Hummel Fashion Footwear 2010-11

Fashion Footwear Autumn/Winter 2010

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overviews

Do bumblebees really fly?In terms of sheer aerodynamics a bumblebee ought not be able to achieve flight let alone leave the ground. Likewise, in an ever-changing world marked by the worst financial crisis since World War II, most companies should not be able to achieve economic growth due to consumers holding back.

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intro

Nonetheless, during the past year the market has seen hummel fashion footwear soar higher than ever before and consequently, for this season we have developed the biggest and most complex hummel fashion footwear collection to date.

A collection with features and benefits for every need and taste in pretty much all shapes and sizes. Materials range from breathable canvas and water resistant oiled leathers to heritage suede and futuristic neon PU – everything in a unique 70s-meet-80s-meet-the-future combination.

The collection silhouettes tell the story of the hummel heritage while allowing the materials and colours to show the new and emerging trends we regard as being significant for the AW10 season. Having been considered to be primarily a men’s brand for years, this time around we have made exclusive styles for women only with particular focus on their needs.

And for you few skeptics out there; yes, bumblebees do fly and so does that old quirky and innovative Danish sports-fashion brand named hummel - higher and more agile than ever before.

We hope you’ll enjoy our fashion footwear AW10 collection as much as we did creating it.

All the best hummel Footwear Team

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aw10

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stadil originalsSizes 40 - 48 // sUede

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stadil originals

Heritage Material

Suede Upper

Exclusive Detailing

Non-Slip Outsole

Old School Design

StAdil high OriginAl // 63-153

63-153-6282kombu green / silver birch

63-153-8234coffee bean / silver birch

63-179-2935black / silver birch

63-179-3870nightshade / silver birch

63-153-7364total eclipse / silver birch

63-179-2936ebony / silver birch


StAdil lOW OriginAl // 63-179

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winter stadilSizes 40 - 48 // oiled leather

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Warm Winter Lining

Full Grain Leather and SuedeOld School Design with a Winter Look

Winter StAdil // 63-150

63-150-2643black / online lime

63-150-8058coffee bean / brilliant blue

63-150-2707ebony / red

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stadil high cph

63-067-3914dark cheddar / brilliant blue / red

63-067-6564online lime / brilliant blue / red

63-067-7804total eclipse / brilliant blue / red

63-067-9662deep purple /brilliant blue / red

63-067-5074yellow cream / brilliant blue / red

Sizes 36 - 48 // fUll-grain leather

StAdil high cph // 63-067

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Full-Grain Leather

Heritage Shoe

Old School Design

Fruit Scented Outsole

Statement Product

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stadil high + lowSizes 36 - 48 // fUll-grain leather

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63-066-2640black / brilliant blue / red / gum

63-066-2940black / kombu green / silver birch

63-066-8233coffee bean / cheddar

63-066-9687white / total eclipse / brilliant blue

63-066-9228white / blue / red / gum

63-066-2709ebony / dark cheddar / silver birch

StAdil high // 63-066

StAdil lOW // 63-064


63-064-7870total eclipse / rhododendron / blue


63-064-9228white / blue / red / gumOld School Design

Full-Grain LeatherClassic Silhouette

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StAdil high cAnvAS lAdy // 63-077

63-077-2625black champagne

63-077-2939gun metal

63-077-5003bronze

63-077-9637white champagne

63-077-2679castle rock / silver

Shimmer Canvas

Breathable Upper MaterialOld School Design

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stadil highcanvas lady Sizes 36 - 42 //

shimmer canvas

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Super High Cut

Removable Velcro StrapOld School Design

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stadil superhigh

StAdil Super high // Suede // 63-152

63-152-2713ebony / silver birch / neon orange

63-152-7872total eclipse / silver birch / neon yellow

StAdil Super high //leAther //63-152

63-152-2938black / limoges blue

63-152-9691white / kombu green / red

Sizes 40 - 48 // fUll-grain leather & sUede

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Exclusive DetailingOiled LeatherSlim Silhouette Based on our Heritage Model

63-160-2700black / deep teal

63-160-2720ebony / rhododendron

63-160-2942castle rock / ebony / ribbon red

Slimmer StAdil high // 63-160

Slimmer StAdil lOW // 63-162


63-162-2724ebony / rhododendron /silver birch


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slimmerstadil high + low Sizes 36 - 48 //

oiled leather/sUede

slimmerstadil high winter

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Sizes 36 - 48 // waxed canvas

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Slimmer StAdil high Winter // 63-163

63-163-2672black / castle rock

63-163-3869rhododendron / silver birch



Exclusive Detailing

Winter ColoursWaxed CanvasSlim Silhouette Based on our Heritage Model

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slimmerstadil high

Slimmer StAdil high // 63-111

63-111-1935silver birch / white

63-111-2114black / white

63-111-2722ebony

63-111-3531ribbon red / white

63-111-3868nightshade / white

Canvas Material in Vibrant Colours

Slim Silhouette Based

on our Heritage Model

Sizes 36 - 48 // canvas

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63-111-6316online lime / white

63-111-6466deep teal / white

63-111-7207brilliant blue / white

63-111-8055coffee bean

63-111-9001white

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Canvas Material in Vibrant Colours

Slim Silhouette Based on our Heritage Model

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Slimmer StAdil lOW cAnvAS // 63-112



