Designed : Communications OCTO Inc.Published : December. 31, 2008Commercial Vehicle Export Planning Team

Register Date : March. 10, 2006Registered No. : 2008-CPublisher : Mong - Koo Chung

Phone : (82-2) 3464-3192Fax : (82-2) 3464-3513Website : http://www.hyundai-motor.com

Hyundai Motor Company

We welcome your suggestions & your comments. If you have great stories which are related to Hyundai, Please feel free to e-mail Mr. W.H Kim : whk@hyundai-motor.com Meet The Hyundai Family HYUNDAI Newsletter 03

Cover Story : Hyundai Universe debut in South Africa for 2010 FIFA World Cup

Global News : Hyundai Motor’s Commercial Vehicle Breaks Export Records Again this YearHyundai to Supply 530 Large Buses in Turkmenistan / Hyundai Luxury Coach Universe, first shipments to Japan

TRUCK BUSN e w s l e t t e r&

W i n t e r 2 0 0 8 V o l . 0 3 N o . 1 2

Games of the XXIV Olympiad Seoul 1988

The 17th World Cup Games was co-hosted

for the first time between Korean and

Japan for the first time from May 31st to

June 30th 2002. A total of 32 nations took

part under the banner "New Millennium,

New Encounter, New Start" A total of 64

games were held for 31 days in 20 cities

across 10 localities in Korea and Japan.

Brazil won the first title and Germany the

second in the final match. The hosts Korea

and Japan ranked number 4 and entered

the top 16 respectively.

The Korean team which had been under

pressure to advance to the second round

during the eight years of preparation

marveled the world and created a new

chapter in Asian sports by ranking number

4 building on a close-knit team play.

2002 FIFA World Cup Korea/Japan™

By hosting the Expo 2012 Yeosu, Korea

will have held the biggest three

international events along with the

Olympics and the World Cup Games.

The Expo is being held with the theme

"The Living Ocean and Coast" from May

12th to August 12th 2012 after going

through thorough screening and

certification of BIE.

The Expo will compare and show what

mankind has achieved and future

prospects under a common theme.

There will be educational programs and

proposals of alternatives and visions to

address challenges of the humankind.

It will be a large-scale economic and

cultural Olympic that serves to promote

global prosperity.

EXPO 2012 Yeosu Korea

The 24th Olympics were held in Seoul,

Korea in 1988. During the course of

bidding for the games, Seoul was behind

Nagoya by a large margin. The result of

the voting, however, was in favor of Seoul

52 to 27.

In previous Olympic Games, there had

been many countries that did not take part

due to cold war confrontations and other

issues, but for the first time, almost all

nations entered the games in 16 years

putting behind ideological differences. It

was the largest game at the time with

3,304 players participating from 160

countries.

Korea ranked a proud number 4 and the

games served to showcase Korea's

potential across the world.

KOREA -Hosting the three main global events by the support of Hyundai

Hyundai Automotive South Africashowcased its new luxury coach at theJohannesburg International Motor Show.The coach is intended specifically for thetransport of teams and VIP guests duringthe 2010 FIFA World Cup.

With the 2010 FIFA World Cup steadily

approaching, organisers and sponsors are

frantically at work to ensure that the tournament

is rated as a success. One of the major focus

areas that will determine the success of the FIFA

2010 World Cup is the implementation of

practical and reliable transport system.

The South African government, through the

Department of Transport (DoT) is well aware of

the challenges. Earlier this year the DoT took

another step to ensure that it is ready to deliver

on its commitment. It issued a request for

proposals for the Inter City bus and coach

requirement for the 2010 FIFA World Cup. The

project encompasses all the needs of the various

stakeholders which include FIFA, MATCH and the

LOC. According to the DoT a fleet of 1422 buses

and coaches will be required.

A number of bus and coach operators and

manufacturer’s attended a tender related briefing

which was hosted by the DoT. Among them were

representatives from Hyundai Automotive South

Africa (HASA). In the end a total five

manufacturer’s tendered for the business and

although the process has seen a few delays it is

expected that the tender should be awarded

early in 2009.

