Hybrid Habits - Hybrid IT research

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  • 7/25/2019 Hybrid Habits - Hybrid IT research



    H Y B R I D H A B I T S

    M E A S U R I N G H Y B R I D I T A T T I T U D E S

    A N D B E H A V I O U R A M O N G

    I T D E C I S I O N - M A K E RS G L O B A L L Y

    JUNE 2016

    T H E H Y B R I D H I V E

  • 7/25/2019 Hybrid Habits - Hybrid IT research



    I N T R O D U C T I O N

    The corporate IT

    landscape is evolving

    more quickly than any of

    us could have imagined.

    While reliability and cost efficiency are still

    important, traits such as adaptability and agility

    are becoming increasingly critical to survival in

    the disruptive and fast-moving modern

    business environment.

    But how are large corporates with their

    existing IT infrastructure and processes

    managing to achieve that balance?

    According to our latest report, Hybrid Habits, in

    which we surveyed 1,050 IT decision-makers

    (ITDMs) from across the globe, the answer is

    Hybrid IT.

    Two-fifths of respondents already have a

    Hybrid IT environment in place, while a further

    51% are open to it. Companies are spending

    almost a third of their total IT budgets on

    cloud, with 14% spending more than half on

    this technology.

    These figures tell a simple but significant story:we are in the middle of a Hybrid revolution.

    The rise of Hybrid itself will likely not come as a

    shock to many ITDMs. This report is therefore

    focussed on why this approach is fast

    becoming the norm, along with the

    implications for organisations that choose to

    adopt it and also for those that dont.

    Our research suggests that those in the latter

    camp are at risk of being left behind by early


    And thats the key point here: reaping the

    benefits of Hybrid IT from faster and better

    adaptability to transforming company culture

    is not just about survival. Its about opening

    opportunities and staying ahead of the

    competition when the demand for innovation is


    1,050IT decision-makers (ITDMs) surveyed

    7countries around the world

    40%of respondents already have a Hybrid ITenvironment in place

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    A H Y B R I D F U T U R E I S

    I N E V I T A B L E

    Perhaps the most significant finding from this

    survey is the general consensus that, despite the

    sceptics, Hybrid is going to play a significant part

    in the future of corporate IT.

    The vast majority (73%) of ITDMs expect the

    proportion of their budget dedicated to cloud to

    increase in the next three years, while only a tiny

    minority (5%) expect it to decline.

    But our survey revealed something deeper than

    a simple desire to increase investment in Hybrid

    IT. What we discovered is a shift in attitude, from

    ITDMs considering the Hybrid environment as

    one potential option, to them seeing it as a

    business-critical part of their future


    Four-fifths (79%) of ITDMs told us they believe it

    is inevitable that the future of corporate IT

    infrastructure is Hybrid, while 81% agree they

    will have to deploy a Hybrid IT environment to

    achieve company objectives.

    This kind of language inevitable, achieve

    company objectives moves us away from

    something that is simply about cost-saving,

    flexibility, or agility, and towards an approach

    that is increasingly seen as imperative to

    company success by the majority of senior IT


    As businesses switch from traditional to

    digital channels, their expenditure on cloud

    is increasing. This has a drag effect, where

    the wider organisation is pulling the IT

    department with it towards cloud adoption.

    As a result well soon see more IT

    departments accelerating along this route.

    Mark Phillips, Head of Hybrid IT, Fujitsu EMEIA

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    If the future of Hybrid is indeed inevitable as

    our survey respondents suggest, the question

    for ITDMs now is not whether they need to

    invest in the Hybrid environment, but rather

    when, how, and to what extent.

    Those that strive to get it right now

    particularly those who begin to build the

    Hybrid environment with wider company

    objectives in mind will inevitably benefit from

    a competitive edge over those who are

    perhaps slower to take up the approach.

    As well explore in the next section of this

    report, the long-term impacts of Hybrid

    implementation include a heightened ability to

    innovateand increased speed to market. The

    idea of competitors enjoying those benefits

    while others are not could be a worrying

    prospect indeed to ITDMs in the latter camp.

