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2018 MEDIA KIT

A luxury quarterly magazine serving the on-premise national account beverage business.

in the MixMagazine Staff

EDITORIAL INFO

DON BILLINGSPublisherdon@ITMmag.com

MIKE RAVENManaging Editormike@ITMmag.com

CELESTE DINOSAssociate Editor

HELEN BENEFIELD BILLINGSTravel and Hospitality Writer

CHRISTINE NEALCopy Editor

Print Magazine and Website Design by KESTER CREATIVE Printed by HESS PRINT SOLUTIONS

ADVERTISING INQUIRIES: MIKE@ITMMAG.COM MOBILE: 770-655-9451

in the Mix is a luxury quarterly magazine published by IMI AGENCY, a marketing consultant to the hospitality industry since 1989. in the Mix, which started in 2007, provides exceptional editorial content on the alcoholic beverage business through our market-savvy columnists, feature focus articles, product information and tastings, new product introductions, and by covering topics such as mixology, training and education, and food and beverage pairings.

OUR READERS comprise on-premise national account retail chains made up of national headquarters, restaurants, hotels, casinos, cruise lines and concessionaires, along with a selection of upscale, independent restaurants, bars and nightclubs.

in the Mix is sent to a CONTROLLED MAILING LIST — you will be provided with a verified audit upon request.

Our SOCIAL MEDIA platforms include Facebook, YouTube, LinkedIn and Twitter.

Our DIGITAL MAGAZINE, ITMmag.com, is a hybrid state-of-the-art platform that adapts to all your mobile devices. It has over 195,000 visitors a year and over one million pages read. Our website partners with our print magazine to give you the same articles redesigned for the website. It also has many additional features including a Fresh Topics section, recipes, videos, a replica flip-book of current and past magazines, and much more!

in the Mix is a quarterly luxury magazine distributed at the beginning of each season of the year. in the Mix does not provide an editorial calendar. Our articles are unique for each quarter, not developed a year ahead of time, so they are fresh and up to date. We strive to match the current climate of the ever-changing on-premise business. Please email Mike Raven at mike@ITMmag.com for details of upcoming seasonal themes.

DEPARTMENTSSpotlights – In-depth interviews with key personnel in the on-premise world.

Cover Interviews – an in-depth Q&A with today’s top personalities.

Take 5 – A five-question interview for a quick viewpoint of the interviewee.

Legal Journal – Legal tips that pertain to today’s on-premise business.

Biz Mix – A recap of the season’s meetings and functions.

Making The Rounds – Travel journal exploring the on-premise hospitality world.

CORE Chronicles – Uplifting stories from the Children of Restaurant Employees charity.

New Openings – Showcasing a selection of the country’s newest properties.

CONTRIBUTORSTony Abou-Ganim, The Modern Mixologist

Ed Korry, CHE, CSS, CWE, Associate Professor, College of Culinary Arts, Johnson & Wales University

Paul Pacault, Spirit Journal, Inc.,The Rum Authority, Beverage Alcohol Resource LLC, Ultimate Beverage Challenge LLC

Kathy Casey, an award-winning chef and mixologist and owner of the famous Kathy Casey Food Studios® and Kathy Casey Liquid Kitchen®

Lou Trope, on-premise consultant and President of LJ Trope & Co. LLC

Kelly Magyarics, DWS, a wine, spirits and lifestyle writer

Jack Robertiello, hospitality and lifestyle writer

Mike Kostyo and Renee Lee, Dataessential

Helen Benefield Billings, in the Mix travel and hospitality writer

Rebecca Wilkie, owner of Cuvee Marketing

EDITORIAL CONTENT

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2018 DUE DATES AND DELIVERYSPRING SUMMER FALL WINTER

Copy Due Feb1 Apr 24 July 30 Oct 22Ad Materials Due Feb 16 May 11 Aug 13 Nov 7Upload Issue to Printer Mar 1 May 23 Aug 24 Nov 19Estimated Completed USPS Distribution Mar 26 June 18 Sept 19 Dec 17

Full-page with Bleeds 9.25 x 11.25 (0.125”

Full-page Trim Size 9” x 11”

Recommended Live Area 8” x 10”In the Mix only prints full-page ads

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ADVERTISING

MECHANICAL

PRINT PUBLICATION

1X full-page ad $5,0004X full-page ad $4,500Back Cover ad $6,250Inside Front Cover ad $5,750Inside Front Cover and adjoining page 3 (2-page spread) $8,500Inside Back Cover $5,5002-page spread ad $7,500Belly bands $8,000Insert in the polybag, 2-sided 9x11 $5,000Specialty recipe book, inserts and other configurations quoted by job

WEB PUBLICATION

Box Ads on www.ITMMag.com $500/3 months

$250/3 months

Email blasts to our newsletter subscribers $850Inside Cover Story Horizontal

Beam SuntoryBoston BeerBrown FormanConstellation BrandsE. & J. Gallo WineryEdrington GroupFour RosesFrancis Ford Coppola WineryKendall-Jackson Wine EstatesKobrand Wine and SpiritsMoninThe Winebow GroupBlue Chair Bay RumQ DrinksSmartbarKobrand

Vero WaterWilliam Grant & SonsThirsty VenturesCopper Cane WinesPartenderMichael David WineryFresh BevNational Restaurant AssociationPernod RicardRumChataSidney FrankShaw-Ross Terlato Wines InternationalTito’s Handmade VodkaTrinchero Family Estates

CURRENT

CIRCULATION:

10,658(Passdown Rate of 3)

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