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7/23/2019 Human Resoure Managment
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Human Resource
Management
Final project report
HIGHNOON
LABORTORIES Submitted By:
Arslan Hameed L1S11BBAM0101
Arooj Imtiaz L1S11BBAM0082
a!!a"a Bangas# L1S11BBAM0081
Fatima rao L1S11BBAM
Submitted To:
Mam Madee#a Hamid
Submission Date:
12t# $une% 201&
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Acknowledgement
We would like to express our special thanks of gratitude to our teacher Prof.
Madeeha hamid who gave us the golden opportunity to do this wonderful project
on the human resource management, which also helped us in applying practically
all the learned concepts and we came to know about so many new things. We are
really thankful to him.
Secondly, we would also like to thank our class fellows and acuaintances who
helped us a lot in finali!ing this project within the limited time frame.
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Table of contents
Acknowledgement'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1
()ecuti*e summar!''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' +
Introduction''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''',
Histor!'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''',
Mission statement'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''-
.ision statement''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' -
/"jecti*es'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''-
roductsser*ices'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 8
Major competitors'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''8
/rganizational structure'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''8
or3 specialization4'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 5
6#ain o7 command4'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''5
Span o7 control4''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''5
epartmentalization4''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''10
6entralization decentralization4''''''''''''''''''''''''''''''''''''''''''''''''''''''10
Formalization4'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''10
HR 7unctions'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 10
ersonnel planning'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''10
rend anal!sis met#od''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''10
Scatter plot met#od''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''11
$o" anal!sis o7 t#e position'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''11
$o" identi9cation4'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''11
$o" description4''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''11
urpose''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''11
Responsi"ilities and duties''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''11
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$o" speci9cation4'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''12
#!sicals demands and :or3ing conditions'''''''''''''''''''''''''''''''''''12
Recruitment''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1;
ecentralized recruitment''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1;
Internal recruitment''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1;
Succession planning''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 1;
()ternal recruitment''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 1;
Met#ods used 7or e)ternal recruitment'''''''''''''''''''''''''''''''''''''''''''''1;
Ad*ertisement''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1;
Re7errals'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1&
Selection process''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 1&
Initial screening'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 1+
6ompleted application''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1,
(mplo!ment test''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1,
$o" 3no:ledge test'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 1,
or3 sample test'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1,
Inter*ie:'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1,
/ne to one inter*ie:'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1,
anel inter*ie:'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 1-
Structured inter*ie:''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 1-
Inter*ie: content4'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1-
$o" related inter*ie:4''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1-
Situational inter*ie:4''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1-
Sample <uestions'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''1-
Bac3ground in*estigationRe7erence c#ec3''''''''''''''''''''''''''''''''''''''18
Induction and /rientation o7 =e: Hiring''''''''''''''''''''''''''''''''''''''''''''''18
/rientation4'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''18
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(mplo!ee #and"oo3''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 18
In7ormal orientation''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''18
raining and e*elopment'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''15
/n t#e jo" training''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''15
rogrammed learning'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''15
Lectures'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 15
Assessing t#e training needs o7 current emplo!ees''''''''''''''''''''''''''15
Assessment center'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''15
er7ormance appraisal'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 20
(mplo!ee de*elopment''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''20
/n t#e jo" de*elopment tec#ni<ues'''''''''''''''''''''''''''''''''''''''''''''''''20
$o" rotation''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 20
6oac#ing'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''20
/> t#e jo" de*elopment tec#ni<ue''''''''''''''''''''''''''''''''''''''''''''''''''20
Management games''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 20
/utside seminars''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''21
()ecuti*e coac#ing'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''21
er7ormance appraisals''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''21
?rap#ic rating met#od''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''21
articipants o7 t#e appraisal'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''21
Recommendations'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''22
6onclusion'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''2;
Re7erences'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''2&
()#i"its''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 2&
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Executie summa!y
This report provides the analysis and practical applications of all the human
resource management concepts studied in this course. The organization under
consideration is highnoon laboratories, which is renowned pharmaceutical
company. We studied all the elements of human resource management in this
organization including personnel planning, job analysis, recruitment, selection
process, orientation, training and development and performance appraisal. The
organization has implemented all the H functions very well.