“As a FIFA partner our colleagues from Hyundai

Motor Company (HMC) are totally committed to

the success of every FIFA event, but in particular

the 2010 FIFA World Cup,” said Stanley

Anderson, Director of Marketing and After-sales

at HASA. “It is the premier occasion on the FIFA

calendar and the event during which the Hyundai

and FIFA partnership realises its full potential.”

Hyundai’s involvement with the 2010 FIFA World

Cup revolves around the provision of vehicles.

These vehicles are utilised by FIFA and the LOC

before and during the event.

“We delivered our first batch of vehicles in 2007

already,” said Anderson. “In total HMC is

obligated provide close on 700 vehicles to FIFA

and the LOC for use before and during the 2010

FIFA World Cup.”

HMC also has a contractual obligation to deliver

coaches for the teams and VIP guests. During the

2006 FIFA World Cup in Germany HMC leased

coaches from operators. These coaches were all

from other manufacturer’s although they were

wrapped in Hyundai branding. For 2010 the plan

is different.

At the 2008 Johannesburg International Motor

Show Hyundai unveiled its Universe. A luxury 39-

seat coach intended for the teams and VIP guests

during 2010.

Previously known as AutoAfrica, the motor show

takes place every two years. 2008 was the first

time that the show had full international

accreditation and as a result the name was

changed to the Johannesburg International

Motor Show. Despite the current economic

conditions almost every global manufacturer was

represented at the motor show. Other, more

exotic brands were also present. These included

Ferrari, Aston Martin, Bentley and probably the

most exotic of them all, Koenigsegg.

The Hyundai passenger vehicle stand was very

well attended with the majority of visitors

expressing their interest in the i20 and Grand

Starex, both of which were on display as

previews to potential launches in 2009.

“Hyundai is an established brand in the

passenger and light commercial vehicle

segments in South Africa,” said Anderson. “We

even boast two very capable medium commercial

vehicles, but to be previewing a luxury coach is

truly a first for our company. HMC have spent

over USD 100 million on the development of the

right-hand drive version of its Universe coach.

The quality is clearly visible and its potential for

practical application will become evident if we

are fortunate to be awarded a portion of the DoT

tender.”

The Universe is a 4x2 luxury coach driven by a

380ps engine. It allows for the transport of up to

40 passengers with their luggage. The 39-seat

version of the Universe also comes standard with

a toilet.

In the past tour operators and manufacturers

have been sceptical about coaches with single

rear axles. This has mainly been due to the risk

of overloading and the inconvenience caused to

tourists as a result of having to off load in the

middle of a trip.

Hyundai have overcome this obstacle by applying

a lightweight Monocoque body design instead of

the conventional decking method whereby the

body and chassis are manufactured separately

and assembled just before or after being shipped

to its final destination.

“The manufacturing method applied by HMC is

not new, but in the past it has been more

expensive so it was less popular,” said Anderson.

“The lightweight body enabled HMC’s designers

to work on an average weight of 95kg per

passenger when completing the seat layout for

the Universe. This means that the Universe will

be able to carry 40 passengers, weighing an

average of 75kg and carrying an additional 20kg

item or items of luggage.”

An important part of the DoT transport plan is the

reintegration of the 1422 buses and coaches into

legacy areas. Although it is not yet clear what

this will entail an obvious destination for the

luxury coaches would be the parking lots of

smaller, start-up tour operators. For this purpose

the Hyundai Universe would be ideal.

“Although the requirement during the World Cup

will be for luxury buses with larger seating

capacities the need following the tournament

will be slightly different,” said Anderson. “It can

be expected that the tourism industry will reset

itself to slightly better than pre-2010 levels. On

average tour groups will consist of between 30

and 36 tourists at a time. This makes the

Universe the very economically viable as it would

be running at its optimum effectiveness.”

02_HYUNDAI Newsletter

Hyundai Universe showcased at the JohannesburgInternational Motor Show

HYUNDAI Newsletter_03

C o v e r S t o r y C o v e r S t o r y

ZAKUMIOfficial Mascot 2010 FIFA WORLD CUP

HYUNDAI Newsletter_0504_HYUNDAI Newsletter

G l o b a l N e w s G l o b a l N e w s

Hyundai Motors continues to post new records in exports of commercialvehicles this year.

