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Can you join these circles with at most 4 straight lines without taking the pencil apart from the paper?
Not really a solution …
Not really a solution …
… as it depends on thedimension of the circles
Do not be afraid of going outside the limitsof the drawing …
Do not be afraid of going outside the limitsof the drawing … do not limit your understandingwith false restrictions.
Which is your definition of creativity?CREATIVITY: PROCESS OF GENERATION OF NEW IDEAS
Creativity
• Use of knowledge in different new forms• Generation of new knowledge• To think in new ideas or the use of previous
ideas in new ways.• Using your imagination to generate new and
original ideas
Creativity• “…it is not an attribute of human beings but of social systems.”
Csikszentmihalyi
• “Creative thinkers have a great flexibility for generating many different approaches for solving the same problem, some of them might be originals”
Bundy
• “.. Process of fusion … ideas from both sides of the brain come together in the generation of new ideas”
Bundy
• “… it is the result of simple logic – it has nothing to do with magic.” Joseph Schwartz
• Creativity– Process to generate new ideas.- Ken Robinson
• Innovation– Process of creating a productor service that provides a new
Value which is significant for the user.- Anthony Ulwick
• Innovation:– It is the process of marketing the ideas which have
a significant value for the one who buy them.
Who was the first to arrive!?
¿creativity without value?
Woodhall (2003). Conceptualizing Value for the Customer, Academy of Marketing Science Review, 2003, no. 12.Available: http://www.amreview.org/articles/woodall12-2003.pdf
General concepts of value
Creativity vs Innovation• Your business ideas must have value.
¿Can you identify the value in them? ¿Can your customers see it?
• Innovation = creativity + value.
• Aim of the course: to generate a business idea
Innovation Types: an introduction
Innovation in products and
services
Operational Innovation
Disruptive innovation
Innovation in new markets
-improves product and services-Attending results not considered before.-Modification of creative, incremental or radical features of products of services. -inefficiencies in operation-Mature business or commodity applications.- Reconsidering the value-cost chain.- Creative solutions
Innovation in products and
services
Operational Innovation
Disruptive innovation
Innovation in new markets
-The product do not exist, people has no work.-Creating a new product → create a market
-New technologies that break the business market -The technology exists but we must find the application.-What is first: the technology or the market?
Walter KnottKemmos Wilson (Holiday Inn)Rugh Handler (Mattel)Ben Cohen and Jerry Greenfield
Walt DisneyEarl TupperHugh HefnerMary Kay Ash (?)Oprah Winfrey (?)
Henry Ford, Model TClarence BirdseyeSam WaltonSteve JobsBill GatesE-bay (Pierre Omidyar)
Ray Kroc (McDonald´s)Larry Page (Google)
Innovation in products and
services
Operational Innovation
Disruptive innovation
Innovation in new markets
¿Confused?
¿Lost?
¿out of time?
CreativityInnovation
Megatre
nds
Business ideasBusiness ideas
Video: Creating predisposition toward innovation. • Look at Vijay Govindarajan’s conference and answer
the questions:1.- Which are the two aspects that a main manager
must consider to facilitate innovation? 2.- Which is the difference between creativity and
innovation? Justify your answer.3.- Which changes are required in the enterprice to
facilitate the process of innovation?
Class activity
• Visit the webpage: www.entrepreneur.com/greatminds/timeline/index.html
• Clasify each of the innovations in one of the four different kinds of innovation presented in previous material.
