University of Novi Sad Technical faculty “Mihajlo Pupin”

Zrenjanin, Republic of Serbia

I International Symposium ENGINEERING MANAGEMENT AND

COMPETITIVENESS (EMC2011)

Proceedings

Zrenjanin, 24 - 25th June 2011

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I International Symposium Engineering Management and Competitiveness (EMC2011) - Proceedings

Organizer of the Symposium: University of Novi Sad, Technical faculty “Mihajlo Pupin”, Zrenjanin, Republic of Serbia

Publisher: University of Novi Sad, Technical faculty “Mihajlo Pupin”, Zrenjanin, Đure Đakovića bb, 23000 Zrenjanin

For publisher: Milan Pavlović, Ph.D, Professor, Dean of Technical faculty

Reviewers: Živoslav Adamović, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Maša Magzan, Ph.D, Professor, Zagreb School of Economics and Management, Croatia Larisa Nikitina, Ph.D, Professor, Voronezh State University, Management Department, Russia

Technical treatment: Milan Nikolić, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Dragan Ćoćkalo, Ph.D, Assistant Professor, University of Novi Sad, Technical faculty “Mihajlo

Pupin”, Zrenjanin, Republic of Serbia Savina Đurin, BSc, Associate Assistant, University of Novi Sad, Technical faculty “Mihajlo

Pupin”, Zrenjanin, Republic of Serbia Višnja Istrat, BSc, Associate Assistant, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Edit Terek, BSc, Associate Assistant, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia

Design: Stanislava Sinñelić, M.Sc, Assistant, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia

Lecturer: Dragica Ivin, M.Sc, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia

Printed by: Štamparija "GRAFO AS" Karavukovo, Ul. Vuka Karadžića 28, Tel. 025/762-340

Circulation: 150

ISBN: 978-86-7672-135-1

By the resolution no. 451-03-02955/2010-02, from 29th April 2011, Ministry of Education and Science Republic of Serbia donated financial means for printing this Symposium Proceedings.

CIP - Каталогизација у публикацији Библиотека Матице српске, Нови Сад

005.7:338.45(082)

INTERNATIONAL Symposium Engineering Management and Competitiveness (1; 2011; Zrenjenin) Proceedings / I International Symposium Engineering Management and Competitiveness (EMC2011),

Zrenjanin, 24 – 25th June 2011; [organizer] University of Novi Sad, Technical faculty “Mihajlo Pupin”, Zrenjanin. – Zrenjanin: Technical faculty “Mihajlo Pupin”, 2011 (Karavukovo: Grafo as). – XII, 530 str.: ilustr.; 25 cm

Tiraž 150. – Str. V: Introduction / Milivoj Klarin. – Bibliografija uz svaki rad.

ISBN: 978-86-7672-135-1 1. University of Novi Sad, Technical faculty “Mihajlo Pupin” (Zrenjanin) а) Индустријски менаџмент - Зборници COBISS.SR - ID 264327431

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Program Committee: Milivoj Klarin, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia – President of the Programming Committee Milan Pavlović, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia – Dean of Technical faculty “Mihajlo Pupin” in Zrenjanin Ješa Kreiner, Ph.D, Professor, California State University, Department of Engineering, Fullerton,

CA, USA Teodora Rutar Shuman, Ph.D, Professor and PACCAR Professor Mechanical Engineering,

Seattle University, College of Science and Engineering, USA Thor Henning Gulbrandsen, Ph.D, IFE/NEPAS, Oslo Area, Norway Delčo Jovanovski, Ph.D, Professor, Ss. Cyril and Methodi University, Faculty of Mechanical

Engineering, Skopje, Republic of Macedonia Holger Luczak, Ph.D, Professor, Emeritus, RWTH Aachen University, Institute of Industrial

Engineering and Ergonomics, Germany Ivo Ćala, Ph.D, Professor, University of Zagreb, Faculty of Mechanical Engineering and Naval

Architecture, Croatia Zoran Filipi, Ph.D, Professor, University of Michigan, College of Engineering, Canada Stanislav Karapetrovic, Ph.D, Professor, University of Alberta, Department of Mechanical

