HUNTERDON COUNTY CHAMBER OF COMMERCE …...2018/04/07 · the 2018 HackHunterdon Hackathon at HackHunterdon.com or by contacting Marc Saluk at [email protected] or at 908399-1108

Natasha is abusinessstrategist,organizational psychologist,executive coach,philanthropist, entrepreneur,and transformational leader.

Natasha is the President andChief Executive Officer of CCG(Chandler Consulting Group)and is a senior advisor andbusiness consultant toexecutive leaders of top fortune500 companies. She has 25

years’ experience driving and supporting large globaltransformations for top companies in life sciences,energy, financial, technology, and non-profit.

She started her career working in non-profit highereducation at Monmouth University (in alumni Affairs)& Columbia University (as a fundraiser for their

Capitalcampaign). Thesejobs weremeaningful to herbecause not only did she feel like she was making adifference by raising money for student scholarships,but she was also able to advance her own educationwhich was something she has always beenpassionate about. While working full-time, Natashareceived her MBA in Strategic Management fromMonmouth University, and a Masters inOrganizational Psychology (Magna Cum Laude)focused Leadership and Organizational Change fromColumbia University.

In 2001, Natasha transitioned into the corporateworld and she joined Merck as a senior analyst withthe goal of learning the business, contributing, andadvancing her career. At Merck, she worked inCommercial, Research, Manufacturing, and

March 2018 Volume 43, No 3.

A L E G A C Y O F L E A D E R S H I P S I N C E 1 9 1 6 . . .

Continued on next page

Business News HUNTERDON COUNTYCHAMBER OF COMMERCE

The Voice of Business

LeadershipSummit 2018

Women’s

Transformational Leadership

Tuesday, April 24, 20188:00 AM to 2:00 PM

Holiday InnClinton

W O M E N ’ S B U S I N E S S F O R U M P R E S E N T S . . .

9thAnnual!

Sessions

Morning WelcomeMindfulness: What’s allthe Hype?Kyra Wiley & Shonda Moralis

Effecting Change in Civic LeadershipCaroline ScuttFrenchtown Borough Council

Promoting a Healthy WorkplaceKim BlandaHealthy Hunterdon Workforce Initiative

Leading Across GenerationsAnne Thornton - Moderator

KEYNOTE SPEAKERNatasha ChandlerPresident & Founder ofChandler Consulting Group

1

2

3

Natasha MaximoffChandler

Corporate in global roles leadingand mentoring over 100 projectsacross 240 countries resulting inbusiness value of $4B. Shebecame a change managementexpert and a six-sigma masterblack-belt. Natasha was promotedseven times to eventually becomethe Executive Director of Strategy &Business Transformation. Herproudest accomplishment (andbiggest leadership challenge) wasthe Merck/Schering Plough Mergerwhere she was on the corporateintegration team charged withleading merger activities for 14global functions. The $42B merger

was successful and resulted in anamazing pipeline for Merck with atop leadership team. Natashareceived a Presidential Award forher contribution.

In 2015, she made the difficultdecision to leave Merck after beingrecruited by Honeywell to be theirVP HR, Organization Development,Talent & Learning. She workedthere for almost two years and wascharged with helping the Presidentand leadership team transform thebusiness and talent to drive growth.After Honeywell, Natasha startedher own company.

CCG is focused on helpingcompanies transform to deliver onstrategic results during digitaldisruption, mergers, business modelshifts, globalization, sharedservices, competition and CEO andleadership changes. Her innovativemethodologies blend businessfundamentals with psychologyprinciples of high performance tocreate interventions that helpleaders and organizations be mosteffective and drive employeeengagement and businessperformance.

Outside of her career, Natasha isdevoted to her family. She is happilymarried for 17 years to Pete and themom of three daughters: Victoria(14), Emilia (12), and Lily (11) and adog (Max). Her parents both livewith her and she has a very closerelationship with her only sister,Tanya.