The shipment overseas of CBU such as trucks and buses in the first half ofthis year increased 75.9% compared to the same period last year which is16,791 units, the highest in half terms.

Annual exports of CBU climbed steadily between 2003 to 2005 from 11,302units, 15,475 units, and 19,494 units respectively. This dropped slightly to19,248 units in 2006 and then hit an all time record last year at 22,055 units.Driving this momentum, just in the first half of the year, sales amounted to76% of last year’s total shipments abroad, continuing with the record settingmarch.

The export of truck CBU in the first half of the year was 13,137 units which isa 73.9% compared to the same period last year. The shipment of buses stoodat 3,654 increasing 83.5%.

During the same period, shipment of CKD amounted to 7,094 units jumpingby 94.9% year-on-year. The export performance of CBU and CKD togetherrose 81.2% in the first six months of this year which translates into 23,885units.

Breaking down the exports by region, shipments to East Europe and theMiddle East increased 109.7% and 106.2% compared to the same period lastyear standing at 4,919 units and 4,484 units respectively. Shipments to LatinAmerica increased 75.5% to 3,436 units.

In particular, CBU shipments to Russia increased 97.0% to 3,692 units, andCKD shipments rose 118.4% to 2,752 units driving the bullish performance ofthe company’s commercial vehicle exports.

In addition, shipments to Saudi Arabia and Peru both rose sharply by 460%and 276% respectively and the upward momentum is charging ahead in thesecond half of the year as well. The exponential growth is backed by theestablishment of a sales network dedicated to commercial vehicles as part ofthe dealership enhancement program that started in 2006 which served to

boost sales morals and brand image along with the popularity of thecompany’s trucks and buses.

Sales of CBU are projected to be 30,000 units and 13,000 units for CKD thisyear, indicating that the company will break new records of shipping 43,000 units.

Entering the Egyptian Market and Expanding the Iranian Business

The HMC CV Division is pushing to enter the commercial vehicle CKD business inEgypt to pioneer new markets in this field.

For the next four years up till 2012, an MOU on shipping 15,500 units worth of 200million USD of commercial vehicles in CKD has been forged with distributor of HMCin Egypt, GE(Ghabbour Egypt).

The joint venture consists of GE making a 100% facility investment and HyundaiMotor taking charge of supplying CKD parts and technology.

At the MOU signing that took place on 12 November, H.Y. Choi, President, Y.J. Suh,EVP of CV Export Division, and other members of Hyundai Motors were presentalong with Dr. Ghabbour, President of GE.

The Division expects that the CKD MOU will serve to promote sales of CBU and CKDto 5,000 per annum by 2012 in Egypt taking up 30% of the commercial vehiclemarket in the country.

The demand for commercial vehicles is expected to grow in this market where SOCprojects are underway driven by a population exceeding 80 million, abundant naturalresources, and expanding tourism demand. The company is laying the foundation tomaintain a competitive edge in prices by localizing production through promotingCKD business in Egypt.

The total industrial demand for commercial vehicles over 2.5 ton is expected to growfrom 9,600 units in 2006 to 12,500 units in 2007, and top 20,000 units by 2013.

Hyundai Motors which made inroads into the Egyptian commercial car market in1998 with shipments of CKD has been selling only Aero Express Bare Chassis andfinished heavy duty trucks up to this year. The types of vehicles that will be producedby the two players under the CKD MOU are HD72 C/CAB, Bare Chassis and A/CITYBare Chassis. The two will agree on production from the second half of 2009.

In addition, the company has signed an MOU with IKD of IRan on 29,000 units ofCKD, worth of 390 million USD for the next four years, 2012.

NATCO, distributor of HMC in Yemen has signed a deal for supplying 135 unitsHyundai HD 120 Trucks with Yemen National Security Agency.

According to a staff member of NATCO, the deal was successful thanks to therelationship of mutual trust built on the excellent performance of the HMCproduct and the satisfying and quick after sales service. The National Security

Agency will feel a new level of content after experiencing Hyundai Truck.The company will be able to secure an upper hand if additional demand surfacesafterwards.

