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Huy DaoRoy McElmurry Priya Vaidyanathan. Pro Shopper. Problem. Shopping is t ime c onsuming ! Shopping list Coupon collection In-store n avigation What’s the best deal? What’s the b est p roduct for ME ?. Pro Shopper. Mobile c ompanion a pp Efficient route planner - PowerPoint PPT Presentation
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Huy Dao Roy McElmurry Priya Vaidyanathan
Pro Shopper
Problem
• Shopping is time consuming!• Shopping list• Coupon collection
• In-store navigation
• What’s the best deal?
• What’s the best product for ME?
Pro Shopper
• Mobile companion app• Efficient route planner• Smart product locator• Quick product comparision• Tailored to your
preferences
• Highlights the best deals• Coupons & Store
promotions
Contextual Inquiry Participants
Vikas RajvanshyLisa McElmurry Hang Le
Common Themes
All participants Have a Written Shopping
List
Choosing Items in the Store is Challenging
Comparison Shopping is Time
Consuming
“Impulse Buy” When Item is On Sale
Hard to Navigate Store Efficiently
Tasks
Locate Items in the Store
Find the Cheapest Item
Find the Cheapest High Quality Item
Storyboard Explorations
Design 1
Design 1
Design 2
Design 2
Design 2
Design 2
Design 3
Design 3
Design 3
Final Design
Final Design
Final Design
Scenario Walkthrough
Summary
• Time consuming, but rewarding process
• Lesson learned from contextual inquiry
• Design goals