    73%expect the proportion of their budget

    dedicated to cloud to increase in the nextthree years

    79%believe it is inevitable that the future ofcorporate IT infrastructure is Hybrid

    81%agree they will have to deploy a Hybrid IT

    environment to achieve company objectives

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    D O N T I G N O R E T H E

    L O N G - T E R M B E N E F I T S

    Looking at the above figures, there can be no

    doubt that Hybrid is not only here to stay, but on

    the verge of becoming essential for business


    The question remains, however, as to why

    adoption of this approach is so quickly on the


    This is where weve seen some really interesting

    findings that perhaps reflect general changes

    weve seen in the business world in recent years.

    Cost reduction, for example, is a huge motivator

    for Hybrid IT adoption. In our survey it came out

    top, with 57% of respondents citing it as a main

    driver. This is hardly surprising at a time when

    cost-reduction is high on the agenda for many


    Flexibility and agility, too, are traits that many

    modern companies are keen to possess, as they

    help them to adapt to new technologies and

    rapidly changing consumer behaviour. It seems

    fitting, then, that both these traits would score

    highly. Half (51%) of respondents pinpointed them

    as key reasons to adopt a Hybrid IT environment.

    These findings also seem to tie in with what our

    ITDM respondents find most attractive about the

    Hybrid IT environment.

    ITDMs should indeed be focused on areas

    such as cost reduction and improved agility,

    but equally, if they want to get the best out

    of Hybrid IT investment, they must not lose

    sight of the longer-term positive impact it

    could have on their business.

    Andrew Brabban, Head of Hybrid IT, Fujitsu

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    But all of this tells another, potentially worrying,

    story: when it comes to Hybrid IT adoption,

    ITDMs seem to be focussing mostly on short-

    term gains such as cost-saving, rather than

    more long-term, transformational benefits.

    Yes, Hybrid IT can have a very positive short-

    term impact, but it is important that thoseconsidering Hybrid adoption dont lose sight of

    the many potential long-term advantages in the


    The ability to innovate, for example, is more

    important than ever as globalisation and

    digitalisation make many industries increasingly

    crowded and competitive. Yet less than half

    (45%) of respondents cite this as a main driver

    for Hybrid IT adoption.

    Whilst ITDMs are expecting to spend more

    on cloud, they also expect a return on

    investment that will benefit the entire

    business. 70% of respondents in Brocades

    own survey of global ITDMs believed their

    organisation could decrease costs, by 10%

    on average, if its IT department had the

    opportunity to be more flexible in its

    approach and use of technology. Bottom

    line: if the IT department could spend less

    time keeping the lights on maintaining

    legacy systems, then more time could be

    focussed on innovations for their network,and using it as a platform that could really

    transform the business.

    Marcus Jewell, vice president EMEA at Brocade

    Greater flexibility came out top at 60%, with

    improved efficiency and lower costs coming in

    at 50% and 44% respectively.

    These are all benefits that a Hybrid IT

    environment can bring, and its positive to see

    that ITDMs are aware of them. 37%agree increased speed to market is a benefitof a Hybrid IT model

    57%cite cost reduction as the main driver of theirHybrid IT adoption

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    Other long-term benefits such as increased

    speed to market (37%) and the need to digitise

    (22%) also score relatively low. Again, this

    seems surprising given how widely lauded

    these areas are in the business world.

    Its also interesting to compare these results towhat global executives are saying, according to

    another survey we covered in a blog post last

    year, in which respondents made up of 250

    business execs from across the world

    expected to see faster go-to-market times as a

    result of Hybrid implementation.

    ACTION POINT: Identify where digitisation could

    drive business growth, then strengthen support for

    Hybrid IT in those areas. This will help deliver those

    long-term benefits.

    IT is a department primarily driven by cost-

    reduction rather than enhancing the top

    line. But the more forward-looking CIOs

    understand the need to do both. Its OK for

    cloud expenditure to increase if its driving

    revenue in the process.

    Mark Phillips, Head of Hybrid IT, Fujitsu EMEIA

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    S E C U R I T Y C O N C E R N S R E M A I N

    T H E B I G G E S T B A R R I E R

    The security aspect of cloud computing and

    indeed data sharing and storage in general

    has been a hot topic in recent years, with

    plenty of press coverage that hasnt always

    painted things in the most reassuring light.