This deal also shows that Hyundai Truck is the most attractive business partnerfor private sectors as well as government sectors in Yemen.

Fleet of 135 HD 120 Trucks in Yemen

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000(CBU)

20062003 2004 2005 2008(EST.)2007

11,302

15,47519,494 19,248

30,000

22,055

2008 CV Division OverseasSales Strategy Workshop

Hyundai Motor’s Commercial Vehicle Breaks Export Records Again this Year

Commercial Vehicle CKD Business Expanding to the Middle East

The HMC CV Division held an Overseas Sales Strategy Workshop onDecember 18th at the company headquarters located in Yangjae-dong,Seoul. The workshop presided by Mr. H.Y.Choi, President of the CVDivision brought together 17 other staff members stationed abroadand at the headquarters sales team to promote an accurateunderstanding of the local and overseas commercial vehicle marketconditions and strengthen organizational capacity with the aim tomeet business targets of the Division for 2009.

The participants at the workshop looked at the global trends in thecommercial vehicle market, shared business plans for the next year,and presented on themes by each region. There was also extensivediscussion on aggressive market management, strengthening salescapacity, setting up a risk management system, and boosting theefficiency of the production and operation.

At the meeting, President H.Y. Choi said that “the economic downturnresulting from the global financial crisis is just starting and 2009 willbe the most challenging year for auto markets at home and abroad. Atthis critical juncture, I ask each team to spare no effort in turningthese trying times into opportunities.”

The initial shipment

of the 10 Universe

vehicles, a model that was

first introduced at the Tokyo Motor Show held

on October 2007, headed to Japan on December this year.

The order was received from the company, one of the dealerships in

Japan. The fact that Hyundai Motor is making inroads into the advanced

Japanese markets with a homegrown model is indeed a great leap

forward. It also serves as a springboard for the company to promote the

excellence of Hyundai’s commercial vehicles and a global brand image.

The first shipment of Universe to Japan is quite significant in that sense.

Current status of the Japanese BusinessThe preparations for Universe to enter the

Japanese market began in 2006. A model created

for the Japanese market went into development

after running through the analysis of automobiles

that sold well in Japan, specifications that

consumers want, and the views of experts in

buses.

On July 2007, a Japanese magazine specializing

in buses “BUS RAMA International” hosted a visit

to Korea. Staff members from Japanese

transportation companies, bus drivers, and other experts in the field

gathered in Korea to take a tour around the Jeonju plant of Hyundai Motor

that manufactures only commercial cars and took a ride on the Universe.

These events gave an opportunity for people in the Japanese bus industry

to appreciate the model Universe. Hyundai Motor in turn used the chance

to learn the specifications Japanese looked for in buses.

At the end of October 2007, the company entered the Universe in the Tokyo

Motor Show. The exhibition of Universe was a means of promoting the

technological prowess of the company by showcasing the Powertec engine

that was developed by Hyundai Motor and identifying how to create a

model tailored to the Japanese market by running a booth researching the

responses of the Japanese visitors.

On September 2008, Universe obtained a homologation from Japan’s

Ministry of Land, Infrastructure, Transport and Tourism which is known to

have one the most meticulous screening procedures in the world. The high

level of interest in the vehicle led to sales, and ultimately to entering the

Japanese market.

Future plansThe sales and maintenance network has been put in place. The vehicle is

expected to go into sales right away after a local launching ceremony on

February 2009. The company plans to maximize sales with an aggressive

strategy appropriate for the market conditions from the initial stages of the

launch with an objective to gain 15% of the market share by 2011.

Hyundai Gains 9% in Global Brand Value Hyundai Motor Company

Locations Available via TeleAtlas Digital Maps

G l o b a l N e w s G l o b a l N e w s

HYUNDAI Newsletter_0706_HYUNDAI Newsletter

- Second fastest growing brand after Audi in 2008 Best Global Brands survey - 72nd most valuable brand in the world, eighth among automakers- Hyundai's global brand value surpasses well-known competitors

The Hyundai Motor Co. brand continues to grow as its value rose by nine percent toUS$4.8 billion in the 2008 Top 100 Global Brands survey jointly conducted by Interbrand, aleading consultancy in branding and BusinessWeek, the New York-based global businessmedia organization.