For her 40th birthday, Natashastarted “Lily’s Friends of Type OneDiabetes” Foundation (in honor ofher daughter) to help patientadvocacy and support to prevent,treat, and cure type one diabetes.

Natasha was named “Top 50women in Business in NJ” andreceived the prestigious “Girl ScoutsWoman of Achievement” award formaking outstanding contributions inher career and personal life, and asa positive role model to women.

908.782.7115 • www.hunterdonchamber.org 2

is a publication of the HunterdonCounty Chamber of Commerce ©2018

Christopher J. Phelan, editorAmanda Dos Santos, layout and design

Good Impressions, printer

For information contact us by phone:908-782-7115

fax: 908-782-7283

to advertise call 908-735-7309 e-mail: [email protected]

Website: www.hunterdonchamber.org

Hunterdon County Chamber of Commerce119 Main Street

Flemington, NJ 08822

WANTEDScrap Gold • Coins • American

& Foreign • Gold & SilverPaper Money • Old Jewelry

Estates • Collections

RAAB COINS56 Main Street, Flemington, NJ

Randy Block1-800-819-9875

Tues.-Fri. 10am-5pmSat. 10-3

Business News

Womens Leadership SummitContinued from previous page Presenting Sponsor

Supporting Sponsor

Schloarship Sponsor

Contributing Sponsors

ShopRite of Hunterdon County

Owned and Operated by the Colalillo Family since 1958.

Program Sponsors

HUNTERDON COUNTY CHAMBER OF COMMERCEBOARD OF DIRECTORS

PRESIDENT, CEOChristopher J. Phelan

OFFICERS

ChairMichelle L. Heide, CFP®, CRPC®

Patton, Heide & Associates

1st Vice ChairmanJeffrey Weinstein

Hunterdon Healthcare, LLC

2nd Vice Chairman Mary MelfiCounty Clerk

SecretaryChristopher J. Phelan

Hunterdon County Chamber of Commerce

TreasurerDJ Wright

Wright & Ford Funeral Home and Cremation Services

Ana P. GaliettaExxonMobil Research & Engineering Company

Legal CounselNicholas Pellitta, Esq.

Norris, McLaughlin & Marcus, P.A.

Advocacy Chair William Flahive, Esq.

Law Office of William P. Flahive, L.L.C.

