Hyde Park East Business District

HydeParkEast A m a n d a W r o b l e w s k i & M e l i s s a A u w e r t e r Neighborhood Business District

Principles of Planning Graphic Design Communications II

Winter 2012 University of Cincinnati

School of PlanningInstructor: Krishna Matturi

TA: Ico Abreu


Introduction

Hyde Park East is a neighborhood business district locatedin Hamilton County, approximately 7 miles northeast of down-

town Cincinnati. It is small in size, only spanning the ½ milestretch of Erie Avenue, between the side streets of Tarpis

Avenue and Brentwood Avenue. It features a mixed variety ofbusinesses, some privately owned, some commercial. Thedistrict is made up mainly of single-family homes, and is

primarily white. Nearly every one of the families in the district owns their property, as opposed to rents it. Lots are fairly smallin size, in a grid pattern. Local businesses range from various

restaurants, to hair salons, a health center, drug store, convenient store, and Laundromat. One of the unique featuresof this NBD is the large open space that serves as a community

park to the district, located on the north side of Erie Avenue, directly across from the Erie/ Marburg Ave. intersection. The

district has three access points; one on each end of Erie avenue, and the last at the intersection of Marburg Avenue and Erie Avenue

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Physical Analysis

Contents: Physical Analysis I: pg. 3 Physical Analysis II: pg. 4 Physical Analysis III: pg. 5

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Cincinnati Ohio is located conveniently along the Ohio River.The region is home to the headquarters to multipile multi-national corporations, as well as providing many smaller

shops and venues. The Hyde Park East buiness district is located in the Eastern section of the Cincinnati region. The

majority of land in the neighbohood business district is used for residential purposes. although the development in

the area is not very dense, there is still a fair amount of commercial and community services provided in the district.

There are three access points into the neighborhood; one on each end of Erie avenue, and the last at the intersection

of Marburg Avenue and Erie Avenue. There are several facades used on buildings in the Hyde Park East NBD,

including brick and a stucco like material.

Physical Analysis IGraphic Communications II

Winter 2012 School of Planning

University of Cincinnati

Location Map

Aerial MapCAGIS, BingSources: Wroblewski, AuWerter

Aerial Map

Vicinity Map

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Physical Analysis IIGraphic Communications II



Figure Ground Land Ownership

Land Use Map

CAGISSources: Wroblewski, AuWerter 4

Street Classi�cations

Physical Analysis IIIGraphic Communications II



Google Sketch Up, AutoCADSources:

Aerial Map

Section

Mass Void

Wroblewski, AuWerter 5


Social AnalysisHyde Park East is a small neighborhood business district the combines many di�erent businesses to serve a population of mixed income levels. Here you will �nd a wine bar, many pizza shops, a convenient mart, various ethnic restaurants, salons/spas, and a health center all conveniently located in one central area. The households in this region are currently 96% occupied, and in that occupancy, 88% of the people own their householdsas opposed to rent them. This district is also 94% caucasian with an average density of about 1,584.9 people per mile

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Contents: Density: pg. 7 Race: pg. 8 Tenure: pg. 9 Vacancy: pg. 10 Business Inventory: pg. 11 Business Wish List: pg. 12

Social Analysis IGraphic Communications II



Regional Density

Density

Aerial MapCAGIS, Census.govSources:

1,584.9 people 1 square mile

Hyde Park East1 square mile

City of Cincinnati

1 square mile

2000

2010

Hamilton County Cincinnati Hyde Park East0

500100015002000250030003500400045005000





Regional Race Data

Race


94%of the population

is Caucasian in Hyde Park East

2000

2010

1.21.00.80.60.40.2

0Hamilton County Cincinnati Hyde Park East





Regional Tenure

Tenure


88%in Hyde Park East

Own rather than rent

20002010

1.00.80.60.40.2

0Hamilton County Cincinnati Hyde Park East





Regional Vacancy

Vacancy


0

0.180.140.100.060.02

Hamilton County Cincinnati Hyde Park East

96% of the land isin Hyde Park East

occupied


Social Analysis IIGraphic Communications II



Business Inventory

CAGISSources:

EntertainmentBarsTheaters Art Galleries

Commercial ServicesSalon/Barber shopsBanksProfessional of�cesLaundromatMedical of�cesBed & Breakfast

Community ServicesParksHousingPolicePlaygroundParking SchoolsOutdoor plaza

FoodVariety restaurants Fast foodCoffee shopGrocery store

RetailSpecialized storesConvenience storesClothing storesDrug storesThrift storesGas station

Well representedRepresentedNot represented

Business Locations

Erie Ave.


Social Analysis IIGraphic Communications II



Personal AnalysisSources: Wroblewski, AuWerter 11

Business Wish ListEntertainmentDutch’s Bar & Bottle ShopHap’s Irish Pub

Community ServicesCincinnati District 2 PoliceShine Yoga CenterHyde Park Mind & Body Center2 Apartment Complexes Community Park

Commercial ServicesImages Hair SalonSusan’s Custom SewingMatt Bradley SalonRustic Pear Hair DesignFoundation BankHeavenly Bodies & SpaUS BankKopf Real EstateTima Salon

RetailDracket Design & AntiquesUnited Dairy FarmersTischbein PharmacyFetish

FoodCo�ee EmporiumChina GourmetPapa John’s PizzaHyde Park PizzeriaItalianette PizzaBangkok BistroAmarin FusionCumin Eclectic Cuisine


Historical Analysis

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Contents: Changes Over Time: pg. 14 Lot Patterns: pg. 15

The jurisdiction consisting of the Hyde Park East Neighborhood Business District is mostly residential exceptfor the main development on Erie Avenue. The Western sec-tion of the district housed all of the changes historically from years 1932 until 1950. However, after this the heart of the district was developed as well as the formation of the community park. From 1950-1990, the majority of development occuring around the are was residential and near the boundaries of the district. There hasbeen minimal signi�cant changessince 1990, and most of the businessthat are new to Hyde Park East are simply replacing old businesses by �lling vacant buildings.

