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Teesside University required a new, innovative and engaging way to physically showcase elements of some of their different courses, toprospective students, at feeder Schools and Colleges. For the perfect solution to the requirement we utilised a 3D Mobile Showroomcarrying out a roadshow at 10 Schools and Colleges nominated by Teesside University.
The interior of the 3D Advan carried different themes at different times, thus enabling the format to represent various faculties of theUniversity: Teesside School of Arts & Media, School of Science & Engineering and School of Computing. The 3D Mobile Showroom wasadapted to suit and went from being a radio broadcast hub, to a murder crime scene, and prospective pupils from different schools andColleges were able to engage and participate in real time, hands on activities in the vehicle.
SOLUTION• 1 3D Mobile Showroom• Hands on sessions included• 7 Towns targeted• 18 courses represented• 10 campaign days
OUTCOMES The response from the prospective students was huge, with aregular flow of users and some queuing to take part. Our clienthas reported that interest in their prospectus has seen a bigincrease, and that the schools we visited gave very positivefeedback.“This is one of the most exciting forms of advertising we haveever adopted – the van was quirky and different and as such itenabled us to capture and hold the interest of our young targetaudience.” Teesside University Director of Marketing
10Feeder schools
and collegesvisited
20%Increase in
requests forProspectuses
www.hypelivemedia.com | 02037 52 53 54 | [email protected]
Case StudyTeesside University
The Garden Centre Group – 3D Mobile ShowroomBRIEFFor Christmas 2013 our client wanted a novel way of increasing footfall and sales at selected Garden Centre Group outlets around thecountry. We utilised 2 of our custom built 3D Mobile Showrooms, the perfect way to create a stunning Christmas themed visualadvertising tool. The vehicles were fully dressed with a vast selection of items which can be bought from the Garden Centre, todemonstrate the range of products on offer. This included Christmas decorations, Home Ware and gifts. A competition was launchedalongside the vehicles giving Garden Centre customers the opportunity to win the entire contents of each vehicle, worth up to £3k.
SOLUTION• 2 Bespoke 3D Mobile Showrooms• Targeted the locality of 8 of the larger
outlets• 4 Brand Ambassadors complemented
each vehicle• Competition entry forms distributed
OUTCOMES The response from the general public was fantastic.People were really interested to learn about thepromotion, and actively approached our BrandAmbassadors to find out more and to have a closelook at the display.
Participants in the competition had to return theirentry forms to their local branch in person. Thus,footfall levels shot up throughout the campaignwhich resulted in elevated sales figures in alllocations.
4.5kCompetition entry
forms distributed perday
30%Higher success
rate thananticipated
www.hypelivemedia.com | 02037 52 53 54 | [email protected]
Case Study
Promotional Staff
> Brand Ambassadors> Leafleters> Team Leaders> Event Managers> Lead Generators> Mascot Wearers> Food Samplers> Promotional Models> Adwalkers> Mystery Shoppers> Demonstrators
Why Choose Hype?
> Large staff database nationwide – you book directly with us> Robust recruitment programme and Code of Conduct> Unique staff tracking technology – unrivalled accountability> NFC technology> Dedicated Account Manager> Competitive rates> Fast turnaround times> 30 years operating experience> Established links to Councils for permits and media space> One stop shop – Hype take care of every aspect of your
promotion> Premium, Plus and Basic packages to suit your budget
BRIEFSpecsavers wanted to drive footfall to store in this competitive market place, with the knowledge that a new customer is more oftenthan not a retained customer. Brand Ambassadors were required to distribute Money off Eye Test coupons local to outlets, and provide adirect and tangible face in the High Street to represent the Specsavers Brand.
SOLUTION• Brand Ambassadors wearing
branded clothing• Targeting high footfall areas• To engage with the target market• Coupon includes accountable
coding• Direct passer’s by straight to store
OUTCOMES This is the most successful revenueStream for Specsavers. Studies areshowing that competition is rife and setto grow, and this type of promotion iskey for retaining the lead in the marketplace.
1.8 600% No 1Million leaflets
distributedROI Most successful
revenue stream
www.hypelivemedia.com | 02037 52 53 54 | [email protected]
Case StudySpecsavers
BRIEFIn May 2013 our client The Lowry (Arts and Entertainment Centre) wanted to drive footfall totheir forthcoming Food Festival. The remit was to maximise impact and reach as many peopleas possible, and therefore shoppers were targeted in Manchester’s busy high street areas.
SOLUTION• Team of Adwalkers• Working in close proximity to
each other• Walking posters visible in the
crowds• Targeting high footfall areas• Hot spots reached as advised by
the client
OUTCOMES
The client was overwhelmed with theresponse. Many people came directlyinto the venue to book tickets there andthen.
“I will most definitely be bookingAdwalkers again. The staff werefantastic and so helpful, it was obviousthat they had lots of experience.Adwalkers look fantastic it wasmarvellous to see our artwork on theboards, they are so versatile too, youreally need to see them to believethem”.
%4Adwalkers eachwith different
artwork
www.hypelivemedia.com | 02037 52 53 54 | [email protected]
Case StudyThe Lowry
2Days
BRIEFInternational women’s wear fashion retailer Simply Be wanted a bespoke promotional campaign fortheir new store launch in Oxford Street to drive footfall and generate awareness and excitement.Hype were briefed to provide Brand Ambassadors no smaller than a size 12, some dressed in SimplyBe outfits and some in black with a Simply Be branded sash. The target audience was 25-45 yearsold, so staff of varying ages were required.
SOLUTION• 8 Brand Ambassadors• Targeting high footfall areas• Client supplied goody bags• Money off voucher• Target audience identified with
our staff
OUTCOMESThe Simply Be store launch was a bigsuccess with the large queue forming
outside the store testimony to theeffects of the promotional campaign.
The reaction from the public was hugeand this comment received on
numerous occasions sums up theresponse: “At last fashion that fits
me!”
3 1000Year long client
relationshipGoody bags
distributed perperson per day
www.hypelivemedia.com | 02037 52 53 54 | [email protected]
Case StudySimply Be
10New store launches
in 2014 – Hypewere employed for
all