Since debuting in 2005 on the annual Best Global Brands list, Hyundai has registeredsteady annual growth in its brand value as measured on a global basis. In the latestsurvey, Hyundai ranked eighth overall among global automakers, surpassing severalprominent competitor brands including Porsche, Lexus and Nissan. By region, Hyundai sawits largest gains in brand value in India, Korea and emerging markets like Russia and Brazil.

Korea’s leading automaker has enjoyed a meteoric rise on the global stage thanks tosteady improvements in the quality and design of its vehicles. An equally important factorhas been management’s rapid globalization efforts that have provided Hyundai with amanufacturing foothold in the key emerging markets of India and China where Hyundaihas enjoyed roaring success.

“Our investment into continuous quality improvement has provided us with the momentumwe need to grow the Hyundai brand globally.” said Vice Chairman and CEO Dong-Jin Kim.

Perceptions of the Hyundai brand among new car buyers have been transformed as aresult of dramatic improvements in the quality and styling of Hyundai vehicles. This, inturn, has fuelled a steady increase in sales and confidence in the brand among bothcustomers and dealers.

Since shifting its focus from quantitative growth to the pursuit of qualitative growth, brandmanagement has become a top priority. Brand management considerations now influencedecision-making at all levels of the organization, from styling and marketing tocommunications, retail and after-sales service.

Hyundai Motor Company,South Korea’s biggestautomaker, announced an

agreement with Tele Atlas, a leading global provider ofdigital maps and dynamic content for navigation andlocation based solutions (LBS), to mark Hyundai Motor’sglobal locations on its maps through the Tele Atlas®Brand Icon Program on 03 Dec. 2008. On-the-goconsumers will now be able to find the nearest HyundaiMotor office or service center worldwide online, on theirpersonal and in-car navigation systems, and on wirelessphone and GPS devices.

Tele Atlas Brand Icons enhance Tele Atlas-powerednavigation systems by visually representing the points ofinterest (POIs) of participating businesses as instantlyrecognizable logos to help mobile consumers accuratelyidentify specific brands of interest. Through this program,the branded icons are available for digital map applicationdevelopers to incorporate into personal and in-carnavigation systems and mobile, wireless and Internetmap applications.

“Hyundai Motor consumers and users of Tele Atlas mapscan now enjoy instant, convenient access to our dealers,service centers and other locations all across the globe,”said James Choi, Vice Chairman of Hyundai MotorCompany’s Sales & Planning Division. “Agreements withsuch renowned and trustworthy brands like Tele Atlasshow how far the Hyundai Motor brand has evolved. Wewill continue to work together with world-class,innovative companies to boost our brand image.”

Hyundai Motor joins leading consumer brands such asBank of America, Hilton, McDonald’s, Sofitel, Starbucks,Texaco and Wal-Mart, which have partnered with TeleAtlas through its Brand Icons program to deliver brandedPOIs for the most popular food, petrol, lodging, recreation,retail and automotive locations. Hyundai Motor is the firstKorean company to join the program.

Hyundai Luxury Coach Universe, first shipments to Japan

2008 Interbrand Ranking

Automotive Ranking Brand Brand Value (US $ Bil) Change Y-o-Y Top 100 Ranking1 Toyota 34.0 6% 62 M-Benz 25.6 9% 113 BMW 23.3 9% 134 Honda 19.1 6% 195 Ford 7.9 -12% 496 VW 7.0 8% 537 Audi 5.4 11% 678 Hyundai 4.8 9% 729 Porsche 4.6 9% 75

10 Lexus 3.6 7% 9011 Ferrari 3.5 93

The HMC CV Division signed a contract with the Turkmenistan Ministry ofTransport on December 12th agreeing to supply 500 Aero City and 30Universe.

An MOU had been forged between the both sides in May this yearregarding transport business cooperation. 10 samples of the Aero City Bushad been shipped on August and the local test runs proved the superb

performance and quality ofthe vehicles. A contractwas signed regarding theremaining 490 automobilesunder which 100 units willbe supplied starting nextJanuary. The buses will bespotted around the maincities of the country. 20Universes which will serveto transport long-distancepassengers have beenshipped last November,and the remaining 10 unitsthat will be used forgovernment VIP occasionswill also be shippedJanuary next year.