Engineering, Canada Poór József, Ph.D, Professor, Szent István University, Gödöllő, Hungary Maša Magzan, Ph.D, Professor, Zagreb School of Economics and Management, Croatia Larisa Nikitina, Ph.D, Professor, Voronezh State University, Management Department, Russia Horia Popa, Ph.D, Professor, Politehnica University, Timisoara, Romania Miloslav Seidl, Ph.D, Professor, University of Žilina, Faculty of Special Engineering, Slovakia Ladislav Novák, Ph.D, Professor, University of Žilina, Faculty of Special Engineering, Slovakia Zdenek Dvořák, Ph.D, Professor, University of Žilina, Faculty of Special Engineering, Slovakia Boženko Bilić, Ph.D, Professor, University of Split, Faculty of Electrical Engineering, Mechanical

Engineering and Naval Architecture, Croatia Janko Cvijanović, Ph.D, Professor, Megatrend University, Belgrade, Republic of Serbia Miroslav Radoji čić, Ph.D, Professor, University of Kragujevac, Technical faculty, Čačak,

Republic of Serbia Dragan Radović, Ph.D, Docent, Alfa University Belgrade, Faculty of management, Novi Sad,

Republic of Serbia Zoran Čekerevac, Ph.D, Professor, Union University Beolgrade, Faculty of Industrial

Management, Kruševac, Republic of Serbia Vesna Spasojević Brki ć, Ph.D, Docent, University of Belgrade, Mechanical faculty, Republic of

Serbia Zvonko Sajfert, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Miroslav Lambi ć, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Živoslav Adamović, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Dragiša Tolmač, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Slobodan Stojadinović, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo

Pupin”, Zrenjanin, Republic of Serbia Dejan Đorñević, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Miodrag Ivkovi ć, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Biljana Radulović, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia

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Duško Letić, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”, Zrenjanin, Republic of Serbia

Vladimir Brtka, Ph.D, Assistant Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”, Zrenjanin, Republic of Serbia

Branko Markoski, Ph.D, Assistant Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”, Zrenjanin, Republic of Serbia

Organizing Committee: Milan Nikoli ć, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia – President of the Organizing Committee Dragan Ćoćkalo, Ph.D, Assistant Professor, University of Novi Sad, Technical faculty “Mihajlo

Pupin”, Zrenjanin, Republic of Serbia Dragica Ivin, M.Sc, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Biljana Goševski, M.Sc, Assistant, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Savina Đurin, B.Sc, Associate Assistant, University of Novi Sad, Technical faculty “Mihajlo

Pupin”, Zrenjanin, Republic of Serbia Višnja Istrat, B.Sc, Associate Assistant, University of Novi Sad, Technical faculty “Mihajlo

Pupin”, Zrenjanin, Republic of Serbia Edit Terek, B.Sc, Associate Assistant, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Vladimir Karuovi ć, B.Sc, System Admin., University of Novi Sad, Technical faculty “Mihajlo

Pupin”, Zrenjanin, Republic of Serbia

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INTRODUCTION Department for Management and Technical faculty “Mihajlo Pupin” from Zrenjanin have started the organization of I International Symposium - Engineering Management and Competitiveness (EMC2011) in 2011. The objectives of the Symposium EMC2011 are: presentation of current knowledge and the exchange of experiences from the field of Engineering management, consideration of development tendencies and trends in Serbia and the world as well, gathering researchers from this field with the aim of expanding regional and international cooperation, raising the level of professional and scientific work at Technical faculty “Mihajlo Pupin” from Zrenjanin, expanding cooperation with economic and educational institutions and encouraging young researchers within this field. Taking into account that this Symposium is international, the importance of this event is obvious for the town of Zrenjanin, Banat region, Vojvodina and Serbia. Organization of EMC2011 by Technical faculty “Mihajlo Pupin” from Zrenjanin represents this scientific-educational institution as one of the major representatives of economic and social development in Banat. Within this Collection of papers are presented all accepted papers received for I International Symposium Engineering Management and Competitiveness (EMC2011). The papers are divided into eight sessions: Plenary session, Session A: Strategic management, Session B: Operation management, Session C: Economic models and econometry, Session D: R&D management, Session E: Marketing management, Session F: Management information systems, Session G: Students’ papers. We wish to thank Ministry of Education and Science, Republic of Serbia and University of Novi Sad for supporting the organization of I International Symposium Engineering Management and Competitiveness (EMC 2011) as well as to Technical faculty “Mihajlo Pupin” from Zrenjanin and the dean Prof. PhD Milan Pavlović for their active role concerning the organization of the Symposium. We are also expressing our gratitude to all authors who have contributed with their papers to the organization of our first Symposium EMC. We would like our Symposium to become a traditional meeting of researchers in June, every year. We are open and thankful for all useful suggestions which could contribute that the next, II International Symposium Engineering Management and Competitiveness (EMC2012) become better in organizational and program sense.

