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HYUNDAI MOTOR COMPANY SUSTAINABILITY REPORT 2007
00 Preface
02 Greetings from the Chairman
04 Greetings from Vice-President
06 2007 Highlights
08 Overview of HMC
12 Interview with the President
16 Corporate Philosophy
18 Environment Management
20 Ethics Management
22 Corporate Governance and Board
of Directors
Overview / Corporate Philosophy
Economy
25 Shareholder & Investor
25 General ShareholdersMeeting 26 Strengthened Communication
28 Main Business Activities
28 Status of Global Production
30 Improved Product Quality in
HMCs Cars
31 Brand Value Enhancement
37 Efforts to Minimize Climate Change
37 Regional Responses
40 Development of Alternative
Fuel Vehicles
44 Improving Vehicle Fuel Efficiency
47 Reduction of Gas Emissions
47 Regional Responses
48 Development of Environmentally
Friendly Engine Technology
50 Increased Recyclability
50 Improvement of Recyclability Rate
53 Minimizing Use of Harmful
Materials
55 Life Cycle Assessment
57 Green Procurement
57 Supporting Environmental
Management Systems of Partners
62 Expansion of Environmentally
Friendly Product Procurement
63 Clean Production
64 Coping with Climatic Changes at
the Production Fields
68 Resource Circulation
71 Reduction of Pollutant Emissions
76 Environmental Cost
80 Global Research Centers
120 Global Research Centers
122 GRI Index
126 Assurance Report
128 HMC 2007 Sustainability Report Review Opinion
132 Reference Material
Environment Management
People & Society
85 The Road to Growth, with All
Stakeholders
86 Core Growth Engine of Corporate
Vision-Employees
86 Employee Status
87 Human Rights Protection
88 Industrial Safety and Health
90 Human Resource Development
93 Building Trust
95 A United Family
98 Companion for Sustainable Growth-
Suppliers
98 Mutual Cooperation Program
101 Transparent Purchasing
102 Customer-First Management
102 Practicing Customer-First
Management
103 Customer Satisfaction
104 Customer Safety
106 Social Contribution, Center of the
Sustainable World
106 Philosophy of Social Contribution
108 Three Promises for a Sharing World
109 Volunteers - Promoting the Value of
Sharing
111 Field of Business-Sharing Big for
Marginalized People
116 Racing Towards the Happiness of
the Mankind - Contributions to
Global Society
THE ROAD TO SUSTAINABILITYHYUNDAI MOTOR COMPANY 2007 SUSTAINABILITY REPORT
The Way Ahead
Preface
To proactively and transparently disclose its sustainability-related activities to its stakeholders, including its own employees, sharehold-
ers, local communities, the government, and a wide array of NGOs, the Hyundai Motor Company(hereinafter HMC) published its Envi-
ronment Report in 2002, and has been publishing its Sustainability Report on a yearly basis since 2003.
This year is no exception. HMC is presenting its 5th Sustainability Report, bringing it one step closer to being a truly global company
with outstanding sustainability and leadership that is based on understanding and cooperating with interested parties all across the
globe.
In 2006 and 2007, HMC has strived to attain sustainability by promoting performance improvements in the economic, environmental,
and social aspects that relate to its business activities.
Economically, HMC has shown strong growth in the quantities and qualities of its production output. Since 2003, when HMCs export
value surpassed $10 billion for the first time, the figure has grown rapidly to exceed $15.3 billion last year. Moreover, the Grandeur,
Sonata, and Tucson models have been recognized by the mass media, such as J.D. Power and Consumer Reports, for excellence in
quality.
Care of the environment has always played an important role in HMCs strategy. HMC took first place, winning the President Award, in
the National Environmental Management Contest co-hosted by the Ministry of Commerce, Industry, and Energy and the Ministry of
Environment. In particular, Avante has gained a good reputation for its excellent fuel efficiency and is designed to reduce driving costs
amidst rocketing fuel prices.
Pursuing the betterment of society is of prime importance to HMC. HMC has demonstrated this commitment by developing a vehicle
called Easy Move for disabled drivers. Along with the first hybrid electric vehicles developed in Korea, Easy Moves were donated to
those in need. Also HMC employees have participated in voluntary activities including flood disaster restoration, farm workforce aug-
mentation during busy seasons, and raising funds to help the under privileged throughout the entire year.
By publishing this 2007 Sustainability Report, HMC is looking back at the past years sustainability management performance in order
to identify areas for improvement and convene action plans to become a true global leader in providing sustainable mobility to the
world.
Writing Guidelines
HMCs 2007 Sustainability Report is based on the most up-to-date G3 GRI(Global Reporting Initiative) guidelines.
The strategic objectives of our activities relating to the economic, environmental, and social aspects of HMCs business are shown in
the report in accordance with the guidelines given in the G3 version of the GRI report. In many areas, we have tried to add additional
content beyond what the guideline requires, and in some instances, have adopted the reporting formats of automotive industry leaders.
Collecting Relevant Data and Writing the Report
To achieve compliance with the G3 version of the GRI report, HMC in 2006, fully revised its internal guidelines for Sustainability Report
Framing. Furthermore, HMC has been collecting relevant data from domestic and overseas business operation points through its
intranet system, AUTOWAY, on a regular basis. Before publication, the Sustainability Report is thoroughly reviewed by relevant depart-
ments and top-level management.
The Scope of the Report
This report covers quantitative results from 2006 and qualitative events that occured between January 2006 and June 2007. For exam-
ple, the economy and the environment sections only consider activities and events that occured in 2006, while the social section cov-
ers activities that took place between January 2006 and June 2007.
The geographical reach of this report includes: HMCs headquarters; its domestic and overseas sales points; service center; distribu-
tion centers; training institutions, production factories, R&D centers, and other institutions owned and operated by HMC across the
globe.
Degree of Compliance with GRI(Global Reporting Initiative) Guidelines
HMC Motors self-declares that this report meets the requirements for GRI's Application Level A+, which has been independently
reviewed and agreed by Samjong KPMG.
Sustainability and Competitiveness
On the occasion of the publication of the fifth edition of our Road to Sustainability report, I would like to express
my deepest appreciation to all our stakeholders for their support and encouragement for this initiative which
promotes sustainable growth and development at all levels of our organization.
Since the launch of that initiative in 2002, HMC has made enormous strides both in quantitative and qualitative
terms through global management, quality management and brand management. In the course of creating
greater value, we have embraced our corporate social responsibilities by balancing our growth with expanded
contributions to society.
To address the problem of greenhouse gas emissions, the main environmental issue of our time, HMC has initi-
ated the implementation of a systematic and strategic plan at both the local and global level. At the heart of our
efforts is the development and commercialization of environmentally friendly vehicles and clean manufacturing
technologies. And, through these efforts, we will enhance our reputation as a sustainable enterprise of the very
first order.
We have also opened a dialogue with our stakeholders on ways and means to achieve greater coordination
and cooperation. In order to better support worthwhile social and cultural projects, we are gradually expanding
and strengthening the structure of our organization. To promote sustainability on a global level, we will partic-
ipate in more international events as well as host them. Such activities will also help stimulate economic growth,
which I believe is the key role of enterprise.
We still face numerous challenges, but through internal reform, innovation and your support, I am confident
these issues can be solved. Our achievements-both quantitative and qualitative-and the experience we gain
on the road to sustainability will strengthen HMCs competitive power and become our most precious asset.
As an enterprise which embraces sustainable values and whose vision of the future is shaped by environmental
concerns, HMC recognizes that sustainability management is the only way forward. By continually enhancing
our sustainability management system, we will transform our enterprise, putting theory into practice and mak-
ing sustainability a core factor in our operations and the driving force behind our growth. HMC will become a
leader in sustainable development and this is the pledge I make to you now.
2007. 11
Mong-koo ChungChairman & CEO
Greetings from the Chairman
Last years decrease in exchange rates and depressed domestic demand created a particularly difficult busi-
ness environment. However, HMC established local factories in North America and Europe to react faster to the
requests of its main customers worldwide and to enhance its global production and sales system. In 1976
HMC exported its first technology dependent model, the Pony, to Ecuador and has achieved 15 billion dollars
in exports in the 30 years since. These achievements have led HMC to be ranked among the Global 100
brands chosen by BusinessWeek for the past 3 years. In addition, its main vehicle models have been recog-
nized for the competitive power of their quality by leading vehicle rating agencies like J.D.Power, raising the
reputation of the company and the automobile industry of Korea.