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Introduction
o History
Highnoon was incorporated as a private limited company in !"#$ in the historical
and culturally rich city %ahore, called the heart of &akistan. 'rom the very
beginning Highnoon embarked on a relentless pursuit of e(cellence led by its
visionary )hairman. %eading from the front, he developed a culture of
commitment, fierce competitiveness and distinction in every area of company*s
operation. +trategic alliances with some of the bestknown names in the global
pharmaceutical industry itre forged. Highnoon has since then, marched ahead
introducing state of the art products and setting new trends in the industry.
Highnoon*s therapeutic focus in )ardiology, -astroenterology and &sychiatry has
led to the development of franchises, which are now the most admired in the
healthcare industry. These are the company*s highly prized assets, a symbol of its
enterprising approach. nnovation has been a highly sought after attribute at High
noon all along. 'rom the very first product to the very recent introductions, speak
volumes of the ingenuity behind product selection and portfolio development. The
organizational structure allows the employees the freedom, which is necessary to
further initiative and creativity, take appropriate decisions and implement thesewith conviction. This approach has enabled High noon to bring forth worldclass
capabilities in marketing, sales, research and development and production.
Highnoon has seen phenomenal growth, which has fascinated people home and
abroad. Highnoon converted to public limited company, and listed on /arachi and
%ahore bourses in !""0. Highnoon %aboratories %imited was the sole agent of
+olvay &harmaceuticals 1-ermany2 till 3une 45!!. Highnoon continues on its path
to discovery, scaling new heights and see new higher challenges. Highnoon the
success story, carries on.
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o Mission statement
We strive to maintain e(cellence in our business practices with the objective to benefit6
7 8edical )ommunity
7 )onsumers
7 +takeholders
7 9mployees
7 And to improve the :uality of %ife by providing :uality &roducts
)onsistently.
o Vision statement
At Highnoon %aboratories we understand the duties of being a responsible
corporate citizen and stand true to our conviction and promise to work for the
betterment and prosperity of our people.
“HIGHNOON FOR A HEALHIER NAION!
o O"#ecti$es
The management has set for itself the following objectives. These are the
hallmarks of our journey towards a Healthier ;ation6
7 9(cel in meeting customer needs.
7 8aintain leadership in national pharmaceutical industry.
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7 -ain confidence of <octors, &harmacists and )onsumers
who use our products.
7 +eek employee involvement, continuous improvement and
enhanced performance goals.
7 9nhance e(port business.
o "!oducts#se!ices
8edicines, nutrition products and pharma products
Aerotec rabecid
Avotin +kila(
Tagip %oprin
Alcac pratec
&rospan Tagip
/estine )yrocin
=lokium )idine
o Ma#or com%etitors
7 -etz pharma
7 -+/
7 ))%
7 +AA8
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o Organi&ational structure
$o!% s&eciali'ation'
There is high degree of work specialization in highnoon. Highly specialized person have been hired according to the re>uired e(perience and background used
for this purpose.
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()ain of command:
Highnoon has a strict chain of command. %ine management strictly followed by a
company. ;o one is allowed to talk consultant or higher authority directly. There
is a proper system who report to whom.
S&an of cont!ol:
Highnoon has a narrow span of control. t refers that a number of employees a
subordinate has. n highnoon, there are appro(. 4 to ? employees working under
one manager.
De&a!tmentali'ation:
Highnoon is highly departmentalized. t has applied departmentalization
according to function. t means that people with common knowledge, skills
working in common unit.
(ent!ali'ation # decent!ali'ation:
Highnoon is centralized rather than decentralized. 9very decision and policy is
made by the top management or 8<. t has a top to down management.
*o!mali'ation:
Highnoon has highly formalized employees. They must follow rules and
regulations set by company management.
o HR functions
"e!sonnel &lannin+
'orecasting personnel needs
/nowing the fact that every method has its flaws, they plan or forecast personnel
needs using two methods6
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T!end analysis met)odTrend analysis is the process of comparing business data over time to identify any
consistent trends or results. @ou can then develop a strategy to respond to these
trends in line with your business goal.
Scatte! &lot met)od
A scatter plot is a two dimensional diagram that displays individual data points
based on intersection of two variables, shown as vertical and horizontal a(es.
