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1313 A t Pl iA t Pl i1313 Aggregate PlanningAggregate Planning
PowerPoint presentation to accompany PowerPoint presentation to accompany Heizer and Render Heizer and Render Operations Management, Operations Management, 1010e e Principles of Operations Management, Principles of Operations Management, 88ee
PowerPoint slides by Jeff Heyl
13 - 1© 2011 Pearson Education, Inc. publishing as Prentice Hall
OutlineOutlineOutlineOutline Global Company Profile: Frito-Lay Global Company Profile: Frito Lay The Planning Process
Planning Horizons The Nature of Aggregate Planning The Nature of Aggregate Planning Aggregate Planning Strategiesgg g g g
Capacity Options D d O ti Demand Options Mixing Options to Develop a Plan
13 - 2© 2011 Pearson Education, Inc. publishing as Prentice Hall
g p p
OutlineOutline –– ContinuedContinuedOutline Outline –– ContinuedContinued
Methods for Aggregate Planning Graphical Methods Mathematical Approaches Mathematical Approaches Comparison of Aggregate Planning
MethodsMethods
13 - 3© 2011 Pearson Education, Inc. publishing as Prentice Hall
OutlineOutline –– ContinuedContinuedOutline Outline –– ContinuedContinued
Aggregate Planning in Services Restaurants Restaurants Hospitals National Chains of Small Service
Firms Miscellaneous Services Airline Industry Airline Industry
Yield Management
13 - 4© 2011 Pearson Education, Inc. publishing as Prentice Hall
Learning ObjectivesLearning ObjectivesLearning ObjectivesLearning ObjectivesWhen you complete this chapter youWhen you complete this chapter youWhen you complete this chapter you When you complete this chapter you should be able to:should be able to:
1. Define aggregate planning2. Identify optional strategies for
developing an aggregate plan3. Prepare a graphical aggregate plan
13 - 5© 2011 Pearson Education, Inc. publishing as Prentice Hall
Learning ObjectivesLearning ObjectivesLearning ObjectivesLearning ObjectivesWhen you complete this chapter youWhen you complete this chapter youWhen you complete this chapter you When you complete this chapter you should be able to:should be able to:
4. Solve an aggregate plan via the transportation method of lineartransportation method of linear programming
5 U d t d d l i ld5. Understand and solve a yield management problem
13 - 6© 2011 Pearson Education, Inc. publishing as Prentice Hall
FritoFrito LayLayFritoFrito--LayLay More than three dozen brands, 15
brands sell more than $100 million ll 7 ll $1 billiannually, 7 sell over $1 billion
Planning processes covers 3 to 18 months
Unique processes and specially q p p ydesigned equipment
High fixed costs require high volumes High fixed costs require high volumes and high utilization
13 - 7© 2011 Pearson Education, Inc. publishing as Prentice Hall
FritoFrito LayLayFritoFrito--LayLay Demand profile based on historical
sales, forecasts, innovations, ti l l d d d tpromotion, local demand data
Match total demand to capacity, expansion plans, and costs
Quarterly aggregate plan goes to 38 Q y gg g p gplants in 18 regions
Each plant develops 4-week plan for Each plant develops 4 week plan for product lines and production runs
13 - 8© 2011 Pearson Education, Inc. publishing as Prentice Hall
A t Pl iA t Pl iAggregate PlanningAggregate Planning
The objective of aggregate planning The objective of aggregate planning j gg g p gj gg g p gis to meet forecasted demand while is to meet forecasted demand while minimizing cost over the planning minimizing cost over the planning g p gg p g
periodperiod
13 - 9© 2011 Pearson Education, Inc. publishing as Prentice Hall
The Planning ProcessThe Planning ProcessThe Planning ProcessThe Planning ProcessDetermine the quantity and timing ofDetermine the quantity and timing of production for the intermediate future Objective is to minimize cost over the
planning period by adjusting Production rates Labor levels Inventory levels Overtime work Overtime work Subcontracting rates Other controllable variables
13 - 10© 2011 Pearson Education, Inc. publishing as Prentice Hall
Other controllable variables
Aggregate PlanningAggregate PlanningAggregate PlanningAggregate PlanningRequired for aggregate planning
A logical overall unit for measuring sales
Required for aggregate planning
A logical overall unit for measuring sales and output
A forecast of demand for an intermediate A forecast of demand for an intermediate planning period in these aggregate terms
A h d f d i i A method for determining costs A model that combines forecasts and
costs so that scheduling decisions can be made for the planning period
13 - 11© 2011 Pearson Education, Inc. publishing as Prentice Hall
Planning HorizonsPlanning HorizonsPlanning HorizonsPlanning HorizonsLong-range plans (over one year)(over one year)Research and DevelopmentNew product plansCapital investmentsFacility location/expansion
Intermediate-range plans (3 to 18 months)Sales planning
Top executives
Sales planningProduction planning and budgetingSetting employment, inventory,
subcontracting levelsAnalyzing operating plans
Operations managers
Short-range plans (up to 3 months)Job assignmentsO d iOrderingJob schedulingDispatchingOvertimePart-time help
Operations managers, supervisors, foremen
13 - 12© 2011 Pearson Education, Inc. publishing as Prentice Hall
Figure 13.1
p
Responsibility Planning tasks and horizon
Aggregate PlanningAggregate PlanningAggregate PlanningAggregate Planning
Quarter 1Jan Feb Mar
150,000 120,000 110,000
Quarter 2Quarter 2Apr May Jun
100,000 130,000 150,000100,000 130,000 150,000
Quarter 3Jul Aug Sep
180,000 150,000 140,000
13 - 13© 2011 Pearson Education, Inc. publishing as Prentice Hall
AggregateAggregateAggregate Aggregate PlanningPlanning
13 - 14© 2011 Pearson Education, Inc. publishing as Prentice Hall
Figure 13.2
Aggregate PlanningAggregate PlanningAggregate PlanningAggregate Planning
Combines appropriate resources into general termsinto general terms
Part of a larger production planning tsystem
Disaggregation breaks the plan Disaggregation breaks the plan down into greater detail
Di ti lt i t Disaggregation results in a master production schedule
13 - 15© 2011 Pearson Education, Inc. publishing as Prentice Hall
