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Right from the StartHow Companies Have Established Successful Innovation Programs
Hutch CarpenterEnterprise Innovation [email protected]
#HYPEinnovation | @bhc3
Maturity Level: Establish
2
levels of participation
scope of innovation
Establish
Expand
Leverage
• Little experience with employee innovation at scale
• Uncertainty as to whether employees will participate
• Concern that the ideas will mostly suck
#HYPEinnovation | @bhc3
A tragedy in three acts
3
time
activ
ity
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Innovation by design
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Innovation by design, not exception
Steve Blank
You can’t wait for inspiration. You have to go after it with a club.
Jack London
Cannot be designedBy design
Areas of focus
Timing for innovation
Types of innovation
Innovation process
Ideas
Areas of focus
Timing for innovation
Types of innovation
Innovation process
#HYPEinnovation | @bhc3
Right from the Start
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Leadership Awareness
Engagement Governance
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Leadership
#HYPEinnovation | @bhc3
On emergent innovation
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You can’t have bottom-up innovation without top-
down support.
#HYPEinnovation | @bhc3
Leadership: missing in action
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I recently visited with a Fortune 100 company that just blew-up their innovation program. After building a rather large department and supporting infrastructure it all collapsed upon itself.
The problem? Lack of proper visioning and strategic objectives. Without these beacons, employees were developing any creative idea they could think of which means most were off-strategy, not aligned with long-term objectives, and in some cases, just plain silly.
Tony VengroveMiles Finch Innovation
#HYPEinnovation | @bhc3
Strategic imperatives
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the future
1 Define the macro areas where innovation efforts are targeted
2 Connect to the C-Suite agenda
4 Work with resource abundance
3 Shared understanding for what drives future success
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When executives own it
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What if we created a shipping service for customers who want things fast, and aren’t as price conscious?We could charge a monthly fee.
Charlie WardAmazon engineer
I really like this idea.
Here’s why…
If I had this option, I’d buy
most of…
We could calculate the breakeven…
Amazon EmployeesBottom-up enthusiasm
“Immediately enchanted by
the idea”
Jeff BezosAmazon CEO
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Cannot feel like an alien effort
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Innovation Group
“pushing on a string”
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Start with your Early Adopters
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Program ownership needs to be at the VP level of the organization.
Early Adopters
Early Majority
Late Majority
Laggards
Collaborative InnovationAdoption Curve
Collaborative InnovationCorporate Heat Map
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Stifling innovation?
13#HYPEinnovation | @bhc3
Focus innovation efforts on limited, tangible needs.
But we might miss an amazing idea! Won’t that limit us?
Yes. Yes it will.
Campaigns drive value
14#HYPEinnovation | @bhc3
Campaigns address these issues:
• Ideas target needs that address the company goals
• Team is ready to provide feedback
• Evaluation and selection criteria easier to formulate
risk of failure
amou
nt o
f ben
efit
incremental
expansionary
transformative
Start with more tactical campaigns:
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Awareness
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No awareness, no participation
16#HYPEinnovation | @bhc3
Three key points of communication
17#HYPEinnovation | @bhc3
Program brand and mission
Campaign “surround sound”
Celebrate successes
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Engagement
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When there’s no feedback
19#HYPEinnovation | @bhc3
Remember this?
20#HYPEinnovation | @bhc3
time
activ
ity
Two forms of engagement
21#HYPEinnovation | @bhc3
Feedback Decisioning
Campaign Team
Peers
Executive Team
Topic Experts
#1 Yes!
#2 No
#3 <silence>
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Governance
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To infinite and beyond?
23#HYPEinnovation | @bhc3
Governance addresses this question:
We have a finite set of resources.
How best to allocate them?
Front end: Guidance
24#HYPEinnovation | @bhc3
In scope
Out of scope
1 Reduce cases of ideas that never had a chance
2 Set expectations for employees who participate
3 Clarify with executive what her expectations are for the campaign
Back end: Decisioning
25#HYPEinnovation | @bhc3
From the outset, have a plan for reviewing, selecting and developing ideas.
What is basis for determining
ideas’ potential?
How will ideas be selected for
advancement?
Measure
Build
Learn
What process will be used to develop
selected ideas?
25 Innovation Behaviors
26#HYPEinnovation | @bhc3
Rate your company’s innovation culture
http://blog.hypeinnovation.com/rate-your-companys-innovation-culture
That’s a wrap, time for Q&A
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Hutch CarpenterEnterprise Innovation ConsultantSan [email protected]
#HYPEinnovation | @bhc3
