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HXC

Subscriber Self-care Today

Copyright of Ericsson and its licensors © 2007

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HXC: what is it?

USSD/SMS to XML/RPC GatewayHigh-performance framework for VAS integrationCost-effective subscriber self-careDeployed at > 12 operators: Africa & EuropeClose to 30 million subscribers supportedExperienced dev team based in South AfricaProven track record with technology

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HXC: customers

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HXC: deployments

Celtel KenyaCeltel DRCCosmote RomaniaMobilis AlgeriaMobitel SudanMoov Ivory Coastmcel Mozambique

MTN CameroonMTN CongoMTN NigeriaMTN SwazilandTelenor SerbiaTelma MadagascarTunisia Telecom

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Africa footprint

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HXC: customer facts

1st Installation 2004 MTN Cameroon

Handle 4M subs credit transfer at 45 TPS

Largest subscriber base 7M – Connected to 7 HLRs

8 Operators running Me2U Credit Transfer

System Uptime very high

Sustained throughput exceeding 60 TPS

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HXC: features

Pre-integrated with Ericsson and 3rd partiesMore than 10 standard Service ModulesCDR generation for all transactions.Unattended operationWeb-based admin interfaceHighly configurableFrequent new Service Module releases

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HXC: benefits

Safely exposes services to subscribers Seamless integration with Ericsson networkSynchronization with Ericsson product roadmapAutomated self-care helps contain OpExNetwork and customer care resources optimizedPromotes subscriber loyalty

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HXC: more benefits

3-tier support ensures rapid problem resolutionRapid integration reduces time to marketOpen platform: reduced vendor dependenceMarket differentiation via frequent new releases

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HXC: architecture

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HXC: standard Service Modules

Call-Me-BackMe2UAirMarketTariff Plan MigrationFriends & Family AdministrationLife-cycle Notification3rd Party TopupSMS Bundle Purchaseand more…

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Focus: Me2U

Real-time airtime credit transferOptionally charges for the serviceImposes daily and monthly limitsProvides support for post- and pre-paid subsRecords all transfersSecured with PIN

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Example Call Flow

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Me2U: integration

HXC: Me2U

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Me2U: call flow

Subscriber requests:*<service code>*<MSISDN B>*<amount>*<PIN>#

PIN is verified against registered valueSource and destination accounts are checkedSource account debitedDestination account creditedSubscribers notified via USSD or SMS

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Focus: AirMarket

Bulk airtime credit wholesalesDiscount models for accredited resellersVoucher-less multi-tier distributionReal-time transfer & confirmationSecure & auditable transactionsOptionally charges for the serviceReal-time reseller monitoringAccounts may be instantly frozen

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AirMarket: distribution

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Focus: Friends & Family (FaF)

Self-care of Friends & Family listView, Add or Delete FaF numbersOperator may charge for the serviceChanges limited per day, week, month or neverFaF numbers limited by count or category

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Friends & Family: integration

Local storage

Mobile

CS3/AIR

SAE: FaF

Add request (USSD)

Verify account &Add FaF Number

Verify limits & record usageResponse (USSD)

HXC: FaF

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Focus: Life-cycle Notification

Prompt subs. with account status and eventsOperator can define eventsWelcome, Anniversary, About to expire, etc.

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Life-cycle Notification: process flow

HXC: Lifecycle

Notification

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Focus: NavOne menus

Enhanced subscriber experienceSimplified access: one service codeRequest confirmation (Continue? [yes/no])Subscriber info self-care

Edit white- & blacklistsSwitch services on/offShow available service classesSet own preferences/shortcuts

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NavOne menus: subscriber view

Dial menu service codeSelect service optionEnter transaction detailConfirm transaction

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Admin UI: configuration

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Admin UI: reporting

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HXC: additional features

Unparalleled speed and latencyExtensive use of XMLRPC over HTTP protocolOperators may develop own service applicationsRapid integration with:

CS3 (AIR, MINSAT, SDP), OSS, DWS & EMM3rd Party Post-paid, SMS-C

Enhanced fault tolerant setupPhase 2 USSD sessions & notificationsSmall physical footprint