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Hyundai Design - Design Process

Creative ideas that break the mold, the thrill of challenging the norm, cutting-edge technology and the ability to understand

peoples desires enable the Design Center to gauge future mega trends. Our global design network draws upon inspiration

from major cities in the US, Europe, Japan, China and India to predict and lead worldwide trends.

Local trends and consumer life styles from around the world are studied to create original images and concepts.

Based on a set concept, ideas take more solid form through sketching and rendering.

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After rendering, a design is selected and created into a 3D clay form for further development.

The design is recreated through a computer-generated 3D image whose data is then used for amassing design and

aerodynamics.

After rendering, a design is selected and created into a 3D clay form for further development.

A 5-axis CNC milling machine creates a life-size model of the car, which is then completed under the artistic and precise hands

of modelers.

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Design quality is ensured by focusing development on parts design using new technologies and materials. By developing

materials and colors that are a step ahead of trends, car designs are brought to life.

Hyundai Design - Engineering Design & Computer Aided Engineering

A vehicle model is created within a virtual space through auto simulation and 3D digital design.

After models are put through a variety of tests such as simulation analysis and installation evaluation, potential problems are

filtered in advance to optimize the design process and shorten the development period.

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The body structure acts much like the skeleton of the human body, providing the basic framework for driving parts like the

engine and chassis, as well as various convenience features. We consider all the qualities required of a car, such as strength,

crash resistance, aerodynamics, noise, fuel efficiency and space when designing a body structure to produce a car that is safe,

comfortable, fast and economical.

We design chassis systems that relay power to vehicles and enable driving. The chassis system comprises the suspension,

steering, fuel, cooling, exhaust and intake, mounting, control and brake systems.

The exterior and interior of a vehicle are designed with a focus on providing a pleasant, comfortable and safe environment for

occupants. A new technology called adaptive headlamps feature low-beam bulbs that swivel left and right in response to the

steering wheel so that they illuminate the direction where the driver is looking. Additionally, the lamps move up and down

depending on the number of passengers and vehicle yaw.

Noise, Vibration, Harshness (NVH) analysis To control noise and vibrations generated during driving, we analyze the causes of

vibrations and characteristics of how the vibrations are relayed to passengers. This process is conducted via computer

simulation before an actual car is made. Once the initial evaluations have been carried out to produce the optimal solution, a

prototype car is then manufactured.

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A virtual car model is created to obtain quantitative data on the load that is transferred from the road surface to the suspension

and car body while driving. Through this process, we carry out detailed modeling and durability analysis. The initial durability

assessment of the car body and key chassis parts allows us to pinpoint possible problems and come up with solutions to

improve performance, as well as to cut costs and weight. The information is then reflected in the design process.

We deploy cutting-edge materials and new technologies in the development of chassis parts to secure unrivalled riding

comfort, driving performance and safety.

Chassis parts that have undergone advanced virtual analyses and passed numerous tests and standards deliver world-best

performance.

The suspension acts to mitigate any vibrations or shocks from the road while driving to provide a comfortable ride and ensure

that the vehicle drives, brakes and turns according to the drivers will by improving handling performance.

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The steering system is directly controlled by the driver and acts as a two-way communication system between the driver and

the vehicle. The system relays accurate information on the road to the driver, and the drivers intention to the vehicle. This

enables the vehicle to nimbly respond to the drivers steering inputs for optimal driving convenience and handling.

Kinetic energy of the vehicle in motion is turned into heat energy via friction to reduce the speed of the vehicle or bring it to a

stop. There are a growing number of brake applications connected to electronic systems to ensure greater safety. The Anti-

lock Brake System (ABS) improves braking safety while Electronic Stability Control (ESC) enhances vehicle stability.

When the vehicle rolls due to sudden turning, the vehicle speed and information from the steering wheel angle sensor actively

control the angle of the outer rear wheel to improve cornering stability.

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The VRS system utilizes the space usually reserved for snow chains to drastically reduce the turning radius of the vehicle and

improve driving convenience when making a U-turn or parking.