Aggregate Planning Aggregate Planning gg g ggg g gStrategiesStrategies
1. Use inventories to absorb changes in demand
2. Accommodate changes by varying workforce size
3. Use part-timers, overtime, or idle time to absorb changesabso b c a ges
4. Use subcontractors and maintain a stable workforcestable workforce
5. Change prices or other factors to influence demand
13 - 16© 2011 Pearson Education, Inc. publishing as Prentice Hall
influence demand
Capacity OptionsCapacity OptionsCapacity OptionsCapacity Options Changing inventory levels Changing inventory levels
Increase inventory in low demand i d t t hi h d d iperiods to meet high demand in
the future Increases costs associated with
storage, insurance, handling, b l d it lobsolescence, and capital
investment Shortages may mean lost sales
due to long lead times and poor t i
13 - 17© 2011 Pearson Education, Inc. publishing as Prentice Hall
customer service
Capacity OptionsCapacity OptionsCapacity OptionsCapacity Options Varying workforce size by hiring
or layoffs Match production rate to demand T i i d ti t f Training and separation costs for
hiring and laying off workers New workers may have lower
productivity Laying off workers may lower
morale and productivity
13 - 18© 2011 Pearson Education, Inc. publishing as Prentice Hall
Capacity OptionsCapacity OptionsCapacity OptionsCapacity Options Varying production rate through
overtime or idle time Allows constant workforce M b diffi lt t t l May be difficult to meet large
increases in demand Overtime can be costly and may
drive down productivity Absorbing idle time may be
difficult
13 - 19© 2011 Pearson Education, Inc. publishing as Prentice Hall
Capacity OptionsCapacity OptionsCapacity OptionsCapacity Options Subcontracting
Temporary measure during Temporary measure during periods of peak demand
May be costly May be costly Assuring quality and timely
d li b diffi ltdelivery may be difficult Exposes your customers to a
possible competitor
13 - 20© 2011 Pearson Education, Inc. publishing as Prentice Hall
Capacity OptionsCapacity OptionsCapacity OptionsCapacity Options Using part-time workers
Useful for filling unskilled or low Useful for filling unskilled or low skilled positions, especially in services
13 - 21© 2011 Pearson Education, Inc. publishing as Prentice Hall
Demand OptionsDemand OptionsDemand OptionsDemand Options Influencing demand Influencing demand
Use advertising or promotion t i d d i lto increase demand in low periods
Attempt to shift demand to slow periodsperiods
May not be sufficient to balance demand and capacity
13 - 22© 2011 Pearson Education, Inc. publishing as Prentice Hall
and capacity
Demand OptionsDemand OptionsDemand OptionsDemand Options Back ordering during high-
demand periods Requires customers to wait for an
order without loss of goodwill ororder without loss of goodwill or the order
Most effective when there are few Most effective when there are few if any substitutes for the product or serviceor service
Often results in lost sales
13 - 23© 2011 Pearson Education, Inc. publishing as Prentice Hall
Demand OptionsDemand OptionsDemand OptionsDemand Options Counterseasonal product and
service mixing Develop a product mix of
counterseasonal itemscounterseasonal items May lead to products or services
outside the company’s areas ofoutside the company s areas of expertise
13 - 24© 2011 Pearson Education, Inc. publishing as Prentice Hall
Aggregate Planning OptionsAggregate Planning OptionsAggregate Planning OptionsAggregate Planning OptionsOption Advantages Disadvantages Some Comments
Changing inventory
Changes in human
Inventory holding cost
Applies mainly to production notinventory
levelshuman resources are gradual or none; no abrupt
holding cost may increase. Shortages may result in lost
production, not service, operations.
production changes.
sales.
Varying Avoids the costs Hiring layoff Used where sizeVarying workforce size by hiring or
Avoids the costs of other alternatives.
Hiring, layoff, and training costs may be significant.
Used where size of labor pool is large.
layoffs
13 - 25© 2011 Pearson Education, Inc. publishing as Prentice HallTable 13.1
Aggregate Planning OptionsAggregate Planning OptionsAggregate Planning OptionsAggregate Planning OptionsOption Advantages Disadvantages Some Comments
Varying production
Matches seasonal
Overtime premiums; tired
Allows flexibility within theproduction
rates through overtime or
seasonal fluctuations without hiring/ training costs.
premiums; tired workers; may not meet demand.
within the aggregate plan.
idle timeg
Sub-contracting
Permits flexibility and
Loss of quality control;
Applies mainly in productioncontracting flexibility and
smoothing of the firm’s output.
control; reduced profits; loss of future business.
production settings.
p
13 - 26© 2011 Pearson Education, Inc. publishing as Prentice HallTable 13.1
Aggregate Planning OptionsAggregate Planning OptionsAggregate Planning OptionsAggregate Planning OptionsOption Advantages Disadvantages Some Comments
Using part-time
Is less costly and more
High turnover/ training costs;
Good for unskilled jobs intime
workersand more flexible than full-time workers.
training costs; quality suffers; scheduling difficult.
unskilled jobs in areas with large temporary labor pools.
Influencing demand
Tries to use excess
it
Uncertainty in demand. Hard t t h
Creates marketing idcapacity.
Discounts draw new customers.
to match demand to supply exactly.
ideas. Overbooking used in some businesses.businesses.
13 - 27© 2011 Pearson Education, Inc. publishing as Prentice HallTable 13.1
Aggregate Planning OptionsAggregate Planning OptionsAggregate Planning OptionsAggregate Planning OptionsOption Advantages Disadvantages Some Comments
Back ordering
May avoid overtime
Customer must be willing to
Many companies back orderordering
during high-demand
overtime. Keeps capacity constant.
be willing to wait, but goodwill is lost.
back order.
periods
Counter-seasonal
Fully utilizes resources;
May require skills or
Risky finding products orseasonal
product and service mixing
resources; allows stable workforce.
skills or equipment outside the firm’s areas of
products or services with opposite demand g
expertise. patterns.
