Hybrid IP Platform proposal Enterprise PLM Mar, 2008 -Targeting SMB Hybrid IP market -ipLDK-100/300 replacement

Hybrid IP Platform proposal

Enterprise PLMMar, 2008

-Targeting SMB “Hybrid IP” market-ipLDK-100/300 replacement

Always Surpassing Customers Expectations

Agenda

> Market Dynamics

> Building the solution

> Feed back from PMs

> Product position and concept

> Introduction


Market Dynamics - Forecast

-

500.0

1,000.0

1,500.0

2,000.0

2,500.0

`06 `07 `08 `09 `10

Pure-IP Hybrid-IP Hybrid-TDM TDM

> SMB Voice Market restructuring & IP Penetration as forecasted• Conventional voice market evolution : IP/Hybrid, Pure-IP• Emerging alternatives : IP-Centrex, Software based

> Hybrid IP Market will remains dominant with the continuous IP penetration

CAGR : 2%M$

* Gartner, Canalys, DellOro, Infonetics Combined Analysis (2007)

24%10% 9% 8% 14%

16%

12% 7% 7%12%

53%

67%59%

45%

60%

7% 11%25%

40%

15%

NA EMEA APAC CALA Global

Pure- IP Hybrid- IP Hybrid- TDM TDM

Market Forecast Regional IP Penetration(Based on 1Q/`07 actual revenue)

IP Ratio in 1q/`07 : 26% (Pure-IP 12%, Hybrid IP : 14%)

(Under 100port)

2,184 2,208 2,243 2,290 2,349


Market Dynamics - Segmentation

> Segmenting the SMB Market (Under 100 ports)

• Mainly large distributed SMB - Multiple branch offices - Sophisticated features

Characteristics Key Values

• Productivity• Lower TCO• Scalability/Reliability

• Balanced customer : Cost vs Benefit• Not many multiple branches• Small to Medium SMBs

• Care the initial cost the most• Basic telephony features• Standalone business• Small SMBs

IP/ApplicationsTDM

Pure-IP0.4B$,16%

TDM0.3B$,14%

Hybrid IP

1.5B$, 70%

• Flexible/Cost-Effective IP Capability• Evolution capability• Simplicity

• Simplicity• Easiness

> Flexible and Cost-effective IP capability with Simplicity is Key for Hybrid IP customers

Pric

e


Market Dynamics - Competitive Landscape

> Competitive landscape

> Highly pre-occupied competitive landscape ; 6 players between 8% and 11% market share> 2-tier Hybrid IP Platform Offerings

Siemens

IP/Applications

Pric

e/C

ap

aci

ty

TDM

Cisco

NortelBCM

AvayaIP Office

SiemensHipath

AlcatelOmniPCX

NECAspirePanasonic

KX-TDALGNipLDK

PanasonicLGN

NEC

Mitel

ToshibaCIX

Software based

IP-Centrex

IP HybridIP-Centric

TDM

• 2-Tier Hybrid IP Offerings

•Application-centric•Built-IP/Data Capability

•Very Compact/Simple•IP-Enabled

• Market Share (Hybrid-IP, ~100port)

6.0%

8.0%

10.0%

12.0%

14.0%

2005 2006 2007

Avaya

Alcatel-Lucent

Siemens

NEC

Panasonic

Nortel

PanasonicTDA 100/200/600, `04

NECAspire, `04

AlcatelOmniPCX Office, `02

SiemensHipath 3000, `03

LG-NortelipLDK-100/300/600,`02

AvayaIP Office, `02

NortelBCM50/200/400, `02

ToshibaCIX, `04


Market Dynamics - Challenges around “ipLDK”

• Market• Performance limitation in applying new demands from the market• Approaching to the end of life

• Competitors• Old and bigger hardware platform - No smooth fit to 19” rack• Lack of IP/Apps capability

• Internal Issue• Continuous discontinued parts• Too many hardware parts - not manageable at Thai factory

> ipLDK has been competitively positioned and continuously enhanced> However, starting to have challenges and limitations for the new demand

ipLDK

PanasonicKX-TDA,`04

NECAspire, `04

AlcatelOmni-Office,

`02

SiemensHipath 3000, `03

Apps/NetworkCentric Platform

Very Compact& Simple

SimplificationFlexible IP Architecture

CollaborativeRemote manageability

> 2-Tier Hybrid IP Offerings > Challenges around ipLDK


Feedback from PMs.

> Product line up• ipLDK 300 should be replaced as well• Why still two different line ups..

> Product Positioning• New product should be most enhanced one.• Platform should be strong enough to support various applications.

> Feature requirements• Built in Application : 2~3 Free licenses for basic function.

• 1’st party CTI• Fax server / UMS server• VMS, Call recording• IVR, Call Center….

• Higher IP Capability

> Specification• Structure : Modular Connection with 1 to 1• Use iPECS G/W module for remote office within the new system.• Need more slot or give more function to MPB.

Always Surpassing Customers Expectations8

Revised Idea for new Hybrid system.

> Considering both ipLDK and iPECS.

> Address both Renewal of ipLDK and Covering iPECS’s current drawback at the same time.

• Resolve current / expected challenges for ipLDK100/300• Resolve cost issue for TDM interfaces inside iPECS.

> Build up the Corner stone to support application• Much higher performance than ipLDK• Relatively easy to focus on securing application with single S/W base.

> Should be efficient way for both development and marketing sides to take

Product portfolio alignment with iPECS• Enhance ipLDK platform to iPECS• Single line up with various combination between call servers and gateways.

Product Position and concept.