In addition to achieving these economic performance goals, HMC has enhanced each internal organization and
its strategies to become more sustainable and raise the value of the entire enterprise. We have continuously
strived to systematize all interested parties participation in these efforts.
Noteably, in 2007, HMC was placed first in the Korean National Environment Management Awards, demon-
strating its environmental leadership and national competitive power. We also implemented our specially devel-
oped management system to deal with global environment issues systematically and which is linked to HMCs
environment committee and enhanced environment management strategy.
In addition, to deliver mutual benefit, HMC has enhanced its contribution to society in a variety of areas as part
of its mid- to long-term planning. Also, we instituted the Review committee of sustainability reports to reflect
opinions of all interested parties for the development of our sustainability report. We intend to develop this fur-
ther and enhance the power of key stakeholders to contribute to the sustainability of HMC.
Even at this moment, about 75,000 employees of HMC all over the world are focusing their abilities and efforts
on the sustainable development of mankind through the intelligent coordination of concerns for the environ-
ment, individuals and society. In the future, HMC promises that we will give our best effort to become a leading
global enterprise in all aspects of sustainability. To do this we will utilize our rich 40 years of business experi-
ence and work in cooperation and with participation of all interested stakeholders worldwide.
2007. 11
Dong-jin Kim, Ph.D.Vice Chairman & CEO
Greetings from Vice-President
Continuous challenge to sustainability
HMC was established in 1967 as a representative enterprise of Korea and has been leading the economic
growth of the nation for 40 years.
In the early days, we could hardly imagine having our own technology amidst the challenges in Korea at the
time. Despite these odds, HMC continued to develop its unique drive and mentality that has allowed it to
become the worlds 6th largest automobile enterprise.
2007 Highlights
1st Place Winner of the National Environmental Management AwardAs a prerequisite for survival in the global business arena, environmental-management is of prime importance to every firm that strives
to remain competitive. Environmental management not only enhances enterprises competitiveness, but also provides a solid base for
the economic growth of the countries in which the firms operate. For these reasons, countries across the globe make every effort pos-
sible to support firms engaging in environmental management practices.
The Korean Government promotes environmental management practices on a yearly basis by awarding the National Environmental
Management Award to domestic companies with outstanding environmental performance. Well-recognized for its environmentally
friendly business activities throughout the entire value chain and taking proper care of not only its own product development and clean
production phases, but also supplier firms activities, HMC was honored to win the 1st prize in this award; the top award delivered in the
name of the President.
Ranked in the 100 Top Brands for 3 consecutive yearsOnce every year, Interbrand, a well-known brand consultancy, and BusinessWeek, a weekly American economic magazine, together
announce the 100 Top Brands. The selection of the 100 companies is based on the current status and the future prospects of the
firms financial and marketing performance. After becoming the first Korean automobile company to debut on the list by taking the 84th
place in 2005, HMC has been making steady progress and was ranked #75 in 2006, and #72 in 2007, with an estimated brand value
of $4.5billion.
Greater Customer Satisfaction in the global marketAn enterprises sales figures and brand value directly correlate with customer satisfaction. Like many other companies competing in the
market, HMC devotes sincere effort to enhancing customer satisfaction by paying close attention to consumer needs and allocating all
available resources to quality improvements, further solidifying its global presence.
Consequently, HMC has enhanced customer satisfaction levels in major markets (i.e. US, Europe, and China). Furthermore, passenger
cars by HMC took the 1st place in the Korean Customer Satisfaction Index over 13 consecutive years, while passenger cars and recre-
ational vehicles produced by HMC were ranked #1 in the National Customer Satisfaction Index for seven and two consecutive years,
respectively.
09THE ROAD TO SUSTAINABILITY
Production performance(units: number of vehicles)
In Korea In overseas countries
Ulsan 1,289,313 HMI( India) 301,590
Asan 279,760 BHMC(China) 290,088
Jeonju 49,195 HMMA(USA) 236,773
HAOS(Turkey) 60,870
Total 1,618,268 Total 889,321
Country Main Product Type
USA Sonata, Santa Fe
China Verna, Sonata, Avante XD, Tucson
India Santro, Click, Verna, Sonata
Turkey Verna, Starex, Lavita
Representative production vehicles per global facilities
Sales performance(units: number of vehicles)
In Korea In overseas countries
Passenger vehicle 1,381,256 HMI(India) 236,177
commercial vehicle 230,610 BHMC(China) 290,011
HMMA(USA) 298,980
HAOS(Turkey) 60,660
Total 1,611,866 Total 885,828
Reinforcing the basic for export Proprietary technology development
EnvironmentNov 1991 Developed HMCs first electric
automobileFeb 1992 Developed Koreas first domestic low
pollution, alcohol-based automobile Oct 1994 Developed HMCs first hydrogen fuel
cell automobileAug 1998 Developed the worlds second solar
energy automobile
EconomyApr 1991 Advanced into German marketNov 1994 Annual production reached
1,000,000 unitsMay 1995 Launched the Namyang technology
instituteSep 1995 Established joint venture plant in
TurkeyJul 1997 Established independent plant in
Turkey
Technology advancementDevelopment to become a global company
EnvironmentSep 1999 Developed first domestic automobile
fuel cell Jun 2000 Participant in the California fuel cell
partnership Mar 2001 Launched Santa Fe, the first domestic
fuel cell car Aug 2002 Launched 900 environmentally friendly
buses globallyJun 2003 Announced global environment
management officially automobile industry first
Jul 2003 Established Koreas first domestic environmental technology institute
Nov 2003 Santa Fe electric vehicle demonstrated exemplary operation
Nov 2005 Established environmentally friendly vehicle recycling center
Dec 2005 Tucson fuel cell vehicle began operation in America
EconomyJan 2000 Opened factory in China with vehicle
production capability of 300,000 units Sep 2002 Launched first automatic transmission
medium-sized truck in Korea Feb 2003 Completed design center in North
AmericaSep 2003 Established European technology instituteMay 2005 Opened US plant in Alabama Jul 2005 Ranked among Global 100 companiesOct 2005 Established Technology Institute in the USJan 2006 Selected as one of the best brands in ChinaMay 2006 Grandeur took 1st place in AutoPacifics
customer satisfaction inspection Jun 2006 Tucson ranked first in J.D. Powers
Initial Quality Index (IQS)Apr 2007 Opened plant in Czech Republic
SocietyFeb 1999 Selected as an official sponsor of the
FIFA WorldcupTM
Dec 1999 Official sponsor of the EURO 2000 soccer championship
Aug 2003 Became a supporter of the worlds largest wheelchair foundation
Dec 2003 Provided official automobile of the EURO 2004 soccer championship
Jan 2004 Donated ambulances to IranFeb 2004 Donated wheelchairs to disabled childrenOct 2004 Donated ambulance to Africa as
a part of health and medical business support Nov 2005 Established professional social
service group (specialized in disaster relief) Sep 2006 Developed Easy-Move car
Production & Sales (Date of 2006. 12. 31)
HYUNDAI MOTOR COMPANY SUSTAINABILITY REPORT 200708
Overview of HMCSince its launch in 1967, HMC has led the automobile industry in Korea. In 1976, HMC exported Koreas first indepen-
dent technology domestic vehicle, the Pony, to Ecuador and 30 years later, HMC exports 2.5 million high quality
vehicles, RVs, and trucks, making it the worlds 6th leading automobile maker.
Right now, HMCs employees are investing their abilities and efforts to lead the sustainable growth of HMC to make it
the worlds best company. They represent the very spirit of true corporate citizenship and by coordinating concerns
for the environment, individuals and society, they are enabling the sustainable growth of HMC.
With 40 years of technology leadership and potential acquired during the development of the Korean economy and
its domestic automobile industry, HMC is poised to become a truly global company that contributes to the better-
ment of the world by providing responsible, sustainable vehicles.