13 - 28© 2011 Pearson Education, Inc. publishing as Prentice HallTable 13.1
Methods for AggregateMethods for AggregateMethods for Aggregate Methods for Aggregate PlanningPlanning
A mixed strategy may be the best A mixed strategy may be the best way to achieve minimum costs
Th ibl i d There are many possible mixed strategies
Finding the optimal plan is not always possiblealways possible
13 - 29© 2011 Pearson Education, Inc. publishing as Prentice Hall
Mixing Options toMixing Options toMixing Options to Mixing Options to Develop a PlanDevelop a Plan
Chase strategy Match output rates to demand
forecast for each periodo ecast o eac pe od Vary workforce levels or vary
production rateproduction rate Favored by many service
organizationsorganizations
13 - 30© 2011 Pearson Education, Inc. publishing as Prentice Hall
Mixing Options toMixing Options toMixing Options to Mixing Options to Develop a PlanDevelop a Plan
Level strategy Daily production is uniform Use inventory or idle time as buffer Use inventory or idle time as buffer Stable production leads to better
q alit and prod cti itquality and productivity Some combination of capacity p y
options, a mixed strategy, might be the best solution
13 - 31© 2011 Pearson Education, Inc. publishing as Prentice Hall
Graphical MethodsGraphical Methods
Popular techniquesp q Easy to understand and use Trial-and-error approaches that do
not guarantee an optimal solutiong p Require only limited computations
13 - 32© 2011 Pearson Education, Inc. publishing as Prentice Hall
Graphical MethodsGraphical Methods1. Determine the demand for each period2. Determine the capacity for regular time, ete e t e capac ty o egu a t e,
overtime, and subcontracting each period3 Find labor costs hiring and layoff costs3. Find labor costs, hiring and layoff costs,
and inventory holding costs4 Consider company policy on workers and4. Consider company policy on workers and
stock levels5 D l lt ti l d i5. Develop alternative plans and examine
their total costs
13 - 33© 2011 Pearson Education, Inc. publishing as Prentice Hall
Roofing Supplier ExampleRoofing Supplier Example 11Roofing Supplier Example Roofing Supplier Example 11P d ti D d P D
Month Expected DemandProduction
DaysDemand Per Day
(computed)Jan 900 22 41Feb 700 18 39Mar 800 21 38Apr 1,200 21 57p ,May 1,500 22 68June 1,100 20 55
6 200 124
Table 13.2
6,200 124
Average Total expected demand
= = 50 nits per da6,200
Average requirement =
pNumber of production days
13 - 34© 2011 Pearson Education, Inc. publishing as Prentice Hall
= = 50 units per day124
Roofing Supplier ExampleRoofing Supplier Example 11Roofing Supplier Example Roofing Supplier Example 11Forecast demand
70 –
king
day
Level production using average
Forecast demand
60 –
50 –e pe
r wor monthly forecast demand
40 –
30ctio
n ra
te
30 –
Prod
u
0 –Jan Feb Mar Apr May June = Month
22 18 21 21 22 20 = Number of
13 - 35© 2011 Pearson Education, Inc. publishing as Prentice Hall
Figure 13.3 working days
Roofing Supplier ExampleRoofing Supplier Example 22Roofing Supplier Example Roofing Supplier Example 22Cost InformationInventory carrying cost $ 5 per unit per monthSubcontracting cost per unit $20 per unitSubcontracting cost per unit $20 per unit
Average pay rate $10 per hour ($80 per day)
Overtime pay rate $17 per hour Overtime pay rate p(above 8 hours per day)
Labor-hours to produce a unit 1.6 hours per unit
Cost of increasing daily production rate $300 per unitCost of increasing daily production rate (hiring and training)
$300 per unit
Cost of decreasing daily production rate (layoffs)
$600 per unit
Table 13.3
(layoffs)
13 - 36© 2011 Pearson Education, Inc. publishing as Prentice Hall
Roofing Supplier ExampleRoofing Supplier Example 22Roofing Supplier Example Roofing Supplier Example 22Production Monthly
Cost InformationInventory carrying cost $ 5 per unit per monthSubcontracting cost per unit $20 per unit
MonthProduction
Daysat 50 Units
per DayDemand Forecast
yInventory Change
Ending Inventory
Jan 22 1,100 900 +200 200Subcontracting cost per unit $20 per unit
Average pay rate $10 per hour ($80 per day)
Overtime pay rate $17 per hour
Jan 22 1,100 900 200 200Feb 18 900 700 +200 400Mar 21 1,050 800 +250 650
Overtime pay rate p(above 8 hours per day)
Labor-hours to produce a unit 1.6 hours per unit
Cost of increasing daily production rate $300 per unit
Apr 21 1,050 1,200 -150 500May 22 1,100 1,500 -400 100J 20 1 000 1 100 100 0Cost of increasing daily production rate (hiring and training)
$300 per unit
Cost of decreasing daily production rate (layoffs)
$600 per unit
June 20 1,000 1,100 -100 01,850
Table 13.3
(layoffs)Total units of inventory carried over from one
month to the next = 1,850 unitsWorkforce required to produce 50 units per day = 10 workers
13 - 37© 2011 Pearson Education, Inc. publishing as Prentice Hall
Workforce required to produce 50 units per day = 10 workers
Roofing Supplier Example 2Roofing Supplier Example 2Roofing Supplier Example 2Roofing Supplier Example 2Production Monthly
Cost InformationInventory carrying cost $ 5 per unit per monthSubcontracting cost per unit $20 per unit
MonthProduction
Daysat 50 Units
per DayDemand Forecast
yInventory Change
Ending Inventory
Jan 22 1,100 900 +200 200
Costs CalculationsInventory carrying $9,250 (= 1,850 units carried x $5
per unit)Subcontracting cost per unit $20 per unit
Average pay rate $10 per hour ($80 per day)
Overtime pay rate $17 per hour
Jan 22 1,100 900 200 200Feb 18 900 700 +200 400Mar 21 1,050 800 +250 650
p )Regular-time labor 99,200 (= 10 workers x $80 per
day x 124 days)Overtime pay rate p
(above 8 hours per day)Labor-hours to produce a unit 1.6 hours per unit
Cost of increasing daily production rate $300 per unit
Apr 21 1,050 1,200 -150 500May 22 1,100 1,500 -400 100J 20 1 000 1 100 100 0
Other costs (overtime, hiring, layoffs, subcontracting) 0Cost of increasing daily production rate (hiring and training)
