8/14/2019 Hunt for Perfection
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2Pa BayAt 2009 .pabay..k
Aesthetic treAtments
mAkingyour ownmedispA
Non-surgical treatmentsare on the rise and they can
prove incredibly protable.Professional Beautyshows
you how to puteverything from Botox tobody sculpting on your
menu
At 2009Pa Bay33.pabay..k
For many spa and salon owners,
the popularity surge for Botox
and llers means that they willfeature on their menus soon if
they dont already. While having this
procedures was once a secret of the
smooth-faced, they are no longer taboo,and medispas are all over
the UK.
In 2003, the British Association of
Plastic Surgeons (BAAPS) reported ithad injected 10,200 patients
with Botoxthat year. At this point, the word itself
wasnt even part of the British vocabu-
lary. And, although there has been no
recent statistic released to show its
growth, the number of people subscrib-ing to it is likely to be
six digits.
These days, Botox, llers and laser
procedures are associated with main-
taining a youthful look while avoidingthe surgeons scalpel.
Theyre so accept-
able in Western society that even Kylie
Minogue admitted to being a fan in an
Elle interview this year, an admissionthat proves theyve gone
mainstream.
Kevin Turnbull, CEO of Spa Finder
Europe, believes including these treat-ments is a prudent move,
because the
demand for them will not cease. He
says: Weve seen a signicant rise in
demand for aesthetic treatments from Botox to teeth whitening as
well
as the availability of facilities targeting
tness, anti-ageing and lifestyle.
r
Tracey Bell, owner of four eponymousaesthetic clinics in
Liverpool and the
Isle of Man, agrees.
We have seen an 18% rise in treat-
ments in laser, non-surgical andmedispa. People can buy
effective home
kits for facials and peels, so now they
want more from their treatments
therapeutic visible results, she says.We have also had a 52%
increase on
product sales, such as skincare take-
home products and mineral make-up.
The potential growth and nancial
benets are undoubted. However, con- verting a facility from a
spa trequires
more than just hiring a practitioner
who is handy with a needle. Initially,
says Turnbull, potential medispa
hunt forPerfection
Aesthetic treatments can offer a nancial boon.Sara McCorquodale
reveals the facts
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Aesthetic treAtments
providers need to nd out what their
target consumer wants.
Do basic research, he says. If you
think your clients would be interested
in nutritional advice ask them.Sourcing a quality practitioner
to
administer the treatments is vital. Nigel
Mercer, president of BAAPS, says:
Anyone injecting Botox or any type of
ller has to be medically qualied. A
nurse who works with a doctor can do
the injections, but only following a con-
sultation with and a prescription from
a doctor. Anyone who wants to offer
treatments should try to work with
their local plastic surgeon.
Without this, the procedure could
go wrong and have terrible side effects.
The patient could be on medicationthat reacts badly with the
treatment or
they could be allergic to it. Also, if the
Botox is injected in the wrong place it
could leave someone unable to chew
for three to four months.
Operators providing laser treatments
have to be registered with the Care
Quality Commission (CQC), previously
known as the Healthcare Commission.
Before a potential medispa achieves
registration, it is vetted. The CQC
assesses the people wishing to providethe service including
practitioners
and managers. It also rates the suitabil-
ity of the premises and the services.
To register, business owners must
pay a non-refundable fee that is
dependent on their type and size. The
process lasts for eight to 12 weeks.
The registration form can be found
online and applicants must also pro-
vide additional documentation, such as
employment reference, proof of quali-
cations, a recent medical check, a nan-
cial reference and proof of registration
at Companies House. Applicants mustalso be checked by the
Criminal
Records Bureau. If successful, sites will
be inspected by CQC every ve years.
Charlotte Nial, proprietor of Cran-
well House in Ingatestone, Essex,
Main pic: ChelmsfordsWellness Clinic positions
itself as an expert in the
local press while (below)
Cranwell House offers
relaxation and results
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recently successfully completed thisprocess. She accredits this
to hiring an
aesthetic consultant to assist her and
dogged determination. She says: Its a
lot of paperwork and you have to be
fully committed to providing these
treatments before you start. Its some-
thing I was extremely passionate about
and knew I could handle quite well.
wd d
The basic steps of opening a medispa
or introducing such treatments into an
existing facility are fairly simple. But,
there are a few words of wisdom rook-ies would be well-advised
to heed to
guide them through the process.
Dr Patrick Bowler, consultant plastic
surgeon, explained the pitfalls that
often trip up new medispas and how to
avoid them. He says: One mistake
many businesses make when calling
themselves a medispa is to over-prom-
ise and under-deliver on results. Man-
aging expectations is key to what we do
in the medical aesthetic eld.
When selecting products and serv-
ices, look for independently veried
clinical studies that have a double blind element to ensure the
products
live up to their claims. Ensure your
teams are sufciently trained in their
treatment procedures and knowledge
of the causes of various skin conditions
such as premature ageing and acne sothey can prescribe
appropriate prod-
ucts and services. If you are offering
doctors services, such as injections,
then make sure whoever is providing
these services for you will give exem-
plary follow-up service, especially if
something goes wrong.
Bell also offered her advice. She says:
Introduce one thing at a time, watch
out for costs and contracts. Also make
sure you have your budget set and
prices for advertising and marketing
your new services are in place.
faa v
So, with care, your spa could become
that of the medi variety. Just make sure
your customers want the treatments
and you have a good enough adminis-
tering practitioner to avoid law suits
and aesthetic disasters. These proce-
dures are increasingly popular and the
potential nancial incentive is huge,
with clinics able to charge upwards of
300 for a session of Botox, depending
on location. And as the stigma once
attached to these kinds of treatments is
rapidly diminishing, people are morelikely to be open to them.
Catchy tunes,
gold hotpants, the character Charlene
in Neighbours and now acceptable
injectables. Weve a lot to thank Kylie
for, thats for sure. PB
Make sure whoever is providing theseservices, such as
injectables, for you
will give exemplary follow-up service,especially if something
goes wrong
