing industry” on the planet.
Marketing Objectives
Value Proposition:
Solar Cell is convenient, easy to use, and it meets a lack in the current market. Indeed, it will make the life of our customers easier by not having to worry about their cellphone’s battery.
• Create a solar alternative for all cell phone users
• To achieve a 60% product awareness among the target audience within the first year of operation
• Expand to all future cell phone markets
Product Positioning Competition
Companies:• Everbright Solar
Inc.• Earthtechproducts• EnerPlex
Cell phone models:• Samsung Crest• Sharp Solar Hybrid
• Distribution• Online
• Pricing• Cost- based pricing strategy• 10% markup
• Marketing Communications• Google Ads, Facebook Ads• Forums & Events • Printed Ads
Marketing Mix
Financial Plan
Revenue
Expenses
Financial Plan
0 500 1000 1500 2000$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
Break-even graph
SalesFixed costsTotal costsBreak-even
Units sold
Questions?
"San Francisco, California (CA) profile: population, maps, real estate, averages, homes, statistics, relocation, travel, jobs, hospitals, schools, crime, moving, houses, news." Stats about all US cities - real estate, relocation info, crime, house prices, cost of living, races, home value estimator, recent sales, income, photos, schools, maps, weather, neighborhoods, and more. N.p., n.d. Web. 15 Oct. 2013. http://www.city-data.com/city/San-Francisco-California.html"San Francisco County Demographics - Census Data for San Francisco County, CA." California Demographics - Get Current Census Data for California. N.p., n.d. Web. 15 Oct. 2013. http://www.california-demographics.com/san-franciscocounty-demographics The Most Current, Easy-To-Consume San Francisco County Demographics AvailableINSTANTLY, In One Place. (n.d.). San Francisco County Demographics.Retrieved December 5, 2013, from http://www.california-demographics.com/sanfrancisco-county-demographics Candy-Colored Solar Panels Don't Need Direct Sun. (2010, August 28). NationalGeographic. Retrieved December 5, 2013, fromhttp://news.nationalgeographic.com/news/2009/09/090914-solar-video-ap.html Solar Cell Phones Change the Way the World Communicates. (n.d.). Solar Cell PhonesChange the Way the World Communicates. Retrieved December 5, 2013, fromhttp://www.solar-energy-for-homes.com/solar-cell-phone.html Fallon, S. (2009, June 11). Samsung Crest E1107 Solar Cellphone: Sun-Powered, Dirt Cheap At $59. Gizmodo. Retrieved December 8, 2013, fromhttp://gizmodo.com/5287263/samsung-crest-e1107-solar-cellphone-sun+powereddirt-cheap-at-59
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