$300 per unit
Cost of decreasing daily production rate (layoffs)
$600 per unit
June 20 1,000 1,100 -100 01,850
g)Total cost $108,450
Table 13.3
(layoffs)Total units of inventory carried over from one
month to the next = 1,850 unitsWorkforce required to produce 50 units per day = 10 workers
13 - 38© 2011 Pearson Education, Inc. publishing as Prentice Hall
Workforce required to produce 50 units per day = 10 workers
Roofing Supplier Example 2Roofing Supplier Example 2Roofing Supplier Example 2Roofing Supplier Example 27,000 –
nits
6,000 – Reduction of inventory
eman
d un 5,000 –
4,000 –
Cumulative level production using average monthly
forecast
6,200 units
ulat
ive
de
3,000 –
forecast requirements
Cum
u
2,000 –
1,000 –
Cumulative forecast requirements
E cess in entor
–Jan Feb Mar Apr May June
Excess inventory
13 - 39© 2011 Pearson Education, Inc. publishing as Prentice Hall
Figure 13.4
Roofing Supplier ExampleRoofing Supplier Example 33Roofing Supplier Example Roofing Supplier Example 33P d ti D d P D
Month Expected DemandProduction
DaysDemand Per Day
(computed)Jan 900 22 41Feb 700 18 39Mar 800 21 38Apr 1,200 21 57p ,May 1,500 22 68June 1,100 20 55
6 200 124
Table 13.2
6,200 124
Minimum requirement = 38 units per day
13 - 40© 2011 Pearson Education, Inc. publishing as Prentice Hall
q p y
Roofing Supplier ExampleRoofing Supplier Example 33Roofing Supplier Example Roofing Supplier Example 33Forecast demand
70 –
rkin
g da
y
L l d ti
Forecast demand
60 –
50 –e pe
r wor Level production
using lowest monthly forecast
demand
40 –
30ctio
n ra
te
30 –
Prod
u
0 –Jan Feb Mar Apr May June = Month
22 18 21 21 22 20 = Number of
13 - 41© 2011 Pearson Education, Inc. publishing as Prentice Hall
working days
Roofing Supplier ExampleRoofing Supplier Example 33Roofing Supplier Example Roofing Supplier Example 33Cost InformationInventory carrying cost $ 5 per unit per monthSubcontracting cost per unit $20 per unitSubcontracting cost per unit $20 per unit
Average pay rate $10 per hour ($80 per day)
Overtime pay rate $17 per hour Overtime pay rate p(above 8 hours per day)
Labor-hours to produce a unit 1.6 hours per unit
Cost of increasing daily production rate $300 per unitCost of increasing daily production rate (hiring and training)
$300 per unit
Cost of decreasing daily production rate (layoffs)
$600 per unit
Table 13.3
(layoffs)
13 - 42© 2011 Pearson Education, Inc. publishing as Prentice Hall
Roofing Supplier ExampleRoofing Supplier Example 33Roofing Supplier Example Roofing Supplier Example 33Cost InformationInventory carry cost $ 5 per unit per monthSubcontracting cost per unit $10 per unitIn-house production = 38 units per day Subcontracting cost per unit $10 per unit
Average pay rate $ 5 per hour ($40 per day)
Overtime pay rate $ 7 per hour
p p yx 124 days
= 4,712 unitsOvertime pay rate p(above 8 hours per day)
Labor-hours to produce a unit 1.6 hours per unit
Cost of increasing daily production rate $300 per unit
,
Subcontract units = 6,200 - 4,7121 488 itCost of increasing daily production rate
(hiring and training)$300 per unit
Cost of decreasing daily production rate (layoffs)
$600 per unit
= 1,488 units
Table 13.3
(layoffs)
13 - 43© 2011 Pearson Education, Inc. publishing as Prentice Hall
Roofing Supplier Example 3Roofing Supplier Example 3Roofing Supplier Example 3Roofing Supplier Example 3Cost InformationInventory carry cost $ 5 per unit per monthSubcontracting cost per unit $10 per unitIn-house production = 38 units per day Subcontracting cost per unit $10 per unit
Average pay rate $ 5 per hour ($40 per day)
Overtime pay rate $ 7 per hour
p p yx 124 days
= 4,712 unitsOvertime pay rate p(above 8 hours per day)
Labor-hours to produce a unit 1.6 hours per unit
Cost of increasing daily production rate $300 per unit
,
Subcontract units = 6,200 - 4,7121 488 it
Costs CalculationsRegular time labor $75 392 (= 7 6 workers x $80 perCost of increasing daily production rate
(hiring and training)$300 per unit
Cost of decreasing daily production rate (layoffs)
$600 per unit
= 1,488 unitsRegular-time labor $75,392 (= 7.6 workers x $80 per day x 124 days)
Subcontracting 29,760 (= 1,488 units x $20 per
Table 13.3
(layoffs) unit)
Total cost $105,152
13 - 44© 2011 Pearson Education, Inc. publishing as Prentice Hall
Roofing Supplier Example 4Roofing Supplier Example 4Roofing Supplier Example 4Roofing Supplier Example 4P d ti D d P D
Month Expected DemandProduction
DaysDemand Per Day
(computed)Jan 900 22 41Feb 700 18 39Mar 800 21 38Apr 1,200 21 57p ,May 1,500 22 68June 1,100 20 55
6 200 124
Table 13.2
6,200 124
Production = Expected Demand
13 - 45© 2011 Pearson Education, Inc. publishing as Prentice Hall
Roofing Supplier ExampleRoofing Supplier Example 44Roofing Supplier Example Roofing Supplier Example 44
70 –
rkin
g da
y Forecast demand and monthly production
60 –
50 –e pe
r wor
40 –
30uctio
n ra
te
30 –
Prod
u
0 –Jan Feb Mar Apr May June = Month
22 18 21 21 22 20 = Number of
13 - 46© 2011 Pearson Education, Inc. publishing as Prentice Hall
working days
Roofing Supplier ExampleRoofing Supplier Example 44Roofing Supplier Example Roofing Supplier Example 44Cost InformationInventory carrying cost $ 5 per unit per monthSubcontracting cost per unit $20 per unitSubcontracting cost per unit $20 per unit
Average pay rate $10 per hour ($80 per day)
Overtime pay rate $17 per hour Overtime pay rate p(above 8 hours per day)
Labor-hours to produce a unit 1.6 hours per unit
Cost of increasing daily production rate $300 per unitCost of increasing daily production rate (hiring and training)
$300 per unit
Cost of decreasing daily production rate (layoffs)
$600 per unit
Table 13.3
(layoffs)
13 - 47© 2011 Pearson Education, Inc. publishing as Prentice Hall
Roofing Supplier Example 4Roofing Supplier Example 4Roofing Supplier Example 4Roofing Supplier Example 4BasicBasicCost InformationCost Information
