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Hyatt House Communication
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Welcome to Hyatt House.™A fresh new take on extended stay.
Ours is a place where guests feel like residents and creature comforts are commonplace. Designed for the go‐getter that’s always going—Hyatt House—a welcome place to rest up while moving up.
To the generous welcomes that make our house, a Hyatt, and the spaces and places that make our guests feel more like residents.
Our contemporary, spacious studios and one‐ and two‐bedroom kitchen suites make everyday living a snap, with separate bedrooms, roomy living spaces and fully‐equipped kitchens, where routines flow as freely as our amenities.
Come on inside.
Our Brand Identity
We created Hyatt House to be a sophisticated, yet casual and playfulenvironment where guests feel like residents.
We are hi vs. hello, thanks vs. thank you and bye vs. good bye.
The Hyatt House brand identity combines a variety of elements to bring the personality to life. From a fresh color palette to a unique font and lived-in imagey
Phased Launch
Phase 1 – December/January Brand Identity will be updated for all guest touch points in the hotel
Exterior signagePrinted collateralWeb/digitalReservations
Phase 2 – June 2012Prototypes and Beta Test
3 Conversion PropertiesFull Concept
Phase 3 – Q4 2012 – 2013Roll‐out
Convert all hotels to Hyatt House full concept
Creative Development
Beginning Monday, Nov ember 28, you will be able to ordering your Marketing Collateral Kits from AS Hospitality (ashospitality.com).
What We Need From You
bye.thanks.