Embed Size (px)
Citation preview
Nurse Practitioners
and Social Media:
What’s Your
Networking IQ?
Melanie Keiffer DNP, ANP-BC
@Melaniekeiffer1
I have no financial disclosures to report
Objectives Discuss the efficacy of social media tools to
increase awareness of healthcare services,
disseminate health care education to connect
with patients and other professionals
Demonstrate inter-professional initiatives to
promote engagement between patients and the
health care team
Recognize the benefits and pitfalls of healthcare social networking
Examine strategies for risk avoidance and
appropriate social media etiquette
Social Media Users
Why Do Patients Use Social
Media? Hint: health is a personal thing
To communicate about health at any time
To share fears about diagnosis with distant friends and families
To connect with people with similar health conditions
To find support and
companionship
Why Patients Use Social Media
https://www.facebook.com/LiftForBerlin/?fref=ts
Health Care Consumers
Storytelling
https://www.youtube.com/watch?v=IQlph3MJCyo
Patients and Families
Telling their Stories
https://www.facebook.com/mandy.s.russell/posts/1117114911653761
It’s All About the Patient
Patients want information,
communication, and a real connection
with you
Use social media to understand what your
patients are going through, what would
make life better for them and how you as
a provider might use social platforms and
channels to help
Why Do We Want to Use Social
Media in Healthcare?
Disseminate health information
Expand reach to include broader, more diverse audiences
Personalize and reinforce health messages to particular audiences
Facilitate interactive communication, connection and public engagement
Empower patients to make safer and healthier decisions
Social Media
Benefits According
to Lee Aase…
Shares In-Depth Knowledge
Showcases Expertise, Empathy
Improves the Patient Experience
Provides Patient Education
Amplifies Word of Mouth Marketing(@LeeAase, Mayo, 2016)
Disseminate Health Care
Education
Give your patients information,
information, information!
Change it up for diverse learning styles:
digital documents, videos, podcasts,
images, interactive activities
Are you a Good Health
Communicator?
Helpful? patients are scared when they
turn to social media
Listening? patients are weighing in on
care experiences
Using clinical speak? share interesting
and relevant information(@ChrisBoyer, Mayo, 2012)
Good Communicators
https://www.facebook.com/ChildrensHospitalofPhiladelphia/?fref=nf
You Can Do This
“Social media in health care is about
passion. It’s about stories and storytelling.
It’s about reaching out, being a support
and getting answers to my own questions.
It’s about sharing, observing, learning,
humility, friendship, discovery and surprise”(@PFAnderson in Mayo, 2012)
What’s in Your Toolbox?
Center for Disease Control, 2011
Strategizing
Get started
Try it out
Learn how things work
Watch what other people do
Ask for help
Strategizing
Have a goal
Be consistent with topics
Commit time and effort
Focus on building trust
Be open to discussions
“Social refers to a “group” not chit chat -individual action is an illusion, especially in relation to social media”
(@meredithgould, Mayo 2012)
Awareness of Healthcare
Services
Do you want to link to your organization or be on your own?
Organization: HIPPAA compliant platforms, support of IT department and/or social media manager
Organizational
Initiatives
Think about alternate service delivery models, both in person (group visits, home visits) and digitally (e-mail, texting, Skype, avatar coaches, home monitoring systems)
Organizational Initiatives
Take down signs asking patients to turn off their cell phones
Embrace cell phones, they are tools that will revolutionize health care, so embrace them
How many cell phone apps do you recommend to your patients?
On Your Own?
Many free and low cost host websites
*(watch out for ads!!!)* available to make
clean-looking, interactive, friendly
websites with links to videos, podcasts,
widgets, infographics
**Reach out to a digital
native if you need a social
media consultant**
Why Connect with Patients?
Due to your social media presence:
Patients arrive better prepared and informed
More comfortable with you as a provider
May build trust with you more quickly than finding a provider in the phone book
Improve your patient satisfaction scores
Reinforce what you taught online and use time more efficiently
Where the Patients Are…
“….my patients are online far more often than they are with me in the office, so instead of only exchanging ideas when they gown-up in exam room #4, I can join them where they already are—in social networks, on the Internet, on their smart phones, and on YouTube. The educational space extends beyond the examining room.”
(@seattleMamaDoc)
Blogs:
Wide Open Opportunities
http://seattlemamadoc.seattlechildrens.org/
Blogs
“10-15 times a day, I tell patients they
don’t need an antibiotic.”
Are there clinical tips your frequently
discuss during your workday? (Sevilla, M. in Mayo (2012)
@drmikesevilla)
Blogs
Free and public
“They sprinkle ideas like seeds in soil: some
never take root, but some do and sprout,
and some of those sprouts grow tall. Some
get noticed and some don’t…”(deBronkart, 2016 @ ePatientDave)
Blogging
Be friendly conversational and interesting
Write with patients and caregivers in mind
Avoid technical jargon
Blogging
Requires more thought than Facebook
posts or tweets on Twitter
To be successful you need to blog once a
week (2-3 times weekly is more effective)
Develop an editorial calendar
Recruit other bloggers to participate
Keep posts short, under 400 words
Go Where “Your People” Are
Go online, find key opinion leaders and
major voices, listen to what they’re saying
day by day
Resulting relationships can be much more
valuable than the knowledge itself
NP Blogging Community
http://www.nursepractitionerschools.com/blog/25-great-np-blogs
Go Where “Your People”
Aren’t
Be aware of opposing viewpoints and respond to ill-informed comments
Visual Storytelling
Ignites imagination
Videos
Photo, Quotes, GIFs,
Meme, Infographic,
Buttons, Widgets
(*take a look at the CDC’s
Social Media Toolkit!)
