Social Marketing: The Untapped Energy Management Tool

Green+Leaders Program Coordinator, Lower Mainland Health AuthoritiesMeredith Hunt

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• Behaviour change program

• Structured approach; volunteers are supported and recognized

• Approximately 150 Green+Leaders across 140 departments within LMHAs

• All levels of staff from both clinical and administrative areas

Lower Mainland Health Authorities• FHA, PHC, PHSA and VCH

• Vancouver to Bella Bella and Fraser Valley to Hope -sites in Kelowna, Prince George and Vancouver Island

• Own 20,000,000 sq ft; lease 5,000,000 sq ft

Energy and Environmental Sustainability Team

Science, Technology for Healthcare

• Produce hazardous and material waste

• Emit lots of GHGs• Use energy, water,

fuels, metals, lumber, other resources

And…..

• Deterioration of THE most basic thing we need for health….

• The ecosystem

Nature is but another name for health

Thoreau

• Focuses on three areas:– Waste / materials

reduction– Energy reduction– Sustainable transportation

Fostering Sustainable Workplace Behaviours

• Award winning program at UBC

• Running for over a decade

Program Pillars

• Use CBSM and principles of volunteer management

CBSM• Incorporate into Green+Leader tools• Address systemic barriers• Emphasize peer-to-peer contact to change

behaviour and create new social norms• Include prompts, incentives and

communications

Position Development& Design

Recruitment

Interviewing& Matching

Orientation& Training

Support,Supervision & Motivation

Recognition

Evaluation

Program PlanningPhase 1 & 2

`

The Volunteer Management Cycle

Developed by Brenda SawadaBusiness Community Connections

Volunteer Management

• Important to mitigate risks

“Green+Leaders is one of the most positive initiatives I have seen come out of PHSA in ten years… It really gives major credibility to PHSA’s commitment to the whole sustainability issue…”

Role of Green+Leaders• Inspiring staff• Increasing staff

satisfaction and health• Saving money and

resources• Meeting staff

engagement objectives

Energy Success StoryGreen+Leader Nadia

• Equipment decommissioned – Paraffin dispenser (was running

24/7 previously) – Lab Oven #1 (was running 24/7 at

60C) – Lab Oven #2 (was running 24/7 at

42C – now at 4hrs per day at 60C and once per week for 2hrs at 42C )

– IHC instruments x3 • Compressors previously run

all night; now runs for approximately 9hrs less each night (a decrease of 27 compressor hours per day!)

– Repositioned light switch

Benefits for Green+Leaders

• Nurture new skills and demonstrate leadership

• Act on sustainability values

• Network and have fun

“Green+Leaders was something that I always looked forward to, and I’m so thankful that I have had the opportunity to be involved. It was the only area in my work life last year where I actually felt supported and where I truly had the opportunity to grow…”

How it Works

• Launch behavioural change campaigns

• Have tools to support campaigns

Monitor Off!

• Conducted an energy audit

• Found 96% of monitors left on

• After campaign, only 8% left on

Commitment

• Two to four hours per month during work time

• Includes events• New volunteers

undergo training

“I had the pleasure of being inducted into the Green+Leaders Program… what a lovely, eye opening experience… It made me want to jump for joy meeting all these people, hearing their great ideas and seeing their projects in action.”

Thank You!

mhunt2@phsa.caMeredith Hunt

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