Inventory carrying costInventory carrying cost $ 5 per unit per month$ 5 per unit per monthSubcontracting cost per unitSubcontracting cost per unit $10 per unit$10 per unitForecast Forecast
Daily Daily Prod Prod
Basic Basic Production Production
Cost Cost (demand x (demand x
1.6 hrs/unit x 1.6 hrs/unit x
Extra Cost of Extra Cost of Increasing Increasing Production Production
Extra Cost of Extra Cost of Decreasing Decreasing Production Production Subcontracting cost per unitSubcontracting cost per unit $10 per unit$10 per unit
Average pay rateAverage pay rate $ 5 per hour ($40 per day)$ 5 per hour ($40 per day)
Overtime pay rateOvertime pay rate $ 7 per hour $ 7 per hour
MonthMonth (units)(units) RateRate $10/hr)$10/hr) (hiring cost)(hiring cost) (layoff cost)(layoff cost) Total CostTotal Cost
JanJan 900900 4141 $ 14,400$ 14,400 —— —— $ 14,400$ 14,400
FebFeb 700700 3939 11 20011 200 —— $1,200 $1,200 ( 2 $600)( 2 $600) 12 40012 400Overtime pay rateOvertime pay rate pp
(above 8 hours per day)(above 8 hours per day)LaborLabor--hours to produce a unithours to produce a unit 1.6 hours per unit1.6 hours per unit
Cost of increasing daily production rateCost of increasing daily production rate $300 per unit$300 per unit
FebFeb 700700 3939 11,20011,200 (= 2 x $600)(= 2 x $600) 12,40012,400
MarMar 800800 3838 12,80012,800 —— $600 $600 (= 1 x $600)(= 1 x $600) 13,40013,400
$5 700$5 700Cost of increasing daily production rate Cost of increasing daily production rate (hiring and training)(hiring and training)
$300 per unit$300 per unit
Cost of decreasing daily production rate Cost of decreasing daily production rate (layoffs)(layoffs)
$600 per unit$600 per unit
AprApr 1,2001,200 5757 19,20019,200 $5,700 $5,700 (= 19 x $300)(= 19 x $300) —— 24,90024,900
MayMay 1,5001,500 6868 24,00024,000 $3,300 $3,300 (= 11 x $300)(= 11 x $300) —— 24,30024,300
Table Table 1313..33
(layoffs)(layoffs)JuneJune 1,1001,100 5555 17,60017,600 —— $7,800 $7,800
(= 13 x $600)(= 13 x $600) 25,40025,400
$99,200$99,200 $9,000$9,000 $9,600$9,600 $117,800$117,800
13 - 48© 2011 Pearson Education, Inc. publishing as Prentice Hall
Table Table 1313..44
Comparison of Three PlansComparison of Three PlansComparison of Three PlansComparison of Three Plans
Cost Plan 1 Plan 2 Plan 3
I t i $ 9 250 $ 0 $ 0Inventory carrying $ 9,250 $ 0 $ 0
Regular labor 99,200 75,392 99,200Overtime labor 0 0 0Hiring 0 0 9,000Layoffs 0 0 9,600Subcontracting 0 29,760 0Total cost $108,450 $105,152 $117,800
Pl 2 i th l t t ti13 - 49© 2011 Pearson Education, Inc. publishing as Prentice Hall
Table 13.5Plan 2 is the lowest cost option
Mathematical ApproachesMathematical ApproachesMathematical ApproachesMathematical Approaches Useful for generating strategies Useful for generating strategies
Transportation Method of Linear P iProgramming Produces an optimal plan
Management Coefficients Model Model built around manager’s Model built around manager s
experience and performance Other Models Other Models
Linear Decision Rule Simulation
13 - 50© 2011 Pearson Education, Inc. publishing as Prentice Hall
Simulation
Transportation MethodTransportation MethodTransportation MethodTransportation MethodSales Period
Mar Apr MayMar Apr MayDemand 800 1,000 750Capacity:Capacity:Regular 700 700 700Overtime 50 50 50Subcontracting 150 150 130
Beginning inventory 100 tires
CostsRegular time $40 per tire
$Overtime $50 per tireSubcontracting $70 per tireCarrying $ 2 per tire per month
13 - 51© 2011 Pearson Education, Inc. publishing as Prentice Hall
Table 13.6Carrying $ 2 per tire per month
Transportation ExampleTransportation ExampleTransportation ExampleTransportation ExampleImportant pointsImportant points1. Carrying costs are $2/tire/month. If
d d i i d d h ldgoods are made in one period and held over to the next, holding costs are incurredincurred
2. Supply must equal demand, so a dummy l ll d “ d it ” icolumn called “unused capacity” is
added3. Because back ordering is not viable in
this example, cells that might be used to satisfy earlier demand are not available
13 - 52© 2011 Pearson Education, Inc. publishing as Prentice Hall
satisfy earlier demand are not available
Transportation ExampleTransportation ExampleTransportation ExampleTransportation ExampleImportant pointsImportant points4. Quantities in each column designate
th l l f i t d d t tthe levels of inventory needed to meet demand requirements
5. In general, production should be allocated to the lowest cost cell
il bl ith t di davailable without exceeding unused capacity in the row or demand in the columncolumn
13 - 53© 2011 Pearson Education, Inc. publishing as Prentice Hall
Example: A tire company developed data that relate toA tire company developed data that relate to production, demand, capacity and costs at its plan shown below
S l P i dS l P i dSales PeriodSales PeriodMarMar AprApr MayMay
DemandDemand 800800 11 000000 750750DemandDemand 800800 11,,000000 750750Capacity:Capacity:RegularRegular 700700 700700 700700ggOvertimeOvertime 5050 5050 5050SubcontractingSubcontracting 150150 150150 130130
B i i i tB i i i t 100100 titiBeginning inventoryBeginning inventory 100100 tires tires
CostsCostsRegular timeRegular time $$4040 per tireper tireOvertimeOvertime $$5050 per tireper tireSubcontractingSubcontracting $$7070 per tireper tire
13 - 54
SubcontractingSubcontracting $$7070 per tireper tireCarryingCarrying $ $ 22 per tireper tire
ประเภทการผลติ 1 2 3 … กาํลงัการผลติที่ กาํลงัการผลติไมไ่ดใ้ช้
ระดบัคลงัสนิคา้ตน้งวด 0 h 2h … I0+h +2h
1
ผลติปกติ r r+h r+2h … R1ผลติลว่งเวลา t t+h t+2h … O1การจา้งเหมา s s+h s+2h … S1ผลติปกติ r+b r r+h … R2
2 ผลติลว่งเวลา t+b t t+h … O2การจา้งเหมา s+b s s+h … S2
3
ผลติปกติ r+2b r+b r … R3ผลติลว่งเวลา t+2b t+b t … O33การจา้งเหมา s+2b s+b s … S3
ความตอ้งการสนิคา้ … รวม
13 - 55
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)(Supply)
Beginning Inventory
Regular time g
Overtime
Perio
d 1
P Subcontract
Regular time