Call servers => iPECS50 *

iPECS100

New 100

iPECS300

New 300

iPECS600

iPECS1200 *

iPECS G/Ws

Extension ModulesFunction Modules

● ● ● ● ● ● ●

New H G/W 100 NA ● ● ● ● ● ●

New H G/W 300 NA NA NA ● ● ● ●

UCS ● ● ● ● ● ● ●

NMS ● ● ● ● ● ● ●

Phontage ● ● ● ● ● ● ●

AIM ● ● ● ● ● ● ●

Others ● ● ● ● ● ● ●

Gatew

ays

Ap

plicatio

ns

> Matrix : Call servers .vs. Gateways / Applications


* : Under development


> Benefit

2. Lower the cost for TDM configuration from iPECS stance. 3. Easy address toward install based customers : Able to let customer use current TDM infra (Terminal) giving them migration path to IP.

4. Highly scalable from new iPECS H-G/W users with high capacity MFIM : No change on installed system when increase the extension beyond the system capacity.

5. Most efficient and low cost way to deploying Pure IP environment with iPECS server

6. Efficient in securing and running Applications : All the application currently exist, under developed and upcoming in the future will be used for all platforms.

7. This allow distributors and resellers to keep doing what they are doing for iPECS now since all skill sets and knowledge getting from iPECS can be re-used.

1. Reinforcing ipLDK 100/300 lines with Feature enhancement Higher performance to support applications. Simplicity Compact and new cabinet. …



Introduction

• 2 Cabinets

• 80 port per cabinet

Optimized for 30~60 port range

• 19” rack / desktop / Wall mountable

• Compact and Data equipment look.

• IP / TDM backbone

• Small number of components.

• Modular connection : 1 to 1

• Built in DSP (8ch VoIP)

• Minimize number of daughter board.

• Basic 12 ports (6SLI+6DTI)

• 1 LAN ports

• Basic resource built in. 32 ch resources : CID, DTMF, CPT and fax tone detect.

1 Rely / Alarm / RS232 / Ext paging , MoH

EXPB VMIB

DTIB24

SLIB12

LCOB4

MPB VOIB

DTIB12DTIB24

SLIB12

LCOB8

SLIB24


Introduction

• Trunk• Analog CO • 3 types : 4 / 8 / 16 ports • CID supported as a basic.• Line status information• CMU daughter only : 12k/16k/50k• 1 PFT circuit per 4 Cos.• BRI : 2 types : 4 / 8 ch• Digital trunk : 1 type switchable

• E1 / T1 / PRI / R2• Resource daughter for R2.

• Extension • SLIB – status : on/off• 2 types : 12 / 24 ports• Function : RGU, MSGU, DTMF rcv and CID generation. Line status information• DTIB

• 2 types : 12 / 24 ports

• VoIP : 12 ch / 24 ch (12+12)• Fail-Over to PSTN • (VLAN(802.1Q)) • SRTP • IPSec • Second Private IP Address • (STUN) • DHCP

• Wireless• WTIB : 3 types 4 cell / 8 / 16

• Voice mail : 8ch, 100 hr.• Current iPECS feature base• Voice message back up• Email notification/SMS notification• Message operation by Softphone• Message manage through Web access etc.• Multiple voice mail box.

• AAFB : 8ch, 30min


Introduction

• iPECS UCS

•Multi party video conference with MCIM.

• Max 24 voice • 6 Video w/ Phontage or UCS.

• iPECS UMS (?)

• Personal web manager

• Provide iPECS application interface (AIM)

• Enhanced ACD• ACD Agent

• Agent auto connection• Agent queued call display• Agent unavailable reason codes

• Call in queue page alert• Group mail box.

• System• Multiple language support• Web admin• Redundancy system processor

• Networking• Remote service on both managed and unmanaged networks.• Centralized Control TNET

• Analog Co auto fault detection and recovery


Introduction – Capacity detail

IP / TDM ipLDK100

Max Capacity 160 ports 144 ports

Trunk 80 (TBD) 40

Extension 120 (TBD) 96

Analog/Digital / IP

VoIP ch Basic 8 NA

Max 32 48

Wireless # of Cell 12 or 16 16

# of simultaneous call (TBD) 64

# of Handset registered 80 80

Voice mail # of channel 8 8

Memory 10hr (TBD) 10hr

• Number of max trunk ports• Number of extension ports• Number of wireless base station. => What percentage out of whole wireless sold in ipLDK100 requires over 4 cells.


Schedule

> FCD : Between the end of DEC/2008 and Q1/2009

Specbuilding

Development

EngineeringSample

PilotSample

Preparingproduction

March

+ 5~6 months▼

+ 2 months▼

+ 2 months▼

+ 1 months▼

• Country who will take FCD.

BetweenEnd of 2008And Q1/2009


Next step.

1. Building the platform

2. Focus on securing right applications for iPECS. (For both current iPECS and iPECS HG)

1) Prioritize among the applications required.

2) Come up with how to secure them

3) Generation proposal

4) Discuss the proposal with Distributors.

5) Fix the plan and execution.

Mar Apr May Jun July Aug ~


1. Building the New iPECS Hybrid G/Ws

2. Securing applications on top of iPECS series. 1) Prioritization 2) Differentiation

3. Looking for new business

-.New products should be required -.Offering converged Residential or SOHO. product to Carrier could be new .possible to address with ODM model.

• LGN to set up the schedule and share it.

• Discussion • Next step might be surveying and execution

• HD level video conf fitting into SMB market (iPECS based)

• GSM/UMTS gateway for iPECS -.Better FMC solution

• Need to studying • PLC to see if it can be used for

SOHO IP telephony• Femto to expand market.

Key items Action

April

As discussed

As discussed

As discussed

Continued

Schedule

4. Any other ?

Documents

Hybrid IP Platform proposal Enterprise PLM Mar, 2008 -Targeting SMB Hybrid IP market -ipLDK-100/300 replacement