Hung Chun KaSee Kwan Hon BrianWong Kin Chung

201155038520115807942011503813

A Crowdsourcing Shopping Website— with Incentives

Agenda

Agenda

1. Background2. Terminology 3. Site Features4. Company Management5. Search6. Administration7. Limitation

Background

Background

• Successful websites for dining and shopping for specific goods – Openrice– Price.com.hk

• NO successful, comprehensive shopping website

Background

• Crowdsourcing systems– Content contributed by users– Wikipedia, YouTube, Yahoo! Answers, etc.

• Focus on encouraging users to share and provide information

Previous phase

Previous phase

• Shop listing• Login / Register• Shops’ home page• Comment on shop• Simple user page

Previous phase

• NO Searching • Few interaction • Static information

• All are improved in this phase

Terminology

Terminology

• User Role• User Type• Branch• Shop• Company

User Role

• Normal user• Shop user• 5 User Type

• Site administrator

User Type

• New Comer • Beginner • Intermediate • Experienced • Enthusiast

User Type

Minimum Point Comment Need Approve

Short Url

New Comer 0 ✓ ✘

Beginner 10 ✓ ✘

Intermediate 20 ✘ ✘

Experienced 30 ✘ ✓

Enthusiast 50 ✘ ✓

Branch, Shop & Company

• Company• Shop

– Branch

• Watson Group• PARKnSHOP

– PARKnSHOP Westwood– PARKnSHOP Kennedy Town– …

• Fortress– Fortress Central– ….

• …….

Incentives

• Facebook everywhere• Comment ranking• User Type• Point• Follow• User interface design• Etc.

Home

Home Page

• Introductory message• 8 panels of different types of information• Give users brief ideas about the website

Registration / Login

Register / Login Page

• Two ways – Facebook account or normal account

• Difference:– Email activation– Password login

• Save password• Resend activation email

Viewing Branches

Branch Page

• Basic information (opening hours, other branches)

• Map location (nearby branches)• Branch verification status• Action buttons (may require login)• Information tab– Shop news– Promotions

Branch Page

• Review tab– User reviews– Replies / discussions– Ratings– Like count

• Product tab– Product image and information– Price– Image tags

Branch Page

• Write review– Multiple images with title, description, image tags– Ajax upload, modify, delete– Insert into text– Rate branch by different aspects

• Provide product information– For branches that are not verified– Categories of products used to classify the nature

of branch

Sponsored Shops

• Shown on branch pages• 50% chance to show• 3.5 seconds after a scroll event• random branches from sponsored shops– 3 for desktop view– 1 for mobile view

Add New Branches

Add Branch Page• Mandatory information

– Branch name– District– Address and map location

• Google map autocomplete• Current geolocation

• Extra information– Phone– Opening hours– Branch image– ….

• Not verified, allow user provide product information

User Info

User Info Page

• Basic information• ShortUrl (require minimum user type)• Follow user / share user page to Facebook• Modify user information / profile picture• Review history• Followed shops• Followed users

Reporting Problems

Problem Report

• Problem type and description• Url sent along to admin• Check report list

Notification

• Followed by other users• Reviews liked by others• New promotions from followed shops• Handled reports• Comment approval• Company approval• Staff added by company

Company

Shop Users

• Shop users are important– Edit Company info.– Create and Manage Shops– Create Branches– Add Product– Add Staff– Create Promotion

Company info

• Basic Info.– Company name– Contact person– Phone number– E-mail

Company info

• Extra Info.– Business Registration(BR) Certificate– BR No.– BR Expire day

Create and Manage Shops

• Shops are collections of branches

Create Branches

• Name• District• Address• Google Map– Longitude– Latitude

Create Branches

• Phone number• E-mail• Introduction• Website• Image• Opening hours• Verified

Add Existing Branches

• Orphan shops adoption• Products are transferred also• Verified

Add Product

• Name• Price • Image• Tags• Categories

Add Product

• One Product for All Branches– Assign products to different branches respectively

• Products’ categories determine branches’

Categories

• Predefined categories• Better searching

Tags

• User self-defined tags• Optimize searching

Add Staff

• Staff can be other users– No need to create another account

• Staff can manage the company• A user can be a member of staff of exact one

company only

Create Promotion

• Most updated info. of a shop– Details– Duration– Image

Exploration

Search Criteria

• Category• District• Building / Mall• Company• Shop• Branch• Tag

Types of search

• Exact match– Search for records by exact id• Building / Mall• Category• District• Tag

Types of search

• Loose match– Search for records by name (query string)• Branch name• Product name

Search Menu

• All searching are loose search• Show only first 5 results• A link to show more

results in aseparated page

• Done by AJAX

Integrated Search

• Appears as shop/product information– Building/Mall– Category– Tag

• Hyperlinks direct to search result

Site Administration

Admin Home Page

• Simple dashboard• Site statistics overview

Admin Users Page

• View users• Activate users• Approve / hide user reviews• Handle user reports– Add / deduct score

Admin Companies Page

• Companies not yet approved• BR cert expired• View company• Approve company• Notify company staff

Admin – Shops / Branches Page

• View / edit branches• Add / remove sponsored shops

Admin Manage Site Page

• Add new buildings / malls• Similar to add branches• Assign branches to buildings / malls

Limitations

Limitation of company

• Not allowed to remove shops, branches, promotions and staff– Avoid users’ mistake input

Limitation of user

• Not allowed to remove/edit comment/replies• Branches/Promotions cannot be modified– If needed, they can use the report feature

Limitation of search

• Not allowed to list shops under a company– Avoid mixed result

• No multi-tier search(filtering on multiple attributes)– Reduce system complexity

Q/A