They use it for data analysis and decision making.
,ob analysis of t)e &osition
$o" identi9cation4
Name6 Wameez >adri
(e%artment6 esearch and development
)o" title6 < manager
Location6 %ahore
*u%er$isor+s name6 Abubakar khan
*u%er$isor+s title6 < senior manager
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,ob desc!i&tion:
urpose
As a manager of research and development department, they have to plan,
perform and monitor all activities related to research and development, design and
testing of our products, incorporating technology and cost reduction measures.
Responsi"ilities and duties
i. To support business goals.
ii. Transfer new technologies, products and manufacturing process into and
out of company.iii. Assess the re>uirement for new products based on market needs in
cooperation with sales department.iv. +ubmit periodical reports to management showing the status of <
progress.
v. )oordinate with concerned department to update the product range.vi. <ocument all phases of research and development.
vii. +uggest training tools to enhance employee performance and skill
development.
,ob s&eci-cation:
8inimum >ualification6 bachelor level degree
9(perience6 B years but less than ? years and more e(perience in business
management, research and development and lighting technology field.
S3ills and a"ilities
i. 9(cellent communication and presentation skills.ii. 8anagerial skills
iii. %eadership skills
iv. <ata collection, analysis and documentation skills.
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Super*isor! responsi"ilit!
8anager of one department comes in a supervision of him.
#!sicals demands and :or3ing conditions
While performing the duties on job the employee is fre>uently re>uired to sit and
talk and hear as well as heCshe is also re>uired to walk, stand and hands.
'urthermore being a manager of research and development department re>uires
little physical effort. The working condition will be normal air conditioned during
summers.
o Recruitment
ecentralized recruitment
Highnoon conduct decentralized recruitment. 9ach of them can make recruitment
decision within their sections. They have freedom to set their own recruitment
strategies.
@ Internal recruitment
Highnoon prefers internal recruitment over e(ternal recruitment. nternal
recruitment is when job vacancy is filled by one of the employee within the
organization. nternal vacancies are advertised to the staff through notice boards,
intranets or even during staff meetings. t gives e(isting employees opportunity to
advance in their career in the organization and it makes them motivated.
Succession planningHighnoon uses the system of succession planning.
+uccession planning means systematically identifying, assessing and developing
leads or successors of the organizational job vacant in future. t is mostly used for
e(ecutive jobs.
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@ Exte!nal !ec!uitment
Highnoon also uses e(ternal recruitment.
9(ternal recruitment is when organization look for applicants outside the
organization to fill a vacancy.
Met#ods used 7or e)ternal recruitment
Ad*ertisement
Highnoon mostly uses advertisement for e(ternal recruitment. Advertisements are
mostly posted in newspaper, sometimes on radio, depending upon the kind of
people you are recruiting. The job description and the job specification are
mentioned in the advertisement.
Hig#noon :e"site
They also use their own website to recruit employees. The vacancy is posted in
the career opportunity section of their website. The following link is6
http6CCwww.highnoonlabs.comCloctestC
*ia Internet
highnoon also uses internet for recruiting purposes. There are many websites for
advertising the job openings online like rozee.pk and many others where the job
openings are announced with the re>uired job description and job specification
and the eligible candidates can apply.
Re7errals
Highnoon prefer referrals for recruiting.
eferrals are given by the employees. 3ob openings are posted on the notice
boards and employees are re>uested to refer someone from their social circle like
friends and family who are suitable for the job. They consider it an effective and
reliable method of recruitment.
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initial
screening
completedapplication
emplo!ment test
AaB jo"3no:ldge
test
A"B :or3sample test
inter*ie:
AaB one toone
inter*ie:
A"B panelinter*ie:
"ac3groundc#ec3
jo" o>er
o Selection &!ocess
This is the process through which highnoon selects the employees6
Initial screening
n this initial screening stage, all the employees who do not meet the minimum
>ualification are e(cluded and the pool of candidates is filtered.
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6ompleted application
n this process the employees who are most suitable with the job and are more
skilled and e(perienced are filtered further and the test dates are sent to all of
them.
