1. What aspects of this ad came to your mind when you first saw it?(Eg. Colors – layout – graphic impact – brand – etc.)The graphic display of the ad is pretty simple. However, the message that the ad conveys is a strong one and can be understood by everyone since the image is the most important part, the text in the bottom helps to clarify a bit.

2. In which cultures do you think this ad theme would work? Give specific examples.This ad will work in a lot of different cultures. Driving and safety are relatively universal topics across multiple cultures. Although there might be a difference in the safety precautions taken by developed countries vs. some developing countries, this message will be understood by cultures where people are familiar with driving. This add could for example be used in European cultures and in the United States.

3. Is the reason you chose this ad because of the standardized product or for a different reason? State your reason and explain briefly.The reason I choose this ad is the simplicity of it, while still showing a strong message. Also, because the image is the most important part of the ad and the text shown in the ad is minimal, it is easy to translate into different languages.

4. Where did you find the ad? Was the publication appropriate? YES – NOSuggest two more specific publications (with examples) that have international reach:I found the ad on the Internet, but the ad has been displayed as posters in restaurants and bars. These locations are appropriate since these are places where people might go to with cars and when they leave they are reminded to use a seatbelt by the posters.

1) Another way to display the ad might be online. This might be on social media,to reach a lot of people and create awareness. It could also be featured on websites about cars and websites with traffic information or stuff like that.

2) The ad can also be displayed in (international) car magazines that can reach a possible target group of people who drive cars

5. What changes would you suggest to the advertisement to improve its international appeal? Be specific about your rationale for the target market you ID.There are already different versions with different color t-shirts, so there is an option to include or exclude certain colors if these have a certain association that might not be wanted. What could be done is making different versions with people of different ethnicities, this will give it an more international appeal.

Also, the birth years featured in the ad might be changed for countries where they use a different system for counting years.