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i AM CREATION iLAB™ The art and science of creativity
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INTRODUCTION
Thank you for enabling Creation iLab™ to present its credentials to provide a holistic transmedia and design innovation consulting service.
As design futurists, we use imaginative foresight to help creative agencies, business leaders and institutions prepare for the future, solve challenges and explore new development pathways of hope that are sustainable, socially innovative and human-centred.
© CREATION iLAB
ABOUTCREATION iLAB™1
VISION: Breakthrough creativity that transforms Africa’s future
MISSION: Africa’s transmedia and design innovation lab driven by the art and
science of creativity to help new world brand leaders solve complex
problems in a way that is human-centred, socially innovative, and sustainable.
OUR BRAND © CREATION iLAB
Our Story
• Our story is about how the art and science of creativity transforms the way the world works in the 21st century, through design thinking – to bring forth a creative agency of the future.
Our Approach
• We believe that creativity is the central axis of both art and science We apply this paradigm in everything we do – unearthing the old to make better sense of the new - as we educate citizens to co-create a better city, explore the future of wealth management, design a mobile app, imagine retail stores of the future, re-conceive solar mobility, contain a brand crisis or combining words, light, sound and colour to create memorable, immersive experiences Globally, Creation iLab™ leads this approach to creativity as both art and science.
Expertise• Our expertise lies in harnessing the creative intelligence of a transdisciplinary team of artists
and scientists who apply our paradigm to go beyond the obvious, think in unconventional ways and design solutions that make complex things simple – in the form of a strategy, a campaign, a product, media, event, game or app. It was founded in 2013 as the brainchild of design futurist Merle O’Brien to unlock the DNA gene structure of African creative ingenuity in the 21st century.
STRATEGIC APPROACH 2
SLOGAN: The art and science of creativity
STRATEGY: A holistic approach to creative strategy consulting through design thinking – to provide imaginative foresight
STRATEGIC STANCE: Africa’s first mover into the new world paradigm, helping others see the obvious for the first time.
AN INTEGRATED & INNOVATIVE APPROACH TO CREATIVE STRATEGY CONSULTING THROUGH DESIGN THINKING
Systems Design• We use our proprietary C7 Model to design
business management systems for socially innovative, sustainable new world brand leaders
Creative Design
• We use design thinking principles to unlock the value of a brand through its creative expression
Experiential Design
• Using the art and science of creativity, we design communication experiences between a brand and its stakeholders that builds intimacy, interactivity, inclusion and loyalty
Transmedia Design
• We write independent yet connected, infective stories for multiple media platforms – games, apps, film, web, advertising - combining content, digital code, image and sound - for deeper levels of engagement and brand loyalty
INGENIUM AFRICA Experiential Learning Lab
Facilitating incremental & disruptive innovation through learning
Systems Design Foresight, Scans,Trends & Scenarios
Transmedia Design Brand storytelling across media
Incubation for Start-upsBranding, Knowledge, Templates & ICT
Seed Capital & IP ProtectionCrowdfunding for social innovation proj.
Creation iLab
Strategy Consulting
Training Courses C7 classes in Imaginative Foresight, Mindstorms, Transmedia Crisis Management, Spiritual Branding & BioDesign Thinking
Thoughtleadership Ingenium Africa Thinktank,s Quarterly Journal, Monthly Newsletter, Member Portal & Case Studies
Research Projects Academically rigorous research, Prototyping, Experimentation, Product testing , Design innovation, Sampling & Insights
CollaborationCrowd-sourcing ideas, Engaging transdisciplinary creatives to problem solve, Imagineering & Concept Development
IP co-creation & licensing of knowledge
Communication Design Crisis, PR & Experiential Marketing
Creative Design Brand IP & Product Development
OUR BUSINESS MODEL FOR THE FUTURE Creation iLab
FOUNDER3
MERLE O’BRIEN: CEO & DESIGN FUTURIST
Education• PhD explores the emerging lifescience of creativity
• MPhil Future Studies [University of Stellenbosch Business School] – Thesis: The paradigm of creative intelligence - ancient wisdom of Africa, China and India – as applied to the challenges of the 21st century
• PR Management Diploma [PRISA], BA Drama [UCT] & Journalism Certificate [CPUT]
Expertise
• One of Africa’s few qualified Women futurists, has 20 years experience in agencies, government, labour & NGOs. Serves on advisory council of Vega School of Brand Leadership, curator for World Design Capital CT 2014, A Design Juror & Chairperson SA Win Coop.
Accolades
• Fellow and former President of PRISA & deputy Chair of the World Future Society SA Chapter
• Named in M&G 2010 Book on SA Women shaping the future of Science and Education
• Winner of Financial Mail PRISM Awards for crisis management of the Ellis Park soccer tragedy
• Africa’s foremost exponent of Odissi Indian classical dance
CLIENTS &PROJECTS4
REFERENCES5
REFERENCES
Name Designation
Company Contact. No. Email
J an Horn Principal Vega School of Brand Leadership 021 461 8089 [email protected] Irvin Khoza Chairman Orlando Pirates – Ellis Park Crisis 011 484 2084 [email protected] Pradeep Maharaj COO Ex Blue IQ CEO SA Reserve Bank 083 444 0250 [email protected] Yogini Gandhi Odissi & Kathak Guru Kalanidhi Academy in Pune +91 9822064563 [email protected] Dr Mamphela Ramphele Ex MD World Bank & UCT VC Agang Crisis Management 076 521 3535 matlala@mamphela-
ramphele.com Gordana McNamara Managing Director Chatroom 082 332 3000 [email protected] Kevin Lazarus Principal Varsity College 021 685 5021 [email protected] Prof. Philip Spies Former Director Institute for
Future Research Stellenbosch Business School 082 375 0353 [email protected]
Adele Paulse Executive Director PRISA 082 306 4595 [email protected] Alayne Reesburg CEO World Design Capital CT 2014 082 932 8866 [email protected] Lynette Minaar Berg River Water Quality Project Dept. Water Affairs 082 883 5297 [email protected] Phangisile Mtshali Director / former
MD Simeka TWS Bristol Myerrs Squibb Secure the Future
081 3 443607 [email protected]
Anne Henschel Managing Director Nordex South Africa 082 046 0828 [email protected] q Gregor Kruper Managing Director SolarWorld Africa 021 421 8001 [email protected] Lindsay Bush Project Co-ordinator City of Cape Town 082 7055110
021 400 9042 [email protected]
Thorsten Ronge Managing Director SMA Technology 27 78 842 4538 [email protected]
For further information see: fb.: creationilab t.: @creationilab
www.creationilab.com
Or contact:Merle O‘Brien [email protected] Barry 171 Beach Road mo.: +27 76 891 2583 Mouille Point Cape Town t.: @merleobrien
THANK YOU
© The content of this document is confidential and protected by the South Africa Copyright Act 98 of 1978 and the Berne Convention. It is the sole property of Creation iLab™ and use is strictly limited to those readers authorized by Creation iLab™. Any reproduction or divulgence of the content of this report without written consent of Creation iLab ™ is prohibited and rights will be enforced.
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