Mr. H.Y.Choi, President of Hyundai Motor Company said, “This is the firstlarge-scale case of exports to Turkmenistan” and added that “The shipmentwill be an opportunity for the company to secure an early footing in theTurkmenistan auto market.”

A little earlier on November 7th, President Berdimuhamedov of Turkmenistanvisited the Ulsan Plant and met with Mr. M.K.Chung, Chairman & CEO ofHyundai Motor Company where he proposed that the company play the roleof a bridge to promote economic cooperation between the two nations.

- Contract signed to supply 500 Aero City and 30 Universe- 100 units will start to be supplied from January 2009

Maxima MachineriesInc., official truck andbus distributor inPhilippine, held HMC'sTruck and Bus line-uppresentation at WackWack Golf & CountryClub on October 16,2008.

The purpose of this gathering was to promote Maxima’s latest product line, theHyundai buses (Universe & Super Aero City Model).

The invited guest for this event was the PBOAP. The association includesmembers from Victory Liner Inc. (fleet customer of Hyundai Universe), Five StarBus Company Inc., Bataan Transit Inc., Genesis Transport Inc., JAM Inc., JACLiner & E.S. Transport Inc. which are the biggest fleet companies in Philippine.

During the presentation, Maxima presented Maxima’s company profile, video

about Hyundai Motor and Universe and had Q & A asked particularly the buses’distinction (quality, specs and price) among other competitors and product line.

After the event was put to an end, the demo unit, Universe luxury, was used fora road test.

G l o b a l N e w s G l o b a l N e w s

HYUNDAI Newsletter_0908_HYUNDAI Newsletter

Maxima held HMC's Truck and Bus line-up presentation in Philippine

Universe to be supplied to the Presidential Palace of Kazakhstan and Syria

Hyundai to Supply 530 Large Buses in Turkmenistan

The company's luxury coach, Universe has been selected as the VIP vehicle for the Kazakhstanpresidential palace and the shipment went out last September.

The automobile is the premium Universe limousine which has half the seats of standard buses (15~20seats) and is even equipped with a table for meetings and a high-end LCD TV.

Two Universe buses have also been supplied to the Syrian presidential palace at the end of this year.

The HMC CV Division has launched a green Universe CNG model thatuses compressed natural gas as fuel on October in domestic market.

This model emits less air pollutant than diesel cars and is far moreeconomical. The vehicles are expected to be sold as highway andtourism buses.

Fuel costs are drastically saved as CNG is used to power the vehicles

and although a high pressure tank is installed to carry the CNGthere is still enough room (3.5 square meters) for it to functionas tourism buses that travel on the highway.

The distance covered after each fill-up is also sufficient ataround 470~500km as the capacity of the CNG tank is 820 (5bombe).There is also the option of installing a CNG tank capacity of1076 (7 bombe).

The HMC CV Division held a Road Show in Peru Lima on October 14th for93 customers and dealers to boost sales of special vehicles in the LatinAmerican market. On the day before, 49 dealers in Ecuador were invitedto a training session of special vehicles.

In particular, the Road Show in Peru exhibited eight different modelsincluding the dry van, refrigerated van, and wing body, the HD1000

tractor, the chassis of heavy duty truck, and the Universe.

A person from a dealership said that the show was a good opportunityto promote about the full line-up of HMC Truck and Bus moving awayfrom sales focusing on 2.5 ton trucks to customers.

The HMC CV Division launched the Trago Hicab Tractor onSeptember which has expanded the space and boosted theconvenience of the driver by increasing the height of the interiorby 400mm in domestic market.

The Trago Hi-cab Tractor may be heavier due to the increase, butthe power, torque, fuel efficiency, and the comfort of the drivehave been maintained at levels of other tractors.

The height of the interior which used to be 1,500mm increased to

1,900mm so that drivers do not have to duck.

Makeshift beds were also enlarged from 566mm to 700mm so thatdrivers may drive with ease even for long distances.

