Hustedde Leadership

7/29/2019 Hustedde Leadership

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My original questions in 2004

Is rural Kentucky entrepreneurial-friendly?

Is there a culture that values and helps entrepreneursemerge and prosper?


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What I Learned from My Research?

Lack of community support for new ideas or entrepreneurship;Lack of regional identity; focus on local counties;Lack of grass-roots entrepreneurial leaders and coaches;Limited understanding of resources for entrepreneurs;

Limited networking among natural coaches;Lack of training for local leaders to become advocates andcoaches;Limited understanding of entrepreneurial culture ;Hidden entrepreneurial culture exists.People care about their communityPeople want to learn more about entrepreneurship


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What can we do to strengthen thefoundation for an entrepreneurial culturein rural Kentucky?

Response: Start with the local leaders(bankers, barbers, bartenders . . . electedleaders, entrepreneurs, farmers,

homemakers, retailers, retired people).


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Build a Leadership Program

Recruitment: grass roots leaders in region.Competitive process.

Benefits: All expenses paid. Stature and

skills, knowledge and network enhanced.Travel and growth.


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Set high expectations:

Must want to improve community and buildentrepreneurial culture WITH others.

Must attend all seminars and travel experiences 22days over a 16 month period.

Must do homework between sessions interviews,

regional projects

Must donate hours back to region after graduation.


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Next Step:

What are the skills, knowledge, and attitudes we wantto nurture among grass-roots leaders in the region tostrengthen the entrepreneurial culture?

Responses came from rural entrepreneurship

experts and from almost200 people in the region.


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Overall goals:

Stimulate the imagination of local leaders and give themtools to lay the foundation for an entrepreneurial culture.

Give them the venue to create a regional identity, build astrong support network and insist that they make change.

Make rural Kentucky the most entrepreneurial-friendly

culture in rural America


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What do we want to nurture inentrepreneurial leaders?


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Stimulate imaginationsee andmeet entrepreneurs from avariety of perspectives.

Creativity Create in groups.

What should they learn?


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Learn about appreciative inquiry and how to apply it.

The question: Whats working well?

Why?

Gratitude committee.


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What the EconomicDevelopmentconsultant saw wereproblems:

Windy roadsRolling terrainSparse population

Only strategy:Connect to otherplaces

Elliott County, KY


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Windy roads are scenicRolling terrain is interesting

We have dramatic gorges, cleartrout streams and nationally-knownfolk artists, e.g., Minnie AdkinsLocated near Natural Bridge StatePark which receives 1 million visitorsa year!

Another View

Local Leaders, Elliott County


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Scenic Roadways


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Folk Art, Barn Mural


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Natural Beauty, Trout Streams


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Know thyself and others in the team:

Natural leadership styles:(Gallup) strengths, limitations, team gaps

Natural Listening Styles

Asking probing questions


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The Importance of Emotions For Learning

You change people by delight.You change people by pleasure

- St. Thomas Aquinas, 13th CenturyMystic and

Philosopher


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Create sense of belonging and connection;Share rooms, meals, rides. Small groups

Hospitality

Problem-solving

Developing shared visions


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Appreciation of local culture

artistic interludes

poetry, music, dance, farm to table meals.


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Entrepreneurial coaching across the kitchen table

building a relationship with an entrepreneur by asking

questions

over 5-7 sessions to create a business plan involvingcompetitive advantage,

marketing research and sales projections, finances,

management team needs, partnerships and other issues.

no advice or judgment.


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Making it visceral:

Every participant must coach an entrepreneur

Mini- grants for practical experiences.

Regional teams form to stimulateentrepreneurship during 6 month period -youth entrepreneurship, entrepreneurial contests

about waste products, entrepreneurship centers inlocal libraries, policy work with governmentleaders


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Expand awareness of entrepreneurialsupport network in region and nation

conversations with key providers.

Business

GovernmentCivic life


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What local, state and national policies

limit and encourage an entrepreneurialculture or mind-set?


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National or international ruralentrepreneurship mobile tour:

Were not alone.

How other rural area compete and nurtureentrepreneurship

Importance of global markets


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So what? Individual andgroup reflections

especially, about mini-grant teams and lessonslearned from theexperience.


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Donated over 9,000 hours to the community andregion;

Made 758 presentations to groups and organizations; Launched 68 entrepreneurial-friendly community

initiatives;

Coached 486 individuals or teams;

Created 224 new jobs as part of coaching efforts(valued at approximately, $8,151,360 for a one yearperiod )

Saved 42 jobs as part of coaching efforts (valued at

approximately, $1,528,380 for a one year period)


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Over 68 entrepreneurial-friendly community

initiatives have been launched including youth

entrepreneurship in schools, entrepreneurial

contests, new networks, incubators in ruralareas, entrepreneurial help centers in rural

libraries.

. . . and a tight network of 115 volunteer grass-

roots leaders who are committed tostrengthening entrepreneurship in the region.


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Ongoing commitment:

Alumni seminars every six months

Volunteer commitment for 2 year minimum

Documents

Hustedde Leadership