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AMERICA’S NO. 1 ULTRA-VALUE IMPORTER!. I M P O R T E D B Y: Lost Vineyards of the World 23-38 Ganson Ave. • Batavia, NY 14020 585-343-3007 www.LostVineyards.com John Dorminey, National Sales Manager (919) 280-7535 [email protected]. PRODUCT STORY. - PowerPoint PPT Presentation
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I M P O R T E D B Y:
Lost Vineyards of the World23-38 Ganson Ave. • Batavia, NY 14020
585-343-3007www.LostVineyards.com
John Dorminey, National Sales Manager(919) 280-7535
AMERICA’S NO. 1ULTRA-VALUE
IMPORTER!
PRODUCT STORY
Created the brand in 2005, an imported response to the “two buck chuck” phenomenon.Started importing from Portugal and made a very large impact in New York State and New Jersey.Added wines from Argentina—”New World” flavors.Added wines from Spain, including Sangria bottled in 750ml and 1.5 liter. First use of a multi-colored case.Added wines from Italy, including Lambrusco.Added several new wines from Argentina, including Zanté, a sweeter style wine with frizZanté.We are the lowest cost, imported wines in every market our wines are sold. Current range is from $3.99 - $4.99.Fall 2009—introduced our Spumante Italiano and our new Bianco and Sangiovese with Stelvin enclosures.Colored case upgrades to all wines began in July 2009.
LENGTH IN MARKET: 5 years
CURRENT PORTFOLIO
PORTUGALRecently Updated Packageand using “Reserva” bottles !
Vinho de Mesa TintoRed Wine from the unique Portuguese varieties of Tinta Roriz and Castelão
Vinho de Mesa BrancoWhite Wine from the unique Portuguese varieties of Arinto and Bical
Vinho de Mesa RoséVibrant color, red berry fruit, White Zin sweet!
Gold Medal, Best of Show - Value Red Hilton Head Wine Fest 2010 Picked by “EveryDay with Rachael Ray” As Best Wine Value!
CURRENT PORTFOLIO
SPAINTempranilloSpanish Red Wine
“The grape that made Rioja famous!”
Red Sangria (6% alc.)Red Wine with Natural Fruit Flavors
Available in both 750 ML and 1.5 L
The NO. 1 Imported Spanish Sangria in the USA!
CURRENT PORTFOLIO
ITALYBrand new package for
2009!SangioveseIGT Puglia
BiancoMade with Pinot Grigio Grapes
LambruscoIGT Emilia Romagna
NEW:- Spumante See following pages for more info...
- Pink Lady See following pages for more info...
CURRENT PORTFOLIO
ITALYBrand new package for
2009!SangioveseIGT Puglia
BiancoMade with Pinot Grigio Grapes
LambruscoIGT Emilia Romagna
NEW:- Spumante See following pages for more info...
- Pink Lady See following pages for more info...
CURRENT PORTFOLIO
ITALYBrand new!
Spumante Italiano“Best Value Italian White 2009”“Top 10 under $8” --Tastings.com
Gorgeous bouquet with a full, tight, spumante mousse
Captures the classic “dolce” fruit of Italiano Moscato
Eye-catching case pack (6 x 750ml)
Hilton Head Island Wine Fest 2010Bronze Medal Winner
Dallas Morning News Wine CompetitionSilver Medal Winner
CURRENT PORTFOLIOARGENTINAPinot Grigio/Torrontes
Shiraz/Cabernet Sauvignon
Chardonnay/TorrontesSauvignon Blanc/Chenin BlancMalbec/BonardaMerlot
• Silver Medal Winner Hilton Head Wine Fest 2008
• Gold Medal Winner Hilton Head Wine Fest 2008
CURRENT PORTFOLIOCURRENT PORTFOLIOITALYIntroducing for 2010...
PINK LADY
Italian Rosé Wine with style
Seductively Sweet with Delicate Bubbles
Winner of several medals across Europe!
“It’s like drinking liquid strawberries!”
CURRENT PORTFOLIOARGENTINAShiraz/Cabernet Sauvignon
Merlot Silver Medal Hilton Head -- 2010
Sauvignon Blanc/Chenin Blanc
Introducing in April 2010!ChardonnayCabernet SauvignonMalbec
•Silver Medal Winner twice! Hilton Head Wine Fest 2008 Hilton Head Wine Fest 2009
CURRENT PORTFOLIO
ARGENTINA continued
Red Zanté (6% alc.)Red Wine with Natural Fruit Favors
White Zanté (6% alc.)White Wine with Natural Fruit Favors
Zanté is based on the Frizzanté style of wine. Slightly sparkling, pleasant fruity notes, and very easy to drink.
MERCHANDISING RACKS
Full support with racks for Zanté, Sangria and all our wines!
RACHAEL RAY FEATURES LOST VINEYARDS
“We don’t normally trust wine
that’s cheaper than grape juice,
but we’re making an exception:
Lost Vineyards, founded in 2000,
produces tasty wine from lesser-
known vineyards in Portugal,
Argentina and Spain. For the
latest discoveries, check out
lostvineyards.com”
GET LOST…
SUCCESS STORIESIRI ranked Lost Vineyards as the 7th best selling new brand in the USA by dollar volumeIRI ranked Lost Vineyards as the 2nd best selling new brand in the USA by volume (9 liter cases)Most successful launch ever at A&P supermarkets in NJ in 2008averaging 50 cases sold per week, per store!Ranked # 30 in northern Virginia after only 24 weeks in the market with only 17% distribution --top 29 averaged over 91% !Chain wide launch in 2008 in Harris Teeter with floor displaysHuge success in Whole Foods and Kroger across the SoutheastLost Vineyards Sangria is the #1 imported Sangria into the USALost Vineyards Zanté is the #1 imported wine product from Argentina into the USA