Assets
Basis
Won Dollar Won Dollar Won Dollar
Total asset 24,420,522 23,395,787 26,661,326 26,319,177 26,429,958 28,431,538 Total annual assets
Net-sales 27,472,457 26,319,656 27,383,737 27,032,317 27,335,368 29,405,516 Annual net sales
Net-profit 1,745,441 1,672,199 2,348,721 2,318,579 1,526,063 1,641,634 Annual net profit
Liabilities 11,335,743 10,860,072 11,608,362 11,459,390 10,379,130 11,165,157 Total liabilities
Equity capital 13,084,778 12,535,714 15,052,964 14,859,787 16,050,828 17,266,381 Total capital
2005 2004
Exchange rate(1043.8 Won/$)
Exchange rate(1013.0 Won/$)
Exchange rate(929.6 Won/$)
2006
Hyundai Motor Company Profile
Corporate History
Hyundai Motor Company
Headquarters: Seoul, Republic of Korea (231, Yangjae-Dong, Seocho-Gu)
Industrial Sector: Manufacturing
Main Product: Automobiles
Chairman & CEO: Mong-koo Chung
Date of Establishment: Dec. 29, 1967
HMCs employees
In Korea: 54,973
In foreign countries: 19,781
Establishment Advanced technology introduction
Dec 1967 Establishment of Hyundai Motor Company
Dec 1968 Began production of CotinaDec 1975 Established automobile factory
Development of HMCs own modelBuilding lineup
Jan 1976 Began sales of the Pony brandFeb 1984 Established Koreas first domestic
automobile road test center
Building technology independence Establishing a constituency for export
Feb 1985 Established Excel factory with 300,000 units production capability
Aug 1989 Total production reached 3,000,000 units
Nov 1990 Total sales in America reached 1,000,000 units
(units: number of employees)
11THE ROAD TO SUSTAINABILITY
Hyundai-Kia America Technical Center Hyundai America Technical Center Inc. is makinggreat strides to improve vehicle product quality andto develop products which suit the USA market.HATCI is based at the top quality comprehensiveresearch institute in California (including HMCsMohave road test center) and the design center anddesign improvement section of the Alabama plant.In addition, Hyundai America Technical Center Inc.,in cooperation with Hyundais Integrated R&DCenter, is developing technology specialized to theregion, including multi-media and pre-developmentof a supercharger engine. In addition it is working ontechnology that can respond to the local energy poli-cy which requires the substitution of 15% of thegasoline consumed with an environmentally prefer-able alternative fuel by 2017.
Hyundai-Kia California Design & TechnicalCenter Located in Irvine, California, Hyundai CaliforniaDesign & Technical Center develops the HCD con-cept car series. In addition to designing future vehi-cles, it also leads the world in trends for vehicledesign through graphic and clay modeling technolo-gy and is responsible for research and design fordeveloping ordinary vehicles for mass productionthat suit the region.
Hyundai Motor Europe Technical Center Located in Ruesselsheim, near Frankfurt, Germany,this is a state-of-the-art multifunctional compounddesigned to develop high quality vehicles catering tothe tastes and preferences of our European cus-tomers. This center was specially designed to meetenvironmental standards in Europe, and to createvehicles that meet these same standards.HMETC is also actively participating in the develop-ment of diesel engine performance in response to theobligations for environmental regulations by 2015.Moreover, it is leading the development of exhaustsystems, i.e.SCR(Selective Catalytic Reduction) thatreduce harmful gases (Hydrocarbons, PM, NOx).
Hyundai Motor Japan R&D CenterLocated in Chiba, on the outskirts of Tokyo, JapanR&D focuses on the development of advanced elec-tronic components and hybrid electrical vehicle tech-nologies such as motor and battery control.Japan R&D also focuses on the processes that dis-tribute the power of engines and motors to gain max-imum fuel efficiency. It focuses on development ofnext generation hybrid electrical vehicles and aims toachieve its performance targets by actively sharinginformation on advanced technologies with local sup-pliers.
Hyundai-Kia R&D CenterCorporate Research & Development, located inNamyang, Korea is the backbone of the company.Equipped with cutting edge facilities, HMCs integrat-ed R&D Division encompasses the whole designprocess from pre-design studies, prototyping andfull-scale aerodynamic testing, crash testing and finaltest driving to advanced technology research. Thetest circuit provides 60km of proving ground, with 70types of road surface. Namyang R&D serves as thehub of our global network and consolidates ourresearch efforts around the world. Moreover, in orderto attain global top R&D capabil it ies by 2010,Namyang R&D will concentrate more on design stud-ies, development of next generation powertrain andcore technologies, and development of vehicles withbest performance, quality and value in their class.
Eco Technology Research Institute The Environment Technology Study Center strives toachieve the environmental management goal of livingtogether with nature, by developing products whichmeet and exceed domestic and overseas environ-ment standards and key environment technologyobjectives. In particular, it takes the lead in develop-ing next-generation cars in an attempt to solve con-tinuing issues relating to the global environment byfollowing global environmental management prac-tices in order to meet our obligations as a world-class global corporate.
Global R&D Network
HYUNDAI MOTOR COMPANY SUSTAINABILITY REPORT 200710
USA plant HMCs Alabama plant, which has been operating full-scale since May 2005, was recognized with its bestquality level ranking - 10th among 60 plants in theUSA. in its first year of operation. J.D. Power expressed surprise, stating that Alabamaplant of HMC would become a standard for newplants in the world automobile industry.
China plant As a joint corporation with a local company, HMCsChina plant not only has a symbolic meaning as theonly car manufacturer in Beijing, the capital city ofChina, but also has an advantageous head start inthe automobile market in China that will become theleading power after the Beijing Olympics in 2008.
India plantThe India plant of HMC is fully equipped, from pro-duction facilities to some research facilities, such asan efficiency test facility and road test center. It is anall-round automobile plant that can research anddevelop products suitable for the Indian market andindependently address test, production and sales. Inparticular, it has rapidly grown to have the secondhighest market share in India in just two years.
Turkey plantHMCs Turkey plant, which was established while thecompany was expanding overseas in earnest in1997, is a strategic point for advancing into Europe,the Middle East and Africa, as well as the foundationcornerstone of HMCs global management.
Global Production Network
Global Network
Korea plants Ulsan Plant is a key plant of HMC producing an average of 5,600 cars a day and is also a green plant, with about500,000 trees planted on site and up-to-date environment protection facilities.Asan Plant produces 300,000 motor cars for export a year. It pays special attention to considerations for work-ers and environmental protection. It has changed the atmosphere of the factory with bright colors and hasinstalled various work convenience facilities for an optimum working environment.Jeonju Plant produces medium- to large-size buses, trucks and special equipment vehicles over 2.5 tons. It isrecognized as the worlds largest commercial vehicle plant in terms of capacity and plant size. It also houses acommercial vehicle research center.
13THE ROAD TO SUSTAINABILITY
What does the publication of the 2007 Sustainability Report mean to you?
This is HMCs 5th Sustainability Report. In order to proactively and transparently disclose its sustainability-related activities to its
stakeholders, including its own employees, shareholders, local communities, the government, and a wide array of NGOs, HMC has
been publishing Sustainability Reports every year since 2003. By publishing Sustainability Reports, HMC looks back at its past per-
formance to identify areas in which further improvements can be made. Going through this process, HMC can focus on the causes
of any shortcomings and take necessary corrective actions to move one step closer to becoming a truly environmentally, socially,
and economically sound corporation.
Can you tell us what makes the 2007 Sustainability Report different from its predecessors?
This years report reflects comments from our stakeholders. It not only features a list of the sustainable management performance,
but also delineates the underlying reasons, implications, and future plans in detail. Moreover, the reporting scope of the 2007
Sustainability Report has been expanded to include standards stipulated in the GRI G3 guidelines, which allows us to engage closer
with our stakeholders. Moreover, by providing details of the activities that pertain to hot issues, such as climate change and social
responsibilities, the new report makes it easier for our stakeholders to precisely understand what we are doing. By making compar-
isons between our goals and performance, we plan to close any gaps in our sustainability performance, and by doing this, we hope
to further enhance the trustworthiness of our sustainability reports and our company.
Can you tell us about the Sustainability Report Review Committee that came into effect this year?
HMC recognizes its stakeholders opinions as the most solid basis and starting point for sustainable management. For this reason,
we strategically collaborate with our stakeholders by continuously reflecting their ideas and opinions in the solution building process.
As a part of this strategy, we formulated a Sustainability Report Review Committee, consisting of domestic and overseas experts in
the field of sustainable management and sustainability reporting. The committee has evaluated this years report and has given
invaluable advice on ways to make further improvements. We are considering turning to this committee if we face any sustainability-
related questions in the future.
What major sustainable management-related accomplishments has HMC made in 2006?
We have won the 1st prize in the National Environmental Management Award in 2007 for exhibiting outstanding sustainable manage-
ment-related performance in 2006. We have reinforced our company-wide system that responds to climate change issues and have
made significant technological progress in developing environmentally preferable vehicles. Furthermore, in collaboration with our
stakeholders, we have taken part in a wide array of social activities. Finally, cars made by HMC, such as the Grandeur, Sonata,
Tucson, and Santa Fe, have been acknowledged as quality leaders by independent quality-rating organizations such as J.D. Power
and Consumer Reports.
