12

Hyatt House Communication

Embed Size (px)

DESCRIPTION

Hyatt House Communication

Citation preview

Page 1: Hyatt House Communication
Page 2: Hyatt House Communication
Page 3: Hyatt House Communication

Welcome to Hyatt House.™A fresh new take on extended stay.

Ours is a place where guests feel like residents and creature comforts are commonplace. Designed for the go‐getter that’s always going—Hyatt House—a welcome place to rest up while moving up. 

To the generous welcomes that make our house, a Hyatt, and the spaces and places that make our guests feel more like residents. 

Our contemporary, spacious studios and one‐ and two‐bedroom kitchen suites make everyday living a snap, with separate bedrooms, roomy living spaces and fully‐equipped kitchens, where routines flow as freely as our amenities. 

Come on inside.

Page 4: Hyatt House Communication
Page 5: Hyatt House Communication

Our Brand Identity

We created Hyatt House to be a sophisticated, yet casual and playfulenvironment where guests feel like residents.

We are hi vs. hello, thanks vs. thank you and bye vs. good bye.

The Hyatt House brand identity combines a variety of elements to bring the personality to life. From a fresh color palette to a unique font and lived-in imagey

Page 6: Hyatt House Communication
Page 7: Hyatt House Communication

Phased Launch

Phase 1 – December/January Brand Identity will be updated for all guest touch points in the hotel

Exterior signagePrinted collateralWeb/digitalReservations

Phase 2 – June 2012Prototypes and Beta Test

3 Conversion PropertiesFull Concept

Phase 3 – Q4 2012 – 2013Roll‐out

Convert all hotels to Hyatt House full concept

Page 8: Hyatt House Communication
Page 9: Hyatt House Communication

Creative Development

Page 10: Hyatt House Communication
Page 11: Hyatt House Communication

Beginning Monday, Nov ember 28, you will be able to ordering your Marketing Collateral Kits from AS Hospitality (ashospitality.com).

What We Need From You

Page 12: Hyatt House Communication

bye.thanks.