Advancing Hunterdon ChairJim RobinsonColdwell Banker

Chairman EmeritusDonald Pinner

Hunterdon Healthcare System

DIRECTORS

Jacki BelinRaritan Valley Community College

Robert BenjaminSTARMIS Corporation

Andrea BishopPNC Bank

Bruce BlackHunterdon County YMCA

Joseph Carducci, CPABedard, Kurowicki & Co., CPA’s

Richard HallCenturyLink

Jim GanoCrown Trophy

Suzanne LagayHunterdon County Board of Chosen Freeholders

Kim MetzHunterdon County Polytech

Ryan ReepChick-fil-A

Stan PraterJersey Central Power & Light


HackHunterdon is just around the corner! FLEMINGTON – Hunterdon County’sannual hackathon, HackHunterdon, isjust around the corner, and the event’ssponsoring entities are casting a widenet to attract technologists from all overthe Northeast to participate. This year’s event will be held on June9th & 10th at Hunterdon Central HighSchool in Flemington, NJ. HackHunterdon is a 24-hourtech-product-creation competition forinnovators – organized by HunterdonCounty Economic Development,Flemington Community Partnership,and the Hunterdon County Chamber ofCommerce. A main goal of theorganizers, as well as the participatingbusinesses, is to identify local talentwith exceptional ideas so that theirinnovations can flourish. “Last year’s hackathon broughttogether a diverse amount of areatalent with some exceptional ideas,”said Sam Napolitano, Sr. VP ofEngineering at Viacom, who alsoserves as a judge and team mentor forthis year’s hackathon. “TheHackHunterdon effort is designed tohelp provide them with the partnershipthey need to flourish in Hunterdon andthe surrounding area.” Last year’s hackathon saw dozens oftechnologists compete for about$10,000 worth of cash and prizes. Thetop team this year will share a $5,000grand prize for their efforts.Additionally, due to the number ofbusinesses involved in the effort,there’s potential career opportunity forparticipants. “We hired a technologist directly out ofthe 2017 hackathon. We havesubsequently started a new partnershipwith the technologist as a partner,focused on developing accounting andinsurance applications” stated MichaelCastle, a partner in Bond Andiola &Company, a Flemington-basedaccounting firm. “Participants in the2018 event likewise have the chance atsome real career and partnershipopportunities due to the number ofcompanies supporting the hackathon”. Personnel from a wide range of localand international technologycompanies are a part of theHackHunterdon effort. Judging the teams’ projects this yearwill be Napolitano, Eric Herbel ofIntegrated Clinical Systems, aHunterdon County-based IT company,and John Goodwin, an engineeringmanager at Facebook. In addition to the prizes and therecruitment opportunities, organizershope participants will form relationshipswith each other that lead to futureprojects with market potential.

Hunterdon County has been activelyseeking to partner with its techcommunity and continues to exploreand develop additional ideas to support thecommunity, such as a businessincubator, the Chamber’s emergingentrepreneurial center, and more. “Bottom-line is that the event providesa platform for talented individuals tocome together and explore realopportunities – and to have a lot of fundoing it” said Goodwin. “Teams fromlast year’s event are still developingtogether, so participating in thehackathon can truly be the start ofsomething big.” Those interested can get moreinformation plus apply to participate inthe 2018 HackHunterdon Hackathon atHackHunterdon.com or by contactingMarc Saluk [email protected] or at908399-1108. 2017 HackHunterdon Hackathon The first Hackathon, held atFlemington’s Feed Mill on April 28 and29, 2017, was considered a resoundingsuccess. Dozens of technologistsparticipated, new concepts weredeveloped, and lasting relationships—amajor goal of the initiative—wereformed. One such outgrowth was amonthly meetup, held on the lastThursday of each month at Lone EagleBrewing in Flemington, wheretechnologists gather to exchange ideasand learn about new developments inthe field. What is a hackathon? A hackathon is a competitive event inwhich computer programmers andothers involved in softwaredevelopment – including graphicdesigners, interface designers, projectmanagers, and subject-matterexperts –collaborate intensively to build asoftware project in a limited period oftime. The goal of a hackathon is tocreate usable software.


When Life Events Affect Your BenefitsGetting married or divorced, havingor adopting a baby and retiring aresignificant milestones in life. These“qualified life events,” as they arecommonly referred to in theinsurance industry, may permit youto make adjustments to the benefitsyou receive through your employeror other provider. If you’veexperienced a life event this year,review your benefits and determineif you need to make new or differentelections to ensure the desiredcoverage for you and your family.Keep the following items in mind asyou complete your review:

Act promptly. Be aware of deadlinesto make your new benefitselections. Generally speaking,providers offer special enrollmentfor a limited timeframe during whichyou can update your new status ormake changes in your covereddependents. If you miss thewindow, you may face a waitingperiod. In some cases, a misseddeadline means you’re out of luckuntil the next open enrollmentperiod or the first of the year,whichever applies to your situation.

Change health insurance coverage.Do you have enough insurance?Too much? If you’re newly married,compare the benefits offered to youand your spouse through yourrespective employers to see whereyou can get the most value. Ahigher deductible plan may makesense if you have two incomes, areboth young and healthy and don’tanticipate significant medicalexpenses. If you add children toyour family, you’ll want to makesure they are included in yourhealth insurance as dependents. Ifyou’re retiring before you areeligible for Medicare, evaluateCOBRA benefits (continuedcoverage under your employer’splan), insurance through astill-employed spouse or youroptions through the healthcaremarketplace.