HistoricalAnalysis Graphic Communications II




1938 199019561950 19771975

195019381932

1956

1977

1975

1990

HistoricalAnalysis Graphic Communications II




Lot Patterns


Problem Identi�cation

Improvements:

1. Community Park

2. Vacancy

3. Facade

Problems:

1. General Aesthetic/ Appearence

2. Parking

3. Street Signs

4. No dense mixed-use

Contents: Problems pg. 17Improvements pg. 18

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ProblemIdenti�cation Graphic Communications II




Improvements: 1. Community Park: There are some great features in the park currently, such as a few benches (spaced far apart) and a jungle gym, but overall it is extremely uninviting (signage, entrances) It could also use more paths and lighting.

2. Vacancy: There is one “eye-sore” vacant building. It used to be a starbucks, and now it sits empty.

3. Building Facades:Many buildings in the neighborhood business district are very appealing, others not at all. They need something that can tie them together better.

Uninviting Community Park

“Eye-sore” Vacancy

Uninviting facade

ProblemIdenti�cation Graphic Communications II




1. General Aesthetic / Appearence:There is almost no tree line to di�erentiatebetween street, sidewalks, and buildings. Lighting is very poor, with maybe only oneor two standalone posts.2. Parking: Although there is parallel parking on one side of the road, the amount of tra�c at certain times of the day is very heavy andcould be intimidating for many people.3. Street Signs: Streets and buildings are poorly labeled.4. No dense mixed-use: There is no connection between business

Inconsistent Appearance Unsafe Pedestrian Crossings

No dense development


Proposed Design Intervention

Contents:

The Hyde Park East Community Park is a large beatuiful space which was virtualy uninhabited. With simple changes in the urban design of the community park it changed from being a large vacant green lot into a resource for the entire community to utilize. By adding more greenery and benches to the entire neighborhood, the park is now a place for the entire community to come and relax and the sidewalks arepedestrian friendly. Bigger and more appealing crosswalks along with the addition of lamp posts lining the sidewalks will help with the safety of pedestrians as well. Another observation that although the park is techinally available for the entirecommunity, it is not easily accesible for all citizens. It is necessaryto create an environment that every person in the neighborhoodwill use. This will be done by making sure thereare seperate paths to di�erentiate between formal and informal activities. A stone patio with umbrellas for eating is a good compliment to the many restaurants in the neighborhood.

Existing and Proposed Site Plan: pg. 20Filled Vacancy: pg. 22Site Plan Rendering:pg. 21Proposed Park Design: pg. 21

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DesignIntervention Graphic Communications II




Uninviting facade

Original Site Plan

Proposed Site Plan

The community park is a great feature of the neighborhood,however was being extremelyunder utilized. With our prop-osed site plan we show anexample of an design interven-tion to combat this issue.




Personal Analysis, AutoCAD, Google Sketchup, CAGISSources: Wroblewski, AuWerter 21

Uninviting facadeUninviting facadeProposed Park Design

Proposed Site Plan

By adding more greenery and park benches the park is now a place for the entire community to come and relax. Another observation made pertaining the park was that although it was techinally available for the entire community, it was not easily accesible for all citizens. It was a necessity to create an environment that every person in the neighbor-hood would use. This was done by making sure there were seperate paths to di�erentiate between formal and informal activities. A stone patio with umbrellas for eating is a good compliment to the many restaurants in the neighborhood.





Uninviting facade

Proposed Site PlanProposed Site PlanVacancy Filled

Our proposed design intervention includes a new family friendly cafe for the neighborhood. Based on the social analysis we found that the tenants are typically families, and are generally using the area as a destination to pick up food and leave. By making a warmand inviting plaza outside the restaurant people will come to the area to eat and will end up staying and relaxing as well.





Uninviting facade

The existing pedestrian environment in the Hyde Park East business district was extremely unsafe. In order to make a moree�ective connectivity between the businesses and amenities of the community, as well as to promote even more pedestrian tra�c our proposed design intervention includes widening the sidewalk and making wider more noticable pedestrian crosswalksthroughout the neighborhood.

Pedestrian Friendly Crosswalk


Conclusion In conclusion, and in keeping the various physical, social, and historical aspects of Hyde Park Eastin mind, we have observed various aspects of the district that could be made better, and thus come up with a set of changes to encourage positive growth and usage of the district. The community park is a great space in a great location, but is currently extremely uninviting. Currently, the lighting is extremely poor, there is nowhere to sit, and the pavement around the space is cracked and crumbling. Secondly, directly across from the park is a vacant building that is an incredible eyesore. Given these two factors, the �rst of the changes we propose is to renovate the community park. The renovations would include a paved area, featuring a water fountain for aesthetic appeal, many picnic benches, along with overhead lights for aesthetic appeal as well as an increased sense of security. Throughout the whole park, we would add a variety of trees along the perimeter, as well as an organically shaped paved path, lined with benches. The second change is to take the currently vacant building across the street, and turn it into a café, as well as to change the landscape around it. We propose to incorporate neutral tones on this corner lotto compliment the park across the street. Lining with (and separating the street from sidewalk) tall trees in large wooden planters, accented by decorativelamp posts between them would add to the safety and aesthetics of the space. Alternating brick and cement ground covering would also help to accomplish this. A large outdoor seating area for the café would encourage community interaction, and make it a popular destination when the weather is pleasant. Large crosswalks between the café with the park would link the two together, and make it a lovely, safe destination to be enjoyed by all.

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Documents

Hyde Park East Business District