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Selection and decision-making criteria4
Total number of visitors ___ %
A1 Region of residence
Domestic total ___ %
Of which according to Nielsen: Nielsen 1 ___ % Nielsen 4 ___ % Bremen ___ % Bavaria ___ % Hamburg ___ % Nielsen 5+6 ___ % Lower Saxony ___ % Berlin ___ % Schleswig Holstein ___ % Brandenburg ___ % Nielsen 2 ___ % Mecklenburg- North Rhine-Westphalia ___ % West Pommerania ___ % Nielsen 3a ___ % Saxony-Anhalt ___ % Hessen ___ % Nielsen 7 ___ % Rhineland-Palatinate ___ % Saxony ___ % Saarland ___ % Thuringia ___ % Nielsen 3b ___ % Baden-Wurttemberg ___ %
Total foreign: ___ % davon: EU ___ % Rest of Europe ___ % Africa ___ % North America ___ % South & Central America ___ % Middle East ___ % South-East-Central Asia ___ % Australia/Oceania ___ %
The five countries with the highest visitor shares __________________ ___ % __________________ ___ % __________________ ___ % __________________ ___ % __________________ ___ %
Distance to home: Less than 50 km ___ % More than 50 km up to 100 km ___ % More than 100 km up to 300 km ___ % More than 300 km ___ %
A2 Position in the company/organization
Entrepreneur, co-owner, freelancer ___ % Managing director, board member, head of an authority etc. ___ % Area manager, works manager, plant manager, branch manager, head of public office ___ % Department head, group head, team leader ___ % Other salaried staff, civil servant, skilled worker ___ % Lecturer, teacher ___ % Trainee ___ % Other position ___ % Student ___ % Other not gainfully employed ___ % Hausfrau, -mann ___ % Rentner, Pensionär ___ % ___ % ___ %
A3 Frequency of visits to the trade fairs
Previous event ___ % Earlier events ___ % First visit ___ %
FKM visitor profile analysis –Basics (result of all visitors)I
1
A2
A1
10
9
8
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6
5
3
2
4
Successful Participation in Trade Fairs
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FKM visitor profile analysis – Additional questions
Additional questions for trade visitorsr
B1 Economic sectors
B2 Influence on purchasing/procurement decisions
Decisively ___% Collectively ___% In an advisory capacity/organization ___% No ___% Pupil/student ___% Apprentice/Pupil/student ___% Other not gainfully employed ___%
B3 Area of responsibility
Management ___ % Research/development/design ___ % Manufacturing, production, quality control ___ % Buying/procurement ___ % Finance/accounting, controlling ___ % Information and communication technology ___ % Organization, personnel, administration ___ % Marketing/sales/advertising/PR ___ % Logistics: storage, material management, transport ___ % Maintenance/repairs ___ % Other area ___ % Maintenance/repairs ___ % Student ___ % Other not gainfully employed ___ % ___ % ___ % ___ %
B4 Occupation
B5 Size of company/organisation
Number of employees:: 1 - 4 ___ % 500 - 999 ___ % 5 - 9 ___ % 1,000 and more ___ % 10 - 49 ___ % Student ___ % 50 - 199 ___ % 200 - 499 ___ % Other not employed ___ %
B6 Length of stay
Average length of stay ___ days
Additional questions for private visitors
C1 Sex
Male ___ % Female ___ %
C2 Age
Up to 20 ___ % Over 20 up to 30 ___ % Over 30 up to 40 ___ % Over 40 up to 50 ___ % Over 50 up to 60 ___ % Over 60 up to 70 ___ % Over 70 ___ %
C3 Size of household
1 person ___ % 2 persons ___ % 3 persons ___ % 4 persons ___ % 5 persons or more ___ %
C4 Buying or ordering capacity
Purchase or order made or intended at the exhibition
Yes ___ % No ___ % Maybe ___ %
Follow-up business
Intent to buy at a later date
Yes ___ % No ___ % Maybe ___ %
I
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A2
A1
10
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