Enhancing employees awareness and economic growth are considered to be critical preconditions for sustainable growth.
What activities are being done in support of these objectives at HMC?
HMC has identified 5 major issues that need to be addressed in order to remain competitive in the dynamic business environment:
First, process innovation through eliminating inefficiencies; Second, cost reduction through cooperation with supplier firms; Third,
productivity enhancement through building mutually beneficial relationships with the labor union; Fourth, sales innovation through
enhancing customer satisfaction; Finally, establishing constructive relationships between labor and management based on mutual
trust. Successfully coping with these issues will greatly underpin our sustainability and enhance our competitiveness, allowing HMC
to become a world-class auto manufacturer.
HYUNDAI MOTOR COMPANY SUSTAINABILITY REPORT 200712
Interview
The key feature of 2007 Sustainability Report is that itincorporates stakeholder feedback generated from previoussustainability communications and engagements.
Interview with President
CorporatePhilosophy
HMC promises to become a corporation that understands the value of sustainability and offers afuture vision built on cooperation and harmony with all stakeholders concerned.
17THE ROAD TO SUSTAINABILITY
Transparent Management
In 2001, HMC drafted and announced a charter of ethics and
principles for their implementation. Based on the companys
approach to corporate citizenship efforts continue to build a cor-
porate mentality for delivering transparent management. In 2005,
the company drafted and distributed guidelines for employees
ethical behavior so that individual employees can improve their
understanding of ethical dilemmas and make ethical decisions in
the course of their work.
Decisions on main management issues are made by board of
directors and approved by shareholders in the general meeting of
stockholders. Also, the companys accounting affairs and entire
operations are monitored independently by an outside auditor. In
2006, an internal accounting management system was built and
upgraded the level of accounting transparency. HMC has contin-
ued to develop structural measures to ensure transparent man-
agement in keeping with best practice in business management
and will continue to strengthen its transparent management sys-
tems going forward. Reviews and decisions on key management
matters are discussed by the Board of Directors and approved by
the shareholders at the general shareholders meeting. With the
checks and balances afforded by the Board of Directors, share-
holders and outside auditor, HMC will make more transparent and
ethical decisions. In 2006, HMC gained unwanted public attention
due to lawsuits related to the past financial transactions of some
of its executives. Extensive checks have been made to its internal
decision-making procedures and where action was needed,
these have been revised in order to avoid those problems going
forward.
In particular, we will take advantage of this opportunity to practice
more concrete and material social contributions to realize social
harmony and coexistence. Also, we will do our best to make it a
positive opportunity in the companys future for sustainability.
Trust-Based TrustworthinessManagement Trust-based management-labor, superior subordinates,
company-customer relationship
Field Cultivation of field knowledge, raise challenging Management spirits of field staffs
Focus management capacity on the field
Management strategy based on the field and
promotion of R&D
Establishment of the immediate response
communication system
Transparent Transparent job specificationsManagement Transparency in transaction and fair trade
Enhancing the ethics management system
Trust-BasedManagement
FieldManagement
TransparentManagement
Management Policy
Global management Develop effective and stable global stabilization production and sales system
Raise customer satisfaction with strengthening of global sales and service network
Strengthen risk Strengthen ability to counter rapidly changing management business environment
Promote Sustainable growth through systemic risk management
Customer first Consider the customer first when it comes to all management management activities
Increase value for customer by increasing brand image
Innovate profit Optimize customer value by increasing structure competence in production cost
Increase profitability by expanding sales of high value-added vehicles
Internal management Strengthen company-wide support system for culture overseas sales
Build overseas production capacityStrengthen R&D capabilityEstablishing systematic and efficient operation
support system and encouraging cooperationEstablish support Implement advanced, state of the art system for global technologiesmanagement Continually improve quality improvement
Obtain outstanding design capabilityCultivate global human resourcesExpand sales
Strengthen emergency Strengthen emergency management capabilitymanagement capability Establish retrench management system,
Establish advanced level of labor and management relationship
Develop system to counter emergency management
Continual pursuit of Pursue transparent and ethical managementtransparent and Handle all work according to transparent ethical management standard
Maintain mutually fair relationships with business partners
2006 Management Objectives
2007 Management Objectives
Corporate Philosophy
Environment Management
Ethics management
Corporate governance and Board of
Directors
HYUNDAI MOTOR COMPANY SUSTAINABILITY REPORT 200716
This spirit of creative challenge, which has paved the way for its
growth, is the core value at HMC. HMC looks to creativity and
innovation to actively respond to changes in the business envi-
ronment.
Based on this philosophy, HMC aims to provide automobiles and
related support services to enrich the overall quality of life for
both domestic and overseas customers. In addition, HMC has
taken steps with shareholders, customers, employees, suppliers,
and local communities to build mutual trust.
VisionHMC announced innovation for customers as its 2005 mid-to
long-term vision with five core strategies:
Management PolicySince 2000, HMC has prescribed to Trust-Based Management,
Field Management and Transparent Management as its three
fundamental management policies.
These policies serve as the strategic base for the core manage-
ment activities pursued by HMC, such as global management,
quality management and brand management.
Trust-Based Management
Starting in 2002, HMC has published its sustainability report
every year to provide information on economic, environmental
and social performance to all interested parties in Korea and
overseas.
Also, HMC launched its Investor Relations website in 2004, pro-
viding business information, such as, financial data, current stock
price and sales records in real time.
Through such efforts, HMC is communicating with all interested
parties including, shareholders, customers, employees, suppliers
and the local community about a variety of issues related to the
automobile industry to establish trust and reliability.
Field Management
HMC is enhancing its field management to ensure a fast commu-
nication process that facilitates decisions on countermeasures
and implementation of effective working process.
To that end, HMC has ensured that employees can report pro-
duction problems or suggestions without hesitation and these
issues are then reflected in changes to R&D and planning. The
top management of HMC regularly visits the field directly and
shares knowledge gained with other employees.
In particular, top managements global field management to the
world sales and production offices is building closer relationships
with the countries that HMC has advanced into and other new
markets.
Through this global field management, HMC has established an
effective international network, which it is leveraging to improve
the competitive power of Korea and raise the position of the
nation in international society through various activities, like the
2012 Yeosu World Expo host campaign.
Management Philosophy
With the spirit of creative challenge, HMC is doing its part to
create a more affluent lifestyle for humanity, and is contribut-
ing to the harmony and co-prosperity with its shareholders,
customers, employees and other stakeholders in the automo-
bile industry.
Global
Custom
er
Cultu
re
InnovationTechnical
Growing as a leading global automobile
maker, building trust andrespect
with the global comm
unity
needs and desires
technology centred on people
sInnovating for advanc
ed
Putting
custom
ersfirstto
create
ab
usin
essculture
andto
furth
erm
ove
customers
Cre
atin
gan
auto
mob
ilecul
turein wh
ich pe-
ople
are
value
dan
d reco
gnized as
being
cent
ral t
oth
eCom
panys
success
Grow
inglea
ding
envi
ronm
enta
llypre
fera
ble
tec
hn
ologi
esw
hich
cont
ribut
eto
the
de-
velop
men
tand
wel
fare
ofth
ew
orld
OrientationM
oving
Cr
eation
Coex
iste
nce
of
Peop
lean
d
Natu
re
Corporate Philosophy Based on its creative, progressive and challenging spirit, HMC seeks to implement Trust-Based Management, Field
Management and Transparent Management, share economic, environmental and social values with all stakehold-
ers, and become a leading global sustainable enterprise which prioritizes the improvement of mankinds quality of
life.
Corporate Philosophy
Environment Management
Ethics management
Corporate governance and Board of
Directors
19THE ROAD TO SUSTAINABILITY
Environment Management OrganizationHMC has established environmental management strategies for
the entire value-chain of the automobile industry including R&D,
purchasing, production, logistics, and sales and service. These
strategies are based on HMCs global environmental manage-
ment principles announced in 2003 and the implementation of
them. It also has systematized its environment management
organization for effective accomplishment of these strategies.
First, it organized an Environmental Management Strategy
Planning Team at the chief executive level in 2003 in order to
promptly respond to global environmental issues with consisten-
cy and in keeping with related decision making, established envi-
ronment management strategy by area, and suggested direction
for implementation.
In addition, it organized the Environment Committee, with the
CEO as its Chairman, providing a clear link to the top decision-
making organization. In addition, it established an organic, coop-
erative system for systematic implementation of environmental
management strategies by organizing the committee into three
strands representing product, production and management.