President of the Programming Committee Prof. Ph.D Milivoj Klarin

Zrenjanin, June 2011.

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Word of Thanks

We wish to thank Ministry of Education and Science, Republic of Serbia for donated financial means which supported printing

the Symposium Proceedings and organization of I International Symposium - Engineering Management and

Competitiveness (EMC2011).

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CONTENTS Plenary session ...1

Miloslav Seidl, Zdeněk Dvořák IN-HOUSE TRANSPORT AS A PART OF BUSINESS LOGISTICS ...3

Maša Magzan THE ART OF PARTICIPATORY LEADERSHIP: A TOOL FOR SOCIAL AND ORGANISATIONAL DEVELOPMENT AND CHANGE ...9

Eva Sventeková, Zdeněk Dvořák INFORMATION PROVISION OF LOGISTICS SUPPORT IN CIVIL PROTECTION ...15

Ivo Čala, Milivoj Klarin, Miroslav Radojčić, Živko Erceg DEVELOPMENT OF A STOHASTIC MODEL FOR DETERMINING THE ELEMENTS OF PRODUCTION CYCLE TIME AND THEIR OPTIMIZATION FOR SERIAL PRODUCTION IN METAL PROCESSING INDUSTY AND RECYCLING PROCESSES ...21

Drago Lisjak, Zvonko Sajfert, Sanja Stanisavljev MULTIDIMENSIONAL MODEL OF PRODUCTION SCHEDULING AND MONITORING ..25

Ješa Krajner TOOLS FOR SUCCESS IN CONTEMPORARY INDUSTRIAL WORLD ...31

Ivica Veža, Zoran Nešić, Boženko Bilić DEVELOPMENT OF AN INFORMATION SYSTEM OF THE COMPUTER CENTER ...37

Branislav Tomić, Vesna Spasojević Brkić EFFECTIVE ROOT CAUSE ANALYSIS AND CORRECTIVE ACTION PROCESS ...43 Session A: STRATEGIC MANAGEMENT ...49

Milena Nedeljković ORGANIZATIONAL OUTCOMES OF THE FITTING BETWEEN ORGANIZATIONAL STRUCTURE AND HOFSTEDE’S NATIONAL CULTURE INDICES ...51

Snezana Mihajlov, Nenad Mihajlov

EFFECT SYMBOLIC LANGUAGE LEADERS ON EMOTIONS OF EMPLOYEES ...57

Andras Kicsi ACTIVITY OF MANAGEMENT IN A COMPANY IN CRISIS ...63

Aleksandra Marcikić, Boris Radovanov A DECISION MODEL FOR OUTSOURCING BUSINESS ACTIVITIES BASED ON HE ANALYTIC HIERARCHY PROCESS ...69

Jelenka Vitomir, Vladan Nastić APPLYING BENCHMARKING METHOD IN COMPANY AD ALPRO VLASENICA ...75

József Poór BENCHMARKING: APPLICATION, VALIDITY OF APPLICATION AND BUSINESS ETHICS ...81

Dejan Stojković, Ratko Đuričić BPR CONCEPT AS THE FACTOR OF SUCCESSFUL ELECTRONIC BUSINESS OF A MODERN COMPANIES ...87

Nemanja Berber HUMAN RESOURCE MANAGEMENT IN FUNCTION OF CREATING THE STRATEGIC COMPETITIVE ADVANTAGES ...93

Milomir Stanković, Živko Erceg, Milorad Živković MANAGERS’ SOCIAL CLASSES IN THE REPUBLIC OF SRPSKA ...99

Nebojša Zakić, Milan Stamatović BUILDING PROJECT TEAMS FOR THE CREATING AND REALIZING OF INNOVATIONS ...105

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Savić M. Suzana, Vasović M. Dejan, Mušicki M. Stevan MANAGEMENT OF INNOVATION PROJECTS IN THE CONTEXT OF THE COMPETITIVENESS OF THE ORGANIZATION ...111

Mušicki M. Stevan, Vasović M. Dejan, Stanković B. Miomir ECO-EFFICIENCY AND COMPETITIVENESS OF THE ORGANIZATION ...117