Evaluate life and disabilityinsurance. Marriage, divorce andthe addition of children are allreasons to evaluate your life anddisability insurance coverage. Ifyour coverage is insufficient, makeit a priority to obtain additionalinsurance. Unfortunately, manypolicyholders forget to remove a

former spouse as a beneficiary totheir policies following divorce andremarriage, which can complicatelegal matters should your health beunexpectedly jeopardized. Whenreviewing your coverage, take timeto verify that your beneficiarydesignations are correct.

Adjust your Health Savings Account(HSA) contributions. If you have ahealth savings account (HSA) andexperienced a family event thisyear, the amount you’re allowed tocontribute annually may havechanged. If you added to yourfamily through marriage or children,you can set aside more money in aHSA. If you experienced a divorce,you can split savings accumulatedin an HSA or assign the benefits toyour former spouse as part of adivorce agreement. Check with yourhealthcare provider to learn howmuch you can contribute based onyour situation.

Consider legal and financial advice.Some life events, such as divorceor adoption, may involve benefitsdecisions that have legalimplications. Consider meeting withan attorney to discuss your situationand get advice on next steps.Additionally, these events maytrigger numerous changes to yourbudget, investments or otherfinancial affairs. Think aboutmeeting with a financial advisorwho can help you evaluate yourbenefits within the broader financialpicture of your life goals andretirement plans.

###

Michelle L. Heide, CFP®, CRPC®, BFA® is aPrivate Wealth Advisor with Ameriprise FinancialServices, Inc. in Annandale, NJ. Michellespecializes in fee-based financial planning andasset management strategies and has been inpractice for 25 years. You may contact Michelle at908-713-4903. Michelle’s office is located at 16Leigh St. Units 1B & 1C, Clinton, NJ 08809.

Before you purchase insurance, be sure toconsider the policy’s features, benefits and fees,and whether it is appropriate for you, based onyour financial situation and objectives.

Investment advisory products and services aremade available through Ameriprise FinancialServices, Inc., a registered investment adviser.

Ameriprise Financial Services, Inc. Member FINRAand SIPC.

© 2017 Ameriprise Financial, Inc. All rightsreserved.File #2001812 (Approved until 01/2020)

Would you like to meetkey business, education

& non-profit leadership?

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325 W. Washington AveWashington, NJ 07882908-689-3071

www.good-impressions.com

Full Service Printing, Copying & MailingThe Chamber isLooking forVolunteers

The Hunterdon County Chamberof Commerce is presently lookingfor volunteers to help out duringupcoming events. From planningto day of event details, there areso many ways to assist and

contribute. Here are few events inwhich you can be a part of:

- Hunterdon Community Day- Membership Committee

- Business Expo- Hunterdon Holiday Parade &

Much More....

For more details, please contactthe Chamber at: 908-782-7115


Date: Wednesday, April 18thTime: 7:45 a.m.registration

8:00 -9:00 a.m. program

14-B Royal Road Flemington, NJ

Date: Wednesday, May 2nd Time: 7:45 AM registration

8:00 - 9:00 AM program

111 West Main StreetClinton, NJ

Leads Exchange CentralLeads Exchange North

Led byTom Fitzgerald

Led byJudy Gold

Develop the business relationships that can improve your bottom line. Network,exchange business cards and present your business to other Chamber members.

Admission is included in your Chamber membership.


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This program offers a selection ofdoable strategies and tactics forbusiness owners and their staff forsustaining business, profitability, andrepeat and referral business. Topicsinclude: identifying target audiences,effective communication skills,messaging that resonates, conceptsrelated to calls-to-action, the valueand applications for CRM systems,how to dominate and differentiate in acompetitive marketplace, and muchmore!

NOTE: The content of this program isbased on a collection of questions andconcerns discussed in interviews withseveral thousand SBDCentrepreneurs over a period of 17years.