Visual Storytelling
(Photo via: Goodman, A. 2015)
Videos
A powerful way to easily reach an audience
From public service announcements to patient education, online video spreads essential public health information and empower patients and providers
tps://www.youtube.com/watch?v=mU5lJQpJFMc
Susan Anderson,
NP, primary care
clinicianhttps://www.youtube.com/watch?v=eQPZBc8Aooc
ZDoggMD, EHR
State of Mindhttps://www.youtube.com/watch?v=xB_tSFJsjsw
Using Video to
Promote
Engagement
Video
Smartphones are often used for quick live
videos
Digital cameras
iMovie or Movie Maker to stitch together
pictures and audio
Use online video sites (like YouTube,
Vimeo) distribute your videos
Making a Podcast
Read up on it…there are a few hard and
fast rules….(another day, another lecture)
http://www.digitaltrends.com/how-to/how-to-make-a-podcast/
Short fast conversations
The “Twitterverse” influences change
Spontaneous—the most rapid of tools,
great for crisis communication
Sharing new evidence
Twitter Tips
Accounts public or private
Users identified by their handle
Posts are shared among account
followers and can be re-tweeted with
other users
140-character "tweets"
Shorten the URL using apps such as
http://tinyurl.com, Bitly
Hashtags (#symbol, followed by letters and numbers) identify the subject of the message and help categorize tweets
Hashtags allow for shared, live discussion on topics
Use hashtags to participate in conversations #nursesunite #NPsLead
@CaliforniaNP
Twitter Tips
http://www.symplur.com/healthcare-hashtags/
Google Alerts
Sends daily e-mails re: content on web
based on your search terms
Instragram
Create a clear profile w/URL
Use hashtags (#)
Craft great captions
Add geo-location (possibly)
Use filters that work well visually
Follow who you want to reach
Make it fun as well as illuminating
Infographics
Build a network of peers to help you keep
abreast of latest developments, learn
from and garner support
“Strictly Business”
People share credentials and professional
accomplishments and discover potential
colleagues
Connect with Other
Professionals
Investment in your professional future
Provides ways for employees to get
involved in professional groups.
Search function to find health care
focused groups with relevant resources
and discussions
Strategies for
Risk Avoidance
Risk
Avoidance
Limits insurance plans, hospitals and health
care providers from answering questions on a
patient’s health information across a social
network
Privacy: Focus on It!!
Health Insurance Portability and
Accountability Act (HIPAA) and the
Health Information Technology for
Economic and Clinical Heath Act
(HITECH).
http://www.wlwt.com/news/lawsuit-uc-med-center-employees-leaked-patients-
history-on-facebook/26316492
Digital Ethics
Protect patient privacy
Adhere to professional standards and
guidelines
Know your organization’s policy
Keep your professional and personal
social media separate (use privacy
settings)
Use common sense and be civil
Answer is not in blocking access or
creating obstacles but to provide
guidance and support for effective
social media
Have a policy
Know your policy
Policy sample: http://socialmedia.mayoclinic.org/mayo-clinic-employee-social-
media-guidelines/
Art of Meaningful
Conversation
Sit with your emotions before you broadcast them
How can you serve the people in your social media stream?
Is this serving the world in a positive way?
Think of yourself as a facilitator or host when you appear on social media
What kind of conversations do you want to facilitate?
(Plett, 2014)
Reputation Management
Create a LinkedIn Profile
Create a Twitter Account
Record an introductory video for You
Tube
Claim and complete your profile on
Doximity
Managing Your Online Reputation:
What does Google say about you?
CANP Channels
Facebook -
www.facebook.com/californianp
Twitter - www.twitter.com/californianp
LinkedIn -
www.linkedin.com/company/canp
Instagram -
www.instagram.com/californianps
CANP Resources
Valuable social media NP advocacy and
outreach tools from CANP
http://canpweb.org/advocacy/senate-bill-323-resource-center/
ReferencesAase, L. (2016) Social media in your practice. Retrieved from
http://www.slideshare.net/LeeAase.Centers for Disease Control (2011). The health communicator’s
social media toolkit. Retrieved from http://www.cdc.gov/socialmedia/tools/guidelines/
Goodman, A. (2015). Tell stories, move masses. Retrieved from http://www.aarongoodman.com/
Mayo Clinic Social Media Network (2012). Bringing the social media to health care #Revolution. Mayo Foundation forMedical Education and Research: United States. Retrieved from http://socialmedia.mayoclinic.org
Plett, H. (2014). The art of hosting meaningful conversation on social media. Retrieved fromhttp://heatherplett.com/2014/09/host-first-art-hosting-meaningful-conversation-social-media/
