AUDIENCE & INSTITUTION

H O W D O T H E E L E M E N T S O F Y O U R P R O D U C T S

E N G A G E W I T H T H E A U D I E N C E A N D H O W W O U L D T H E Y B E D I S T R I B U T E D A S R E A L

M E D I A P R O D U C T S ?

N G U Y E N N G O C V I - M A G D A

AUDIENCE RESEARCH  The age that we chose for our primary

target audience is between 13 and 25.

This is because at this age stage, people

are learning about relationships

therefore they have the want and need

to watch the different side of dating

(domestic abuse) and experience

different emotions. Also young adults

and teenagers enjoy romance and love

themed music videos which gives them

another kind of psychological

satisfaction besides adrenaline rush.        

    

AGE

AUDIENCE RESEARCHGENDER

 Our target audience are aimed at boys and girls who are interested 

in the music genre pop/R&B, although our main audience are

teenage girls. Our music video is based on themes of love,

relationships, heartbreak and girl dominancy and being brave.

Therefore I think our music video would be most suitable for teenage

girls as they can relate the music video to situations in their life.

AUDIENCE RESEARCHGENDER

 Gender:  to target male audience, we decided to put a

track shot of the young pretty girl walking up the stairs

to make the opening sequence more enjoyable to watch

as it gives the male audience a voyeuristic gratification

as she's seen doing domestic tasks, making it more

enjoyable to watch. After that, there's a cut to the next

shot of her and her boyfriend, holding hands where a

bit of romance comes in.

AUDIENCE RESEARCHATTRACTING THE AUDIENCE

 We want to make sure that out audience will be engaged, interested and

attracted in our music video so, we made the hitting scenes and romantic

scenes in slow motion with a variety of camera shots and angles and

beautiful dreamy colors in the shots with  good lighting in the different

scenes.

 Beliefs: We want our target audience to believe that it is like a true music

video that would convince people that it is a real, professional music video

when they see it for the first time.

 

PROMOTION?     

          I would promote my music video through

my Facebook, Twitter and Snapchat accounts 

as this will help to attract a wider group of

audience. My target audience is from 13 -

35 years old and I can find this audience mainly

on my friends list. Not only that, social media is

where primary audience frequently go on

therefore it can reach many people in a short

amount of time.

          As this music video will mainly be shown on

youtube, I could pay for advertisement and my

music video will then be shown as a promo

before they watch their chosen video. 

 

DISTRIBUTIONMTV will be a suitable music channel

to distribute our music video because

the music MTV plays is contemporary

and up to date. Our music genre for

our music video is Pop/R&B, MTV will

promote our music video as it caters

for audiences that listen to the Pop

genre. The audience that watch MTV

are quite young, as i mentioned before

our target audience for our video is

the younger generation (13+) therefore

if our video was distributed to MTV it

would be ideal as audience would

watch it.

DISTRIBUTIONVideo marketing is a very important factor to consider even when

at pre-production. Artists create music videos as a powerful tool

for help them to get exposure and attract a wider group of

audience into listening to their music. Therefore another great

distributer is Vevo, which was created by the big three record

labels, Universal Music Group, Sony Music Entertainment and

Warner Music Group. Vevo has dominated youtube by their

amazingly popular content which  are music videos, posted on

Youtube form artist and therefore it will be a great idea to partner

up with Vevo and get an offer to get on their channel

WEBSITE

Social media platforms are essential tools, but there are benefits of websites for

Productions where they can be represented concisely with a range of pictures,

videos, news and music all clearly labelled and easily navigated. The website

was created to further promote our product as it could be a powerful thing to

portray professionalism in the industry. Not only that, there will be flexibility

because we can create polls and add any programming, widgets or any

modules of our choice. Furthermore, we can own our own shopping cart and

keep more profit for your sales.

Thank you!Nguyen Ngoc Vi (Magda)