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HVR Brand Guidelines | 2019
Modern. Fast. Visualize your data movement.Redefining the HVR brand from a perspectiveof visualizing an arena of data. Each graphic elementrelates back to the data point in varying levels of abstraction.
Core Concepts
Simple. Clean. Modern.Based on the relationshipbetween square and circle.
Logo
LogoFull-color
Main logo for use on white or very light backgrounds, especially wherethe logo is standalone, such as on partner or event websites.
LogoWhite
Use on dark backgrounds. Favor this version when the backgound imageand/or color will evoke the HVR brand more than the full-color logo on white.
LogoBlack
Use for black and white media only, on white or very light backgrounds,otherwise favor full-color version.
LogomarkFull-color
Use on white or very light backgrounds, especiallywhere the logo is standalone.
LogomarkWhite
Use on dark backgrounds. Favor this version when the backgound imageand/or color will evoke the HVR brand more than the full-color logo on white.
Color Palette Shifting the HVR palette to create moredynamic color relationships—utilizinga variety of hue, value and chroma.
BLACKRGB: 0, 0, 0CMYK: 75, 68, 67, 90Hex: 000000PMS:
AQUARGB: 66, 188, 184CMYK: 67, 2, 33, 0 Hex: 42bcb8PMS: 7472 C
COBALTRGB: 10, 46, 145CMYK: 100, 93, 10, 2Hex: 0a2e91 PMS: 661 C
RGB: 255, 255, 255CMYK: 0, 0, 0, 0Hex: ffffffPMS: Use paper color in most cases
WHITEPALOMARGB: 242, 244, 247CMYK: 4, 2, 1, 0Hex: f2f4f7PMS:
Main Most prominent colors for use as backgrounds and color overlays.Favor the dark blues over others.
INDIGO BLUERGB: 7, 63, 102CMYK: 100, 78, 36, 23Hex: 073f66PMS: 7694 C
RGB: 41, 116, 122CMYK: 83, 39, 47, 12 Hex: 29747aPMS:
FORESTRGB: 41, 116, 122CMYK: 83, 39, 47, 12 Hex: 29747aPMS:
AQUA - brightRGB: 103, 232, 228CMYK: 48, 0, 18, 0Hex: 67e8e4PMS:
FORESTPLUMRGB: 153, 14, 107CMYK: 41, 100, 27, 7Hex: 990e6bPMS:
SLATE - lightRGB: 187, 199, 214CMYK: 26, 16, 9, 0Hex: bbc7d6PMS:
Secondary Use for bold pops of color and as overlays that do not fillthe entire background area.
CORALRGB: 255, 131, 103CMYK: 0, 61, 57, 0Hex: ff8367PMS:
SLATERGB: 126, 143, 158CMYK: 55, 37, 30, 1 Hex: 7e8f9ePMS:
ORANGERGB: 255, 99, 51 CMYK: 0, 76, 85, 0Hex: ff6333PMS:
AQUARGB: 66, 188, 184CMYK: 67, 2, 33, 0
Hex: 42bcb8PMS: 7472 C
COBALTRGB: 10, 46, 145CMYK: 100, 93, 10, 2
Hex: 0a2e91 PMS: 661 C
RGB: 7, 63, 102CMYK: 100, 78, 36, 23
INDIGO BLUEHex: 073f66PMS: 7694 C
MainGradient
Use for backgrounds and color overlays on images.Angle (135°) and color order should remain consistent,with Cobalt being the most prominent and Aqua dominating the lower right corner.
SecondaryGradients
Use for backgrounds and color overlays on images.Gradient is freeform.
INDIGO BLUE
COBALT
AQUA
AQUA - bright
INDIGO BLUE
COBALT
PALOMA
CORAL
INDIGO BLUE
PLUM
AQUA - bright
SLATE - light
US
AG
E
EX
AM
PL
ES
Overlay transparency setting used in some cases to keep image bright and high contrast.
Roboto has a dual nature. It has a
mechanical skeleton and the forms
are largely geometric. At the same
time, the font features friendly and
open curves. While some grotesks
distort their letterforms to force a
rigid rhythm, Roboto doesn’t compro-
mise, allowing letters to be settled
into their natural width. This makes
for a more natural reading rhythm
more commonly found in humanist
and serif types.
Typography Roboto
Rr
Icons Scaling back to modernize.Monochrome lines in simplified universal shapes.
Icons Line styling taken from the HVR typeface.Hard-angled squares on the interior of rounded forms.
HVR
FILESAGENT TABLE TABLES CLOUD
DATABASEHUB DATABASES DATA LAKE DATA WAREHOUSE
SUPPORTED PLATFORMS
FILESAGENT TABLE TABLES CLOUD
DATABASEHUB DATABASES DATA LAKE DATA WAREHOUSE
SUPPORTED PLATFORMS
CLOUDDATA WAREHOUSE / DATA LAKE
DATABASE
FILES APIs
APACHE OPENSOURCE
Background images with styling based on the circle and hard angles taken from the square.
Square—all-in-one boxCircle—data arena, visualize your data, know your data
Favor images that somewhat abstract their subject matter due to point of view and scale: • achitecture • cityscapes • aerial views
Images and Styling
HVR - The ProductArchitecture and Key Features
Built for the Cloud
Know your dataCONTINUOUS REAL-TIME DATA INTEGRATION AT SCALE
Know your dataCONTINUOUS REAL-TIME DATA INTEGRATION AT SCALE
Cloud DataIntegration
into AWS
Know your dataCONTINUOUS REAL-TIME DATA INTEGRATION AT SCALE
Cloud GeographicalDistribution
Real-Time Analytics
Data Lake
Data Warehouse
Disaster RecoveryMigrations
Best Practice Guide to Cloud Data Integration: Interoperability and Management
hvr-so�ware.com
This guide describes the
challenges involved in achieving
cloud interoperation and provides
best practices that can help
you to address them.
HVR Brand Guidelines | 2019