Biljana Ratković Njegovan, Dušan Đurašković, Branislava Kostić CREATIVE PORTFOLIO STRATEGY AS A MODEL OF MANAGEMENT IN MEDIA COMPANY: AN EXAMPLE OF PUBLIC BROADCASTING ...123 Session B: OPERATION MANAGEMENT ...129

Boženko Bilić, Miroslav Radojičić, Ivica Veža, Zoran Nešić SOME CONSIDERATIONS ON THE DEVELOPMENT OF THE INFORMATION SUBSYSTEM FOR PRODUCTION PLANNING ...131

Branislav Tomić, Vesna Spasojević Brkić, Milivoj Klarin QUALITY MANAGEMENT SYSTEM FOR THE AEROSPACE INDUSTRY ...137

Vijara Pojidajeva, Dragan Živković, Dejan Đorñević, Milorad Živković EFFICIENCY OF PRODUCTION AS ONE CRITERION FOR THE SELECTION OF THE AUTOMATION LEVEL OF PRODUCTION EQUIPMENT ...143

Dragiša Radojković, Zvonko Sajfert, Janko Cvijanović, Milomir Stanković APPLICATION OF MODIFIED METHOD OF CURRENT OBSERVATIONS IN BIG INDUSTRIAL SYSTEMS ...149

Nevena Vajdić, Ivan Damnjanović RISK MANAGEMENT IN PUBLIC-PRIVATE PARTNERSHIP ROAD PROJECTS USING THE REAL OPTIONS THEORY ...155

Lazar Radovanović, Teodor Petrović, Slavko Matanović ACCOUNTING SOFTWARE APPLICATION IN COST ALLOCATION AND CALCULATION OF SECONDARY COST ELEMENTS IN A MANUFACTURING ENTERPRISE ...161

Snežana Lekić, Srñan Bogetić, Dragiša Ranñić THE INFLUENCE OF TEAMS AND TEAM WORK ON COMPETITIVENESS OF ENTERPRISES ...167

Slobodan Prošić KAIZEN MANAGEMENT PHILOSOPHY ...173

Petronije Jevtić, Ljiljana Stošić Mihajlović ENERGY MANAGEMENT AND RENEWABLE ENERGY RESOURCES AS DEVELOPMENT FACTORS OF THE REPUBLIC OF SERBIA ...179

Živoslav Adamović, Ljiljana Radovanović, Eleonora Desnica, Jasmina Pekez APLICATION OF THE MAINTENANCE METHODS ACCORDING TO THE CONDITION IN ORGANIZATION MANAGEMANT ...185 Session C: ECONOMIC MODELS AND ECONOMETRY ...191

Mirko Savić, Stojanka Dakić, Dejan Brcanov FACTOR ANALYSIS OF REGIONAL LABOUR MARKETS ...193

Jelena Minović, Slavica Stevanović, Grozdana Belopavlović SURVEY OF ONE-DIMENSIONAL LIQUIDITY MEASURES ...197

Stojan Vasović, Jasmina Vesić Vasović SOME POSSIBILITIES FOR APPLICATION OF DYNAMIC CRITERIA IN ESTIMATION OF THE ECONOMIC VALIDITY OF INVESTMENT PROJECTS IN AN ELECTRIC ENERGY DISTRIBUTION COMPANY ...203

Zoltan Pap INTERIOR-POINT METHOD AND COMPUTATION OF COMPETITIVE EQUILIBRIUM ...209

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Darko Marjanović, Predrag Radojević COMPETITIVENESS OF THE ECONOMY IN ATTRACTING FOREIGN DIRECT INVESTMENT ...215

Vera Zelenović, Milivoje Davidović CORPORATE IDENTITY OF BANKS IN A FUNCTION OF MARKET COMPETITIVENESS ...221

Milivoje Davidović, Vera Zelenović CREDIT DERIVATIVES IN THE FUNCTION OF CREDIT RISK MANAGEMENT ...227

Nada Milenković, Miloš Pjanić, Siniša Ostojić ANALYSIS OF CREDIT RISK BASED ON FINANCIAL STATEMENTS AS THE DECISIVE FACTOR INFLUENCING THE RISK OF INVESTORS ...233

Đurasinović Jelena ANALYSIS OF MEASURES AND TACTICS OF DEFENSE AGAINST HOSTILE TAKEOVERS OF COMPANIES IN THE STRATEGIC FUNCTION OF MANAGING A COMPANY ...239