Five Core Tasks for EnvironmentManagement
HMC selected five core tasks for environment management in
order to reinforce its ability to comprehensively respond to global
environment issues and regulations. Each strand of environmen-
tal management will execute existing strategies effectively by
establishing its own processes, including setting clear goals and
objectives.
Environmental Committee
Corporate Philosophy
Environment Management
Ethics management
Corporate governance and Board of
Directors
Response to climate change
Reduction of automotive greenhouse gas
Development and supply of alternative fuel vehicles
Responses of variety of automotive fuel
Reduction of greenhouse gas in workplace
Establishment of circulation system for resources
Increase recycling rate
Environmental preferable handling of scrapped vehicles
Zero waste target
Reduction of air pollutants
Reduction of automotive gas emission
Reduction of air pollutants from workplace
Establishment of environmental management system
Establishment of environment KPI / environment accounting system
Reinforcement of communication among stakeholders concerned both
inside and outside the company
Establishment of information system on global environment regulations
Strengthening green partnerships with suppliers
Reduction of harmful materials
Establishment of global standard on 4 major toxic heavy metals
Strengthening management for toxic chemical materials
Chairman of the Committee : Chairman
Secretariat : EnvironmentalManagement Strategy
Planning Team
Environmental Product Committee
Environmental Production Committee
Environmental Management Committee
Fuel efficiency subcommitteeEmission subcommitteeRecycling subcommitteeNext generation vehicle
subcommittee
Production plant subcommittee
Production technologysubcommittee
Environmental purchasingsubcommittee
Environmental logisticssubcommittee
MarketingSales subcommittee
Customer service subcommittee
Environmental accountingsubcommittee
Environmental communication subcommittee
Response to climate change
Establishment of environmental
management system
Establishment of circulation system for resources
Reduction of harmful materials
Reduction of air pollutants
HYUNDAI MOTOR COMPANY SUSTAINABILITY REPORT 200718
Environment ManagementIn 2003, HMC prepared its ideological base on global environment management. It then set its environmental man-
agement strategy within the context of the auto industrys value chain and established and implemented an environ-
mental management system.
With these global environmental management activities, HMC is taking a leading role as the one of the most progres-
sive companies in Korea. Furthermore, HMC will continue its commitment to environmental responsibility as a global
company to achieve sustainability and environmental protection.
Global Environmental Policy
Based on a commitment to corporate citizenship, HMC is dedicated to
respecting human value and preserving the global environment. We,
thereby proclaim this Global Environmental Policy for a sustainable
society.
Recognize the environment as a core element of business and create
corporate value by proactively pursuing environmental management.
Promote the development and distribution of environmentally preferable
products.
Dedicate to reducing pollutants and to preserving resources and energy
for sustainable use at all stages of our products life cycle, from
development to production, sales, use and disposal.
Endeavor to provide all employees with environmental training programs,
support suppliers in environment management and contribute to public
welfare.
Comply with all international and national environmental regulations and
agreements. Continue to improve environmental management and
publicly disclose our performance.
Environmental Philosophy
For the harmony of mankind, the environment and society, HMC
respects human value and fulfills its corporate social responsibility
through environmental preservation.
Environmental Philosophy & PolicyAs a first in the local automobile industry, HMC introduced an
environment management system in 1995, developing a struc-
tured operating system.
This commitment and its implementation demonstrated HMCs
desire to fulfill its corporate social responsibilities and is expected
to enhance the overall confidence of stakeholders.
Environment Management Strategy
Human
EnvironmentSociety
Corporate Philosophy
Environment Management
Ethics management
Corporate governance and Board of
Directors
Philosophy & Establishing environmental philosophy & policy
Policy Declaration of global environment management
Organization & Establishing environment management strategy
Strategy Operation of environmental committee
Management Environmental accounting
System Establishing communication channels with stakeholders
Sustainability training of all employees
Sustainability report publication
R & D Environmentally friendly design
Fuel economy & vehicle emissions
Expand Recycling
Environmental information system
Developing environmentally friendly vehicles
Purchasing Establishing green purchasing system
Technical assistance for suppliers
Establishing SCEP Logistics optimization
Production Development of cleaner production system
Expending ISO 14001 certification
Development of integrated environmental
management system
Establishment of environment management strategy
Marketing & Sales Green marketing Green sales
Customer Service Green service
Supporting Customer Service provider for EMS
R & D Purchasing Production Marketing& Sales CustomerService
Management System
Organization &Strategy
Philosophy& Policy
21THE ROAD TO SUSTAINABILITY
Chapter 1 general provisions Clause 1 Purpose
Clause 2 Application scope
Clause 3 Organization
Clause 4 Supervising team
Clause 5 Definition of guidelines
for ethics at work
Clause 6 Application of related
regulations
Chapter 2 guideline for ethics Clause 7 Basic guideline for ethics
at work at work
Clause 8 Compliance with ethics
guideline
Chapter 3 actions for regulation Clause 9 Reporting violation of
infringement ethics guideline
Clause 10 Actions for ethics guideline
violator
Clause 11 Punishment for the
violation of ethics guideline
Chapter 4 Workplace Ethics Clause 12 Ethics Committee
Committee formation formation
and operation Clause 13 Ethics Committee opening
Clause 14 Ethics Committee
operation
Clause 15 follow-up management
HMC Regulation on Ethics at Work
Regulation on Ethics at Work
HMC has established detailed procedures and guidelines related
to work ethics and the relationships among employees, cus-
tomers, suppliers and competitors and has supported employ-
ees in developing transparent and fair relations in terms of job
performance.
Ethical Charter for Employees
HMcs employees realize that acting in an ethical manner is the
foundation of company competitiveness and promise to actively
join in the effort to realize the spirit of the Ethical Charter so that
HMC can become a company that is trusted by the public and
wider stakeholders.
Its employees promise the following:
1) We will behave with a sense of pride and the knowledge that
we are responsible for the Korean car industry, and will cast
away all types of unethical behaviors in our everyday life and
during job execution.
2) We will spearhead the effort to form a viable corporate culture
that abides by the basic principles of compliance to all related
laws and guidelines for company management when it comes
to executing our work.
3) We protect customer information, tell only the truth to cus-
tomers, and keep our promise to our customers, without
exception.
4) We do not accept any profit from interested parties in relation
to our work that may violate our principle of fairness, and
strictly reject unfair requests made to employees and by
leveraging employees.
5) We protect the sales and operation-related confidential
information learned through work, and strictly cast away
behaviors and relationships that conflict with the companys
interest.
6) We increase our sense of pride and fulfillment by striving to
work with a strong sense of responsibility and make every
attempt to contribute to the nation, society and the companys
advancement based on infinite self development.
Cyber Training
HMC conducts cyber training so that all of its employees can
understand the specific details of the Ethical Charter and respon-
sive measures. Through this mechanism, the company enables
continuous, repetitive training as well as data sharing and collec-
tion on ethics management, encouraging and helping employees
to increase their sense of ethics and comply with the regulations.
Cyber Audit Center Operation and Publica-tion of Guidelines for Employees Behavior
Cyber Audit Center
HMCs Auditor Center executes cyber auditing in conjunction with
field auditing with a goal of realizing transparent management.
In 2006, seven cases were registered, including three cases of
corruption or corporate misdeeds, and in keeping with HMCs
internal regulations, three employees were fired or subject to a
severe disciplinary measure. The other cases were handled with
a discussion with the relative department and the employees in
question were required to adjust their behavior. HMC sent an
internal notice to the employees about these issues and institut-
ed follow-up training to prevent recurrence.
Distribution of Guidelines for Employees Ethical
Behavior
HMCs Ethical Charter and the Regulation on Ethics at Work are
drafted for practical use in the company, but the contents are
rather high level, and thus difficult to use in practical situations for
making detailed decisions on ethical and moral behaviors.
To this end, HMC has distributed guidelines for employees ethi-
cal behavior that present specific guidance on what to do and
not do, centered on common cases that may occur during work
and in everyday life, so that employees can use the guideline for
making ethical decisions.
Corporate Philosophy
Environment Management
Ethics management
Corporate governance and Board of
Directors
HYUNDAI MOTOR COMPANY SUSTAINABILITY REPORT 200720
Ethics ManagementHMC committed to clean environment activities and enhanced ethical management to ensure mutual benefit based on
the mutual trust of all stakeholders, including employees, suppliers, customers, shareholders and the nation.
To this end, HMC is supporting various kinds of ethical management programs, including cyber audits, to help
employees to make ethical decisions in their work. There is also a committee which participates in the decision mak-
ing process on main issues.