    It therefore stands to reason that ITDMs, too,

    would have a certain degree of hesitation

    around the technology, particularly given what

    could be at stake. More than two-fifths (43%) of

    them, in fact, see strengthening security

    generally as a top priority over the next three


    Security is clearly and understandably going to

    be front of mind for this demographic, and our

    research seems to reflect this. Half (49%)

    of ITDMs see reduced security as the top risk

    associated with Hybrid IT, and half again (48%)

    say that securing their business from outside

    attacks is their greatest concern when it comes

    to Hybrid adoption.

    From a business perspective, security is not

    only a barrier to implementing a new IT

    solution like hybrid IT, it is also a barrier to

    digital transformation and building a

    competitive advantage. For many

    businesses with legacy systems, the

    maintenance of data security and privacy is

    consuming so much time that opportunities

    to innovate and transform are being


    Marcus Jewell, vice president EMEA at Brocade

    49%see reduced security as the top risk

    associated with Hybrid IT

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    Concerns around security appeared in other

    parts of our survey, too. A third (32%) of

    respondents say security is the biggest barrier

    preventing their organisation from successfully

    implementing a Hybrid IT environment.

    Ultimately the security issue comes down to

    risk vs. reward, and there are a number of steps

    ITDMs can take to reduce those risks.

    The key to Hybrid security, then, is balance. On

    the one hand, you want to put up enough layers

    of defence to ensure your data isnt


    Changing to a Hybrid approach is like going

    from a single solution to 20 solutions from

    20 different vendors, and the way you view

    and measure those solutions differs fromone to the next. The level of complexity is

    huge, which naturally causes security

    concerns. However, orchestration solutions

    can help manage that complexity by linking

    everything together and providing a single

    view of everything thats happening.

    Andrew Brabban, Head of Hybrid IT, Fujitsu

    But on the other hand, you dont want to make

    things so restrictive that you hinder positive

    outcomes such as increased agility or ease of


    As we mentioned in a Hybrid Hive blog post on

    the subject published last year, security in the

    Hybrid environment should be seen as a

    business enabler not a blocker.

    The irony is that people say security is thenumber one concern with Hybrid IT, but

    when you look at their budgets it isnt the

    number one thing theyve spend their

    money on. Part of the security issue stems

    from the way IT organisations are

    stovepiped into multiple camps. Youve got

    the security team, the network team, the

    infrastructure team, and rather than

    working together theyre all competing for


    Mark Chellis, Global Alliance Marketing Director,


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    This may seem like something of a catch-22

    situation you need your network to be fully

    secure, but equally you dont want to restrict

    information. But it all comes down to balance

    the needs of the wider business vs. the level

    of security a particular data set requires.

    Also bear in mind that there is no such thing as

    a one-size-fits-all approach when it comes to

    effective Hybrid IT security. Everything should

    be tailored to the specific needs of the business

    within which it operates.

    ACTION POINT: Stop viewing security from asingle-perimeter perspective. Instead, consider

    how software can help isolate and distribute

    risk across your network.

    ReadSeven hybrid it data security risks (and

    how to overcome them) for more tips.

    People think of security as north/south

    traffic building a single wall to prevent

    people breaking in. The problem with that

    setup is if somebody does breach that wall

    they have anything they want at their

    fingertips. A better approach is a software-

    defined network (SDN), through which you

    can create individual software firewalls to

    isolate sections of your network andtherefore limit any potential damage.

    Mark Chellis, Global Alliance Marketing Director,


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    M I N D T H E K N O W L E D G E G A P

    What weve seen in this report is largely

    positive. ITDMs are coming around to the

    benefits a Hybrid environment can bring, and

    are increasingly seeing it as essential to the

    future infrastructure of their business.

    This upturn in Hybrid IT means well naturally

    see best practice evolving over time, and the

    methods surrounding orchestration,

    transformation and delivery will be demystified

    to the point where Hybrid may become

    standard across the corporate world.

    But were not there yet.

    This research also reveals another potential

    barrier to cloud adoption: a significant gap in

    knowledge that could be holding ITDMs back.

    More than a third (37%) of those we surveyed

    admit they dont know what a good Hybrid IT

    model looks like, while only 33% say they do.

    There are two worrying aspects to these


    Firstly, if there are more ITDMs who do not

    understand what good looks like compared to

    those that do, there is a risk the approach wont

    be implemented in a way that best reflects

    business needs. This could potentially be costly

    and damaging in the long run.

    Nothing brings a process to life and gives

    people more con...


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