Presented by: Vicki Lynne Morgan

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She has been a counselor andinstructor for the New Jersey SmallBusiness Development Centers since2001 for which she's written andtaught business education programs

at many centers, including: WilliamPatterson University, Raritan Valleyand Bergen Community Colleges, andThe College of New Jersey. Sheserves on advisory boards for theAcademic Marketing Department andSBDC at Raritan Valley CommunityCollege. Ms. Morgan served on theBoard of Directors of the GatewayRegional Chamber of Commerce (NJ)and is the past President of their

affiliate, Somerset Hills BusinessNetwork.A pet industry professional for 40years, Vicki Lynne Morgan is the firstwoman to own a pet industrymanufacturers' rep agency. Sheinitiated and sustained marketing andsales programs that enabled selectpet product manufacturers to achievebrand recognition and sales throughindependent distribution channels.

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We are now accepting applications for our 2019 Leadership Hunterdon Program For more details, please call: 908-782-7115

The vision of Leadership Hunterdon is to transform people to become trustees of our communities, to become leadership resources and work for the betterment of Hunterdon County.

Would you like to develop your leadership skills?

Would you like to meet key business, education & non-profit leadership?

Check the Chamber Website for Upcoming Information Sessions

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Would you like to be on the radio?

Whether you would like to be a host,advertiser, or guest-- Hunterdon

Chamber Radio provides some excellentmarketing opportunities for local

businesses.For more information, please call:

908-782-7115

Offering DynamicProgramming ForHunterdon County

BusinessesTake advantage of the first wave ofPrograms & Workshops aroundProfessional Development and BusinessGrowth

The Center for Business &Entrepreneurship strives to be a catalystfor the greater business community whilesimultaneously cultivating and supportingentrepreneurship. Its strategic prioritiesbroadly include:⦁ Offering business and entrepreneurialresources and best practices to existingand growing businesses⦁ Supporting a multifaceted approach toeducation and workforce development inthe region⦁ Promoting programmatic approachesto and process for developing leadershipand innovation⦁ Establishing creative partnershipscommitted to a collective impact onbusiness vitality

All of these programs will be offered atthe newly renovated offices of theHunterdon County Chamber ofCommerce & Hunterdon CountyChamber of Commerce Foundationlocated at 119 Main Street in Flemington.


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....That even as an existing Chamber member,you can still attend New Member Orientation,held every 3rd Thursday of the month? It’s anexcellentopportunity to get an in-depth overview of whatthe Chamber has to offer as well as address any questions or concerns you may have.

...That you can purchase mailing addresses of theChamber’s full membership for your business?

If you have anyquestions, pleasecontact the the officeat 908-782-7115.

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There are two majortaxpayer-friendly changes for the2017 New Jersey individual incometax return (Form NJ-1040).

The pension and other retirementincome exclusion for taxpayers age62 or older or disabled has beendoubled from 2016 to 2017. Theexclusion, which is still available onlyto taxpayers whose NJ gross incomeis less than $100,000, is now up to$40,000 for joint filers, $20,000 formarried filing separate filers, and$30,000 for all other filers. Thisexclusion will continue to increasegradually over the next three years.

Starting in 2017, New Jerseytaxpayers who are military veteransthat were honorably discharged fromactive duty can claim a $3,000exemption on Form NJ-1040 orNJ-1040-NR. For the first year thatthe veteran claims the exemption,they must submit a U.S. Dept. ofDefense Form DD-214 (Certificate ofRelease or Discharge From ActiveDuty) to the NJ Division of Taxationprior to filing their New Jerseyindividual income tax return.With the constant changes inFederal and New Jersey individualincome tax changes, you may need

professional advice for your individualor business tax situation for 2017 orbeyond. If you have any questions,please contact Andrew Ross, CPA ofBKC, CPAs, PC at [email protected] 908-782-7900, x113. Visit our blogat www.bkc-cpa.com for more taxnews, alerts and articles.