Ethics Management History
1996 Regulation on gift management drafted
2001 Declaration of HMC charter of ethics
Charter on the implementation of ethics management
enacted and committed to by HMCs employees
Regulation on ethics at work drafted
Purchasing Divisions charter on ethics declared
2002 Cyber Audit Center established
2003 Declaration on HMC ethics management / transparent
management
Online training for managers on ethics management
Ethics program for purchasing
Launch of Vaatz*, online purchasing system
2004 Cyber Audit Center revamping
2005 Publication and distribution of guidelines for
employees on ethical behavior
2006 Announcement on measures for co-prosperity
with partners
Ethics management training for new managers
*Vaatz : Value Advanced Automotive Trade Zone
Ethics Management Structure Ethics Management Structure
Charter HMCs charter on ethics
Regulation on ethics at work
Charter for employees to act on ethics
Cyber Audit Center Operation of cyber reporting center
operation Distribution of guidelines for employees
ethical behavior
Bulletin of ethics management materials
and cyber training
Ethics Charter
1) Contribute to the nation and the society
We contribute to the national economy through the continual creation
of jobs and trustworthy payment of taxes.
We strictly comply with all laws related to the environment,
spearheading the effort to protect the environment, and contributing to
society through cultural and welfare initiatives.
2) Increase customers and shareholders rights
We increase customer rights and value by optimizing products and
services, safeguarding customer information, and fulfilling our promise
made to customers.
We increase management efficiency to ensure that our financial
structure is viable, safeguarding and increasing shareholders assets.
3) We respect human rights and cultivation of competent human resources
We respect the individual employee as an independent being and have
created a sophisticated corporate culture based on mutual trust and
understanding, while striving to prevent sexual harassment at work.
We actively seek to increase our employees sense of ethics and
support them structurally with a long-term view to cultivate them into
independent, creative and competent individuals.
4) Establishment of partnership with suppliers
We actively support our suppliers with technical knowledge and
management guidance to ensure co-prosperity in the long-term by
securing competitiveness in the international arena.
We deal with the suppliers as equal partners and do not make
any unfair demands by leveraging our position.
5) Establishment of transparent management
We deal with all tasks in a transparent manner and have established
an honest corporate culture that garners trust by maintaining fair
trade relationships that guarantee transparent transaction conditions
with all business partners and customers.
We reject all types of requests from all stakeholders that may infringe
upon fairness and objectivity in our operations and do not pursue
unlawful profit.
Corporate Philosophy
Environment Management
Ethics management
Corporate governance and Board of
Directors
Our company formed and operates an Ethics Committee with the goal of reviewing transparency of internal
transactions and for the pursuit of ethics management. The Ethics Committee consists of five external direc-
tors, one member of the executive management team, and two advisors (persons from outside the compa-
ny) (as of June 30, 2007)
The Ethics Committee, a sub-committee of the Board of Directors, reviews transactions between entities as
defined by the Laws on Monopoly and Fair Trade and Securities Trading Law, checks execution of fair
trade, enacts and revises key policies related to ethics management and contributions to society, and evalu-
ates execution of these issues.
Ethics Committee
Status on the shareholders with at least 5% of the company shares (As of June 30, 2007)
Rank Shareholder Shareholding(number of shares) Percentage shareholding(%)
1 Hyundai Mobis 32,927,828 15.00
2 Hyundai Steel 12,854,195 5.86
3 Chung, Mong-koo 11,395,859 5.19
Total 57,177,882 26.05
Status on the Composition of the HMC Board of Directors
23THE ROAD TO SUSTAINABILITY
Board of Directors
External DirectorCandidates
RecommendationCommittee
Audit Committee
Ethics Committee
Corporate Governance and Board of Directors
HMC formed and operates a Board of Directors and Audit Committee and an outside Director Candidate
Recommendations Committee, which is under the supervision of the Board of Directors.
As of June 30, 2007, the Board of Directors is comprised of four internal and five external directors. The
Board of Directors makes decisions on matters defined by the laws or articles of incorporation, matters dele-
gated by the general shareholders meeting, and key matters related to the basic guidelines for company
operations and work execution. Moreover, it has the authority to supervise matters related to the general
shareholders meeting and wider issues on company management and financial affairs. General meetings of
the board of directors are held regularly and also when necessary, extraordinary meetings are held.
Under the supervision of the Board of Directors the Audit Committee, comprises four external directors, was
instigated on June 30, 2007. The Audit Committee is responsible for company finances and audits. It also
reviews reports on sales from the executive directors and monitors the companys assets. Matters
addressed by the Audit Committee include those related to the general shareholders meeting, to the direc-
tors and the Board of Directors, and to audit issues. Also there are internal measures to access manage-
ment information needed for audit.
From June 30, 2007, all candidates for external directorships are recommended by and are under the super-
vision of the External Director Candidate Recommendations Committee, which includes two internal and two
external directors.
The limit on remuneration of directors approved in the 2006 general shareholders meeting is 10 Billion Won,
and remuneration for internal and external directors for the period between January 1 and December 31,
2006 was 7.249 Billion Won.
Board of
Directors &
Committee of
the Board of
Directors
Composition of the Board of Directors (As of June 30, 2007)
Name Outside Director Remarks
Chung, Mong-koo No Member of the External Director Candidates Recommendation Committee
Kim, Dong-jin No Member of the External Director Candidates Recommendation Committee
Choi, Jae-guk No -
Yoon, Yeo-cheol No -
Kim, Dong-gi Yes Member of the External Director Candidates Recommendation and,
Audit Committees
Kim, Gwang-nyeon Yes Member of the External Director Candidates Recommendation and,
Audit Committees
Kang, Il-hyung Yes Audit Committee Member
Lim, Young-cheol Yes Audit Committee Member
Lee, Sun Yes -
HYUNDAI MOTOR COMPANY SUSTAINABILITY REPORT 200722
25THE ROAD TO SUSTAINABILITY
General Shareholders Meeting On March 9, 2007, HMC held its 39th annual general sharehold-
ers meeting at which it shared the results of operations and
other major developments. Five resolutions on the agenda were
approved and passed by the shareholders.
Number of Outstanding Shares as of December 31, 2006
Classification Number of shares
Total number of shares issued 284,668,401
Shares on which dividend is paid 270,429,971
Shares with no dividend 14,238,430
Shareholder & Investor
Main Business Activities
Shareholder & Investor HMC is improving its efforts to enable shareholders to better understand the Companys operations and earn their
trust by providing timely and accurate information. The Company is participating in investor forums as well as holding
general shareholders meetings to furnish information in person and to provide an opportunity for discussion between
the Company and shareholders. HMC also operates an Investor Relations (IR) website, providing the information in
real time.
Dividend Payout as of December 31, 2006
Type of stock Number of shares Dividend per share in Korean won Dividend paid-out
Common 208,178,785 1,000 208,178,785,000
Preferred A 23,159,022 1,050 24,316,973,100
Preferred B 36,613,865 1,100 40,275,251,500
Preferred C 2,478,299 1,050 2,602,213,950
Total 275,373,223,550
Annual General Shareholders Meeting for 2007
Classification Resolutions
Shareholder resolutions To ratify the balance sheet, income statement, and statement of retained earnings for
the calendar year ended December 31, 2006
Change in the bylaws
Election of directors
Election of outside directors who become members of audit committee
Ratification of the compensation of directors
Results of voting All resolutions on the agenda were approved and ratified.
Major Financial Data in 2007 Annual Report
2006 2005 2004 unit
Sales revenue 27,335 27,384 27,472 Billion won
Net income 1,526 2,349 1,745 Billion won
Assets 26,430 26,661 24,421 Billion won
Liabilities 10,379 11,608 11,336 Billion won
Shareholders equity 16,051 15,053 13,085 Billion won
Net income per share 7,021 10,815 7,668 won
Dividend per common share 1,000 1,250 1,150 won
Economy
Economic growth & continuous creation of profit by extending global production and sales based onsustainable development
27THE ROAD TO SUSTAINABILITY
Shareholder & Investor
Main Business Activities
Supply of Real Time Information
HMC provides various communications for shareholders and
investors, including financial statements and the sustainability
report.
Since 2004, HMC has been operating an IR website, providing
real time information on corporate matters, financial data, com-
pany share and sales. The Company is also making other infor-
mation publicly available, including data filed with securities
supervisory boards and conference records.
Domestic IR Activities
HMC is undertaking various IR activities to build long-term trust
by explaining the Companys sustainability initiatives to investors.
