HumanaVitalitySM

Healthier Living within Reach

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Northern Kentucky Cooperative for Educational Services (NKCES)

February 8, 2012

• KEHP Wellness History

• How does HumanaVitality work?

• Reputable Experience

• How to Engage Your Employees

HumanaVitality

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KEHP Wellness History

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Kentucky Employees’ Health Plan Wellness History

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Demonstrated commitment to Wellness

Expanding offering of innovative products/features

KEHP and HumanaVitality

• All KEHP medical plan members are eligible (this includes subscribers and dependents)

• There is no cost for the member to participate

• HIPPA privacy regulations

• All KEHP members are enrolled in HumanaVitality as of January 1, 2012 (or their effective date)

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How does HumanaVitality work?

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1. Interactive website 2. Complete a Health Assessment

3. Receive your Vitality Age™

5. Select Goals to improve risks or maintain health

4. Engage in Personal Pathway™

6. Earn Vitality Points™ & enjoy Vitality Rewards®

HumanaVitality Member Pathway

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Interactive Website

Health Assessment

Relative mortality risk factors, derived from the meta-analysis, translated into years of life expectancy lost

Drivers of Extra Mortality RiskBMI: 31Smokes: 20 per dayCholesterol: 232 mg/dl

Increased Mortality

Risk

Years Lost

Actual Age

Vitality Age

Outcomes of extensive scientific researchMeta-analysis of over 32,000 published studies including Vitality data

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AgeGender

Risk ProfileChronic Conditions

Readiness to Change

Based on a member’s unique risk profile, Personal Pathways provides specific goals and activities and aligns the appropriate incentives to help the member manage his/her health.

Engage in Personal PathwayCustomized Wellness for Each Member

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Set Goals to Improve or Maintain Health

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HumanaVitality Mall

There are a wide range of rewards: •Golf •Video games•Toys•Sports & Outdoors•Men & Women’s Apparel•iTunes•Hotel Stays

and much more……

Reputable experience

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Relative Percent Fitness Engagement

100%116%

127%

155%

166%179%

0%

50%

100%

150%

200%

Year 0 Year 1 Year 2 Year 3 Year 4 Year 5

Source: Discovery Vitality Longitudinal Study of 374,479 members

79% increase in engagement over five years Actual results may vary

Vitality Longitudinal Study

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45% cumulative trend reduction for members who became engaged

Cumulative Trend for Initial Inactive Population that Became Engaged vs. Remained Inactive

57%

12%

0%

10%

20%

30%

40%

50%

60%

Year 1 Year 2 Year 3 Year 4 Year 5

Inactive to Inactive Inactive to Engaged

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Actual results may vary

Vitality Longitudinal Study

Source: Discovery Vitality Longitudinal Study of 374,479 members

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1. First health plan to utilize behavioral economics to improve health with actuarially optimized incentives

2. Seamless integration of broad network of devices, health clubs and screening providers for discounts and activity tracking

3. Experience across a diverse industry and employee base with over 20,000 employer clients worldwide

4. HIPAA-compliant centralized engine to integrate data and communications, providing robust tracking and reporting

5. Unparalleled data with over 150 million member months of wellness related experience

HumanaVitality’s key differentiators

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1. What your employees already have:• Welcome Email• Welcome Letter and Guide – Mail• HumanaVitality branded insurance card

2. Challenges• Security Firewalls

3. How to engage your employees:• Leadership Buy-In• Leadership Participation

• Take your Health Assessment• Engage, Become a champion of the program

• Assign a Point of Contact for Implementation Activities at your District.

HumanaVitality Implementation

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