Bojana Vuković, Kristina Mijić RISK MANAGEMENT IN THE INVESTMENT PROCESS ...245

Dragan Radović, Jugoslav Aničić, Branka Radović THE EFFECTS OF ECONOMIC POLICY ON ECONOMY OF SERBIA COMPETITIVENESS ...251

Dejan Đorñević, Dragan Ćoćkalo, Savina Đurin DOMESTIC ENTERPRISES AND GLOBAL COMPETITION CHALLENGES ...257 Session D: R&D MANAGEMENT ...263

Larisa Nikitina DEVELOPMENT OF INSTITUTIONAL CONTROL OF CORPORATE SOCIAL RESPONSIBILITY IN THE REGIONS OF RUSSIA ...265

Dmitriy Treshchevskiy, Igor Risin RUSSIAN REGIONS’ INNOVATIVE DEVELOPMENT ANALYSIS ...271

Mariagrazia Poli, Tatjana K. Andrejević SEVERAL TIPS TO TAKE INTO CONSIDERATION BEFORE DECIDING TO DO BUSINESS IN CHINA ...275

Tatjana K. Andrejević UNDERSTANDING THE CHINESE MENTALITY - SOME BASIC HINTS ...281

Igor Todorović, Branka Zolak-Poljašević, Siniša Rakita STATE OF IMPLEMENTATION OF CORPORATIVE GOVERNANCE PRINCIPLES IN COMPANIES IN THE REPUBLIC OF SRPSKA ...287

Milena Đurović, Sanja Milošević, Marija Kuzmanović THE PUBLIC HEALTH INSTITUTE’S NEED FOR CONTEMPORARY TENDENCIES IN OUTSOURCING ...293

Vukašin Ilić, Danijela D. Ružičić CONTROLLING IN THE FUNCTION OF RESEARCH AND DEVELOPMENT MANAGEMENT ...297

Slavoljub Milovanović CONTEMPORARY DECISION SUPPORT AND KNOWLEDGE MANAGEMENT TECHNOLOGIES ...303

Dajana Vindžanović, Mirela Momčilović, Sanja Vlaović Begović FUTURES IN FUNCTION OF THE RISK MANAGEMENT ...309

Dragana Đurić, Gordana Prlinčević, Dejan Đurić, Danijela Maksimovic, Marija Marčetić MANAGEMENT OF GLOBAL ORGANIZATION AS A FACTOR OF COMPETITIVE ADVANTAGE ...315

Zlata Bracanović, Sanja Stanisavljev, Milan Nikolić CREATION OF NEW KNOWLEDGE IN FUNCTIONAL COMPETENCE ENTERPRISES ...321

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Ivan Tasić, Dajana Tubić, Jelena Tasić, Teodora Mitić

MANAGEMENT THEORIES IN EDUCATION ...325

Nenad Zec MANAGEMENT IN SPORT ...329 Session E: MARKETING MANAGEMENT ...333

Zoran Čekerevac, Marija Marković, Stanislav Glumac, Evelin Vatovec Krmac POSSIBILITIES OF APPLICATION OF FACEBOOK SOLUTIONS FOR BUSINESS IMPROVEMENT OF SMEs ...335

Dragana Ikonić, Nina Arsić, Snežana Milošević HEDGING WITH OPTIONS AS A CONTEMPORARY CONCEPT AND INITIATOR OF DOMICILE FINANCIAL MARKET ...341

Nataša Papić-Blagojević ANALYSIS OF THE INFLUENCE ON CONSUMER BEHAVIOR BY APPLYING BAYESIAN NETWORK ...347

Marija Kuzmanović, Milan Martić, Bisera Andrić Gušavac USING CONJOINT ANALYSIS TO ASSESS CUSTOMER VALUE IN THE PRODUCT DEVELOPMENT PROCESS ...353

Henry Barnard, Zlatibor Ljubinković PRACTICAL SOLUTIONS TO SUPPORT GROWTH AND SUSTAINABILITY OF SERBIAN SMEs ...359

Zlatibor Ljubinković, Henry Barnard THE POTENTIAL FOR IMPLEMENTING A DIGITAL MULTIMEDIA MARKETING COMMUNICATION SYSTEMS ACROSS THE PE “SERBIAN RAILWAYS” NETWORK ...365

