Bright Ideas. Brilliant Results TM

The Right Product for the Project

Bright Ideas. Brilliant Results TM

For more than 200 years, promotional products have integrated their way into daily life, serving not only as useful tools, but as powerful, long-

lasting advertising.

The Reach

Bright Ideas. Brilliant Results TM

The Impression

Promotional products are an effective method of advertising.

Source: PPAI, 2009

89% of consumers could recall the name of the advertiser on a promotional product they received in the past 24 months.

76.2% of consumers could recall the name of the advertiser, the product or service advertised and identify the type of promotional product received in the last two years.

Bright Ideas. Brilliant Results TM

What is the cost per impression when it comes to promotional products?

More than half (58%) of customers keep a promotional product anywhere from one to four plus years.

Even if the recipient uses the item only once per week, that’s a minimum of 52 impressions a year with the possibility of more than 208 during four years.

The ROI

Source: PPAI, 2009

Bright Ideas. Brilliant Results TM

83% like receiving a promotional product with an advertising message

48% would like to receive promotional products more often

How do recipients feel about receiving a promotional

product?

The Recall

Source: PPAI, 2009

Bright Ideas. Brilliant Results TM

40% Said their actions would depend upon the promotional product they received.

Are customers more likely to patronize a business that has given you a promotional

product?

39% Said they would be prone to patronize the business that distributed a promotional product

The Response

Source: PPAI, 2009

Bright Ideas. Brilliant Results TM

Promotional products are powerful. They’re long-lasting, cost-effective and they work, both as effective forms of communication

and as useable, necessary tools.

The Results

Bright Ideas. Brilliant Results TM

What are you waiting for?

Lee Ann HuntPhone: 918-494-6683

Email: leeann.hunt@leewayne.comWebsite:

www.leeann.hunt.leewaynecatalog.com