2013 I Heart Walking REPORT

MARKETING METHODS

WEBSITE The website included sponsor logos and were linked to a specific site or Facebook page.

www.recreation.ucla.edu/IHeartWalking

EMAIL Email blasts also included logos and links.

PRESS Campus newspapers and web newsletters were contacted for the event.

SIGNAGE Posted around campus: • Banners • Display monitors • Printed Signs

SOCIAL MEDIA Strong online presence. • Facebook

https://www.facebook.com/UCLARecreation

• Twitter https://twitter.com/UCLARecreation

T-SHIRT Shirts distributed to participants along with sponsor merchandise as gifts.

PARTICIPANT DEMOGRAPHICS

TOTALS

3,684 Registered walkers over 4 days

301 UCLA units represented across campus.

80%

20%

Female Male

Gender

95%

5%

Staff Faculty

Affiliation

PRIZE PREFERENCES

PRIZE PREFERENCES Participants selected their prize preference.

More than 7,400 prizes were selected

during registration process.

UCLA Employees enjoyed CBTL’s presence all 3 days during I Heart Walking. A great way to gauge the UCLA community.

EMAIL

More than 100,000 emails sent across campus.

OPENING RATES

25% Before event (registration)

42% During event (daily reminders)

54% After event (shirt pickup)

40% more emails sent across campus compared to last year

SIGNAGE EXAMPLES

SOCIAL MEDIA

Facebook and Twitter presence for the event and our partners for over two weeks. https://www.facebook.com/UCLARecreation https://twitter.com/UCLARecreation

MONDAY 907 walkers

TUESDAY 984 walkers

WEDNESDAY 757 walkers

THURSDAY 1,036 walkers

T-SHIRT DISTRIBUTION

1,275 T-SHIRTS Distributed with sponsor booths over two days.

T-SHIRT DISTRIBUTION

OUTCOMES

BECAUSE OF YOUR PARTICIPATION…

Bridging together sponsors and UCLA employees through interactive engagement. Increased the number of UCLA employees attending the events which ties into UCLA’s Healthy Campus Initiative.

MORE OPPORTUNITIES

Here are other ways you can engage with the community here at UCLA:

• Title sponsor • Grand Prize sponsor • T-shirt sponsor • Coupon distribution with emails and during

registration • Booth display indoors and outdoors • ‘Learn at Lunch’ sessions • Student events (i.e BruinFest) • Employee events (i.e I Heart Walking) • Community events (i.e Jazz-Reggae Festival) • Participation at multiple events • Year long sponsor opportunities • Contact to other PAC-12 campuses

Thank you

Looking forward to working with you again soon!

KIRAN MISTRY C: (310) 678-4556 E: kmistry@recreation.ucla.edu