Overtime
Perio
d 2
SubcontractSubcontract
Regular time
St 1Overtime
Perio
d 3
Subcontract
Step 1:Fill in Demand for each period
13 - 56Total Demand 800 1,000 750
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply) (Supp y)
Beginning Inventory 100
Regular time 700700
Overtime 50
Perio
d 1
S b t tP Subcontract 150
Regular time 700
Step 2:Fill in CapacityFor each period
Overtime 50
Perio
d 2
Subcontract 150
p/type
150
Regular time 700
3
Overtime 50
Perio
d 3
Subcontract 130
13 - 57
Total Demand 800 1,000 750 2,780
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply) ( pp y)
Beginning Inventory 0
2 4 100
Regular time 700 d 1 Step 3:
Overtime 50 Perio
d
Subcontract 150
Step 3:Fill in inventory cost for each cell
Always start with 0Then cumulative add with inventory costSubcontract 150
Regular time 700
riod
2
y
Overtime 50 Per
Subcontract 150
Regular time 700
Overtime 50Perio
d 3
Overtime 50 P
Subcontract 130
T l D d
13 - 58
Total Demand 800 1,000 750 2,780
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0
2 4 100
Regular time 40 42 44 700
Overtime 50 52 54 50
Perio
d 1
Subcontract 70 72 74 150
Regular time 700
Overtime 50d 2
Step 4:Fill in production cost
for each cell 50
Perio
d
Subcontract 150
R l ti
for each cellThen cumulative add with
inventory costRegular time 700
Overtime 50
Perio
d 3
P
Subcontract 130
Total Demand 800 1,000 750 2,780
13 - 59
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0
2 4 100
Regular time 40 42 44 700
Overtime 50 52 54 50
Perio
d 1
Subcontract 70 72 74 150
Regular time 40 42 700
Overtime 50 52 50d 2
Step 5:Fill in production cost
for each cell 50 52 50
Perio
d
Subcontract 70 72 150
R l ti
for each cellThen cumulative add with
inventory costRegular time 700
Overtime 50
Perio
d 3
P
Subcontract 130
Total Demand 800 1,000 750 2,780
13 - 60
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0
2 4 100
Regular time 40 42 44 700d 1
Overtime 50 52 54 50Perio
Subcontract 70 72 74 150150
Regular time 40 42 700
Overtime 50 52 50erio
d 2 Step 5:
Fill in production cost for each cellOvertime 50 52 50Pe
Subcontract 70 72 150
for each cellThen cumulative add with
inventory cost
Regular time 40 700
Overtime 50 50Perio
d 3
Subcontract 70 130
Total Demand 800 1,000 750 2,780
13 - 61
800 1,000 750 2,780
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0 2 4 100g g y
100
Regular time 40
42 44 700
O ti 50 52 54erio
d 1
Overtime 50 52 54 50 Pe
Subcontract 70 72 74 150 Step 6:
Regular time 40 42 700
Overtime 50 52 50 Perio
d 2 Step 6:
Start calculation
Period 1:Subcontract 70 72 150
Regular time 40 7003
Period 1:Demand 800
Lowest Cost is $0 700
Overtime 50 50 Perio
d
Subcontract 70 130
Lowest Cost is $0Check for available: 100
Fill in 100Subcontract 70 130
Total Demand 800 1,000 750 2,780
13 - 62
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0 2 4 100g g y 0100
100
Regular time 40
42 44 700
O ti 50 52 54erio
d 1
Overtime 50 52 54 50 Pe
Subcontract 70 72 74 150 Step 6:
Start calculation
Regular time 40 42 700
Overtime 50 52 50 Perio
d 2
Period 1:Demand 800
Subcontract 70 72 150
Regular time 40 7003
Lowest Cost is $0Check for available: 100
Fill in 100g 700
Overtime 50 50 Perio
d
S b t t 70 130
Fill in 100
Need 700 moreCheck for lowest cost: $40
Subcontract 70 130
Total Demand 800 1,000 750 2,780
$Check for available 700
Fill in 700
13 - 63
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0 2 4 100g g y
100 0 100
Regular time 40
42 44 700
O ti 50 52 54 50erio
d 1
Overtime 50 52 54 50 Pe
Subcontract 70 72 74 150 Step 6:
Regular time 40 42 700
Overtime 50 52 50 Perio
d 2 Start calculation
Period 1:
Subcontract 70 72 150
Regular time 40 700 3
Demand 800
N d 700700
Overtime 50 50 Perio
d
Subcontract 70 130
Need 700 moreCheck for lowest cost: $40
Check for available 700Fill i 700Subcontract 70 130
Total Demand 800 1,000 750 2,780
Fill in 700
13 - 64
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0 2 4 100g g y
100 0 100
Regular time 40 700
42 44 700
O ti 50 52 54 0erio
d 1
Overtime 50 52 54 50 Pe
Subcontract 70 72 74 150 Step 6:
Regular time 40 42 700
Overtime 50 52 50 Perio
d 2 Start calculation
Period 1:
Subcontract 70 72 150
Regular time 40 7003
Demand 800
N d 700 700
Overtime 50 50 Perio
d
Subcontract 70 130
Need 700 moreCheck for lowest cost: $40
Check for available 700Fill i 700Subcontract 70 130
Total Demand 800 1,000 750 2,780
Fill in 700
13 - 65
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0 100
2 4 0
100
Regular time 40 700
42 44 0
700od
1
700 0 700 Overtime 50 52
54
50
Perio
Subcontract 70 72 74 150
Regular time 40
42
700
Overtime 50 52Perio
d 2
Overtime 50
52 50
P
Subcontract 70
72 150
Step 7:
Period 2:Regular time 40
700 Overtime 50
50
Perio
d 3
Period 2:Demand 1,000
Compare Cost50
Subcontract 70 130
Total Demand 800 1,000 750 2,780
pLowest Cost is $40
Check for available: 700Fill in 700
13 - 66
800 1,000 750 2,780
Meet Demand?No (need 300 more)
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0 100
2 4 0 100
Regular time 40 700
42 44 0 700od
1
700 0 700Overtime 50 52
54
50
Perio
Subcontract 70 72 74
150Regular time 40
700 42
0 700O ti 50 52
erio
d 2
Overtime 50
52
50
P
Subcontract 70 72
150
Step 7:
Period 2: 150Regular time 40
700Overtime 50 Pe
riod
3
Period 2:Demand 1,000
Compare Cost50
Subcontract 70
130Total Demand 800 1 000 750 2 780
pLowest Cost is $40
Check for available: 700Fill in 700
13 - 67
Total Demand 800 1,000 750 2,780
Meet Demand?No (need 300 more)
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0 100
2 4 0
100
Regular time 40 700
42 44 0
700od
1
700 0 700 Overtime 50 52
54
50
Peri
Subcontract 70 72 74 150
Regular time 40 700
42 0
700
Overtime 50 52Perio
d 2
Overtime 50
52 50
P
Subcontract 70
72 150 Step 7:Regular time 40 700
Overtime 50 50
Perio
d 3 Step 7:
Next lowest cost is $50Check for available: 50 50
Subcontract 70 130
Total Demand 800 1,000 750 2,780
Check for available: 50Fill in 50
Meet Demand?