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2017 New Jersey IndividualIncome Tax Changes

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Digital marketing, or webmarketing, and social media have avery low cost to entry but thatdoesn’t mean we should ignoretracking our investment and return.While ROI is not entirely possiblewhen it comes to measuring thesuccess of a relationship andloyalty, it can be applied to theproof of such – gaining more newcustomers and retaining theexisting ones. You need to continue (or enter into)digital marketing and social mediaregardless of what your initialattempts are producing. To throwaway the idea of digital marketingbecause you’re not seeing results,is like tossing out a cookbookbecause you made a recipe in itthat you didn’t like. If you’re notseeing the results you want,change the recipe to suit. The sameholds true for social media anddigital marketing. But you’ll havetrouble adjusting your marketingrecipe if you don’t know what youstarted with.Do This FirstBefore you begin tracking you needto do two things: ⦁ Draw a line in the sand. List all ofyour followers, likes, subscribersetc. as they stand today. Yoursuccess needs a baseline, so writeit all down.⦁ Start tracking your digitalmarketing efforts by day. There area number of software platforms thatcan help you keep track of yourdigital marketing efforts, or you cantrack them in a spreadsheet, or usepen and paper. Use something youcan update quickly and extrapolatethe information you need just asfast. If you don’t, you’ll stop using it.You’ll want to track when (andwhat) you post to your blog andsocial media, any marketing emails,when you send your newsletters,etc. You’ll need this info becauseyou’ll compare your efforts to yourtraffic and inquiries.What Should I Be Tracking on MyWebsite?There are several things you needto start tracking on a weekly basis.A weekly basis is ideal because itallows you to see trends quicklyand readjust as needed. Monthlyallows too much time to elapsebefore you notice the numbers. For the first several weeks after youstart tracking look for true patternsbefore you begin tweaking. Untilyou have historical data you won’t

know a random blip from a need forcourse correction.The data listed below can all beobtained from Google Analytics. Ifyou don’t have analytics set up onyour site, do so today. It’simportant. Really important.Assuming you do, you need totrack:⦁ The number of unique visitors toyour site each week. ⦁Where your website visitors arecoming from (traffic sources). Lookat organic, direct, and referralsources. Organic searchers reachyou after typing in a keywordassociated (hopefully) with yourbusiness. Direct referrals key in thename of your business or yourURL. Referral sources come fromsocial media, outside links on otherblogs and other places that “refer”them to you. If one area is weak, trysome marketing activities to changethat.⦁ The number of blog readers eachweek.⦁ The number of new customerinquiries you receive and wherethey’re coming from.⦁Which customer inquiries becomecustomers. You’re looking forpatterns here. Maybe you noticethat people referred to you fromyour company page on LinkedInare twice as likely to buy from youas people coming from Facebook.⦁ Abandonment rate, if you have ane-commerce site. ⦁ Effectiveness of your

call-to-action. Every page must askyour audience to do something.Whatever you’re asking, needs tobe tracked.There is no way to measure returnon investment without a calculation.You must measure a baseline andnote the changes that are occurringto gain a better understanding ofwhat is working and what needs tobe adjusted.If you continue to plug away at yourmarketing, taking stabs in the dark,your efforts will fall flat because youwon’t recognize opportunities tobuild on successful trends nor willyou notice disinterest with particularposts. Digital marketing is not afinal destination, it’s a journeytowards business success thatneeds to be evaluated periodically.You want to provide your customerswith something they want. Withoutdigital marketing you’ll have no wayto know whether you’reaccomplishing that or not.

Christina R. Green teaches smallbusinesses, chambers andassociations how to connectthrough content. Her articles haveappeared in the Midwest Society ofAssociation Executives’ Magazine,NTEN.org, AssociationTech, andSocialfish. She is a regular bloggerat Frankjkenny.com andMemberclicks. She’s just a bookish writer on aquest to bring great storytelling toorganizations everywhere.

7 Numbers You Should be Tracking in Your Digital Marketing

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HUNTERDON COUNTY CHAMBER OF COMMERCE …...2018/04/07 · the 2018 HackHunterdon Hackathon at HackHunterdon.com or by contacting Marc Saluk at [email protected] or at 908399-1108