Store BackgroundReasons for store background Merchandise MixInformation technologyFuture prospectsAcknowledgement Biblography

Types of productOrganisation structurePrivate labelLocal competitorsSupply chain Customer relationship

INDEX

Store BackgroundHyperCITY Retail (India) Pvt. Ltd. is part of the K.

Raheja Corporation group, a leader in the Indian retail sector. The mall

is situated over 1,20,000 sq feet area and stocks an astonishing array of products ranging from groceries, food, house items, fresh food, garments to consumer

durables and offers consumers more variety and value for money, all under one roof.

Selection of Store Location

HyperCITY Next to Inorbit Mall Malad Link Road Malad (West) Mumbai 400 064Tel: +91 - 22 - 40078400 Email: Hyp_customerservice@hypercityindia.com

Store Set-up

The store is divided into two sections i.e. it has 2 floors. The 1st floor has all the grocery and household items that includes vegetables, diary, poultry etc. the 2nd floor consists of home appliances, furniture, garments, sports material etc. It also has a pharmacy and a Vodafone gallery.

Store timingsStore timings are from 10.00am to 10.00pm working from Monday to Sunday.

No. of staff and shiftsNo.staff is approximately 1800 and the no. of shifts are 3.

Reasons for Store Location

•Malad is a developing suburb•Close vicinity to Inorbit mall•Availability of large store area

(1,20,000sq.ft)•Due to the large store area

they provide variety of products under one roof

Merchandise MixDepartments

HyperCITY provides a truly international shopping experience, where customers can shop

in comfort in a large, modern, & exciting environment.

It offers a wide and contemporary range of innovative products, sourced from both local and

international markets. The product range covers: Foods, Homeware,

Home Entertainment, Hi-Tech, Appliances, Furniture, Sports, Toys & Fashion.

Hypercity is more than just aisles and shelves, it also boasts of some very unique shopping

experiences.

Types of Products

ApparelsThey offer great quality and value on clothing & accessory needs for the entire family.

WW

Womens wearEthnic,Western,Sleepwear

Mens wear Casual,Formal,Innerwear

• Infants

Girls Boys

Infants wear,Girls(2-6/7-12) Infants wear,Boys(2-6/7-12)

Furniture

People looking for a modern sofa, bedroom or dining discover it at Hypercity, as part of a range of stylish and contemporary furniture to re-design your home at great value

Electronic Appliances

From your computing needs to imaging & software, this section features the biggest brands at great value. They help to uncover the latest technologies across our range of digital cameras, scanners, laptops and more.

Sports Section

Whether it is cricket, tennis, badminton or football, sports enthusiasts and the fitness conscious will find an authoritative range of sports equipment from leading brands are all available at Hypercity.

Organisation Structure

Hypercity Executive Team

Andrew Levermore, Chief Executive OfficerAndrew joined the business in 2004 and has been at the helm of affairs from the conception stage.

Rajiv Nair Business Head - General Merchandise, HyperCITY Retail Limited & HyperCITY Argos.

Vinay Arora, Business Head - FashionVinay has over 14 years of experience in apparel business, having held key international marketing, merchandising & profit center positions with reputed apparel companies in the Indian subcontinent.

Siddarthan has worked with Shoppers' Stop for five and half years in Corporate Human Resources and later with Hypercity as head of Human Resource before moving on to this current role in operations. Siddarthan has had diverse experience across various industries, such as manufacturing, service and hospitality

Private LabelThey don’t have any in house designer, but has their own brand named as

“HYPERCITY”.

Local Competitors

• Spencers

• Demart

• Lifestyle

• Food Bazaar

• Reliance Fresh

Supply Chain

Manufactures

Dealers Retailers customers

Customer Relationship

They target middle and upper middle class by providing better quality products at a reasonable price,

They attract the customers by providing discounts and offers, free home delivery of goods to their customers, credit card facilities to salaried customers etc.

They provide efficient after sales service and they have an exchange policy,

Exchange policy They offer exchange within 14 days of your purchase, on

producing the original receipt. The product should be unused, undamaged, in the original packaging and in

saleable condition.Jewellery, cosmetics, mobile Phones, MP3 players,

innerwear, swimwear and any altered merchandise are not exchanged.

All appliances & electronics items will be exchanged subject to the warranty & guarantee terms of the

manufacturer, with a valid receipt.

Encouraging customer loyalty

Membership cards No membership cards are given to any customer but they give Gift vouchers. Hypercity Gift Vouchers are available for both Corporate and Personal gifting. Their Gift Vouchers are available in denominations or Rs.50/-, 100/-, 250/-, 500/-, 1000/-, or 2000/-.

Free home deliveryHypercity is committed to extending high standards of customer service even beyond shopping through our Home delivery service. Our aim is to delight our customers through timely delivery of goods, every time.Vallet parking 4-wheelers: Rs.20 2-wheelers: Rs.10

Information Technology

They have computerised billing system(barcode reader) LCD screens for advertisements,touch screens for faster billingThey provide debit card credit card facilities ,They have customised billing software(propreitery software)All the computers are connected through a network(topology)Metal detecters to maintain securitySecurity cameras

This helps in efficient and quick billing

Future prospectsJumping on to the retail revolution bandwagon this time is

Hypercity, the K. Raheja Group-promoted hypermarket chain that is all set to go on a major expansion spree with an investment of

almost Rs 300 crore. More outlets

"We are planning to open a total of 20 Hypercity outlets by early 2009," said Mr. Andrew Levermore, CEO, and Hypercity Retail

(India) Pvt Ltd. On investments required to set up the 20 outlets, Mr. Levermore said that each outlet required around Rs 15 crore,

over and above the real estate costs. At present, the retail chain has one 1.2 lakh sq. ft outlet in Mumbai, and its expansion plans also include opening outlets in cities such

as Lucknow and Aurangabad, apart from tier-1 cities such as Delhi.

Acknowledgement

Acknowledgement

We thank you Vishal Tomar sir for being our guide in this project. You encouraged us And motivated us to make this project,we would also like to thank the other group members without which The project couldn’t bee made, With the help of other group members and with your guidence we were able to make this project easily

Thankyou