Hyundai South Africa

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Hyundai South Africa

African Business Coverage Issue 9

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HYUNDAI SOUTH AFRICA

Motor company brings new thinking, new possibilities for Southern Africa

S ince its inception in 2000, Hyundai Automotive South Africa has been committed to becoming the best automotive

brand in South Africa.It was 15 years ago that Associated Motor Holdings, a division of Imperial Holdings, signed a distribution agreement with Hyundai Motor Company, now Hyundai-Kia Automotive Group, the world’s fifth largest car company, in Korea to import and distribute of Hyundai vehicles and parts for Southern Africa.It was a crucial time for the Hyundai brand, owing to the fact that the previous distributors, Hyundai Motor Distributors, had collapsed. Hyundai Automotive SA had the task of restoring the Korean brand’s image and, more importantly, customer’s faith in its motors.


Since then, Hyundai SA has established a network of over 100 dealerships in Southern Africa, which includes Namibia and Botswana. The Hyundai franchise has enjoyed a steady growth in vehicle sales and an enhanced reputation of the brand, led by Managing Director Alex Ross.

COMMITMENT TO CUSTOMERSHyundai SA works tirelessly to ensure that every aspect of the motor ownership experience is in place; from the purchase, to servicing and parts availability. Backed by a rich history and heritage and with its wide range of products, South Africans have once again become endeared by the Hyundai brand and its varying models.

The company continues to expand this model range and facilities ahead of demand. This is to make sure it leads, rather than follows, in the Automotive Industry.“Our mission is clear: To grow our brand, on a reputation built on integrity; recognisable style, reliability and superior build quality,” states Hyundai SA.

NEW THINKING, NEW POSSIBILITIESThe Hyundai tag line perfectly sums up what the company stands for. “New thinking, new possibilities” is a statement that not only relates to their innovative designs and technology but an ongoing philosophy to adhere to in all aspects of their work.

National networkin South Africa andneighbouring states

Contact:+27 (0) 11 875 0000www.sanji.co.za

As one of the longest standing vehicle security companies in SouthAfrica and sole supplier of alarms & immobilisers for their variousmodels, Sanji is proud to be associated with Hyundai during theirperiod of phenomonal growth in the South African vehicle market.

SECUR ING YOUR FUTURE

SanjiAdvert2013.indd 1 2013/09/03 7:30 AM

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In the first quarter of 2015, Hyundai are expected to release the new i20 hatchback model, an upgraded version of the extremely popular i20.The latest Hyundai model to gain a lot of media interest is the pickup truck concept car dubbed the ‘Santa Cruz’, which combines the strengths of a passenger vehicle, an SUV and a truck.Making its debut at the 2015 North American International Auto Show held in Detroit, the Santa Cruz features a draw-like tailgate extension that allows the load bin bed to be expanded, which matches the load length of a mid-sized pick-up. It is designed to be much more user-friendly for city use and having to manoeuvre in tight spaces.The concept was designed on the back of Hyundai research that

revealed a market share drop of five percent in the last 10 years for pickup trucks. They found that people wanted an open-bed vehicle but were put off by its limitations and size, with the biggest shift being among Millennial car users (customers born from the early 1980s onwards). To this end, Hyundai wanted to design a model more suited to differing, modern lifestyles.Tom Lee, Vice President and Head of Hyundai Africa and Middle East Regional Headquarters, said: “The Santa Cruz Concept is a testament of Hyundai’s constant commitment to developing and enhancing our range of models. We aim to provide our customers globally a car that fits their market needs.”

Sanji Security Systems (Pty) Ltd is privately owned by Management and the Gerber Goldschmidt Group, an International Company. The Group was established 94 years ago and has a presence in most major countries.

Sanji is located in Kyalami, South Africa. Our Headquarters accommodate full

design, production and warehouse facilities. Sanji Security Systems (Pty) Ltd is an

ISO 9001 listed company and as such we are an internationally accredited company

in terms of both product design and manufacture. Sanji have been designing

vehicle security products for over 25 years and have earned a reputation for being

one of the leading vehicle security manufacturers in the world. We are renowned

for our ability to design leading edge security products. We have been granted

numerous patents in the electronic field and received the prestigious SABS Design

Institute Award for 2001. Sanji is recognized internationally as a reliable supplier of

quality products. Hyundai, Renault, Kia and Mitsubishi are amongst our customers.

We export to the United Kingdom, Middle East, Australasia, Europe, Canada and

countries in Africa.


ECO-FRIENDLY In August 2013, Hyundai invested R6 million in its new head office. In doing so, it became the first automotive company in South Africa to receive a four-star, green-rated HQ in Bedfordview. The project took 21 months to complete and included Hyundai implementing an environmental management plan that ensured that their head office achieved the four-star green building rating almost straight from the get go.As part of its environmental commitment, all waste generated during construction was disposed of in an eco-friendly manner and the majority of the materials used to build the head office were locally sourced. Recycled steel was also used to reinforce the buildings structure and even some of the bricks from the original site were reused.Hyundai’s South African HQ was also fitted with solar panels to heat the water used in bathrooms and showers, and uses a rainwater-harvesting system that reduces water consumption. It features large tinted windows to exploit natural lighting and motion sensors that detect the light level and if people are in the room.Hyundai have extended this eco-friendly commitment to its dealerships, a number of which have implemented water recycling programmes to minimise water waste.

A BRAND FOR THE PAST, PRESENT AND FUTUREHyundai SA’s philosophy remains the same as those in place when Hyundai was established in South Korea in 1967 - serving its customers by continuously striving to achieve the single goal of making excellent quality products with an emphasis on exceeding customer expectations.

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Oliver Moy PublisherFor enquiries [email protected]

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