Em&loyment test
Highnoon conducts two types of employment test6
a $o" 3no:ledge test
n this kind of the test, all the knowledge related to the actual job is tested and the
candidates are filtered on the basis of how well they know the job. 'urther
candidates are filtered in this process and the candidates who passed are sent the
dates for the work stimulation test.
" or3 sample test
n this type of test they provide the candidate any activity or task which is
re>uired for the job and the candidate is tested how well the candidate can manage
the activity or the task.
Inte!ie.
nterview is a goaloriented conversation in which the interviewer and applicant
e(change information in facetoface meeting to investigate areas not addressed
by the application form or tests. Highnoon conducts two types of interview6
a /ne to one inter*ie:
This type of interview is conducted when the employees passes the employment
test. There is a one to one interview which is conversation or test between an
interviewer and a candidate and both parties will come up with an opinion after
the interview ends.
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" anel inter*ie:
After a candidate passes the previous interview, a panel interview is conducted in
which different people of the organization sit together and the candidate is
interviewed by all of them. Then the re>uired number of candidates is finalized.
Nature o, inter$iew'
Structured inter*ie:
Highnoon conducts structured interviews. n structured there is a fi(ed pre
designed format interview in which all >uestions are prepared and are asked in the
same order to each interviewee.
Inte!ie. content:
Highnoon uses two types of contents in the interview6
@ $o" related inter*ie:4
Highnoon uses this type of interview. n this interview the candidates are asked
>uestions about the job itself. The knowledge of the candidate is tested in it.
@ Situational inter*ie:4
n this interview the candidate is given a scenario or a situation he Cshe may have
to encounter in future and asked that how heCshe will react and what heCshe would
do in the situation.
Sample <uestions'
:. how can you make your workers work efficientlyD
:. what made you choose to apply in research and development managerD
:. What would you do if the work of a subordinate or team member was not up to
e(pectationsD
:. What would you do if the priorities on a project you were working on changed
suddenlyD
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o Bac%+!ound inesti+ation#Refe!ence c)ec%
After the interview, highnoon don*t go for background investigation for this level
1rd manager2.
)o" o,,er
'inally after the processes the finalized candidates are offered a job in the
organization.
o Induction and O!ientation of Ne. Hi!in+
O!ientation:
Highnoon gives orientation to its new employees on their very first day. And the
orientation is conducted by the H specialist and then further by immediate
supervisor. They do not as such use orientation check list for this purpose.
(mplo!ee #and"oo3
They provide the employees with the small book where company*s document and
rules regulations of firm are listed. The H policies like leave, employee fringe
and benefits are listed in.
In7ormal orientation
Highnoon highly emphasizes informal orientation because they think employees
must feel warmth welcomed and at ease with organization. The employee must
begin its socialization process and learn from it. Highnoon believes that a person
learns best when the person is comfortable and at ease for which they arrange
annual dinners.
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o T!ainin+ and Deelo&ment
Highnoon use different training methods but most commonly used are6
On t)e /ob t!ainin+
Highnoon prefers the employees to learn by actually doing it or performing it. En
the job training means the training the employees at the place of work while
heCshe practically doing the job.
@ rogrammed learning
Highnoon stresses upon the fact that the employees learn best when they
understand and learn at their own pace.
&rogrammed learning is a techni>ue in which a learner is presented with a small
chunk of information like facts and problems and is allowed to respond after
understanding it. Then the accuracy of answer is tested and feedback is provided
to the employees.
@ Lectures
Highnoon also uses lectures for training their employees. +ometimes %ectures get
boring but they can effective as well. %ecturing is a >uick and simple way to
present knowledge to large group of trainees.
Assessin+ t)e t!ainin+ needs of cu!!ent
em&loyees
9ffective training consists of properly assessing the laggings of employee and to
train them accordingly. Highnoon uses following methods to assess the training
needs of employees6
@ Assessment center
Assessment center comprises the range of activities or simulations designed to
test the skills re>uired for a job and for future potential the organization is looking
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for. t is done to find out that how employees perform in various situations, which
are often modeled on real life work based scenarios.
@ er7ormance appraisal
&erformance appraisal is also a very good evaluation techni>ue. t gives you a
complete detail of employee performance, where is the employee weak and what
skill does it lack. Highnoon uses the performance appraisal to judge the training
needs of employees.