Dalibor Bubnjević POSITION AND ROLE OF PERSONAL SELLING IN CONTEMPORARY MARKETING MANAGEMENT ...371

Dejan Stojković, Ratko Djuričić CUSTOMER RELATIONSHIP MANAGEMENT CONCEPT IN THE ELECTRONIC BUSINESS ERA ...377

Miladin Jovičić, Ankica Jovičić PRIVATE-PUBLIC PARTNERSHIP AS A POSSIBILITY TO IMPROVE EFFECTIVENESS OF THE PUBLIC SECTOR ...383

Jelena Premović, Agneš Boljević, Ljiljana Arsić RESEARCH AND DEVELOPMENT IN THE FUNCTION OF CREATING COMPETITIVE ADVANTAGES ...389

Nebojša Aleksić THE BRANDING OF FINANCIAL INSTITUTIONS ...395

Branka Jajić, Jelena Jajić CORPORATE SOCIAL RESPONSIBILITY IS WORTH MONEY ...401 Session F: MANAGEMENT INFORMATION SYSTEMS ...407

Kristian Bereš VIRTUAL CLASSROOM AND MANAGEMENT OF WEB-BASEF EDUCATION IN RURAL AND REMOTE AREAS ...409

Ubedullah Phulpoto RISK MANAGEMENT IN IT SECTOR ...413

Jovan Živadinović, Zorica Medić, Dragan Maksimović, Aleksandar Damnjanović, Slañana Vujčić METHODS OF EFFORT ESTIMATION IN SOFTWARE ENGINEERING ...417

Aleksandar Pešić, Duška Pešić DIAGRAM OF THE INFORMATION SYSTEMS FACTORS – FUZZY APPROACH ...423

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Vladimir Brtka, Eleonora Brtka, Višnja Ognjenović THE ROUGH SETS THEORY BASED EXPERT SYSTEMS ...429

Slobodan Janković, Miodrag Ivković, Vladimir Šinik, Dragan Kleut MANAGEMENT APPROACH BASED ON ISO 11783-10 ...433

Marko Zakić, Vladimir T. Mladenović E-COMMERCE IN B2C MODEL EXAMPLE ...439

Ljubica Kazi, Radosav Dragica, Milan Nikolić, Narendra Chotaliya BALANCED SCORECARD FRAMEWORK IN SOFTWARE PROJECT MONITORING ...445

Ljubica Kazi, Zoltan Kazi, Biljana Radulović, Ofelia Stanciu INTEGRATION OF CONCEPTUAL DATA MODELLING METHODS IN INFORMATION SYSTEM DEVELOPMENT ...451

Danilo Obradović, Bojan Vasović, Milan Deletić E-BUSINESS RELATIONSHIP MANAGEMENT ...457

Gordana Stanković, Ivan Tasić OBJECT ORIENTED DESIGN THROUGH EXAMPLECLINIC FOR AESTHETIC SURGERY ...463

Snežana Jokić, Višnja Istrat, Marjana Pardanjac, Branko Markoski, Predrag Pecev LEVELS OF LEARNING AT SCHOOLS ...469 Session G: STUDENT PAPERS ...475

Danka Rus, Sanja Ristić, Snežana Radosavljević, Edit Terek WOMEN MANAGERS ...477

Aleksandra Jović, Sandra Kostić, Jelena Radanov BENCHMARKING ...483

Sanja Pantić, Maja Siljanovski, Ana Đuričić PUBLIC RELATIONS ...489

Jovanka Rkman, Jovana Pećanac, Melita Ćoćkalo – Hronjec INTERNAL COMMUNICATION AS AN ELEMENT OF QUALITY IMPROVEMENT ...495

Marina Davidovac MEDIA RELATIONS AS A SEGMENT OF PR ACTIVITY ...501

David Novak PROMOTION AS INSTRUMENTS OF MARKETING MIX ...505

Maja Siljanovski, David Novak CORPORATE BRANDING ...511

Savina Đurin, Višnja Istrat, Edit Terek ACHIEVING COMPETENCE OF DOMESTIC BUSINESS ORGANISATIONS THROUGH INTERNATIONAL STANDARD IMPLEMENTATION ...517

Jovana Pećanac, Jovanka Rkman, Dragan Ćoćkalo ENVIRONMENTAL PROTECTION AND MARKET COMPETITIVENESS OF COMPANIES ...523 ANNOUNCEMENT for Journal of Engineering Management and Competitiveness (JEMC) ... 529

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