In addition, three new spaces were added beneath the bed along withan electric sun roof, air cleaner, LED mood lamp, two overheadconsoles, and side lockers, providing the optimal space for both drivingand resting.

G l o b a l N e w s G l o b a l N e w s

HYUNDAI Newsletter_1110_HYUNDAI Newsletter

Peru, Special Vehicle Road ShowLaunch of a Green Universe CNG Bus

Launch of the Trago Hi-cab TractorIntroduction of Super Aero City for School Buses in UAE

Receiving orders for 300 units in 2008 following a great year in 2007 of163 unit orders holds much significance.

UAE had been a challenging market in which TATA of India and otherlow-cost bus manufacturers had dominated.

The high performance of 60-person capacity Super Aero City for schoolbuses indicates that despite the handicap of higher price, the high-endimage and sustained efforts to differentiate the product had paid off.

The buses are now easily spotted in the downtown area of UAE withthe mark Emirates Transport.

G l o b a l N e w sG l o b a l N e w s

1. Analog vs. Digital Tachograph

2. Usage of Digital Tachograph

3. Improvement ExampleAn express bus fleet company located in Korea has replaced their analog tachograph to digital type. They have monitored 205 units vehicles with digital tachograph and359 units vehicles with analog tachograph to see the improvement.

1) Fuel ConsumptionAccurate driving data from digital tachograph made this company able to analyze the driving pattern of thedrivers. They have conducted frequent driver’s training to optimize their gear shifting spot and to preventabrupt start and stop, excessive idling time, etc. After one year of monitoring, they have noticed that thefuel consumption has increased by 10.9%.

2) Running CostOptimized vehicle maintenance by using digital tachograph has brought better lifespan of the majorcomponents. After one year of monitoring, the running cost has been improved up to 3.8%, and theyexpect that improvement rate will be getting bigger in the long term.

3) Insurance CostThe insurance discount rate of this company was 15%. After they have changed the analog tachograph todigital type, the accident rate has decreased noticeably and the insurance discount rate is now 40%.

Efficient Vehicle Management by Using Digital Tachograph

Before Service

HYUNDAI Newsletter_1312_HYUNDAI Newsletter

Digital tachograph is an excellent device to help you to manage your vehicle operation efficiently by analyzing the driving pattern. In this issue we willhave a look at the advantages of using the digital tachograph, and introduce you a model company which has experienced operation cost down oftheir vehicles by using digital tachograph.

Special Vehicles

Press Pack

Loading Plate

Procedure of Operation

Hopper(Waste Drop)

Ejector

Item Analog Digital

Data OutputData is printed

Data is saved as computer fileson paper as graph

Data Analysis Difficult and takes long time Very convenient and fast

Data ManagementDifficult to keep Easy to keep and manage the data with paper and manage the data with computer

Item Usage Expectation

From the vehicle operation data analysis, Conduct driver’s training

General Tendency Analysis - general tendency of driving pattern can be figured out - Improvement of fuel consumption- Decrease of accident rate

Driving habits of each driver can be figured outCorrection of driver’s habit

Driver’s Habit Analysis - Abrupt start and stop- Prompt caution on driver’s poor habit- Overspeed , idling time- Improvement of fuel consumption by steady speed driving- Gear shifting spot

Easy to manage vehicle operation data Optimized vehicle operation management

Vehicle Management- Vehicle operation history - Easy management of labor time- Driver’s labor time - Execution of periodic maintenance- Vehicle maintenance period - Prevent vehicle off-road

After

%

100

50

0

40

15

Insurance Discount Rate

167%

After

Km/√

5.0

2.5

0

4.874.39

Fuel consumption

10.9%

After

$/100km

4.0

2.0

0

3.293.41

Running Cost

3.8%

Introduction Press Pack which was developed to handlevarious waste generated consists ofinstalling a garbage bin and a large hopperon a basic chassis.

These vehicles are capable of safely andswiftly handling not only daily waste butalso various scrapped materials and large-scale garbage with a hydraulic controlsystem.

Line Up & Special FeaturesThe Press Pack line-up is composed oflargely HD65, HD120, HD170, and HD260.