13 - 68
, ,
Meet Demand?No (need 250 more)
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0 100
2 4 0 100
Regular time 40 700
42 44 0 700od
1
700 0 700Overtime 50 52
54
50
Perio
Subcontract 70 72 74
150Regular time 40
700 42
0 700Overtime 50 52Pe
riod
2
Overtime 50 50
52
50
P
Subcontract 70
72
150Step 7:Regular time 40
700Overtime 50
50
Perio
d 3 Step 7:
Next lowest cost is $50Check for available: 50 50
Subcontract 70
130Total Demand 800 1,000 750 2,780
Check for available: 50Fill in 50
Meet Demand?
13 - 69
800 1,000 750 2,780
Meet Demand?No (need 250 more)
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0 100
2 4 0
100
Regular time 40 700
42 44 0
700od
1
700 0 700 Overtime 50 52
54
50
Perio
Subcontract 70 72 74 150
Regular time 40 700
42 0
700
O ti 50 52Perio
d 2
Overtime 50 50
52 0
50
P
Subcontract 70 72 150 150
Regular time 40 700
Overtime 50 Perio
d 3 Step 7:
Next lowest cost is $5250
Subcontract 70 130
Total Demand 800 1 000 750 2 780
Check for available: 50Fill in 50
13 - 70
Total Demand 800 1,000 750 2,780
Meet Demand?
No (need 200 more)
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0 100
2 4 0 100
Regular time 40 700
42 44 0 700od
1
700 0 700Overtime 50 52
50 54
0 50
Perio
Subcontract 70 72 74
150Regular time 40
700 42
0 700O ti 50 52Pe
riod
2
Overtime 50 50
52 0 50
P
Subcontract 70 72
150 150Regular time 40
700Overtime 50 Pe
riod
3 Step 7:
Next lowest cost is $5250
Subcontract 70
130Total Demand 800 1 000 750 2 780
Check for available: 50Fill in 50
13 - 71
Total Demand 800 1,000 750 2,780
Meet Demand?
No (need 200 more)
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0 100
2 4 0
100
Regular time 40 700
42 44 0
700od
1
700 0 700 Overtime 50 52
50 54
0
50
Peri
Subcontract 70 72 74 150
Regular time 40 700
42 0
700
Overtime 50 52Perio
d 2
Overtime 50 50
52 0
50
P
Subcontract 70 150
72 0
150
Regular time 40 700
Overtime 50 50
Perio
d 3
Step 7:N t l t t i $70 50
Subcontract 70 130
Total Demand 800 1,000 750 2,780
Next lowest cost is $70Check for available: 150
Fill in 150Meet Demand?
13 - 72
, ,
Meet Demand?
No (need 50 more)
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0 100
2 4 0
100
Regular time 40 700
42 44 0
700io
d 1
700 0 700 Overtime 50 52
50 54
0
50
Peri
Subcontract 70 72 50
74 50 100 150
Regular time 40 700
42 0
700
Overtime 50 52Perio
d 2
Overtime 50 50
52 0
50
Subcontract 70 150
72 0
150
Regular time 40
700
Overtime 50 50
Perio
d 3
Step 7:Next lowest cost is $72 50
Subcontract 70 130
Total Demand 800 1,000 750 2,780
$Check for available: 50
Fill in 50Meet Demand?
13 - 73
Yes
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0 100
2 4 0
100
Regular time 40 700
42 44 0
700io
d 1
700 0 700 Overtime 50 52
50 54
0
50
Peri
Subcontract 70 72 50
74 50 100 150
Regular time 40 700
42 0
700
Overtime 50 52Perio
d 2
Overtime 50 50
52 0
50
Subcontract 70 150
72 0
150
Regular time 40
700
Overtime 50 50
Perio
d 3
Step 8:Demand 750 50
Subcontract 70 130
Total Demand 800 1,000 750 2,780
Demand = 750Lowest cost = $40
Fill in 700Need 50 more
13 - 74
Need 50 more
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0 100
2 4 0
100
Regular time 40 700
42 44 0
700rio
d 1
0 700 Overtime 50 52
50 54
0
50
Per
Subcontract 70 72 50
74 100
15050 100 150
Regular time 40 700
42 0
700
Overtime 50 52 Perio
d 2
50 0 50 Subcontract 70
150 72
0
150 Regular time 403 g 40
700
0
700 Overtime 50
50
Perio
d
Subcontract 70Step 8:
Demand 750Subcontract 70 130
Total Demand 800 1,000 750 2,780
Demand = 750Lowest cost = $40
Fill in 700Need 50 more
13 - 75
Need 50 more
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
B i i I t 0 2 4Beginning Inventory 0 100
2 4 0
100
Regular time 40 700
42 44 0
700
erio
d 1
Overtime 50 52 50
54 0
50
Pe
Subcontract 70 72 50
74 100
150100 150
Regular time 40 700
42 0
700
Overtime 50 50
52 0
50
Perio
d 2
50 0 50 Subcontract 70
150 72
0
150 Regular time 40
700
0
700od 3
700 0 700
Overtime 50 50
0
50
Perio
Subcontract 70 130
Step 8:130 130
Total Demand 800 1,000 750 2,780
p
Lowest cost = $50Fill in 50
13 - 76
Demand Supply From Period 1 Period 2 Period 3 Unused Capacity
Total Capacity Available (Supply)
Beginning Inventory 0 100
2 4 0 100
Regular time 40 700
42 44 0 700rio
d 1
700 0 700Overtime 50 52
50 54
0 50
Per
Subcontract 70 72 50
74 100 15050 100 150
Regular time 40 700
42 0 700
Overtime 50 52 Perio
d 2
50 0 50Subcontract 70
150 72
0 150Regular time 403
Total Cost = ($0x100) + ($40x700) +
Regular time 40 700
0 700
Overtime 50 50
0 50
Perio
d 3( ) ( )
($52x50) + ($72x50) +($40x700) + ($50x50) +($70x150) +($40x700) +
Subcontract 70 130 130
Total Demand 800 1,000 750 230 2,780
($50x50)
= $105,700
13 - 77
Transportation Transportation ExampleExampleExampleExample
13 - 78© 2011 Pearson Education, Inc. publishing as Prentice Hall
Table 13.7
Management CoefficientsManagement CoefficientsManagement Coefficients Management Coefficients ModelModel
Builds a model based on manager’s Builds a model based on manager s experience and performance
A i d l i t t d A regression model is constructed to define the relationships between decision variables
Objective is to remove Objective is to remove inconsistencies in decision making
13 - 79© 2011 Pearson Education, Inc. publishing as Prentice Hall
Other ModelsOther ModelsOther ModelsOther Models
Linear Decision Rule
Mi i i t i d ti t Minimizes costs using quadratic cost curves Operates over a particular time period
Simulation
Uses a search procedure to try different combinations of variables
D l f ibl b t t il ti l Develops feasible but not necessarily optimal solutions
13 - 80© 2011 Pearson Education, Inc. publishing as Prentice Hall
Summary of AggregateSummary of AggregateSummary of Aggregate Summary of Aggregate Planning MethodsPlanning Methods
TechniquesSolution
Approaches Important Aspectsq pp p pGraphical
methodsTrial and
errorSimple to understand and
easy to use. Many solutions; one chosensolutions; one chosen may not be optimal.
