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Hung Song, Samsung, Future Converged Life

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1

Knowledge expandspeoples possibilities.

It promotes creativity andimagination.

Knowledge expandspeoples possibilities.

It promotes creativity andimagination.UN Development Program

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 Imagination is everything.It is the preview of lifes

coming attractions.

 Imagination is everything.It is the preview of lifes

coming attractions. Albert Einstein

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[Source: baggas.com, 2007]

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5

WithinTop 20

Source : World Economic Forum, April 2011

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Sales

16.8X4.7X 

(Source: Gartner, Feb 2011)

# Units (M)

# Units (M)

Sales

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20102010

2012201220132013

2014201420152015

20112011

Data Traff ic Forecast f or APAC

CAGR 2010-2015

MEA: 

Latin America:

Eastern Europe:

APAC:

Western Europe: 

North America: 

Japan: 

129%

111%

102%

102%

91%

82%

70%

(Source: Cisco, Feb 2011)

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Global Average

636MB

19%

10M out of 51M are using smartphones

Japan Korea

(Average)

Smartphone penetration in Korea

Monthly per user data traff ic in Korea

(Source: KCC, Mar 2011)

(Source: Inf orma Telecom & Media, Nov 2010)

271 MB

199 MB

85 MB

636 MB

Korea

(Smartphone)

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Seeing is believing

YouTube GenerationYouTube Generation

Video ConferenceVideo Conference

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Social PoliticsSocial Politics

Social GameSocial Game

EntertainmentEntertainment

Social FinanceSocial Finance

50%

Social ShoppingSocial Shopping

SocialSocial LBSLBS

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