In addition, the Company is holding an investor forum each quar-
ter at which the results of operations are presented for the pre-
ceding quarter and investors questions are answered. The
Company also holds non-deal roadshows to enhance investor
satisfaction with the information furnished on the results of oper-
ations.
HMC holds test-drives of new models for investors to experience
enhanced competitiveness and improved qualities and also
offers tours of production facilities to showcase the Companys
outstanding quality and efficiency.
Major IR activities in Korea from January 2006 to June 2007
Date Place Major business affairs
2006 January Korea Stock and Futures Exchange (KRX) Business Plan for 2006 is presented
IR Conference Room Telephone conference presenting the business plan
KRX Meeting in which the results of operations for 2005 were presented
February Seoul Non-deal roadshow for domestic institutional investors
June Seoul UBS Korea Conference
July Headquarters at Yangjae HD Presentation
August Seoul Non-deal roadshow for domestic institutional investors
October IR Conference Room Telephone conference presenting the results of operations for the
third quarter
November Seoul Non-deal roadshow for domestic institutional investors
Seoul IR Expo of listed companies hosted by the KRX
Seosan Power-tech test track Test drive of Veracruz
December Seoul The 2006 yearend gathering
2007 January Korea Exchange Meeting presenting the results of operations for 2006 and
business plan for 2007
Seoul Non-deal roadshow for domestic institutional investors
May Korea Exchange Meeting presenting the results of operations for 1Q 2007
Seoul Non-deal roadshow for domestic institutional investors
IR Conference Room Telephone conference presenting the results of operations for the
first quarter
Seoul Woori Securities sponsored IR event
HMC IR Homepage (http://ir.hyundai-motor.com/eng)
HYUNDAI MOTOR COMPANY SUSTAINABILITY REPORT 200726
Shareholder & Investor
Main Business Activities
Major overseas IR activities from January 2006 to June 2007
Date Place Major business affairs
2006 January USA Detroit Auto Conference
USA/ EU/ Asia Non-deal roadshow to present the results of operations for FY2005
March London Capital Research Conference
London Morgan Stanley Korea Corporate Day
Hong Kong Credit Suisses AIC Conference
April China Tour of overseas manufacturing plant -BHMC
June Germany IR activity in Europe
September Hong Kong 2006 CLSA Investors' Forum
USA/EU Non-deal roadshow to present the results of operations for the first half
of the year
New York JP Morgan Asia Equity Conference
Paris JP Morgan Paris Auto Conference
November Singapore 2006 Morgan Stanley AP Summit Conference
December Tokyo Nomura Conference
2007 January Detroit 2007 Detroit Auto Show Conference
USA Non-deal roadshow to present operational performance for FY2006 &
Business plan for FY2007
February Asia/EU Non-deal roadshow to present operational performance for FY2006 &
Business plan for FY2007
March New York Woori Securities New York Conference
London Capital Research Conference
Hong Kong Credit Suisses AIC Conference
May IR Conference Room Telephone conference giving the results of operations for the first quarter
Hong Kong/ Singapore Korea Stock and Futures Exchange (KRX) Conference
June Boston / New York / London 2007 UBS Best of Asia Conference
Strengthened CommunicationIn 2006, HMC instituted a program whereby shareholders and
prospective investors can meet with management in person,
thereby obtaining accurate information on company operations,
as part of the Companys efforts to improve IR. Under the pro-
gram, the Company provided information on its overseas opera-
tions to meet the needs of its shareholders. All of these initiatives
were launched to earn greater long-term trust from shareholders.
Overseas IR Activities
Through overseas IR activities, HMC is presenting its efforts on
global management stability and capability of future growth to
foreign investors and also exploring new investors for investor
diversification.
To attain these objectives, the Company is selecting prospective
investors, making routine visits to investors, and regularly attend-
ing international automobile conferences. In addition to holding
investor forums in Korea presenting the results of operations,
HMC is sponsoring non-deal roadshows for foreign investors on
a regular basis.
HMCs major overseas corporations are also holding IR meet-
ings, whereby foreign investors are provided with an opportunity
to tour the factory and are informed of the Companys goals in
global management.
In 2006, the Company held an IR meeting while sponsoring the
2006 FIFA World Cup in Germany, creating an opportunity to
present HMCs strategies in the European market and to inform
foreign investors of its efforts to realize sustainability.
Shareholder & Investor
Main Business Activities
29THE ROAD TO SUSTAINABILITY
ting edge technologies and production methods at the Alabama
plant. HMC plans to continue to expand the plant, eventually
making it a global production base with high productivity and
flexibility.
Commencement of production of 600,000 cars- Beijing
plant in China and Chennai plant in India _ The Beijing
joint venture plant producing the Verna, Avante XD, EF Sonata,
Sonata, and Tucson models, is the only one in that city with the
capacity to produce the volumes and diverse range offered by
HMC.
Beijing HMC is expecting unprecedented growth in Chinas auto-
mobile market with the upcoming 2008 Beijing Olympics and
2010 Shanghai Expo. The company has started construction on
a second plant and an R&D center to localize production and
attain the capacity to produce up to sixty thousand units in an
effort to meet growing demand in China.
As in China, HMC is building a second plant in India capable of
producing up to thirty thousand units. Since its entry into the
Indian market, HMC has ranked number two in market share.
The HMC plant in India is equipped not only with an assembly
line, but also performance testing and test-drive facilities.
The Indian plant is expected to grow to become a comprehen-
sive vehicle manufacturing base capable of undertaking its own
R&D, testing, manufacturing and sales in the Indian market,
which has great prospects of becoming a market in which
demand for small cars will rapidly increase as a result of the
increase in purchasing power of the middle class.
Core global base for the EU market- Assan plant in
Turkey, Czech Republics Ostrava Plant _ In March
2007, HMC built a high-speed test drive track, the longest in
Turkey. The Turkey plant also is adding additional facilities capa-
ble of producing up to ten thousand units.
In April 2007, HMC broke ground on a plant in Czech Republic
which will be capable of producing thirty thousand units per year
by 2009.
The Turkey and Czech Republic plants will become the core
bases from which the company will capture the European auto-
mobile market, where the consumer is increasingly demanding
upscale products. Additionally, there is growing demand for cars
in the Eastern European market as a result of the unification of
European countries.
Production goals and strategies for 2007
Optimizing capacity for second plant in India,
second plant in China and the Czech Republic plant
Development and application of innovative
production technology
Technical group operation
Industry-academia cooperation and platform
fostering production technicians
Expansion of production and development of
environment-friendly production technology
Continuous advancement of cleaner production
systems
Extended application of digital engineering
Preparation for production through the application
of a standard production system
Global production
capabilities and
efficient operations
HYUNDAI MOTOR COMPANY SUSTAINABILITY REPORT 200728
Shareholder & Investor
Main Business Activities
Status of Global ProductionHMC is implementing a new global policy whereby all processes
are localized. This includes product development, design, sales,
marketing and customer service to satisfy local customers
tastes as well as that of the global market. The Company has
vowed to become the world leader by infusing quality in manage-
ment and pursuing production of the highest quality vehicles.
With these objectives, HMC is offering great value to customers
and enhancing its brand profile.
In 1976, HMC first entered the global market by exporting Pony
cars to Ecuador in South America. After creating the Excel sen-
sation in the US in 1980, HMC moved from merely exporting
cars produced in Korea to setting up plants overseas. With the
building of the Assan plant in Turkey in 1997, HMC commenced
global production of cars. In 1998, the company opened the
Chennai plant in India, followed by the establishment of the
Beijing plant in China in 2002, developing a full-fledged global
production base.
Expanding the Global Production Base
Reaching Top 10 in North America after only a year of
operation is a testament to HMCs capabilities-
Alabama Plant in the US _ J.D. Powers initial quality study
conducted at factories in North America revealed that HMC cars
produced at the Alabama plant, which entered full production
beginning in May 2005, were rated among the top 10 in attracting
US consumers interest. The Alabama plant, known for produc-
tion of Sonatas, expanded its production line, adding the Santa
Fe model in 2006.
Furthermore, HMC has developed local R&D, design, and testing
facilities in the US; the technology R&D center, design and tech-
nical Center; and the Mojave navigation testing site. With the
completion of the Alabama plant, HMC has localized all process-
es in the US market including product development, design, pro-
duction, sales, marketing and customer service. The company is
producing medium and large size cars characterized by high per-
formance, high quality, and high profitability by applying new cut-
Main Business ActivitiesThe year 2006 saw greater uncertainty in the world marketplace than perhaps any previous year, with high oil prices
and a marked drop in the exchange rate. Nevertheless, all employees came together and believed in the company
they were working for, and HMC was able to pull its resources together and continue its growth.