Transportation Optimization LP software available; pmethod of linear programming
p ;permits sensitivity analysis and new constraints; linear functions may not be realistic.
13 - 81© 2011 Pearson Education, Inc. publishing as Prentice HallTable 13.8
Summary of AggregateSummary of AggregateSummary of Aggregate Summary of Aggregate Planning MethodsPlanning Methods
TechniquesSolution
Approaches Important Aspectsq pp p pManagement
coefficients model
Heuristic Simple, easy to implement; tries to mimic manager’s decision process; usesmodel decision process; uses regression.
Simulation Change Complex; may be difficult gparameters
p ; yto build and for managers to understand.
13 - 82© 2011 Pearson Education, Inc. publishing as Prentice HallTable 13.8
Aggregate Planning inAggregate Planning inAggregate Planning in Aggregate Planning in ServicesServices
Controlling the cost of labor is critical1. Accurate scheduling of labor-hours
to assure quick response to customer d ddemand
2. An on-call labor resource to cover unexpected demand
3. Flexibility of individual worker skills3 e b ty o d dua o e s s4. Flexibility in rate of output or hours of
work13 - 83© 2011 Pearson Education, Inc. publishing as Prentice Hall
work
Five Service ScenariosFive Service Scenarios
Restaurants Smoothing the production
processp Determining the optimal
workforce sizeworkforce size Hospitals
Responding to patient demand
13 - 84© 2011 Pearson Education, Inc. publishing as Prentice Hall
Five Service ScenariosFive Service Scenarios National Chains of Small Service
FirmsFirms Planning done at national level
and at local level Miscellaneous Services Miscellaneous Services
Plan human resource requirementsrequirements
Manage demand
13 - 85© 2011 Pearson Education, Inc. publishing as Prentice Hall
Law Firm ExampleLaw Firm ExampleLabor-Hours Required Capacity Constraints
(2) (3) (4) (5) (6)(1) Forecasts Maximum Number of(1) Forecasts Maximum Number of
Category of Best Likely Worst Demand in QualifiedLegal Business (hours) (hours) (hours) People PersonnelTrial work 1 800 1 500 1 200 3 6 4Trial work 1,800 1,500 1,200 3.6 4Legal research 4,500 4,000 3,500 9.0 32Corporate law 8,000 7,000 6,500 16.0 15Real estate law 1 700 1 500 1 300 3 4 6Real estate law 1,700 1,500 1,300 3.4 6Criminal law 3,500 3,000 2,500 7.0 12Total hours 19,500 17,000 15,000Lawyers needed 39 34 30
Table 13 9
Lawyers needed 39 34 30
13 - 86© 2011 Pearson Education, Inc. publishing as Prentice Hall
Table 13.9
Five Service ScenariosFive Service Scenarios Airline industry
E t l l l i Extremely complex planning problem
Involves number of flights, number of passengers, air and gro nd personnel allocation ofground personnel, allocation of seats to fare classes
Resources spread through the entire system
13 - 87© 2011 Pearson Education, Inc. publishing as Prentice Hall
Yield ManagementYield ManagementYield ManagementYield ManagementAllocating resources to customers at gprices that will maximize yield or revenue
1. Service or product can be sold in advance of consumptionadvance of consumption
2. Demand fluctuates3. Capacity is relatively fixed4. Demand can be segmented4. Demand can be segmented5. Variable costs are low and fixed costs
are high13 - 88© 2011 Pearson Education, Inc. publishing as Prentice Hall
are high
Yield Management ExampleYield Management ExampleDemand
Curve
Yield Management ExampleYield Management ExampleRoom sales
CurvePotential customers exist who are willing to pay more than the $15 variable cost of the room,
100
Passed-up
$15 variable cost of the room, but not $150
Some customers who paidpcontribution
Some customers who paid $150 were actually willing to pay more for the roomTotal
$ contribution(P i ) (50
50
Money left
= (Price) x (50rooms)
= ($150 - $15)x (50) Money left
on the tablex (50)
= $6,750
Price$150$15
13 - 89© 2011 Pearson Education, Inc. publishing as Prentice HallFigure 13.5
$Price charged
for room
$Variable cost
of room
Yield Management ExampleYield Management ExampleDemand
Curve
Yield Management ExampleYield Management ExampleRoom sales
Total $ contribution =(1st price) x 30 rooms + (2nd price) x 30 rooms =
($100 - $15) x 30 + ($200 - $15) x 30 =$2 550 + $5 550 = $8 100
Curve
100$2,550 + $5,550 = $8,100
6060
30
Price$100 $200$15
13 - 90© 2011 Pearson Education, Inc. publishing as Prentice HallFigure 13.6
$Price 1
for room
$Price 2
for room
$Variable cost
of room
Yield Management MatrixYield Management MatrixYield Management MatrixYield Management MatrixPricePrice
Tend to be fixed Tend to be variable
Quadrant 1: Quadrant 2:
e nd to
be
dict
able
Quadrant 1: Quadrant 2:
Movies HotelsStadiums/arenas Airlines
C ti t R t l
on o
f use
Ten
pred Convention centers Rental carsHotel meeting space Cruise lines
Dur
atio
d to
be
erta
in
Quadrant 3: Quadrant 4:
Restaurants Continuing careGolf courses hospitals
Tend
Unc
e Golf courses hospitalsInternet service
providers
13 - 91© 2011 Pearson Education, Inc. publishing as Prentice HallFigure 13.7
Making Yield ManagementMaking Yield ManagementMaking Yield Management Making Yield Management WorkWork
1 Multiple pricing structures must1. Multiple pricing structures must be feasible and appear logical to the customerthe customer
2. Forecasts of the use and duration of use
3 Changes in demand3. Changes in demand
13 - 92© 2011 Pearson Education, Inc. publishing as Prentice Hall
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying,
recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.
13 - 93© 2011 Pearson Education, Inc. publishing as Prentice Hall