Human Services & Recreation Department

DEPARTMENT PRICING STRATEGY & FEE SCHEDULE

City Council - Finance Committee

March 12, 2012

Human Services & Recreation Department

Mission Statement

• The Human Services and Recreation Department is responsible for:> human services, recreation, neighborhood

linkages and related activities

• The Department is committed to: > building and maintaining partnerships to

protect, promote and restore the personal welfare and well-being of residents and neighborhoods, especially those with limited resources

Fiestas Patrias Celebration

Human Services & Recreation Department

Key Aspects of Pricing Strategy

Council indicated preference to adjust user fees rather than eliminate programs

Applies to recreation programs Modest fee increases over the next 1-4

years Proposed Passport to Fun Youth

Scholarship Increases participation in leisure classes

Carries forward existing residency policy Enhances programming opportunities

Happy Feet For Kids

Human Services & Recreation Department

Key Aspects of Pricing Strategy (cont.)

Reduces reliance on the general fund Continue to offer free or low cost

leisure activities Proposed to go into effect July 2012 Improved quality of programs:

Customer focus Investment in staff

Increased training opportunities Marketing programs to community

Creates broader awarenessUses needs assessment to direct services going forward

Jujitsu Class For Youth

Human Services & Recreation Department

Current Cost Recovery

• Currently the Department recovers 10% of the costs for recreation services

Olympic Style Boxing Class

Human Services & Recreation Department

Pricing Policy Comparison

• Other municipalities similar in size and demographics of Pasadena have recovery rates of 25% to 40%

Villa-Parke Youth Soccer League

Human Services & Recreation Department

Fall Festival

Core Services

“ESSENTIAL SERVICES”programs, services and facilities the agency must provide and/or are essential in order to capably govern the municipalityfailure to provide a core service at an adequate level could result in negative consequence

Seniors Arts & Crafts Class

Human Services & Recreation Department

Levels of Benefit a Customer Receives

Public services provide all users the same level of benefit (parks and community centers)

Merit services provide benefit to both the community and individual (classes)

Private services provide benefit to the individual and typically specialized (facility rentals)

Afterschool Playground Program

Human Services & Recreation Department

Activity Registration Analysis

• Jefferson Park

Human Services & Recreation Department

• Summer Camp Analysis

Activity Registration Analysis

Human Services & Recreation Department

Program Pricing Analysis—Summer Camp

11

Flag Football Tournament

Arts and Crafts

Human Services & Recreation Department

Toddler & Me Class

Program Pricing Analysis—Summer Camp (cont.)

Human Services & Recreation Department

Proposed Department Cost Recovery

• Department proposes to increase its cost recovery to approximately 20% in 2012-13

Adaptive Recreation Program

Human Services & Recreation Department

Pasadena’s Passport To Fun—Youth Scholarship Program

Financial assistance for youth 17 and under

Qualification based on free and reduced lunch schedule

Policy to come before Rec & Parks Commission and Council in April 2012

Pricing recommendations include a tier structure: Third Tier – Fees as Proposed Second Tier -- 50% reduced price First Tier – Free ( applies to camps, after school

program and neighborhood camp or on emergency basis)

Yoga Class

Human Services & Recreation Department

Capital Maintenance and Improvement Funds

Capital Improvement Fund

Capital Maintenance ProgramRunning Roses Track Meet

Human Services & Recreation Department

Questions