63-112-2652castle rock / white


63-112-7648dress blue / white

Sizes 36 - 48 // canvas

slimmerstadil lowcanvas

miss stadil26

Sizes 36 - 42 // fUll-grain leather/sUede

Refined Stadil Design

Exclusive Grained Leather

Tonal Materials

Classic Look

Slim High Cut

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miSS StAdil // 63-127


63-127-3906rhododendron / deep teal

63-127-9692whisper white / total eclipse / rhododendron

63-127-2934castle rock / frosty spruce

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venice mid // 63-156

63-156-2717Jet black / ebony

63-156-8097coffee bean / ebony

63-156-9692whisper white/ total eclipse/ rhododendron

Vintage Leather

Old School Design

Retro Gum Rubber OutsoleSlim Midcut

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venice mid

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moNaco

63-107-3866royal purple / neon yellow

63-107-3908rhododendron / neon pink

63-107-7798total eclipse / neon orange

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mOnAcO // 63-089 mOnAcO meSh // 63-107

63-089-2933ebony / black

63-089-3907rhododendron /fuchsia purple

Lizard DetailsFull-Grain Leather

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StAdil high OriginAl // 63-153 Sizes 40 - 48 // Suede




63-179-2935black / silver birch

63-179-3870nightshade / silver birch


63-179-2936ebony / silver birch

StAdil lOW OriginAl // 63-179 Sizes 40 - 48 // Suede


63-150-2643black / online lime

63-067-3914dark cheddar / brilliant blue / red

63-150-8058coffee bean / brilliant blue

63-067-6564online lime / brilliant blue / red

63-067-7804total eclipse / brilliant blue / red

63-067-9662deep purple /brilliant blue / red


63-150-2707ebony / red

63-067-5074yellow cream / brilliant blue / red

StAdil high cAnvAS // 63-069 Sizes 36 - 48 // CanvaS

Winter StAdil // 63-150Sizes 40 - 48 // oiled leather

StAdil high cph // 63-067 Sizes 36 - 48 // Full-grain leather

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63-152-2938black / limoges blue

63-152-9691white / kombu green / red

63-152-2713ebony / silver birch / neon orange

63-152-7872total eclipse / silver birch / neon yellow


63-064-7870total eclipse / rhododendron / blue




63-066-2940black / kombu green / silver birch


63-066-2709ebony / dark cheddar / silver birch

StAdil lOW // 63-064 Sizes 36 - 48 // Full-grain leather

StAdil Super high // 63-152 Sizes 40 - 48 // Full-grain leather

StAdil Super high // 63-152Sizes 40 - 48 // Suede

StAdil high // 63-066 Sizes 36 - 48 // Full-grain leather


63-066-9687white / total eclipse / brilliant blue

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Slimmer StAdil high // 63-114Sizes 36 - 48 // Full-grain leather/Suede

Slimmer StAdil lOW // 63-115Sizes 36 - 48 // Full-grain leather/Suede



63-114-9358white / castle rock / ribbon red

63-115-9358white / castle rock / ribbon red

Slimmer StAdil high // 63-160Sizes 36 - 48 // oiled leather/Suede


63-160-2720ebony / rhododendron


Slimmer StAdil lOW // 63-162Sizes 36 - 48 // oiled leather/Suede


63-162-2724ebony / rhododendron /silver birch


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Slimmer StAdil high cAnvAS // 63-111 Sizes 36 - 48 // CanvaS

Slimmer StAdil high Winter // 63-163Sizes 36 - 48 // waxed CanvaS

Slimmer StAdil lOW cAnvAS // 63-112Sizes 36 - 48 // CanvaS

silver birch / white


63-111-2722ebony

63-111-3531ribbon red / white



63-163-3869rhododendron / silver birch





63-112-2652castle rock / white


63-112-7648dress blue / white

63-111-6316online lime / white

63-111-6466deep teal / white

63-111-7207brilliant blue / white

63-111-8055coffee bean

63-111-9001white

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StAdil high cAnvAS lAdy // 63-077Sizes 36 - 42 // Shimmer CanvaS

miSS StAdil // 63-127 Sizes 36 - 42 // Full-grain leather/Suede

venice mid // 63-156 Sizes 36 - 42 // Full-grain leather/Suede

63-077-2625black champagne


63-156-2717Jet black / ebony

63-077-2939gun metal

63-127-3906rhododendron / deep teal

63-156-8097coffee bean / ebony

63-077-5003bronze

63-127-9692whisper white / total eclipse / rhododendron

63-156-9692whisper white/ total eclipse/ rhododendron

63-077-9637white champagne

63-077-2679castle rock / silver

63-127-2934castle rock / frosty spruce

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mOnAcO // 63-089Sizes 36 - 42 // Full-grain leather/Suede

mOnAcO meSh // 63-107Sizes 36 - 42 // nylon/pu

63-089-2933ebony / black

63-089-3907rhododendron /fuchsia purple

63-107-3866royal purple / neon yellow

63-107-3908rhododendron / neon pink

63-107-7798total eclipse / neon orange

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phoTographymorten tonsberg

packshoTsanders kavin

makeuphenriette malling

modelsJanolivia philip lou

design & producTionhummel international a/s

hummel inTernaTionalsporT & leisure a/s

kraftcentralensønderhøJ 10dk-8260 viby JÅrhusdenmark

tel: +45 87 34 48 00fax: +45 87 34 48 29

email: [email protected]

Documents

Hummel Fashion Footwear 2010-11