The driver will load and unload waste byworking the loading plate and compressplate and the ejector system lever to handlegarbage with greater efficiency.

The loading plate functions to pour thegarbage in the large hopper into thecontainer and the second plate compressesthe garbage.

Once the garbage bin is full, it is unloadedin a designated location and the tail gate isopened and the garbage is thrown outthrough the ejector.

In the case of HD65 to HD170 press pack, ahigh tensile steel ATOS 60 3.2mm is appliedin the tail gate and the SS41 steel plate isused for the floor and top of the garbagebox and hopper.

Bin lifters are operated as an option tomake the process of loading and unloadingmore convenient.

Another garbage box pin is located on thepress pack and there is a lift hook whichallows the managing lever to automaticallyput the waste in the bin into the Press Packhopper.

Targeted CustomersPress Packs are most frequently used bycompanies that clean and collect thegarbage in government office buildings. Themain demand is from procurement biddings.

SpecificationHD65 HD120 HD170 HD2604X2 4X2 6X4 6X4

DimensionLength 2,685 3,385 4,400 5,275

(mm) Width 1,720 2,030 2,220 2,140Height 1,485 1,845 1,845 2,050

Unloading Type Pushing-plate typeVolume 4.5 m3 8.0 m3 12.3 m3 19.3 m3

Materials Steel (SS41) ATOS60

Main PlateFloor 3.2, 4.5mm 3.2, 4.5 mm 4.5 mm 4.5 mm

ThicknessSide 3.2 mm 3.2 mm 3.2 mm 3.2 mmRoof 3.2 mm 3.2 mm 3.2 mm 3.2 mm

Loading Time 12~15 sec 15~19 sec 15~19 sec 19~21 secUnloading Time 10~13 sec 12~14 sec 15~18 sec 15~19 sec

Power Take Off device TM PTO

MODELITEM

HYUNDAI Newsletter_1514_HYUNDAI Newsletter

G l o b a l F a m i l yG l o b a l F a m i l y

CIS & Eastern Europe Regional Headquarters

Representative : Mr. J. M. KimSales Territory : CIS & E. EuropeLocation : Moscow, RussiaTel : 7-495-258-1400E-mail : jimmykim@hyundai-motor.com

Middle East & Africa Regional Headquarters

Representative : Mr. Y. K. ChoSales Territory : M.E. Asia & AfricaLocation : Dubai, U.A.E.Tel : 971-4-332-6667E-mail : ykcho100@hyundai-motor.com

Casablanca Office

Representative : Mr. Y. J. LeeSales Territory : West & North AfricaLocation : Casablanca,MoroccoTel : 212-22-79-86-27E-mail : yunjini@hyundai-motor.com

Kuala Lumpur Office

Representative : Mr. H. G. KoSales Territory : Asia & PacificLocation : Kuala Lumpur, MalaysiaTel : 60-3-7725-8383E-mail : hko@hyundai-motor.com

Hyundai Motor Japan

Representative : Mr. D. S. KimSales Territory : JapanLocation : Tokyo, JapanTel : 81-3-5211-4051 E-mail : 8977241@hyundai-motor.com

Guangzhou OfficeRepresentative : Mr. H. Y. BaeSales Territory : ChinaLocation : Guangzhou, ChinaTel : 86-20-8363-3711E-mail : baehy@hyundai-motor.com

Bogota OfficeRepresentative : Mr. H. J. ImSales Territory : Latin America & CaribbeanLocation : Bogota, ColombiaTel : 571-742-4561E-mail : hjim@hyundai-motor.com

Hyundai Motor Truck & Bus Overseas Sales Network

Casablanca Office

Middle East & Africa Regional Headquarters

Guangzhou Office

CIS & Eastern Europe Regional Headquarters

Kuala Lumpur Office

Hyundai Motor Japan

Hyundai Motor Company

Bogota Office

The company plans to station two regional headquarters in Moscow,Russia, Dubai, UAE and five local offices in key regions to promotecustomer-oriented business that is locally focused, speedy, and efficient.

Local headquarters and offices will play the role of the initial channel foroverseas businesses related to Hyundai Motor trucks and buses.