External Affairs CommitteeApril 12, 2019

HYPERLOOP STAKEHOLDER ENGAGEMENT MEETINGS

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ACTION REQUESTED

PREVIOUS ACTION

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No action is requested. This item is for discussion purposes only.

In December 2017 the NOACA Board endorsed funding to conduct a feasibility study for Hyperloop.

BACKGROUNDThe Great Lakes Hyperloop System consulting teams are progressing the technical feasibility design. • Partners will reveal three alternative analysis to the

project’s Technical Advisory Committee • A comprehensive public involvement and outreach

engagement plan has been completed• Stakeholder meetings planned throughout the project

corridor in April and May

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About the ProcessThe purpose and need for the outreach and engagement process is to provide information to specific stakeholders and the public, and to understand their perspectives regarding the potential impacts of the proposed Hyperloop corridor between Cleveland and Chicago.

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The consulting team of Transportation

Economics & Management Systems,

Inc. (TEMS) was hired to complete the

Great Lakes Hyperloop Feasibility

Study including a Communication and

Stakeholder Engagement Plan.

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• We will use the plan to educate our stakeholders

about the Hyperloop.

• NOACA will fully develop outreach activities as part

of a comprehensive public involvement process

• Seek the assistance of several MPOs located within

the project corridor to carry out these activities.

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THE HYPERLOOP CORRIDOR

7

Cleveland (Partner) Northeast Ohio Areawide

Coordinating Agency (NOACA) YoungstownEastgate Regional

Council of Governments

ToledoToledo Metropolitan Area Council of Governments

Erie/SanduskyErie County Regional Planning Commission

Chicago, ILIllinois DOT

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02

03

04

Stakeholder Meetings and Engagement

April 15 - TAC

April 11 - TAC

South Bend IN

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06

Michiana Area Council of Governments

AnnouncementsCentral Locations

Set MeetingDates Follow-up

Email and Post MeetingsReviewing the technical capacity w/ Engineers

Stakeholder Final Review

Great Lakes Hyperloop System

Alternative Analysis Feasibility Study

Establish Tools of Engagement

Regionally Represented with Stakeholders/Decision-makers

Building Effective Partnerships

Outreach Activities within Corridor

Continuing Dialogue

Announcements/Communications Ongoing

GOALSPUBLIC STAKEHOLDER PROCESS

Targeting Audiences

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Audience = Communications

Communications/Notifications

• Project Updates• Collateral Material• Newsletters• Marketing Material

Key Stakeholders

• Technical Advisory• Gov. Officials/Executives• Commerce/Industry• Special Interest Groups• Funding Sources• Community/Civic• Underserved Communities

Content Marketing/Branding• Strategic Communications • Social Media Platforms• Interactive Communications• Input data components• News Releases• Editorial • Speeches/Presentations • Digital Materials/Infographics

Outreach Audiences

• Racial & Ethnic Minority Populations

• Low Income Persons• Limited English Proficiency• Disabled Persons• Seniors• Trades/Unions

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OUTREACH ACTIVITIES

Non-traditional,creative, grassroots approaches

• Coffee & Conversations • Festivals/Special Events• Traveling Displays

• Hotels/Airports• Schools/Colleges• Bldg. Lobby• Libraries• Community Centers

• Call for Artist Projects• Crowdsourcing• Pop-Up Events

Create an Atmosphere for Gathering

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NEXT STEPS

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DISCUSSION

NOACA will STRENGTHEN regional cohesion, PRESERVE existing infrastructure, and BUILD a sustainable multimodal transportation system to SUPPORT economic development and ENHANCE quality of life in Northeast Ohio.