2006 was a year in which HMC continued its growth, both qualitative and quantitative, thanks to improved operating
capabilities. In automobile manufacturing, of the sixty plants in North America producing cars, the Alabama plant in the
U.S was rated among the top ten for initial quality within only a year of going into full production. Plants in China, India,
and Turkey expanded their manufacturing capacity and construction for a new plant in the Czech Republic started.
As a result of the quality improvements pursued by HMC, the Grandeur, Sonata, Tucson, and Avante models has
received awards and high praise from auto research firms from around the world. HMC continued on a strong growth
path with global sales (vehicle units) up 7% from 2005. In 2003. HMC exports reached 10 billion dollars. In the suc-
ceeding three years, the company has grown one and one-half times, winning the 15 billion dollar export award from
the Korean government and reaching a milestone in export growth.
HMC was named one of BusinessWeeks top 100 global companies in 2005. The company continues to make
improvements in quality and has moved up the ranks in 2006 and 2007.
US Alabama Plant US Alabama Plant production facility Construction starting ceremony of the 2nd plant and R&D center of
HMC Beijing
Production line of Turkey plant
31THE ROAD TO SUSTAINABILITY
Shareholder & Investor
Main Business Activities
Brand Value Enhancement HMC has moved up the ranks of Interbrand and BusinessWeeks
100 global brands for three consecutive years. The brand recog-
nition tests by AutoPacific and Consumer Reports indicate that
HMC is taking a firm hold in establishing itself as a global brand.
HMC made a declaration in 2005 to attain the stature of a lead-
ing global brand and increase its capabilities to enhance brand
competitiveness. This has led to the new brand identity Refined
& Confident and Drive Your Way brand slogan. The brand is
uniformly applied from development of product design to market-
ing, sales, and service.
HMC is poised to lead Koreas industrial competitiveness
through brand value enhancement and will be making relentless
efforts to attain the stature of a premier brand in the world mar-
ket, particularly in the US, Europe, and China.
(unit : 100 million dollars)
50
40
30
20
10
0
2005 2006 2007
Value 35 41 45
Rank 84 75 72
64
68
72
76
80
84
Growth in HMCs Global Brand Value
Avante (expert name : Elantra) - Strengthening its presence as a steady seller
66
70
74
78
82
86
HYUNDAI MOTOR COMPANY SUSTAINABILITY REPORT 200730
Shareholder & Investor
Main Business Activities
Sales Targets and Strategies for 2006 and 2007
Achieved the target of selling 2.1million units in 2006 Aggressive sales through innovation in all areas in 2007
Improvement in profitability Increase prices in line with improved Strengthen capability to Increase promotions targeting key customers
quality and brand power counter competition Launch of strategic products
Increase the proportion of sales to EU nations Operation of regional marketing centers
Strengthen sales capability Strengthen dealer development program Increase sales of high end carsIncrease high end image
(Based on mid- to long-term sales targets) High end culture/sports/alliance marketing
Strengthen capabilities to compete and increase Increase advertising of luxury cars
sales by close customer management
Pursuit of regional strategy Increase PR for launching new models in Using automobile Structuring of customer management program
overseas markets maintenance service to Sales promotion by inviting existing customers
Strengthen dealers sales capabilities increase repeat purchase
Attain sales targets by pursuing regional
strategies
Strengthen capability of Vitalization of the organization and increase in
sales organization morale
Nurturing future-oriented sales personnel
Strengthen competitiveness Make the showrooms luxurious and improve
in sales base customer satisfaction
Strengthen distributors capabilities to
compete
Improved Product Quality in HMCs CarsIn 2006, HMC introduced the Veracruz model in the United
States, the largest market in the world. It received rave reviews
from the Washington Post, Motorland, and many other review-
ers. In the collision test administered by US National Highway
Traffic Safety Administration, Veracruz received a five-star rating,
attesting to its exceptional safety.
The i30 model, which was developed to enter the European mar-
ket, received high ratings from Autobilt and other leading car
magazines in Europe for offering functions and design surpassing
other cars in the same class.
Sonata was selected as the best family sedan in the 2006
Drivers Choice Awards sponsored by PBS Broadcasting in the
United States. Consumer Reports also selected Sonata as the
best car in its customer satisfaction survey.
Grandeur (Azera in the US) won the AutoPacif ic Vehicle
Satisfaction Award for Large Cars, while the Santa Fe took first
place in the groups rating of customer satisfaction in the inter-
mediate SUV category. Consumer Reports ranked Entourage top
in its class for product reliability.
HMC earned two Total Value wins from Strategic Vision with the
Grandeur, Santa Fe, and Entourage. Three models, Grandeur,
Santa Fe, and Entourage, were rated best in their classes in the
Strategic Visions total quality study.
Grandeur and Tucson were rated best in their classes in the total
value index of Strategic Vision and have now held the number
one position for two consecutive years.
In the collision test administered by US National Highway Traffic
Safety Administration, Grandeur received a rating of Good,
while Sonata received the top rating in the rear end collision test.
In the safety test, Santa Fe won the Top Safety Pick. As a world
leader in quality, HMC is continuously pursuing new product
development innovation and quality improvement.
Status of Global Sales HMC is leading the economic growth of Korea through increased
exports to the expanding global market and employment stabili-
ty. As a recognized global enterprise in the world market, the
company is currently pursuing various avenues to leap into the
world market as a recognized global enterprise.
Accelerating Worldwide Sales
HMC is spurring sales in major markets, including the US and
Europe. In Central and South America, the Middle East,
Southeast Asia, and other emerging markets, the company has
successfully won orders for taxis and government vehicles,
enhancing the companys image.
2006 was a monumental year for HMC marked by the sale of
two million units, including the CKD* quantity. In the domestic
market, Sonata has held the number one position in sales for
eight consecutive years, and the number two and three positions
have been acquired by Avante and Grandeur, respectively. The
company has attained a market share, measured by the number
of units sold, of 50% for three consecutive years.
*CKD : Complete Knock Down
Shareholder & Investor
Main Business Activities
33THE ROAD TO SUSTAINABILITY
Brand Value in Domestic Markets
Date of Presentation Presentation Institution Results of the Announcement Remarks
June 2006 Ministry of Commerce, Industry and Energy / Award of Excellence in Industry Sector
The Institute for Industrial Policy Studies
July 2007 Ministry of Commerce, Industry and Energy / 1st in the National Customer Satisfaction Index Six consecutive years
Korea Productivity Center/
Chosun Ilbo/
University of Michigan/
National Quality Research Center
November 2007 Ministry of Commerce, Industry and Energy Won the 15 Billion dollar Export Award Awarded the Seoktap
Industry Medal
December 2007 Ministry of Commerce, Industry and Energy / Selected among the top 10 new technologies
Agency for Technology and Standards in Korea in 2006
June 2007 Korea Productivity Center 1st in the National Customer Satisfaction Index (NCSI) 1st in the passenger cars
category for seven
consecutive years
1st in the RV category,
two consecutive years
June 2007 Ministry of Commerce, Industry and Energy/ Won the Grand Prize in the Presidents
Ministry of Environment Award for National Environment Management
Shareholder & Investor
Main Business Activities
HYUNDAI MOTOR COMPANY SUSTAINABILITY REPORT 200732
Brand Value in Overseas Markets
Date of Presentation Presentation Institution Results of the Presentation Remarks
June 2006 Automotive News 6th in the world in vehicle production
AutoPacific The most ideal automobile brand
Market Watch HMC surpassed Toyota and Honda
July 2006 J.D. Power and Associates 3rd in the initial quality study (IQS) / No. 1 general brand
Business Week 75th among the top 100 global brands
J.D. Power and Associates 22nd on the Customer Satisfaction Index (CSI)
August 2006 NADA 6th in dealer satisfaction in the US. The National Automotive Dealers
Association
US. Consumer Satisfaction Index 7th among the 20 automobile brands
J.D. Power and Associates Ranked 6th in environmental friendliness
October 2006 Sobre Ruedas The 2006 Maker of the Year
March 2007 Consumer Reports 7th in the 2007 annual report for durability Sixth climbed up from the
preceding year
Consumer Reports 11 defects for every 100 cars
Consumer Reports Narrower gap between evaluations of each model
for durability
April 2007 AutoPacific 1st in brand image improvement
June 2007 AP News Korean cars outperform Japanese, European,
and US cars this year
Strategic Vision 2nd in company performance
AutoPacific 1st in the large passenger cars category
1st in the SUV category and medi