Em&loyee deelo&ment
Highnoon focus on many developments of employees. t implements differenttechni>ues for development of employees. +ome techni>ues are on the job while
some are off the job.
On t)e /ob deelo&ment tec)ni0ues
@ $o" rotation
A job rotation is a techni>ue in which employees are moved between two or more
jobs in a planned way in order to e(pose the employees to different e(periencesand wider variety of skills which enhances job satisfaction are cross train them.
@ 6oac#ing
Highnoon mostly uses this development techni>ue. )oaching is a process which
enables individual to achieve their full potential. )oaching often provides a
positive feedback about employee efforts. +imultaneously it brings performance
issues to an employee*s attention when they are minor and assist the employee to
correct them.
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O1 t)e /ob deelo&ment tec)ni0ue
@ Management games
Highnoon conducts management games for its employees. -roups are formed and
they are given different tasks to be performed like the ones they have to deal in
practical work. +uch activities helps employees learn the best by being involved.
t helps them to develop their problem solving skills and organize themselves.
@ /utside seminars
Highnoon also conducts outside seminars and send its employees to the
conference for keeping their knowledge up to date. t helps them in their actual
job and they feel more confident and motivated with ac>uiring the latest
knowledge.
@ ()ecuti*e coac#ing
t also conducts e(ecutive coaching and hires the outside consultant who
>uestions the e(ecutive*s boss, subordinates and family in order to identify the
strengths and weaknesses. t is used to develop top manager*s effectiveness.
o "e!fo!mance a&&!aisals
?rap#ic rating met#od
Highnoon uses graphic rating method to appraise its employees. n this methodevery employee is rated by a range of performance values for lists of its traits. The
assigned values for the traits are then totaled and then the employees are
appraised and rewarded according to those scores.
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articipants o7 t#e appraisal
n highnoon the appraisal is only done by the immediate supervisor. Enly the
immediate supervisor takes part in appraising the employees.
Recommendations
Highnoon seems to have very mechanistic organizational structure. t must
make it a bit fle(ible so the organization can adapt to the changes more
efficiently.
Highnoon must add more ways of recruitment. The more of recruitment are
used, the better pool of candidates a company can make which will be very
helpful in effective recruitment.
Highnoon must improve its research and development department as
innovations and discoveries are the most important part of a pharmaceuticalcompany.
The must also increase the focus on the off the job development techni>ues.
They must arrange more activities for the development of employees.
The most important thing that needs attention is the participants of the
appraisal system. They must include more people for the appraisal of
employees like peers, subordinates and rating committee because if only an
immediate supervisor is appraising the employee, there might be factor of
biasness involved. This can be unfair and make the employee unmotivated.
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(onclusion
e concluded t#at t#e compan! is :or3ing <uite #ard "ut #as a
long :a! to go' #e compan! #as to 7ace a lot o7 strong
competitors' #e compan! must create a *er! strong competiti*e
edge t#at :ill attract all t#e consumers' #e compan! needs to
use strong mar3eting tec#ni<ues to reac# di>erent doctors and
tell t#em a"out t#eir medicines and #o: t#e! are "etter t#an
ot#ers' #e! must :or3 on t#e recruitment met#ods and t#e
appraisal met#ods o7 t#e compan!' #e emplo!ees are t#egreatest asset o7 an! compan! so t#e! must 7ocus on t#e
moti*ation% training and de*elopment o7 emplo!ees'
=o: da!s%
people are more inclined to:ards Internet 7or o"taining
rele*ant in7ormation' It is t#e time 7or p#armaceutical companies
to "uild t#eir mar3eting strategies around t#is digital media
t#roug# e"site mar3eting% online mar3eting'
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Refe!ences
#ttp4:::'#ig#noonCla"s'com
#ttp4#umanresources'a"out'comodglossar!rgrecruitme
nt'#tm
#ttp4:::'#umanresources'#r*inet'comper7ormanceC
appraisalCmet#ods #ttp4:::'#umanresources'#r*inet'comper7ormanceC
appraisalCmet#ods
()#i"its
$o" application 7orm
/rientation c#ec3 list
Inter*ie:ee <uestionnaire