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Got Hope?ECM V d Vi bilit i thECM Vendor Viability in theSharePoint Era
Colin ToomeyColin ToomeyMarket & Competitor IntelligenceHyland Software
Does ECM vendor marketing confuse you?
Foundational ECM - SharePoint
Document Records Web Content Rich Media Document O Email Human
C iDocument Management
Records Management
Web Content Management
Rich Media Management Output
Management
Email Archiving Centric
Workflow
Supplemental ECMEmbrace and Extend Workloads with Partners
Physical Records Business Process Transactional Content Scanning and Archiving and y
Management Management Content Management Capture Library Services
And Industry Expertsy padd to the confusion…
Still cStill confusingonfusing??Imaging
ECM
Web Content Management
Workflow
ECM Suite
Team Collaboration
Document Management
Records ManagementManagement
If only it ywere this easy!easy!
It isn’t!It isn t!
The All‐in‐One ECM Suite:The All in One ECM Suite:An Idea Whose Time Has Come
…and Gone?
“The ECM suite, while still relevant, is not necessarily the best approach to meet these changing requirements.
New use‐cases will require new solutions and we see themarket shifting toward collectionsofsee the market shifting toward collections of technologies to suit them.”
Source: Gartner Inc. Evaluating ECM Using the Magic Quadrant for Enterprise Content Management 2010Toby Bell, Karen M. Shegda, Mark R. Gilbert, Kenneth Chin, Publication Date: 6 July 2010
ECM is a ECM is a STRATEGYSTRATEGYSTRATEGYSTRATEGY
ECM software is optimized for solving pSPECIFIC
PROBLEMSPROBLEMS
No vendorNo vendor or productor product
will meet everyevery ECM needwill meet everyevery ECM need
*assuming you have a diverse set of content-related needs across the enterprise
Effective ECM Strategies ARE PRACTICAL
Comprehensive ECMComprehensive ECM strategies sometimesstrategies sometimes
require a Portfolio ofrequire a Portfolio of
applicationsapplications
Four Flavors of ECMFour Flavors of ECM
C F ThC F ThContent For The Content For The Structured ProcessStructured Process
Source: Adapted from Gartner, Inc. and Forrester Research
Four Flavors of ECMFour Flavors of ECM
C F ThC F ThC F ThC F Th Content For The Content For The Collaborative ProcessCollaborative Process
Content For The Content For The Structured ProcessStructured Process
Source: Adapted from Gartner, Inc. and Forrester Research
Four Flavors of ECMFour Flavors of ECM
C t t F ThC t t F ThC F ThC F ThC F ThC F Th Content For The Content For The WebWeb‐‐focused Processfocused Process
Content For The Content For The Collaborative ProcessCollaborative Process
Content For The Content For The Structured ProcessStructured Process
Source: Adapted from Gartner, Inc. and Forrester Research
Four Flavors of ECMFour Flavors of ECM
C t t F ThC t t F ThC F ThC F ThC F ThC F Th Content For The Content For The WebWeb‐‐focused Processfocused Process
Content For The Content For The Collaborative ProcessCollaborative Process
Content For The Content For The Structured ProcessStructured Process
Foundational Content Management for Everyone
Source: Adapted from Gartner, Inc. and Forrester Research
Four Flavors of ECMFour Flavors of ECM
Content For The Content For The WebWeb‐‐focused Processfocused Process
Content For The Content For The Collaborative ProcessCollaborative Process
Content For The Content For The Structured ProcessStructured Process
(front(front‐‐office)office)(team/project(team/project‐‐based)based)(operational & administrative)(operational & administrative)
Marketing Pro Marketing Pro Graphics/MediaGraphics/Media
Knowledge WorkerKnowledge WorkerSubject Matter ExpertSubject Matter Expert
Process WorkerProcess WorkerDataData‐‐EntryEntry
Foundational Content Management for Everyone
Source: Adapted from Gartner, Inc. and Forrester Research
Four Flavors of ECM SummaryFour Flavors of ECM—Summary
Content Content In EngagementIn Engagement
Content Content In FlightIn Flight
Content Content In ContextIn Context
Content In Network File Shares
Source: Adapted from Gartner, Inc. and Forrester Research
F Fl f ECM P d tFour Flavors of ECM—Products
• Hyland (OnBase)• IBM (FileNet)
• Open Text (IXOS)
• Hyland (OnBase)• IBM (FileNet)
• Open Text (IXOS)
• EMC (Documentum)
• Open Text (Livelink)• Open Text
• EMC (Documentum)
• Open Text (Livelink)• Open Text
• Open Text (Vignette)• Autonomy (Interwoven)
• Day Software
• Open Text (Vignette)• Autonomy (Interwoven)
• Day Software• Oracle (IPM)
• Perceptive • Laserfiche
• Oracle (IPM)
• Perceptive • Laserfiche
(Hummingbird)
• Autonomy (iManage)
• Xerox (Docushare)
(Hummingbird)
• Autonomy (iManage)
• Xerox (Docushare)
• Oracle UCM• Ektron• Fatwire
• Oracle UCM• Ektron• Fatwire
• ImageRight• ImageRight • Nuxeo• Xythos• Nuxeo• Xythos
• Drupal• Drupal
SharePoint IBM Quikr Alfresco Oracle WebCenterSharePoint, IBM Quikr, Alfresco, Oracle WebCenter
“Very few vendors have market-leading emphasis
and ability in all categories”
Source: Gartner, Inc. Introducing Composite Content Applications, Toby Bell, 22 January 2010
Web Content Management gNow Even Has It’s
Own Magic Quadrant
Source: Gartner, Inc. Magic Quadrant for Web Content Management Mick MacComascaigh, Toby Bell, Jim Murphy, Publcation Date: 19 August 2010
* E-mail Archiving provided by Exchange
So Where’s Most Of The Overlap?So Where’s Most Of The Overlap?
Content For The Content For The WebWeb‐‐focused Processfocused Process
Content For The Content For The Collaborative ProcessCollaborative Process
Content For The Content For The Structured ProcessStructured Process
MICROSOFT SHAREPOINT 2010
Source: Adapted from Gartner, Inc. and Forrester Research
BUILDING ALL FLAVORS OF ECM APPS ON SHAREPOINT WILL
LOWERRAISELOWERRAISEMYMY
TOTAL COST OF OWNERSHIP (TCO)(TCO)
BUILD IT AND
THEY WILLTHEY WILL CODECODE
ECM Fit Matters…If TCO Matters
Transactional Processes
ECM NeedsECM Needs
Collaborative Processes
Higher TCOLo er TCO
Total Cost of Ownership Total Cost of Ownership (software, services, administration, maintenance, etc)(software, services, administration, maintenance, etc)
Higher TCOLower TCO
ECM Fit Matters…If TCO Matters
Transactional Processes
ECM NeedsECM Needs
Collaborative Processes
Higher TCOLo er TCO
Total Cost of Ownership Total Cost of Ownership (software, services, administration, maintenance, etc)(software, services, administration, maintenance, etc)
Higher TCOLower TCO
Wh it t ECMWhen it comes to ECM, there is no BESTBEST…
There are only BEST FITSBEST FITSThere are only BEST FITSBEST FITS.
When it comes to cost-effectiveWhen it comes to cost-effective and enduring ECM strategies…
deploy best fitsbest fitsdeploy best fitsbest fits.
not misfitsmisfits.
Thank YoThank You